5. How did you attract/address your audience?
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The document discusses how the author attracted their audience for a film. They analyzed demographic data on a website to target who would be interested. They chose a young female protagonist to appeal to women who would empathize with her situation. Recent high-profile missing person stories in the media provided context, though the film does not exploit these but rather examines the emotional experience of losing a loved one.
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Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
Thursday March 12 • 11am-12pm ET • convert to your time zone here
Join the call via this Zoom videoconference link: https://zoom.us/j/120101278 or dial one of the following numbers and log in with meeting ID 120 101 278: +1 646 558 8656 US (New York) / +1 669 900 6833 US (San Jose) / find your local number
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Topic
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot Bloomstein will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. Let’s address the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Is there a place for vulnerability in corporate strategy? And what’s the role of command and control consistency in the creative work of a corporate enterprise? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust across society itself.
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Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise Experience
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The document discusses how effective the combination of main products and ancillary texts are. It notes that the poster and magazine front cover were designed to have a strong link between them to make the most impact on the audience. The same font was used for the title on the poster and trailer to help the main character stand out and show her importance throughout.
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The document discusses the effectiveness of combining main products and ancillary texts. It notes that the creator used the same font for the title on a poster and trailer to strongly link the two and make the greatest impact on the audience. The creator also focused on making the main character stand out on the poster and magazine cover to show her importance throughout.
1
Lawreeta Grant filmed her horror trailer in local woods to take advantage of the setting's creepy atmosphere. She used conventions of the horror genre like low-key lighting and camera angles to build suspense. By analyzing other horror trailers, she selected an appropriate soundtrack with a tense, unsettling tone. For her poster and magazine cover promoting the film, she featured the protagonist in the woods and used design elements like fonts, colors and imagery to clearly communicate the film's genre and storyline.
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Through constructing a blog and opening sequence, the author learned several computer skills including using Final Cut Pro for editing video clips into the correct chronological order, GarageBand for creating original music, and iMotion for adding moving titles. The author also gained experience filming with a camera and editing on a Mac computer, though uploading mpeg files from the camera to Final Cut Pro took longer than preferred formats.
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6.6.Have you learnt about technology through producing your media product?
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The document summarizes Claire McIntosh's essay "Digital Deception", which warns readers about the dangers of online dating. McIntosh employs a didactic tone and pathos to relate examples of people being deceived or harmed by people they met online. She aims to protect readers and help them recognize deceptive behaviors. McIntosh also uses logic and statistics to encourage critical thinking about sharing personal information online and catching scammers. Her goal is to arm readers against online predators while acknowledging that online dating also provides benefits when approached with caution.
Text Analysis
This document summarizes and analyzes the essay "Whodunit- The Media?" by Maggie Cutler. The essay argues that mass media is not the sole cause of corrupted youth, and that other factors like parenting, poverty, and personal experiences also influence children. The document agrees that simple statements blaming media do not fully explain the issue, and that children have some choice in how they allow media to influence them. It also discusses other studies and opinions that show media is one of multiple risk factors for bad behavior, not the only cause. The overall conclusion is that while media can have negative effects, the real problem is the lack of guidance many children receive from parents and role models.
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This document summarizes a found footage horror film that was released by authorities as a warning to teenagers. It follows two teenagers who set out to film a supposed criminal but discover something more dangerous. They disappear by sunrise and are never seen again. Authorities were unable to find the teenagers after discovering their camera and declared it a cold case.
Writing Sample - Cultural Analysis
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Communicating Your Message Effectively Through the Media
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Ethics and news values essay
The document analyzes two news stories: 1) The discovery of a missing 4-year-old girl in Greece who did not resemble the Roma couple she was with. DNA tests showed she was unrelated to them. 2) A phone hacking scandal where celebrities' phones were hacked by newspapers to obtain personal information. The missing child story was high priority and of public interest to help find her family. It received immediate coverage across multiple media. The phone hacking was of human interest to readers but lacked immediacy and would be a lower priority if reported alongside the missing child story.
Essay Drugs
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5. How did you attract/address your audience?
- 1. 5.How did you attract/address your audience? By Lawreeta Grant
- 2. One of the first ways I attracted my audience was to analyses the statistics on the pearl and dean website when looking at compatible films. The data is divided by age, gender and social demographic. By analyzing this information it was a lot easier to target who my audience would be.
- 3. I deliberately chose a young woman as the main protagonist, because I felt that women would be more likely to empathize with her plight.
- 4. Over the last few years, there have been several high profile disappearance stories in the media, for example Madeline McCain went missing in Portugal when on holiday with her parents and the search is still ongoing as to whether she would be finding alive or dead.
- 5. I don’t think my film exploits this situation, but rather it tries to examine what it’s like to lose someone you love and then to be told there’s no hope of finding them again.