Domain Holdings is a venture capital backed company that acquires, sells, and monetizes domain names as investments. Their mission is to bring the highest potential returns from domain name investing to traditional investors. Some key points made are that domain names have proven to be a highly liquid asset class with documented appreciation exceeding traditional investments. Major sales since 2007 are cited ranging from $1 million to $13 million. The company analyzes domains to identify resale and monetization opportunities for passive income generation and portfolio growth. They offer to manage domain investments and maximize profits while reducing risk through diversification.

1. Business Plan Brainstorm
10/28/2011

2. Introducing a new market
You may know what a domain name is, but do
you know domain names as an appreciating asset
and investment vehicle? Every day there are
thousands of domains bought and sold for net
gains that outperform those made from
traditional investments. We’d like to introduce
you to this global market.

3. Who We Are
Domain Holdings was co-founded by John
Ferber. Ferber, 38, was the Chief Product Officer
and co-founder of Advertising.com, successfully
shepherding the company’s growth into the
world’s largest third-party online advertising
network. Advertising.com was acquired by AOL
in 2004 for almost $500 million and is the
cornerstone of AOL’s Advertising Division.

4. Our Mission
Domain Holdings is a Venture Capital backed
company that specializes in the
acquisition, divestment and monetization of
domain names. Our mission is to bring the
highest potential returns of Domain Name
Investing to traditional investors.

5. The Domain Name Aftermarket
The domain aftermarket is a one that offers investors/domain name owners
access to a market that:
Is extremely liquid
Has a controlled amount of supply that is very highly sought after
Documented historical evidence of domain appreciation
 In 2011, Domain Sales were reportedly the highest they’ve ever been.
 The accompanying slides indicate the top domain sales since 2007, all of
which are six-figure sales prices. It indicates that despite the prevailing
economic climate in traditional markets, prices in the domain name
aftermarket have remained relatively steady – and even outperformed
traditional stock market indices.

6. Top 30 Reported Domain Sales Since 2007
1. Sex.com $13M 2010 16. Ticket.com $1.529M 2009
2. Fund.com $9.9M 2008 17. Russia.com $1.5M 2009
3. Slots.com $5.5M 2010 18. Tandberg.com $1.5M 2007
4. Toys.com $5.1M 2009 19. Scores.com $1.18M 2007
5. Clothes.com $4.9M 2008 20. Vista.com $1.25M 2007
6. Candy.com $3M 2009 21. Photo.com $1.25M 2010
7. Porn.com $2.7M 2007 22. Chinese.com $1.12M 2007
8. Social.com $2.6M 2011 23. Call.com $1.1M 2009
9. Computer.com $2.1M 2007 24. Flying.com $1.1M 2010
10. Shopping.De $1.96M 2008 25. Zip.com $1.058M 2010
11. Seniors.com $1.8M 2007 26. Webcams.com $1.01M 2009
12. Fly.com $1.76M 2009 27. Guy.com $1M 2007
13. Dating.com $1.7 2010 Poker.org $1M 2010
14. Auction.com $1.7M 2009 DomainName.com $1M 2011
15. DataRecovery $1.659M 2008 Dudu.com $1M 2011
*It is estimated that nearly 85% of all domain sales go unreported

7. ROI & Stability
 Datacenter.com was hand registered in 2002 for roughly $10. It sold in May of 2011 for $352,000.
 Toys.com sold in February of 2009 for $1.25 million ... AND THEN SOLD AGAIN days later for $5
million.
 RunningShoes.com was bought in the late 1990s for $8. It sold in May of 2011 for $700K.
 In January 2012 Domain Holdings brokered a deal for NewYorkApartments.com. Bought at auction
for an undisclosed price (but well below the sale price), we sold it for $135,000.
The market for domain names is safe and stable -- and here for a long time
 In a report released by Microsoft and Stanford University in 2011, user behavior is strongly
influenced by domain names.
 To kick off 2012, there have been six publicized sales of six figures or more. BowlingBalls.com
topped the list at $225,000.
 Airline.com, which was brokered by Domain Holdings, sold for $125,000.
 2012 is trending similar to 2011, the most active year for domain name sales on record.

8. Major Media Coverage

9. Markets within the global domain
marketplace
There are plenty of types of names that suit many different buyers:
 Category Killer Domains: Names that can own a category
 Destination/GEO Names
 Acronyms: Huge buyers market for two and three-letter domains and acronyms.
 Numeric: Huge buyers market for two and three-letter numeric names (especially
in China)
 Professions, Services, Brands: Verticals offer access to different potential buyers,
users and revenue.
 Portfolios: It's not just names. Portfolios consisting of hundreds of thousands of
names sell as well. Domain Holdings brokered the sale of a $2M portfolio.

10. How can we make you money?
Working with Domain Holdings, we are able to operate within your budget, analyze growth opportunities and hand-
deliver a selection for you of the best opportunities in the marketplace. It is important to understand that when you
purchase a domain name, unlike other markets, you are the only one that owns it – and you can monetize your asset
that serves as a passive revenue stream and also adds value to your name.
As your domain aftermarket advisor, we can offer the best monetization options available.
 Resale: Part of the process means we'll analyze the resale potential of a name, and can assist you in divesting
your assets, not just acquiring them.
 Passive Revenue Stream: Think of your name as a virtual billboard on the information superhighway. Advertising
is built on eyeballs. We can help you develop a scalable monetization strategy for your online billboard. A bonus
here is that as it continues to generate revenue for you, it’s value also appreciates, driving up the resale value.
 Other options include:
- Development
- Leasing
- Portfolio Development
- Platform Monetization
We specialize in domain lifecycle management, complete with an in-house
brokerage and domain market analysts. We’d love to speak with you about
diversifying your investments to include domains.

11. Domains vs. Traditional Investments
By balancing a variety of different assets
(Precious Metals, Stocks, Bonds, Mutual
Funds, Domain Names) investors can maximize
profits while reducing risk. However, most
investors only have traditional investments that
are all affected by the economy. Since domain
names are not driven by the same factors as
stocks and commodities, they have the power to
maintain or increase their value even when
economic markets are volatile.

12. Contact Us
Ross Schneider
Ross@domainholdings.com
Senior Domain Advisor
Office: 561-634-7328
Mobile: 954-630-6722
Fax: 561-892-3744
777 East Atlantic Avenue Suite 312 Delray Beach, FL 33492