Based on extensive experience, we figured out a number of fundamentals that anyone envolved with real estate marketing should take into account when drafting a marketing plan.
1. The document provides 5 lessons for real estate marketing: define target groups and unique selling points; turn properties into brands; leverage 3D technologies; engage in online dialogues; and leverage location.
2. It then introduces "hooox" which provides strategic real estate communication services with a focus on 3D technologies and online engagement.
3. hooox offers services to speed up new property sales, market empty assets, convince local stakeholders, and provide an integrated one-stop-shop for real estate communication with fast, better, and cost-effective services due to their expertise and experience.
Smooth website projects from start to finishMickey Mellen
This document provides information about keeping projects smooth from start to finish. It discusses how having a process, using checklists and keeping your inbox clean can help lead to smooth projects. The document also lists tips for each stage of a project including discovery, defining the project, collecting assets, content creation, design, development, training and improvements. It concludes by thanking the sponsor.
All Things WordPress: I Don't Have Time for This MeetupMickey Mellen
The document is a summary of an upcoming Meetup for the All Things WordPress group that includes discussion of topics like choosing a WordPress theme, managing tasks and contacts. It promotes sponsor ClickHOST and their managed WordPress hosting and provides tips and tools for managing schedules, inboxes and tasks like Getting Things Done, Trello, Asana and Google Contacts.
Doug Devitre Delivers Time Savers Using The Treo Smartphone to the Georgia Association of REALTORS State Convention at the Amelia Island Resort. Learn quick tips, time savers and how to sync your Smart phone with your desktop or laptop computer.
All Things WordPress: Customizing Your Website with Advanced Custom FieldsMickey Mellen
This session will be lead by Issac Scheidt of Ramp Ventures
Building custom page templates with Advanced Custom Fields (ACF) is easy with very little coding required. We will look through the basic options the plugin provides and build a custom page template by doing a little bit of PHP work. We’ll also take a peek at some of the options available with ACF Pro and look through a theme that’s completely built with ACF.
The document discusses using the Advanced Custom Fields plugin to create flexible content layouts on a WordPress homepage. It provides instructions for installing the plugin, creating field groups and layouts, adding conditional logic, and outputting the flexible fields in template files. Key steps include creating a "flexible content" field group, building layouts with different field types like images and text, allowing users to drag and drop blocks, and developing template files that display each layout's content.
Indispensable International Real Estate Communication TacticsDoug Devitre
This document discusses various communication tactics for international business, including:
1. The most expensive real estate markets in the world based on price per square meter, led by Monte Carlo, Monaco and London, England.
2. Ways to effectively communicate online, including using Skype for chat, calls, video calls, and screen sharing as well as international contact finding and pricing.
3. Tools for international communication and marketing real estate properties online, including blogs, social media, currency conversion widgets, videos, photos and documents.
All Things WordPress: The Essential Plugins You Need to Be Using Mickey Mellen
With nearly 50,000 plugins available at wordpress.org (and thousands of other premium plugins out there), it can be hard to sift through the junk to find the gems. We'll talk through some of our favorite plugins in various categories and show you how to properly vet and test a new plugin to know if it's any good.
1. The document provides 5 lessons for real estate marketing: define target groups and unique selling points; turn properties into brands; leverage 3D technologies; engage in online dialogues; and leverage location.
2. It then introduces "hooox" which provides strategic real estate communication services with a focus on 3D technologies and online engagement.
3. hooox offers services to speed up new property sales, market empty assets, convince local stakeholders, and provide an integrated one-stop-shop for real estate communication with fast, better, and cost-effective services due to their expertise and experience.
Smooth website projects from start to finishMickey Mellen
This document provides information about keeping projects smooth from start to finish. It discusses how having a process, using checklists and keeping your inbox clean can help lead to smooth projects. The document also lists tips for each stage of a project including discovery, defining the project, collecting assets, content creation, design, development, training and improvements. It concludes by thanking the sponsor.
