The document discusses 5 characteristics of great company names: 1) A great name should be original and communicate enthusiasm for the business. Some companies have changed their names when a better idea came. 2) A great name should be "sticky" and easily remembered without needing to refer to a list of names. 3) Many successful companies have short, 2-syllable names that are punchy and memorable like Nike, Apple, Facebook, and Twitter. 4) A name should be functional and relate to the company's product or service, like how Mozilla was named to describe Marc Andreessen's new web browser project. 5) Some names are inspired and tell a story, like Caterpillar

1. 5 Characteristics of Great Company Names jimsindia.org

3. (Xerox used to be called The Halloid Company; Nissan was Datsun; and LG shortened its name from Lucky and GoldStar Co.)

4. A great name can hit in an instant or be a result of careful tweaking over time. While there is no magic formula to creating a good company name, here are five common motifs found across all great company names.jimsindia.org

6. Even when you find good names, it's important to continue brainstorming. The best names are remembered without needing to refer to the list.

7. You might be surprised by which names are most easily conjured from your memory bank. If it sticks in yours, it will probably stick in your customers' minds, too.jimsindia.org

9. Studies show that brevity lends itself to memorability, so companies are wise to choose short and punchy names that won't be easily forgotten by consumers. While some may claim name puns or phrase names can be fun, often times, it's a disadvantage.

10. Company names like "It's A Mad, Mad, Mad Computer World," are not only difficult to remember correctly, but they're also names that customers don't want to repeat to their friends.Short is Sweet jimsindia.org

12. According to Daniel Ehrenhaft's book Marc Andreessen: Web Warrior, Andreessen was happy with Mosaic, but the program still wasn't fast or secure enough for his liking. So Andreessen decided to rewrite the program and create a Godzilla that would completely obliterate his old Internet suite.

13. In 2002, Andreessen unleashed his Mosaic Godzilla—Mozilla—unto the world, and the Internet was never the same again. Firefox, Mozilla's flagship web browser, is currently ranked by some as the most widely used browser in the world.jimsindia.org

15. According to company founder Benjamin Holt's biography, a photographer noted how the tractor "crawled like a caterpillar." Holt overheard the comment and exclaimed, "Caterpillar it is.

16. That's the name for it!" In 1910, Holt officially trademarked the new name for his construction equipment manufacturing company, Caterpillar. The lesson here is to always be listening. Inspiration can come at any moment.jimsindia.org

18. Combine two words or concepts, spell a word incorrectly, think outside the box; customers appreciate independent, risk-taking brands that try to distance themselves from the competition that plays it safe. So let other businesses settle for the simple descriptive names. And allow yours to strive to be different.jimsindia.org

19. Jagan Institute of Management studies groups of Institution, Rohini Sector 5, New Delhi Tel. 011-45184000 jimsindia.org