This document discusses 5 concepts for efficient document design: 1. Digital-first - Prioritize digital delivery but still support paper, with responsive design for mobile. 2. WYSIWYG - Use an intuitive design environment to see changes instantly and design templates in under a day. 3. Styles - Ensure brand consistency across communications, documents, and organizations using styles in templates. 4. Rules & Conditions - Embed conditional logic and business rules to offer customized documents from one template. 5. Multilingual - Design one template for multiple languages to reduce templates and regain time while speaking to customers in their language.

1. 5 Document Design
Concepts
June 2015
Copyright © 2015 Scriptura Engage

2. You’re not alone in dealing with document design
Copyright © 2015 Scriptura Engage
• Efficiently creating document templates and output has a huge impact on your business.
• Whether you are designing transactional documents, digital forms or customer onboarding
communications, you will encounter similar challenges a lot of your peers in other industries
are confronted with.
• Organizations can save time and money by focusing on the right concepts to make document
design more efficient.
Here’s some Empowerment!
Based on our experience we discovered 5 design concepts that can make a huge difference when
designing communications.
We are confident that one or more of these concepts will be of great value for your business.

3. 5 Document Design Concepts
Copyright © 2015 Scriptura Engage
1
Digital-first
4
Rules & Conditions
2
WYSIWYG!
5
Multilingual
3
Styles

4. Digital-first
Copyright © 2015 Scriptura Engage
• Digital-first means digital should be priority,
but paper still supported during transformation
• Each channel has its particular output flair
So don’t push out a scanned paper via email
• Bear in mind responsive design for mobile
• Invest in a digital-first communications
platform that supports multichannel delivery

5. WYSIWYG
Copyright © 2015 Scriptura Engage
• What is more important than your time?
• You can design & modify templates < 1 day
• See the difference: it used to take up to 30 days
• Is programming still needed? No!
• What does my organization need to invest in?
• You should use an intuitive design environment
• Get your other work done as well by doing so!

6. Styles
Copyright © 2015 Scriptura Engage
• Your Brand is one of your most important assets
• Protect it by assuring consistency:
 in all your communications and documents
 across the entire organization
 for each brand your organization may hold
How?
• Make use of Styles in your template design
• Promote and support the need of a customer
communications strategy in your organization

7. Rules &
Conditions
Copyright © 2015 Scriptura Engage
• Convince your customers twice:
 Make your communications relevant
 Make your communications efficient
• Convince your colleagues twice:
 Offer wizard-driven conditions
 Offer one template for multiple documents
How?
• Embed conditional logic in your templates
• Include business rules in the template design

8. Multilingual
Copyright © 2015 Scriptura Engage
• Language is one of the most sensitive aspects in
customer experience
• Use a communications platform that enables
you to design 1 template for multiple languages
• Consequently reduce the number of templates
• And enjoy your regained time
• Increase your customers’ responses by speaking
their language!

9. More info? Contact us:
EU phone: +32 3 425 40 00
US phone: 011 32 3 425 40 00
email: info@inventivegroup.com
Copyright © 2015 Scriptura Engage