All Things WordPress: I Don't Have Time for This MeetupMickey Mellen
The document is a summary of an upcoming Meetup for the All Things WordPress group that includes discussion of topics like choosing a WordPress theme, managing tasks and contacts. It promotes sponsor ClickHOST and their managed WordPress hosting and provides tips and tools for managing schedules, inboxes and tasks like Getting Things Done, Trello, Asana and Google Contacts.
Doug Devitre Delivers Time Savers Using The Treo Smartphone to the Georgia Association of REALTORS State Convention at the Amelia Island Resort. Learn quick tips, time savers and how to sync your Smart phone with your desktop or laptop computer.
All Things WordPress: Customizing Your Website with Advanced Custom FieldsMickey Mellen
This session will be lead by Issac Scheidt of Ramp Ventures
Building custom page templates with Advanced Custom Fields (ACF) is easy with very little coding required. We will look through the basic options the plugin provides and build a custom page template by doing a little bit of PHP work. We’ll also take a peek at some of the options available with ACF Pro and look through a theme that’s completely built with ACF.
The document discusses using the Advanced Custom Fields plugin to create flexible content layouts on a WordPress homepage. It provides instructions for installing the plugin, creating field groups and layouts, adding conditional logic, and outputting the flexible fields in template files. Key steps include creating a "flexible content" field group, building layouts with different field types like images and text, allowing users to drag and drop blocks, and developing template files that display each layout's content.
Indispensable International Real Estate Communication TacticsDoug Devitre
This document discusses various communication tactics for international business, including:
1. The most expensive real estate markets in the world based on price per square meter, led by Monte Carlo, Monaco and London, England.
2. Ways to effectively communicate online, including using Skype for chat, calls, video calls, and screen sharing as well as international contact finding and pricing.
3. Tools for international communication and marketing real estate properties online, including blogs, social media, currency conversion widgets, videos, photos and documents.
All Things WordPress: The Essential Plugins You Need to Be Using Mickey Mellen
With nearly 50,000 plugins available at wordpress.org (and thousands of other premium plugins out there), it can be hard to sift through the junk to find the gems. We'll talk through some of our favorite plugins in various categories and show you how to properly vet and test a new plugin to know if it's any good.
All Things WordPress: Blogging Strategies for 2017Mickey Mellen
At this Meetup, we discussed blogging and how it can help your business. Some areas we cover:
• Where to blog (personal blog versus on your business site)
• How to find ideas and manage them in a content calendar
• How to build those ideas into full posts
• Where to find and create graphics for your posts
• Some of the best WordPress themes for blogging
• Plugins to help make your blog more effective
The Now Wave to the Next Wave: public service delivery in a networked worldDominic Campbell
Mobile technology and networks are opening up new opportunities for public service delivery through personalization, co-production, and cost reduction. The "now wave" involves experimenting with web tools and social media, while the "next wave" will see the blending of traditional and participatory models through approaches like crowdsourcing, location-based services, and augmented reality. For government, the challenge is supporting social innovation while ensuring services remain inclusive and accessible to all.
For many businesses, search engine optimization is a very important piece of gaining traffic to your website (and ultimately to sales). In this discussion, we take a look at every major aspect of SEO including an overview of how Google works, things that matter for SEO in 2016, how local SEO can affect your business, plugins to help your site rank better, and some hands-on work you can do to make a difference on your site today.
All Things WordPress - The How, What and Why of SSLsMickey Mellen
This session was lead by Carel Bekker of ClickHOST and Mickey Mellen of GreenMellen Media. Learn about SSL certificates and why they're so important for your website.
We'll dig into why you need an SSL, how it can protect you, and how it can help you rank better. Then we'll dig into a hands-on checklist to walk through doing it on your own site.
This document discusses trends in online real estate and the future of real estate websites. It summarizes that currently most property searches and information gathering is done online, with the top websites being realestate.yahoo.com, realtor.com, zillow.com, and trulia.com. Going forward, real estate websites will need to provide more robust property and neighborhood context as well as an improved consumer experience with more advanced search and listing features to remain valuable resources for buyers and sellers. The best real estate websites will be trusted sources of both property listings and general real estate information available 24/7 to consumers.
Dos and Don'ts of Social Media for Real EstateDoug Devitre
View some of the Dos and Don'ts of Social Media for Real Estate. This will help you save some of the common mistakes some people make when first starting out.
