SlideShare a Scribd company logo
5 CHANGES IN
CONSUMER BEHAVIOUR
mutedinspire SEP2020 0006
@mutedspace_collective | mutedspace.comxt
HEIGHTENED HYGIENE
MEASURES
Prefernce for retailers with
visible safety & enhanced
cleaning measures
Adoption of contact less
services like self check out
and door deliveries.
Hygenic preperations &
packaging will play a big role
as well.
VRUNDA NAGPAL | MUTEDSPACE
NEW
PURCHASE
PRIORITIES
VRUNDA NAGPAL | MUTEDSPACE
Consumers are being mindful
about their spending
Priorities are essentials such as
grocery and household
supplies.
Spending on discretionary
categories such as apparel,
footwear, and travel has
reduced
Accenture reported in April - “They are striving to limit food
waste, are more conscious of costs and interested in buying
more sustainable options,”
VRUNDA NAGPAL | MUTEDSPACE
CONSCIOUS
CONSUMPTION
There is a shift towards "purpose driven"
brands
Companies that have maintained credibility
in line with new safety standards are
favoured
Same goes for those that show care and
concern for employees
VRUNDA NAGPAL | MUTEDSPACE
Supply-chain disruptions led to a non-
availability of preferred brands and
changing loyalty
Consumers want to support local business
in times of crisis
This along with the demand for organic and
locally made products has resulted in a
surge in “Love for Local”
LOVE FOR
LOCAL
VRUNDA NAGPAL | MUTEDSPACE
In Adoption Of Digital
Innovations
"DECADE
IN
DAYS"
VRUNDA NAGPAL | MUTEDSPACE
MANY OF THE TRENDS ARE ACCELERATIONS
OF PAST BEHAVIOURS
Isolation has pushed to people to embrace technology
more than ever. People are fast adopting everything
from a virtual work-force to virtual workouts.
Even before the pandemic,
digital was overtaking
brick-and-mortar 
There has been more than
10 per cent growth in e-
commerce during the
lockdown
VRUNDA NAGPAL | MUTEDSPACE
It will be more important than ever to be agile & explore
emerging opportunities to stay ahead of the curve.
Embrace a virtual workforce and use digital strategies to
connect to consumers.

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5 changes in consumer behavior that are here to stay

  • 1. 5 CHANGES IN CONSUMER BEHAVIOUR mutedinspire SEP2020 0006 @mutedspace_collective | mutedspace.comxt
  • 2. HEIGHTENED HYGIENE MEASURES Prefernce for retailers with visible safety & enhanced cleaning measures Adoption of contact less services like self check out and door deliveries. Hygenic preperations & packaging will play a big role as well. VRUNDA NAGPAL | MUTEDSPACE
  • 4. Consumers are being mindful about their spending Priorities are essentials such as grocery and household supplies. Spending on discretionary categories such as apparel, footwear, and travel has reduced Accenture reported in April - “They are striving to limit food waste, are more conscious of costs and interested in buying more sustainable options,” VRUNDA NAGPAL | MUTEDSPACE
  • 5. CONSCIOUS CONSUMPTION There is a shift towards "purpose driven" brands Companies that have maintained credibility in line with new safety standards are favoured Same goes for those that show care and concern for employees VRUNDA NAGPAL | MUTEDSPACE
  • 6. Supply-chain disruptions led to a non- availability of preferred brands and changing loyalty Consumers want to support local business in times of crisis This along with the demand for organic and locally made products has resulted in a surge in “Love for Local” LOVE FOR LOCAL VRUNDA NAGPAL | MUTEDSPACE
  • 7. In Adoption Of Digital Innovations "DECADE IN DAYS" VRUNDA NAGPAL | MUTEDSPACE
  • 8. MANY OF THE TRENDS ARE ACCELERATIONS OF PAST BEHAVIOURS Isolation has pushed to people to embrace technology more than ever. People are fast adopting everything from a virtual work-force to virtual workouts. Even before the pandemic, digital was overtaking brick-and-mortar  There has been more than 10 per cent growth in e- commerce during the lockdown VRUNDA NAGPAL | MUTEDSPACE
  • 9. It will be more important than ever to be agile & explore emerging opportunities to stay ahead of the curve. Embrace a virtual workforce and use digital strategies to connect to consumers.