This document discusses the transition from centralized computing models like Web 1.0 to a more distributed model of personal clouds and personal domain name servers, allowing individuals to retake control of their online presence and data. It notes that top level domains beyond .com are gaining popularity as people choose domains based on relevance, personal interests or to express themselves. The document argues that individuals should consider using their own personal clouds and domain names rather than relying on large centralized internet platforms to store their data and represent their online identities.