The unimaginable versions of 'Hare & Tortoise'.

1. CAC Management Consultants International
New Story of the Hare and Tortoise
Brought to you by:
CAC Management Consultants International
An international executive development consultancy in the Asia
Pacific Region, specialised in providing training to corporations
and outplacement consulting.
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2. CAC Management Consultants International
Once upon a time a tortoise and a hare
had an argument about who was faster.
They decided to settle the argument with
a race. They agreed on a route and started
off the race.
從前，有一隻烏龜和一隻兔子在互相爭辯誰跑
得快。他們決定來一場比賽分高下，選定了路
線，就此起跑。
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3. CAC Management Consultants International
The hare shot ahead and ran briskly for
some time. Then seeing that he was far
ahead of the tortoise, he thought he'd sit
under a tree for some time and relax
before continuing the race.
兔子帶頭衝出，奔馳了一陣子，眼看它已遙遙
領先烏龜，心想，它可以在樹下坐一會兒，放
鬆一下，然後再繼續比賽。
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4. CAC Management Consultants International
He sat under the tree and soon fell
asleep. The tortoise plodding on overtook
him and soon finished the race, emerging
as the undisputed champ.
兔子很快地在樹下就睡著了，而一路上笨手笨
腳 走來的烏龜則超越過它，不一會兒完成比賽
，成為貨真價實的冠軍。
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5. CAC Management Consultants International
The hare woke up and realised that he'd
lost the race. The moral of the story is
that slow and steady wins the race.
等兔子一覺醒來，才發覺它輸了。這個故事給
我們的啟 示是：緩慢且持續的人會贏得比賽。
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6. CAC Management Consultants International
This is the version of the story that we've
all grown up with.
這是從小伴隨我們長大的龜兔賽跑 故事的版本
。
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7. CAC Management Consultants International
But then recently, someone told me a
more interesting version of this story. It
continues.
但最近有人告訴了我一個更有趣的版本。故事
這麼連續下去。
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8. CAC Management Consultants International
The hare was disappointed at losing the
race and he did some Defect Prevention
(Root Cause Analysis). He realised that
he'd lost the race only because he had
been overconfident, careless and lax.
兔子當然因輸了比賽而倍感失望，為此他做了
些缺失預防工作（根本原因解析）。它很清楚
，失敗是因它太有信心，大意，以及散漫。
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9. CAC Management Consultants International
If he had not taken things for granted,
there's no way the tortoise could have
beaten him. So he challenged the tortoise
to another race. The tortoise agreed.
如果它不要自認一切都是理所當然的，烏龜是
不可能打敗它的。因此，它單挑烏龜再來另 一
場比賽，而烏龜也同意。
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10. CAC Management Consultants International
This time, the hare went all out and ran
without stopping from start to finish. He
won by several miles.
這次，兔子全力以赴，從頭到尾，一口氣跑 完
，領先烏龜好幾公里。
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11. CAC Management Consultants International
The moral of the story ？ Fast and
consistent will always beat the slow and
steady.
這故事的有什麼啟 示？動作快且前後一致的人
將可勝過緩慢且持續的人。
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12. CAC Management Consultants International
If you have two people in your organisation,
one slow, methodical and reliable, and the other
fast and still reliable at what he does, the fast
and reliable chap will consistently climb the
organisational ladder faster than the slow,
methodical chap.
如果在你 的工作單位有兩個人，一個緩慢，按
部就班，且可靠，另 一個則是動作快，且辦
事還算牢靠，那麼動作快且牢靠的人會在組織
中一直往上爬，陞遷的速度比那緩慢且按部就
班辦 事的人快。
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13. CAC Management Consultants International
It's good to be slow and steady; but it's
better to be fast and reliable.
緩慢且持續固然很好，但動作快且牢靠則更勝
一籌。
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14. CAC Management Consultants International
But the story doesn't end here. The
tortoise did some thinking this time, and
realised that there's no way he can beat
the hare in a race the way it was currently
formatted.
這故事還沒完沒了。這下輪到烏龜要好好檢討
，它很清楚，照目前的比賽方法，它不可能擊
敗兔子。
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15. CAC Management Consultants International
He thought for a while, and then
challenged the hare to another race, but
on a slightly different route.