The document describes an SF-RealEstate solution that provides a unified system for real estate agencies with features like comprehensive property and agent management, dynamic promotion of listings on websites, real-time data exchange, fast property searches, and mobile access. It allows easy management of content and listings and automatically mirrors listings and images to external websites. The system offers secure access through different user permissions and can be customized to meet additional business needs.
All Things WordPress: Getting the Most Out of Your Email MarketingMickey Mellen
The document discusses how to get the most out of email marketing. It recommends using MailChimp as an email marketing system because it is free, easy to use, and powerful. It emphasizes defining goals, writing effective copy, building an email list, executing email campaigns, automating emails, and measuring results to improve email marketing efforts.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The real estate market is at the verge of a paradigm shift after years of traditional thinking. Successful real-estate developers understand the need for a dialogue-based and innovative marketing strategy.
Based on years of expertise, hooox presents five essential lessons to help real estate developers turning their BRICKS into BRANDS.
Slides investors day 1 december all 1 page per slidePubliGroupe
Beat Roeschlin outlined Media Sales' strategic plans for 2011-2015 in response to challenging market conditions. Key decisions include making Media Sales leaner, more flexible and profitable through cost reductions, adopting a new non-exclusive business model, and creating a dedicated digital unit to accelerate the shift to online. A board committee will oversee implementation of optimization measures across Switzerland and international markets. The goal is for digital sales and profits to become the main driver of growth for Media Sales.
As an agency, we like to figure out the hard stuff. And for B2B marketers, the hard stuff is everywhere these days.
Budgets are static, but the task of reaching your audience has never been harder. The good news for buyers is that they have more control and more choice than ever before. The hard stuff for marketers is that the media environment is changing every day, and is mind-numbingly crowded and complex.
Businesses are placing lots of small bets on the margin–digital, mobile, content marketing–rather than fundamentally rethinking their marketing mix. These small bets don't pay off against the big marketing goals; getting famous, changing perceptions, or selling more.
There is a better way.
The Earned Premium is the impact–measured by audience engagement–generated by your marketing investment beyond what you paid for. In our experience, campaigns architected from the ground up with participation in mind generate 20-30% extra engagement. And study after study shows that a message shared by peers is more valuable than the ones you pay for.
Find out how to get more than you bargained for with the latest presentation from PJA Advertising + Marketing, named a 2013 top midsize agency by B2B Magazine.
…and be sure to follow us on Facebook and Twitter.
Displr is a web platform that connects places like restaurants, cafes, and universities with social media, sponsoring brands, media creators and visitors through place-based communication using public displays and mobile interaction. It allows places to create media spaces without expensive custom projects. Displr's platform shares media between places and maximizes engagement and analytics. The company was founded in 2016 and has experienced over 100% annual growth, with a high renewal rate and customer upselling. The founders have previous experience in digital signage, media and marketing.
MBS provides public relations and communications services focused on building corporate brands and positioning companies through strategic communications plans, media outreach, and leveraging traditional and social media channels. Their services include corporate communications, transactions, crisis communications, social media, and executive training. The company works with clients across various industries and has experience in North America, Europe, and emerging markets.
Introductieles overheidscommunicatie en place brandingTom De Smedt
The document discusses various topics related to government communication and place branding. It examines the evolving role of citizens in government communication and how communication can support organizational development and policy processes. Place branding aims to promote tourism, attract investment, and create a positive international image. Place branding succeeds when based on a credible and distinctive story, there is a real substance, broad support, and coherence between brands.
H&R Block began in the 1950s as a small bookkeeping business and became a large tax preparation firm. It launched various social media marketing campaigns involving YouTube, Facebook, and Twitter to provide tax information and engage customers. H&R Block's goals are to field customer inquiries, contribute tax expertise online, and change its perception from just a brick-and-mortar company. It measures campaign success through increased brand awareness and consideration of its online tax products.
