Get Better Or Get Beaten Marketing
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The document discusses how companies and teams can get better at marketing or get beaten by their competitors due to lack of improvement. It provides examples of companies that got beaten due to factors like hubris from success, undisciplined pursuit of more clients and revenue, denial of risk, and excuses. These companies grasped desperately for solutions but ultimately became irrelevant or failed. The document advocates getting better at marketing by paying attention to real evidence from prospects about what messages get their attention and tuning marketing activities accordingly. It also discusses how companies can transition to improving their marketing through asking what benefits change provides and costs non-action incur.
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I will also detail a marketing strategy for an event in North America and discuss how email marketing and branding can be cost-effective to promote this event
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Get Better Or Get Beaten Marketing
- 1. Get Better or Get Beaten in Hedge Fund Marketing June 2010 Paul Das
- 4. Getting Beaten is the Last Step Hubris from Success
- 5. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More
- 6. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses
- 7. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation
- 8. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
- 9. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
- 10. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death “ We lost the ability to ask questions and answer them truthfully” Mark Hurd HP Chairman of the Board, Chief Executive Officer and President Hewlett-Packard Company
- 12. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
- 13. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
- 15. Evidence that cannot be ignored
- 21. Getting Beaten is the Last Step Hubris from Success Undisciplined Pursuit of More Denial of Risk and Excuses Grasping for salvation Beaten to irrelevance or death
- 22. Redemption – The “ah-ha" Moment