1. Market Validation
May 2013
Social
Entrepreneurship
| www.neelabs.net
Organized by Aipc-Pandora
Facilitated by Neelabs

2. Resource: business canvas model Alexander Osterwalder
Revenues (all type, including gift economy)Cost
Partnerships Activities
Resources
RelationshipValue Proposition Customer
Chanels
You have a prototype of a social business
2
Social entrepreneurship | www.neelabs.net | CC: BY 3.0

3. But your prototype is not yet a business plan
CC-Steve Blank

4. The canvas is just a group of hypothesis…
CC-Steve Blank 4
Social entrepreneurship | www.neelabs.net | CC: BY 3.0

5. “Customer Development” is the process to find a viable
business model. Its phases are:
CC-Steve Blank
5
Social entrepreneurship | www.neelabs.net | CC: BY 3.0

6. Start by identifying each key hypothesis in the first canvas,
and then “get out of the building” and test
CC-Steve Blank
6
Social entrepreneurship | www.neelabs.net | CC: BY 3.0

7. Only when there is a tested business model, you develop
the business plan
CC-Steve Blank
7
Social entrepreneurship | www.neelabs.net | CC: BY 3.0

8. Most obvious hypothesis to test is the product-market fit
8
Design
experiment
(*)
Key
assumptions
Validate or
pivot
(*) Generative interviews, pitching, theatralization, poster….
Social entrepreneurship | www.neelabs.net | CC: BY 3.0

9. Once you have this first validation, its time for real life
testing…do people really commit?
Create the Minimum Viable Product (MVP)
9
Resources: Lean Start Up, Steve Blank
Social entrepreneurship | www.neelabs.net | CC: BY 3.0

10. So don’t forget to include in your planning the tasks
you need to complete to get to that first validation
and a Minimum Viable Product tested…
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Social entrepreneurship | www.neelabs.net | CC: BY 3.0

11. Elena Acín
elena.acin@neelabs.net | @elenaacin
Rafael Cobo
rafael.cobo@neelabs.net | @rafael_cobo