Raising the Visibility of Industry Leading Commercial Real Estate Practices w...DeFazioPR
The document discusses how public relations can help raise the visibility of commercial real estate practices. It provides examples of how DeFazio Communications has successfully implemented PR strategies for companies like Phillips Edison & Co. and American Realty Capital to increase brand awareness, differentiate themselves in the industry, and attract investors. The document outlines PR services offered and benefits that CRE firms can realize from implementing a PR program, such as eliminating unknowns, facilitating growth and sales, and expanding into advisory services.
Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...DeFazPR
The document discusses how public relations can help raise the visibility of commercial real estate practices. It provides examples of how DeFazio Communications has successfully implemented PR strategies for companies like Phillips Edison & Co. and American Realty Capital to increase brand awareness, differentiate themselves in the industry, and attract investors. The document outlines PR services offered and benefits that CRE firms can realize from an effective PR program, such as eliminating unknowns, facilitating growth and sales, and expanding into advisory services.
All Things WordPress: Blogging Strategies for 2017Mickey Mellen
At this Meetup, we discussed blogging and how it can help your business. Some areas we cover:
• Where to blog (personal blog versus on your business site)
• How to find ideas and manage them in a content calendar
• How to build those ideas into full posts
• Where to find and create graphics for your posts
• Some of the best WordPress themes for blogging
• Plugins to help make your blog more effective
The Now Wave to the Next Wave: public service delivery in a networked worldDominic Campbell
Mobile technology and networks are opening up new opportunities for public service delivery through personalization, co-production, and cost reduction. The "now wave" involves experimenting with web tools and social media, while the "next wave" will see the blending of traditional and participatory models through approaches like crowdsourcing, location-based services, and augmented reality. For government, the challenge is supporting social innovation while ensuring services remain inclusive and accessible to all.
For many businesses, search engine optimization is a very important piece of gaining traffic to your website (and ultimately to sales). In this discussion, we take a look at every major aspect of SEO including an overview of how Google works, things that matter for SEO in 2016, how local SEO can affect your business, plugins to help your site rank better, and some hands-on work you can do to make a difference on your site today.
All Things WordPress - The How, What and Why of SSLsMickey Mellen
This session was lead by Carel Bekker of ClickHOST and Mickey Mellen of GreenMellen Media. Learn about SSL certificates and why they're so important for your website.
We'll dig into why you need an SSL, how it can protect you, and how it can help you rank better. Then we'll dig into a hands-on checklist to walk through doing it on your own site.
This document discusses trends in online real estate and the future of real estate websites. It summarizes that currently most property searches and information gathering is done online, with the top websites being realestate.yahoo.com, realtor.com, zillow.com, and trulia.com. Going forward, real estate websites will need to provide more robust property and neighborhood context as well as an improved consumer experience with more advanced search and listing features to remain valuable resources for buyers and sellers. The best real estate websites will be trusted sources of both property listings and general real estate information available 24/7 to consumers.
Dos and Don'ts of Social Media for Real EstateDoug Devitre
View some of the Dos and Don'ts of Social Media for Real Estate. This will help you save some of the common mistakes some people make when first starting out.
The document describes an SF-RealEstate solution that provides a unified system for real estate agencies with features like comprehensive property and agent management, dynamic promotion of listings on websites, real-time data exchange, fast property searches, and mobile access. It allows easy management of content and listings and automatically mirrors listings and images to external websites. The system offers secure access through different user permissions and can be customized to meet additional business needs.
All Things WordPress: Getting the Most Out of Your Email MarketingMickey Mellen
The document discusses how to get the most out of email marketing. It recommends using MailChimp as an email marketing system because it is free, easy to use, and powerful. It emphasizes defining goals, writing effective copy, building an email list, executing email campaigns, automating emails, and measuring results to improve email marketing efforts.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The real estate market is at the verge of a paradigm shift after years of traditional thinking. Successful real-estate developers understand the need for a dialogue-based and innovative marketing strategy.
Based on years of expertise, hooox presents five essential lessons to help real estate developers turning their BRICKS into BRANDS.
Slides investors day 1 december all 1 page per slidePubliGroupe
Beat Roeschlin outlined Media Sales' strategic plans for 2011-2015 in response to challenging market conditions. Key decisions include making Media Sales leaner, more flexible and profitable through cost reductions, adopting a new non-exclusive business model, and creating a dedicated digital unit to accelerate the shift to online. A board committee will oversee implementation of optimization measures across Switzerland and international markets. The goal is for digital sales and profits to become the main driver of growth for Media Sales.
