Refine your story through multiple edits before recording and consider creating a series of related videos to develop your story over multiple Vines. Balance high production quality with creativity and focus on telling a compelling story above professional techniques. Plan for approval processes that may require recreating videos and be prepared to make last minute changes. Prioritize visual storytelling on Twitter where photos and videos now receive more prominent placement, and remember viewers may initially watch on mute so rely on visuals primarily to convey your message.

2. Be A Master Storyteller
Refine your story, then refine it again.
Define your creative direction and edit the story before
you press record.
Remember, you don’t have to complete the story in
one video. In fact we have seen brands
like GE and Burts Bees master Vine videos by
creating a series of Vines using the same themes,
characters and styles with great success.

3. Find A Production Quality
Balance
Vine champions quick and timely videos without the
use of expensive equipment or professional editing
tools.
Make sure to storyboard your ideas, plan for every
fraction of a second, practice your shots (lighting is
key) and find a balance that fuses high production and
fun/casual videos.
We have seen that many users on Vine are less
impressed with professional videos and more focused
on creativity and the strength of a great story.

4. Plan For Your Approval
Process
While Vine has recently added functionality to edit
videos and save them, remember that in some cases
you may have to recreate your entire six second
video.
Plan accordingly and be prepared to make a last
minute change to your video.

5. Prioritize Visuals For
Twitter
Since its recent IPO, Twitter has made significant
changes to its offering that prioritize visual content in
the Twitter timeline.
Now, photos and Vine videos are featured more
prominently to allow for more people to see your
content so take advantage of this space.

6. Remember Your Audio
But Be Able To Tell Your Story
Without It
In many cases, viewers may watch your video for the
first few times on mute.
When producing your Vine videos, account for audio
recordings but don’t rely on it to tell your story.

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