Beyond .com -The Next Internet Revolution
- 1. Beyond .com TheNext Internet Revolution
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- 3. Adrian Kinderis ChiefExecutive AusRegistry International @adriankinderis
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- 6. Who runs theInternet?
- 7. Internet Corporation forAssigned Names and Numbers
- 8. What’s a domainname?
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- 12. . com =44%
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- 16. The way we navigate our way through the internet will be very different tomorrow.
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- 20. Domain Names. Theobvious choice.
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- 24. It’s all aboutto change.
- 25. Finally. After 25years. Domain names are evolving.
- 26. Creating a newfrontier of digital real estate.
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- 29. New Top-Level Domains Beyond.com
- 30. Who? Why? Competition, Choice, Freedom What? A slice of Internet Real Estate When? Qtr 3, 2011
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- 32. patriot.jeep .jeep Brands dealer.jeep
- 33. tourism.melbourne Geographic Locations. melbourne
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- 39. Keep it simple,stupid.
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- 45. Direct Navigation 70%of users use direct navigation Conversions are almost double search
- 46. Search Google CorporateSpending – June 2010
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- 50. What’s a DomainCost?
- 51. What’s a DomainWorth? sex.com, $13 million fund.com $9.99 million porn.com, $9.5 million diamond.com, $7.5 million beer.com, $7 million casino.com, $5.5 million slots.com $5.5 million toys.com $5.1 million asseenontv.com, $5 million korea.com, $5 million Source: http://www.domaining.com/topsales
- 52. Sex.com fund.com Beer.comthemortgage.com Casino.com AsSeenOnTV.com Korea.com Shop.com wine.com AltaVista.com software.com loans.com Vodka.com wines.com CreditCards.com pizza.com Tom.com autos.com coupons.com England.com telephone.com express.com savings.com mortgage.com DataRecovery.com Branson.com Cameras.com Tandberg.com MarketingToday.com deposit.com fly.com VIP.com men.com Vista.com feedback.com phone.com find.com Bingo.com mercury.com Cruise.co.uk WallStreet.com invest.com If.com Beauty.cc Sky.com Fish.com CyberWorks.comwhitehousecrisis.com Rock.com Gays.com Bike.com eflowers.com Topix.com Britain.com Cyberworks.com websites.com Investment.com SkiResorts.com drugs.com AZ.com computer.com ForSaleByOwner.com jobs.com Singapore.com 1stbandwidth.com Earth.com beauty.com dollars.com capital.com Website.com iReport.com Property.com NAV.no Refinance.com Melbourne.com taxes.com cinema.com local.com On.com Casino.de biz.com music.mobi golf.tv Annuity.com Jobs.ca Job.at Macau.com AntiSpyware.com university.com shemale.com Laon.com Invention.com military.com NewZealand.com Rebate.com image.com ShoppingMall.com act.com Wrestling.com Rebates.com
- 53. Top 100 domains$202,493,436 Source: http://www.domaining.com/topsales/
- 54. What’s a brandworth? Source: Interbrand Best Global Brands 2010 2010 Rank Brand Sector Brand Value 1 Beverages 70,452,000,000 2 Business Services 64,727,000,000 3 Computer Software 60,895,000,000 4 Internet Services 43,557,000,000 5 Diversified 42,808,000,000 6 Restaurants 33,578,000,000 7 Electronics 32,015,000,000 8 Consumer Electronics 29,495,000,000 9 Media 28,731,000,000 10 Electronics 26,867,000,000
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- 57. Protect Insert your brand here
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- 64. “ With theadoption of the new TLD system, which enables the direct utilisation of the Canon brand, Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com." Source: http://www.canon.com/news/2010/mar16e.html
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- 66. Greater relevance. Greater choice . Greater control . Greater recall .
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- 73. Consideration New TopLevel Domains: Improve Direct Navigation Consistency Recall Stakeholder Management
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- 78. Price to secure.anything Three costs: Application costs ~$185k Consultant costs – Per case basis Registry Costs – Per case basis
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Editor's Notes
- #2 New front page to be created.
- #28 .com - a population of 90 million. Much like an Over-Crowded Coastline….Nowhere to turn other than building upon each other, reducing space, choice and the opportunity to do things differently. Limiting accessibility and usability of the internet… Change is the only opportunity to cut through.
- #29 Beyond .com The internet is changing to allow visionaries to build new real-estate…Create new opportunity and move away from the norm. New domain spaces can be created….New Opportunities are born. Just like those visionaries who “build a new waterfront” when they ran out of space in Dubai. Those willing to innovate will now be able to think beyond .com.
- #32 Mitch will provide a new graphic... A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever. The internet as we know it will be navigated in a very, very different way to what it is today. Succint and memorable Top Level Domain Names for the next generation of web user.
- #33 Brands and Corporates Consistent Domain Name Structure Regional Focus – Dealers and Key Geographic Reat Product focus –x5 Loyalty – my.bmw Etc
- #34 Creating a unique online identity for specific regions – forever Providing memorable and succint domain names relevant to a geogoraphic region.
- #35 Mitch to lay these out… What’s the next .com? The internet will be sliced into various industries, trends and lifestyle choices. .com generates 600 million US annually…Even one per cent of that market is a business opportunity well worth pursuing.