As an agency, we like to figure out the hard stuff. And for B2B marketers, the hard stuff is everywhere these days.
Budgets are static, but the task of reaching your audience has never been harder. The good news for buyers is that they have more control and more choice than ever before. The hard stuff for marketers is that the media environment is changing every day, and is mind-numbingly crowded and complex.
Businesses are placing lots of small bets on the margin–digital, mobile, content marketing–rather than fundamentally rethinking their marketing mix. These small bets don't pay off against the big marketing goals; getting famous, changing perceptions, or selling more.
There is a better way.
The Earned Premium is the impact–measured by audience engagement–generated by your marketing investment beyond what you paid for. In our experience, campaigns architected from the ground up with participation in mind generate 20-30% extra engagement. And study after study shows that a message shared by peers is more valuable than the ones you pay for.
Find out how to get more than you bargained for with the latest presentation from PJA Advertising + Marketing, named a 2013 top midsize agency by B2B Magazine.
…and be sure to follow us on Facebook and Twitter.
Displr is a web platform that connects places like restaurants, cafes, and universities with social media, sponsoring brands, media creators and visitors through place-based communication using public displays and mobile interaction. It allows places to create media spaces without expensive custom projects. Displr's platform shares media between places and maximizes engagement and analytics. The company was founded in 2016 and has experienced over 100% annual growth, with a high renewal rate and customer upselling. The founders have previous experience in digital signage, media and marketing.
MBS provides public relations and communications services focused on building corporate brands and positioning companies through strategic communications plans, media outreach, and leveraging traditional and social media channels. Their services include corporate communications, transactions, crisis communications, social media, and executive training. The company works with clients across various industries and has experience in North America, Europe, and emerging markets.
Introductieles overheidscommunicatie en place brandingTom De Smedt
The document discusses various topics related to government communication and place branding. It examines the evolving role of citizens in government communication and how communication can support organizational development and policy processes. Place branding aims to promote tourism, attract investment, and create a positive international image. Place branding succeeds when based on a credible and distinctive story, there is a real substance, broad support, and coherence between brands.
H&R Block began in the 1950s as a small bookkeeping business and became a large tax preparation firm. It launched various social media marketing campaigns involving YouTube, Facebook, and Twitter to provide tax information and engage customers. H&R Block's goals are to field customer inquiries, contribute tax expertise online, and change its perception from just a brick-and-mortar company. It measures campaign success through increased brand awareness and consideration of its online tax products.
Raising the Visibility of Industry Leading Commercial Real Estate Practices w...DeFazioPR
The document discusses how public relations can help raise the visibility of commercial real estate practices. It provides examples of how DeFazio Communications has successfully implemented PR strategies for companies like Phillips Edison & Co. and American Realty Capital to increase brand awareness, differentiate themselves in the industry, and attract investors. The document outlines PR services offered and benefits that CRE firms can realize from implementing a PR program, such as eliminating unknowns, facilitating growth and sales, and expanding into advisory services.
Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...DeFazPR
The document discusses how public relations can help raise the visibility of commercial real estate practices. It provides examples of how DeFazio Communications has successfully implemented PR strategies for companies like Phillips Edison & Co. and American Realty Capital to increase brand awareness, differentiate themselves in the industry, and attract investors. The document outlines PR services offered and benefits that CRE firms can realize from an effective PR program, such as eliminating unknowns, facilitating growth and sales, and expanding into advisory services.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
MH Services was founded in 2005 by Markus Hill to provide customized business solutions and asset management distribution strategies in Germany. The firm offers tailored plans to help clients understand the German market and achieve growth. MH Services also provides ongoing support to ensure long-term client success. The firm's services include assessing sales potential, developing strategies, and advising on execution for asset managers seeking to enter the German market. MH Services has a variety of asset manager and wealth management clients and helps firms expand their businesses in Germany.
