The document outlines five strategies to boost enrollments, emphasizing the importance of understanding your audience and adding value through CEUs and discounts. It suggests simplifying the enrollment process using online tools and optimizing institutional resources like websites and catalogs. Finally, it highlights the significance of distinguishing your offerings and maintaining strong student support to enhance customer satisfaction.

1. 5 SIMPLE WAYS TO
BOOST ENROLLMENTS
PART OF THE MARKETING SERIES

2. THE GOAL: MINIMAL WORK WITH
MAXIMUM GAINS

3. #1 KNOW YOUR AUDIENCE
Where do your strengths lie?
• Standard Student Base
• Teachers
• Healthcare
• Corporations
• Internal Staff
• Military
• Workforce/Voucher Students

4. #2 ADD VALUE
• Offer CEUs of other units of
measure
• Implement bundles or hybrids
(discounts)
• Provide an institution
certificate to students

5. #3 KEEP IT SIMPLE
• ed2go online payment
• ed2go online administration
center:
– Marketing link
– Tracking link
• Carry the entire catalog
• Email campaigns
• Use social media –
Facebook, Twitter, etc.

6. #4 Use Your Institution’s Cornerstones
• Print catalog:
– Enrollment instructions
– Separate “Online Courses” section
– Catalog integration
• Website:
– Easy to find, minimal clicks
– Create an “Online Courses” landing page
– Include enrollment instructions and contact info

7. http://global.cmich.edu/ed2go/

8. #5 SET YOURSELF APART
• Students are your customers
• Recurring theme amongst the
top 25 ed2go partners
• Supplement with ed2go
Student Support

9. QUESTIONS?
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