An approachable overview of Amazon and the range services offered by Amazon Web Services. This presentation was given to the Worthing Digital meetup group on Feb 20th 2018

1. ALL THE THINGS
an introduction to
20th February 02018
John Dalziel
@crashposition

2. What we’ll cover
• Amazon
• Web Services
• Amazon Web Services
• Demo
• Q&A

3. Show of Hands

4. Buzzwords

6. 2018
• World’s biggest online retailer.
• Handles one third of all US e-commerce.
• Worth nearly $460 billion.
Amazon is worth nearly $460 billion.

7. 1995
Amazon launched in 1995

8. 1997
Amazon floated on the Nasdaq for $438 million.

9. 2002
Amazon Web Services launched in 2002

10. Web Services

11. What are Web Services?
• Web Services is not the same as Web Hosting
• Web Hosting is a Web Service
• Web Services are any cloud-based managed service e.g:
• Web Hosting
• Email hosting
• Data storage
• DNS

12. – Charles Phillips, CEO Infor (2014)
“Friends don’t let friends build Data Centres.”

13. Cloud is Convenient
• Instant Provisioning
• Pay-as-you-go Pricing
• On-demand Scaling
• Easier Capacity Planning

14. Web Services are Modular
• Web Services are modular
and self contained.
• Web Services have no
external dependencies.
• Communication is through a
well defined API
(Application Programming
Interface).

15. AWS is Modular
All AWS Services are self contained and have an API
• Each service has a dedicated team.
• Each service is self-contained.
(no external dependencies)
• Each service exposes an API.

16. Amazon is Modular
Excerpts from a Jeff Bezos memo c2002.
• All teams will henceforth expose their
data and functionality through service
interfaces.
• Teams must communicate with each
other through these interfaces.
• There will be no other form of
interprocess communication allowed: no
direct linking, no direct reads of another
team's data store, no shared-memory
model, no back-doors whatsoever. The
only communication allowed is via
service interface calls over the network.
• It doesn't matter what technology they use.
HTTP, Corba, Pubsub, custom protocols --
doesn't matter. Bezos doesn't care.
• All service interfaces, without exception,
must be designed from the ground up to be
externalizable. That is to say, the team
must plan and design to be able to expose
the interface to developers in the outside
world. No exceptions.
• Anyone who doesn't do this will be fired.
• Thank you; have a nice day!

17. – Benedict Evans
https://www.ben-evans.com/benedictevans/2017/12/12/the-amazon-machine
“Amazon, then, is a machine to make a machine
- it is a machine to make more Amazon”

18. The Market
• Amazon Web Services (launched 2002)
• Google Cloud (launched 2004)
• Microsoft Azure (launched 2009)
• Rackspace, Digital Ocean, Heroku, Oracle, IBM…

19. Cloud Infrastructure as a Service
Gartner Magic Quadrant 2017

21. AWS: Scale
50 Global Regions in multiple Data Centres

22. AWS: Scale
• AWS powers amazon.com
• and Netflix, SoundCloud, Spotify, GitHub, AirBnB, Slack,
NASA, Adobe, Atlassian, Autodesk…

23. 2002
Launch features for AWS

24. 2018
AWS has over 100 Services

25. – Me on Twitter
“#JavaScriptFatigue is so last year.
#AWSFatigue is the new fatigue.”

26. Compute
Data
Storage
Databases Networking Security
AWS Base Services

27. Compute
ECSEC2 Lambda
ContainersVirtual Machines Serverless

28. DEMO

29. EC2 DEMO
EC2
+ +

30. Data Storage
S3 EBS Glacier
File Storage Block Storage Data Archive

31. Data Migration
VPN ConnectionGigabyte scale data transport

32. Data Migration
SnowballPetabyte scale data transport

33. Data Migration
Exabyte scale data transport Snowmobile

34. Database
RDS ElastiCache RedShift
SQL
Databases
Cache
Databases
Data
Warehousing
DynamoDB Neptune
NoSQL
Databases
Graph
Databases

35. Networking
VPC API Gateway Route 53
Private
Network
API Load
Balancer
Domain Name
Service (DNS)
CloudFront ELB
Content Delivery
Network (CDN)
EC2 Load
Balancer

36. Security
IAM WAF KMS
User Access
Control
Web Application
Firewall
Encryption
Keys
Shield
Certificate
Manager
DDOS
Protection
SSL
Certificates

37. Game Development
• AWS Lumberyard: Game Development
• AWS GameLift: Game Server Management
• AWS Sumerian: Virtual Reality / Augmented Reality
AWS Game Dev

38. Internet of Things

39. Internet of Things
Connect IoT Devices to the Cloud AWS IoT

40. Machine Learning
Transcribe Polly Lex
Speech
Recognition
Text to
Speech
Voice/Text
ChatBots
Recognition Translate
Image
Recognition
Natural Language
Translation

41. Machine Learning
Analyse and extract meaning from images AWS Rekognition
• Identify Objects
• Identify Activities
• Identify Scenes
• Identify Text

42. Machine Learning
Analyse and extract meaning from images AWS Rekognition
• Facial Recognition • Facial Analysis

43. Machine Learning
Analyse and extract meaning from text AWS Comprehend

44. DEMO

45. Machine Learning Demo:
Amazon Polly

46. Demo
• Create a unique string of text.
• Pick a random voice.
• Send the string to Polly
• Play back the returned audio.

47. Demo
• Authenticate a service request.
• Receive and parse request.
• Analyse the text.
• Generate the desired synthetic voice.
• Return the audio. Polly

48. Demo
Polly
TEXT
MP3
local

49. Needs more Buzzwords

50. Internet of Things

51. Amazon Dash Buttons

53. Dash Button Setup
Amazon Dash Button
Amazon Mobile App

54. How it’s Supposed to Work
Amazon Dash Button WiFi amazon.com

55. Our Setup
Amazon Dash Button Local Appportable WiFi

56. Demo
Polly
TEXT
MP3
local
Dash Button WiFi

58. APPLAUSE

59. FIN

60. Learn More
• https://aws.amazon.com/free/
• https://aws.amazon.com/summits/
London, 9th and 10th May 2018
• https://www.terraform.io/
• https://www.ansible.com/

61. an introduction to
20th February 02018
John Dalziel
@crashposition
ALL THE THINGS

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