This trends report from Posterscope identifies several emerging trends in out-of-home advertising in 2012. Key trends included a shift from proof of posting to proof of performance metrics, new contextually aware technologies allowing targeted messaging, the expansion of digital out-of-home networks, and augmented reality enabling new environments for engagement. The report also noted trends like interactive gaming venues, hyperlocal promotions, and a focus on understanding multicultural audiences.
This trends report from Posterscope discusses several emerging trends in out-of-home (OOH) advertising in 2012, including greater accountability and proof of performance metrics, contextually aware technologies to optimize messaging, and the expansion of digital OOH enabling more flexible and large-scale content. It also covers trends like near-field communication enabling OOH transactions, augmented reality expanding OOH boundaries, gaming engaging consumers in public venues, and hyperlocal promotions through localized social media.
This document provides information about a company called Bigger Picture that helps businesses expand internationally through tailored solutions combining business analysis, marketing, technology, and an international expert network. They deliver customized blueprints to help companies grow globally. Their services include international expansion support, digital marketing, working with technology and marketing experts, and connecting clients to a vast international network of partners and local experts. The document introduces the founder and CEO, Claudio Piovesana, and another executive, Stefan Surzycki, and provides information about their backgrounds and experiences.
Social Media Part II: Best Practices and Strategy for ChannelsDaniel Spronk
A short introduction to the most important social media channels, some stats, ways to use these channels. Also an overview of how Social Media fits into your overall marketing strategy and 6 steps to creating a sound Social Media Strategy Plan.
A quick intro: what PR does, how it works, how it can be measured - and a concrete example of how it could be integrated into a cost-effective, efficient 360-degrees campaign.
Startup Camp Berlin 2016 - Fundraising Campbuilding10
Fundraising, a focus camp within Startup Camp Berlin 2016, curated by Daniel Höpfner
Everything you need to know for bootstrapping your startup, finding investors and raising funds.
Discover the Posterscope's 2017 Predictions detailing how 'digital first', embracing new technologies and planning with data contributes to the evolution of OOH.
Similar to 5 Lessons In Real estate marketing (20)
Situé au cœur de la commune d’Anderlecht, le site historiquement occupé par la société Shell,
est désaffecté depuis près de 10 ans et a fait l’objet d’une récente dépollution. Cette vaste
réserve foncière de plus de 1ha60 bénéficie d’une situation stratégique comprise entre le site
industriel de l’ancienne Brasserie Atlas, et le canal reliant Bruxelles à Charleroi.
The document discusses how to turn bricks into brands by focusing on branding, messaging, and tools. It emphasizes distinguishing properties and using consistent communication tools like websites to promote commercial real estate. A graph shows website traffic increasing significantly from January to February 2012.
Social media will have a long-term impact on the real estate industry. The extent of the impact depends on factors like the specific real estate market and products. Key drivers for greater adoption of social media include increased internet usage, online information sharing, and faster decision making. Popular social media tools like Facebook, LinkedIn, and Twitter can be valuable for real estate professionals to engage with customers, share expertise, and build trust.
When Suburbs become Urban
RAND CITY: The Case for a Full-Scale Urbanization of the Rand around Brussels.
A presentation from Proff Alexander D'hooghe, Director, MIT
Platform for Permanent Modernity, ORG
This case study analyses the key success factors behind the marketing and sales campaign around wings, a residentia real estate project in Ghent, Belgium/
2. N°1: Thinkbeforeyou act Define target groups Define USP’s & ESP’s Market research on Alternatives & Pricing Communication plan & marketing tools Media planning & buying Communication Plan Resource allocation Engage a dialogue through social Networking
8. hooox “hooox” Is a derivate from the English term ”hoax”[hoʊks] a hoax presentsinformation as something real but is in fact unreal Our name refers to our background in virtual reality, where nothing is real, although it looks very real The third “o” stresses our capacity in 3D technologies
10. Services EXCLUSIVE FOCUS on Real Estate communication: Market leader in Belgium Marketshare of 25% within the TOP100 developers International ambitions TYPES OF MISSIONS: TRUST: speed-up “sales on plan” PACKAGE: Transform your projects into investments CONVINCE: local authorities, neighbourhood, PPS, ... REBRANDING: re-market empty assets