Choosing a business name can be difficult at the best of times. Check out these 3 Top Tips to Select a Business Name for Your Logo Design.

1. 3 Top Tips to Select a Business
Name for Your Logo Design
Choosing a business name can be difficult at the
best of times. Finding one that fits into your logo
can be even more difficult. People can often have
misconceptions about what a business should be
called and can overcomplicate the idea.

3. Tip 1: First steps
The first step is a fairly obvious one. You need to
make sure that the name you want hasn’t already
been taken. According to the CBA, around 543,000
new businesses start every month and there are
nearly 28 million small businesses in the USA.
Clearly, there is a lot of competition for names.

4. One way to go about this is to take inspirations
from famous brands around the world. USA Today
compiled a list of the top 25 brands by value, and
hardly any of them are over three syllables. Brands
over that number are always shortened (Coca-Cola
into ‘coke’) to something smaller.
There is a natural temptation to have a longer
name but, you only have to look at the above list
to realize short and punchy names stand out more
than elongated ones.

5. Tip 2: Simplicity is key
When hooking a name to a logo, look at how
simple other brands make it. Apple’s logo is
so powerful that they don’t even use their
name. Google and Amazon’s logos are
logotypes with a touch of design while
Facebook is just an ‘F’. The list is endless
but, one factor rings true, simplicity works.

6. Picking a business name is easy yet tricky at the
same time. It’s easy because there are tons of
inspirations around us. Apple is a fruit, Target is a
figure of speech, and Amazon is a river. There’s
nothing particularly clever or unique about these
names that we know so well. The difficulty
though is finally making that choice and making it
into a unique logo design for your business that
will stick in your customers’ mind.

7. Tip 3: Don’t fall into traps
Amazon was very nearly called ‘Cadabra’
which was a shortened version of
abracadabra. The story goes that the
founder’s lawyer misheard it as a cadaver.
It’s a lesson that shows, you need to choose
a brand name that can’t be misinterpreted
or mispronounced.

8. Moreover, it’s important to get your business name out
there before settling on it. If you ask your friends or
family, then you are more likely to pick up on such
mistakes. You need to research to find out whether or
not there are hidden meanings to the word you use for
your business.
A great example of this is the recent naming of the space
object ‘Ultima Thule’. The term is derived from the
ancient Roman and Greek languages. The term though
had been used by neo-nazi groups and still is today
which got everyone in an uproar. It’s an example of how
an innocent sounding name can have such a dark
connotation.

9. Don’t stress
Whether you want your business name in your
logo, or have a separate symbol like Microsoft, it’s
up to you. Whichever you choose, keep it short,
network for opinion, research it and work with
your logo designer to come up with special brand
name and image.

10. Author Bio: Alicia Rother is a freelance content
strategist who writes about small business and
startup branding.
Content is originally posted at
https://www.pxmediainc.com/3-top-tips-to-
select-a-business-name-for-your-logo-design/