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Klarna - NOAH14 London

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Payment - Presentation by Niklas Adalberth, Founder & Deputy CEO of Klarna at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

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Klarna - NOAH14 London

  1. 1. Niklas Adalberth Co-founder & Deputy CEO
  2. 2. +80%“We increased our mobile conversion by 80%” – Adlibris.se
  3. 3. The Challenge 100 people go to the checkout….
  4. 4. The Challenge …but only 33 complete a transaction.
  5. 5. The Challenge And on mobile devices, conversion is even worse…
  6. 6. The Challenge …with only 3 out of 100 people completing their purchase.
  7. 7. So why do people drop out? 1. Hidden charges: 71% 2. Security: 58% 3. Technical problems: 44% 4. Takes too long: 37% 5. Lack of contact details: 33% 6. Security features (e.g. “Verified by Visa”): 23% Source: Econsultancy, Why do consumers abandon online purchases? (2011) 1 2 3 4 5 6 Why people drop out of/cancel purchases: Hidden charges Takes too long or is too complicated Feels unsafe Can’t find card details
  8. 8. So, what’s the solution?
  9. 9. Demo
  10. 10. £15 £0 £15
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  13. 13. £15   14  
  14. 14. £15 1234  xxxx  xxxx  xxxx   Klara  Joy   12   16   456  
  15. 15. £15 £0 £15

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