10 Fears you need to overcome if you are thinking of starting up your own business!

1. STARTING YOUR
OWN BUSINESS
1 0 F E A R S Y O U N E E D T O O V E R C O M E
STARTING YOUR
OWN BUSINESS
1 0 F E A R S Y O U N E E D T O O V E R C O M E

2. W W W . Y O R K - W A L K E R . C O M
"ONE DAY, WHEN I AM
READY I WILL START MY
BUSINESS EMPIRE"
For years I remained stuck in a career
that didn't truly fulfil me and I always
knew I was destined for bigger and
better things.
The problem was I sat there, waiting
for everything to be right, I sat there
waiting....for one day!

3. NOT KNOWING WHERE
TO START
W W W . Y O R K - W A L K E R . C O M
Most entrepreneurs don't know where
to start.
01
Find someone who has already
achieved the goal you have set for
yourself.
02
Research that person and their
business, reach out to them for
advice.
03

4. W W W . Y O R K - W A L K E R . C O M
You probably know a
lot more than you
think.
You don't have to be a
complete expert yet,
that takes time.
NOT BEING AN EXPERT
You can find the
answers, there's no
shame in learning.

5. W W W . Y O R K - W A L K E R . C O M
BEING CONSIDERED
CRAZY
Some people will think you are crazy to
start a new business, and they would
be correct.
The safe, secure thing to do would be
never take a risk and work for someone
else for the rest of your life. (now that's
crazy)
It's the people who take risks who reap
the real rewards.
Not everyone will support your
decision.
Just remember that's why it's your
decision and not theirs. Be careful who
you share your dreams with.

6. W W W . Y O R K - W A L K E R . C O M
FAILURE
SUCCESS?
Redefine success. What would
success look like for you?
Is success chasing your dreams
and achieving your goals? Is failure
staying stuck in your current role?
DO IT!
There is never going to be a 'right
time' - a time when you don't
worry about failing.
So how about you just do it
anyhow, in spite of your fear?

7. W W W . Y O R K - W A L K E R . C O M
NOT ATTRACTING
CLIENTS OR CUSTOMERS
It's terrifying to take the risk of offering your skills to the world, wondering if they'll be valued.
Unless you start your business with an established audience ready to throw money at you, a
stampede won't happen immediately.
Approach your business with enthusiasm and consistently deliver what you promise, work on your
marketing plan, increase your level of expertise and be kind to yourself. You will be amazed at the
results.

8. W W W . Y O R K - W A L K E R . C O M
DISCOVERING
THINGS GO
WRONG
Things will go wrong, that's just a fact
you will have to get comfy with.
How you react to the problem is what
sets you apart.
When things go wrong, simply get up,
dust yourself off and get moving again.
These are valuable learning
opportunities!
0
10
20
30
40
50
Jan Feb Mar Apr May
0
10
20
30
40
Jan Feb Mar Apr May

9. THE UNKNOWN
The unknown is impossible to prepare for.
For many starting your own business is
thrilling yet terrifying.
Entrepreneurship isn't a job. It becomes a
lifestyle.
You're choosing this role because you are
passionate, you work hard and you believe
in your idea; qualities that are enough to
conquer any obstacle that gets in your way.
So start believing in yourself!
W W W . Y O R K - W A L K E R . C O M

10. W W W . Y O R K - W A L K E R . C O M
NOT BEING READY
HERE'S A LITTLE SECRET
You will never be ready! That day you are sat patiently waiting for, it
won't arrive. You're thinking about it now, you are ready!
The key is to take action. Yes it feels scary, you are stepping right
outside your comfort zone. It's not supposed to feel comfy, you just
need a splash of courage to make it happen.

11. W W W . Y O R K - W A L K E R . C O M
YOUR AGE
TOO
OLD
Are you joking! You have masses of
relevant experience to bring.
Ray Kroc spent is career as a milkshake
device salesman before buying
McDonald's at the age of 52
TOO
YOUNG
Are you joking! You have masses of
relevant experience to bring
I mean Mr Zuckerberg in his dorm
room, you know the rest!

12. W W W . Y O R K - W A L K E R . C O M
GIVING UP A STABLE
CAREER
A nice office job, 9-5 with a regular pay cheque, 28 days annual leave, pension and medical cover,
what's not to love?
You might be giving up your regular salary and the security of your job, but ask yourself what you
are getting in exchange? An opportunity to fulfil your dream, be the boss, creative freedom, an
opportunity to live out your passion and an opportunity to love every day. Oh and the opportunity
to continue earning a good salary. Don't become stuck in the security of it all.

13. W W W . Y O R K - W A L K E R . C O M
MAKING IT HAPPEN
Let me guess, you still feel a little confused. Do I or don't I? I get it, reading a few tips helps, but a real
shift in mindset and confidence is required.
Understanding and processing your own thoughts, removing the negative self-talk and your limiting
beliefs will help you to take the action required to make your own business a reality.
An experienced coach will give work with you to uncover these answers and provide you with the
support you need during this transition.

14. W W W . Y O R K - W A L K E R . C O M
COACHING FOR ENTREPRENEURS
Everything you think and feel right now, I get it, I totally understand it. I have been in your shoes, My
decision making ability paralysed by fear and worry.
I also know what it takes to take action, make change happen and realise your dream of setting up
your own business. That's why I launched my coaching programme designed specifically for budding
entrepreneurs.
Are you ready to make the investment in yourself?

15. W W W . Y O R K - W A L K E R . C O M
WHAT YOU CAN EXPECT
The ability to think clearly and make
decisions about your future.
Shift in mind-set towards a 'can-do'
attitude.
A strategy to move forward; a clear
picture of how you will make your
goal of owning your own business a
reality.
A well thought out marketing plan
that you can implement.
You will have the self-belief to know
you can make your business a
success.
Ongoing support and guidance
whilst you establish your business.
Increased level of courage and self-
confidence.
More enjoyment in all areas of your
life.
Reduced stress and anxiety.
No longer fearing the unknown.
A new sense of excitement and
challenge.
A confidential space to talk over
your worries and concerns to ensure
you remove your own limiting
beliefs.

16. Contact Me
Leatherhead, Surrey
www.york-walker.com
Address
07412 384 420
helenwalker@york-walker.com
Details