The Gofal Project by the British Red Cross supports isolated and vulnerable people over age 50 in rural North Wales through volunteer befriending services. It aims to re-enable rural communities by reducing loneliness. Referrals come from a variety of sources, especially social services and healthcare providers. The project maps clients' social resources and supports, and uses tools like a "Wheel of Change" and community group involvement to improve emotional health, social connections, and quality of life. It partners with various local organizations to enhance its outreach.