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Web 3.0: Retake Control of
Your Own Cloud
Social 2.0, Hong Kong
2009.09.24
Important Note: This document was
prepared for a private audience for
discussions at the Social 2.0 event
(www.social20.asia). Copyright for
images included in the presentation have
not been obtained from the right owners.
If you are a right owner and wish for the
images not to continue to be included,
please contact me via email:
edmon@dot.asia
Computer 1.0: Calculator
Computer 2.0: Mainframes
Computer 3.0: PC
Web 1.0
What Next?
Anywhere Anytime Access
VS.
Another Possibility…
Your Personal Cloud
Your Own Personal Web Server
Your Personal Cloud
The Real Peer-to-Peer…
Your Own OpenID Server
Who would you trust?
Future?
Choice?
Web Addresses: Domain Names
http://go.to/something

    Domain Names 1.0
http://geocities.com/something

        Domain Names 1.0
http://facebook.com/something

        Domain Names 1.0
something.blogspot.com

     Domain Name 2.0
something.com

 Domain Names 2.0
something.asia

 Domain Names 3.0
.xxx
.info     . music           .green
   .asia              .wiki
             .eco
                    .shop .movie
.love
           .blog
                     .bmw
   .africa
                 .fun     .cool


         Domain Names 3.0
Top Domain Name Sales (Mid 2007)
   Amount     Year   Domain               Amount Year Domain
$27,000,000   2007   poker.com (est)    $3,000,000 1999 loans.com
$12,000,000   2006   sex.com (est)      $2,750,000 2004 creditcards.com
 $9,500,000   2007   porn.com           $2,500,000 2000 dotnology.com
 $7,500,000   2006   diamond.com        $2,500,000 2000 tom.com
 $7,500,000   1999   business.com       $2,200,000 1999 autos.com
 $5,500,000   2003   casino.com         $2,200,000 1999 coupons.com
 $5,000,000   2002   asseenontv.com     $2,000,000 2000 britain.com
 $5,000,000   1999   korea.com          $2,000,000 2000 celebrities.com
 $3,500,000   1996   worldwideweb.com   $2,000,000 1999 express.com
 $3,350,000   1999   altavista.com      $1,900,000 2000 savings.com
 $3,300,000   1999   wine.com           $1,600,000 2006 branson.com
 $3,000,000   1999   eshow.com          $1,500,000 2000 deposit.com
 $3,000,000   2006   vodka.com          $1,500,000 2006 cameras.com
Public .Asia Auction Values
•   discover.asia     $112,111
•   sex.asia          $83,334
•   buy.asia          $73,000
•   sexshop.asia      $53,607
•   gold.asia         $46,602
•   models.asia       $41,009
•   homes.asia        $40,000
•   gifts.asia        $38,003
•   book.asia         $34,005
•   apartments.asia   $31,000
Your .Asia domain can drive traffic to
your core website
• Debunking myth of 1 domain = 1 website

• The long tail of domain traffic – this is also
  how domain names are “monetized”

             Main website /
• Why pay for others to refer you the traffic?
                domain
  Reclaim your traffic, exploit your own cyber real
                      Other domains:
  estate, develop youri.e. Long Tailportfolio
                        domain

         Go get your .Asia domain!
Some People Believe:
.COM is always first Choice
Some People Believe:
More .WHATEVER more value for
           .COM
Do Customers Really Choose TLDs?
People Choose when there is Choice
hi-en.asia       kuromame.asia honda.asia




             Where you do business…
seiko.asia      keepwalking.asia koikeya.asia
rionih.asia    viajes.asia      whack.asia




                  Its personal…
contender.asia cantonese.asia   laopo.asia
homan.asia   bluestars.asia    angelababy.asia




                    It’s cool…
morimori.asia absorb.asia     www.ella.asia
nevertap.asia   soi.asia          gnome.asia




                    Relevance…
childlearn.asia digitalmedia.asia adrc.asia
chris316.asia    artquve.asia   studio-be.asia




          Choosing not to use .com…
rotarychild      asian-curd.asia cha-shu-mau.asia
mortality.asia
Retaking control of your own web…
What will your choice be?
Interesting times ahead…
•   Upload everything
•   Trust the big brothers
•   Sell your data
•   Keep control of your own data
•   Use your own cloud
•   Make the Internet personal (again)
•   How easy it is
•   What is at stake
•   All about choice
love.from.asia

edmon@registry.asia

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