5 reasons your ads might be disapproved on google

1. 5 REASONS YOUR ADS MIGHT BE
DISAPPROVED ON GOOGLE
Here are 5 tips to ensure your Google Ads are not rejected to save you time and resource during
this busy season.
Here we go:
1- Typos – Google imposes strict policies around an ad’s quality and relevance—including
requiring standard spelling and grammar.
2- Extra punctuation marks e.g. Buy Now!!! - Google considers exclamations in either of the
two headline fields to be disruptive and these are another common cause for ad rejections.
3- Unnecessary use of symbols e.g. &%^* or symbols used incorrectly to represent ‘and’ might
be rejected.
4- GiMmIcKy CAPITALISATION – As with typos, Google’s policies around quality and relevance
will make ads using unnecessary and gimmicky capitalisation likely to be rejected.

2. 5- Spelling Emojis – With Google requiring standard spelling and grammar, spelling out emojis
e.g. :) will also likely result in ads being disapproved.