它想了一會兒，然後單挑兔子再來另 一場比賽
，但是是在另 一條稍許不同的路線上。
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16. CAC Management Consultants International
The hare agreed. They started off. In
keeping with his self-made commitment
to be consistently fast, the hare took off
and ran at top speed until he came to a
broad river.
兔子同意，然後兩者同時出發。為了確保自己
立下的承諾－從頭到尾要一直快速前進，兔子
飛馳而出，極速奔跑 ，直到碰 到一條寬 闊的
河流。
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17. CAC Management Consultants International
The finishing line was a couple of
kilometers on the other side of the river.
而比賽的終點就在幾公里外的河對面。
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18. CAC Management Consultants International
The hare sat there wondering what to do.
In the meantime the tortoise trundled
along, got into the river, swam to the
opposite bank, continued walking and
finished the race.
兔子呆坐在那裡，一時不知怎麼辦 。這時候，
烏龜卻一路跚跚而來，撩入河裡，游到對岸，
繼續爬行，完成比賽。
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19. CAC Management Consultants International
The moral of the story? First identify
your core competency and then change
the playing field to suit your core
competency.
這故事的有什麼啟 示？首先，辨識出你 的核
心競爭力，然後改變遊戲場所以適應（發揮）
你 的核心競爭力。
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20. CAC Management Consultants International
In an organisation, if you are a good
speaker, make sure you create
opportunities to give presentations that
enable the senior management to notice
you.
在你 的工作單位，如果你 是一個能言善道的
人，一定要想法創造機會，好好表現自己，以
便讓層峰注意到你 。
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21. CAC Management Consultants International
If your strength is analysis, make sure
you do some sort of research, make a
report and send it upstairs. Working to
your strengths will not only get you
noticed but will also create opportunities
for growth and advancement.
如果你 的優勢是從事分析工作，那麼你 一定
要做一些研究，寫一個報告，然後呈送上樓。
依著自己的優勢 ( 專長 ) 來工作，不僅會讓上
頭的人注意到你 ，也會創造成長和進步 的機
會。
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22. CAC Management Consultants International
The story still hasn't ended.
故事還沒結束。
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23. CAC Management Consultants International
The hare and the tortoise, by this time,
had become pretty good friends and they
did some thinking together. Both realised
that the last race could have been run
much better.
這下子，兔子和烏龜成了惺惺相惜的好朋友。
它們一起檢討，兩個都很清楚，在上一次的比
賽中，它們可以表現得更好。
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24. CAC Management Consultants International
So they decided to do the last race
again, but to run as a team this time.
所以，他們決定再賽一場，但這次是同隊合作
。
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25. CAC Management Consultants International
They started off, and this time the hare
carried the tortoise till the riverbank.
There, the tortoise took over and swam
across with the hare on his back.
它們一起出發，這次可是兔子扛著烏龜，直到
河邊。在那裡，烏龜接手，背著兔子過河。。
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26. CAC Management Consultants International
On the opposite bank, the hare again
carried the tortoise and they reached the
finishing line together. They both felt a
greater sense of satisfaction than they'd
felt earlier.
到了河對岸，兔子再次扛著烏龜，兩個一起抵
達終點。比起前次，它們都感受到一種更大的
成就感。
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27. CAC Management Consultants International
The moral of the story? It's good to be
individually brilliant and to have strong
core competencies; but unless you're
able to work in a team and harness each
other's core competencies, you'll always
perform below par because there will
always be situations at which you'll do
poorly and someone else does well.
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28. CAC Management Consultants International
這故事的有什麼啟 示？個人表現優異與擁有堅
強的核心競爭力固然不錯，但除非你 能在一個
團隊內 （與別人）同心協力，並掌控彼此間的
核心競爭力，否則你 的表現將永遠在標準之下
，因為總有一些狀 況下，你 是技不如人，而
別人卻幹得蠻好的。
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29. CAC Management Consultants International
Teamwork is mainly about situational
leadership, letting the person with the
relevant core competency for a situation
take leadership.
團隊合作主要就是有關情境（權變）領導這檔
事，讓具備處理某一情境能力（核心競爭力）
的人當家做主。
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30. CAC Management Consultants International
There are more lessons to be learnt from
this story.
從這故事，我們可以學到更多
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31. CAC Management Consultants International
Note that neither the hare nor the tortoise
gave up after failures. The hare decided to
work harder and put in more effort after
his failure.
我們了解，在遭逢失敗後，兔子和烏龜都沒有
就此放棄。兔子決定更拼 ，並且投入更多的努
力。
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32. CAC Management Consultants International
The tortoise changed his strategy
because he was already working as hard
as he could. In life, when faced with
failure, sometimes it is appropriate to
work harder and put in more effort.
在盡了全力之後，烏龜則選擇改變策略。在人
的一生中，當失敗臨頭時，有時我們需更加努
力。
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33. CAC Management Consultants International
Sometimes it is appropriate to change
strategy and try something different. And
sometimes it is appropriate to do both.
有時則需改變策略，嘗試不同的抉擇。有時候
，兩者都要一起來。
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34. CAC Management Consultants International
The hare and the tortoise also learnt
another vital lesson. When we stop
competing against a rival and instead
start competing against the situation, we
perform far better.
兔子和烏龜也學到了最關鍵的一課。當我們不
再與競爭對手較力，而開始逐鹿某一情境時，
我們會表現得更好。
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35. CAC Management Consultants International
When Roberto Goizueta took over as
CEO of Coca-Cola in the 1980s, he was
faced with intense competition from Pepsi
that was eating into Coke's growth.
1980 年代，當古茲維塔接掌可口可樂執行長
時，他面對的是百事可樂的激烈競爭，可口可
樂的市場成長正被它蠶食掉。
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36. CAC Management Consultants International
His executives were Pepsi-focussed and
intent on increasing market share 0.1 per
cent a time.
古茲維塔手下的那些管理者，把焦點全灌注在
百事可樂身上，一心一意只想著一次增 長百分
之零點一的市場佔 有率。
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37. CAC Management Consultants International
Goizueta decided to stop competing
against Pepsi and instead compete
against the situation of 0.1 per cent
growth.
古茲維塔決定停止與百事可樂的競爭，而改與
百分之零點一的成長此一情境角逐。
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38. CAC Management Consultants International
He asked his executives what was the
average fluid intake of an American per
day? The answer was 14 ounces. What
was Coke's share of that? Two ounces.
Goizueta said Coke needed a larger share
of that market.
他問起美國人一天的平均液態食品消耗量為多
少？答案是十四盎 斯。可口可樂在其中有多少
？答案是兩盎 斯。古茲維塔說 ，可口可樂需
要在那塊市場做大佔 有率。
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39. CAC Management Consultants International
The competition wasn't Pepsi. It was the
water, tea, coffee, milk and fruit juices
that went into the remaining 12 ounces.
The public should reach for a Coke
whenever they felt like drinking
something.
我們的競爭對象不是百事可樂，要是佔 掉市場
剩餘十二盎 司的水、茶、咖啡 、牛奶 及果汁。
當大家想要喝一點什麼時，應該是去找可口可
樂。
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40. CAC Management Consultants International
To this end, Coke put up vending
machines at every street corner. Sales
took a quantum jump and Pepsi has never
quite caught up since.
為達此目的，可口可樂在每 一街頭擺上販賣機
，銷售量因此節節上升，百事可樂從此再也追
趕 不上。
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41. CAC Management Consultants International
To sum up, the story of the hare and tortoise teaches us
many things.
Important lessons are:
• that fast and consistent will always beat slow and
steady;
• work to your competencies;
• pooling resources and working as a team will always
beat individual performers;
• never give up when faced with failure;
• and finally, compete against the situation. Not against
a rival.
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42. CAC Management Consultants International
結論：龜兔賽跑 的故事啟 發我們良多。
最重要的是：動作快且前後一致的人總是勝過
緩慢且持續的人；依著自己的優勢 ( 專長 ) 來
工作；結合所有的資源且團隊合作的人，總是
打敗單打獨鬥者；面對失敗時，絕 不輕言放棄
；最後，與某一情境競爭，而不是限定某對手
。
In Short, BE STRATEGIC!
In Short, BE STRATEGIC!
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