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Copyright © MMXIII. The Brooks Group. All rights reserved. | www.thebrooksgroup.com
Tony Smith
Regional VP of Sales
5 Actionable Strategies
To Improve Overall Talent Acquisition
and Talent Management
Four decades of helping companies
drive sustainable commercial growth
The Brooks Group is consistently named as a Top 20 Sales
Training and Consulting Firm
We’ve trained and coached millions of people around the
world in personal and professional development
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
We’ve worked with these clients and others:
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Talent Creates
a Culture of Excellence
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Talent Acquisition
Getting the right people in the door
Motivated and Engaged
Right Attitude
Fit for the Position
Cultural Fit
1
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
The Cost of Turnover
$114,957
Percentage of employees that
will turn over in the first 18
months
Ref: DePaul University’s Sales Effectiveness Survey
48%
Average cost of replacing a
salesperson
• Salaries
• Training
• Time
• Morale
Hidden Costs
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Best Practices
for Interviewing
Sales positions: spend a day
with your top rep
Interviewing by committee
Behavioral based interviewing
Incorporate a validated and EEOC
compliant assessment
2
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Behaviors
How will this
person sell?
Values
Why will this
person perform?
Attitudes
How does this
person perform?
Skills
Can this person
sell?
Personal Assessments Measure:
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Always Be Recruiting
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Talent Retention
Onboarding
Training
Coaching
Career Pathing
3
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Onboarding
Create a 30, 60, and 90 day plan
4
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Set clear expectations with measurable milestones
Measurable Outcomes
Job Expectations/Standards of Work
Company Guidelines
Feedback/Meeting Cadence
Communication Channels
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Recognize your employees’ communication styles
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Recognizing Behavior Styles
Higher Energy
Lower Energy
InformalFormal
RelationshipsResults
Dominance
(DOER)
• Self-confident
• Independent
• Straight-forward
Influence
(TALKER)
• Friendly
• Approval Seeking
• Inspiring
Steadiness
(PACER)
• Reserved
• Team Player
• Steady
Compliance
(CONTROLLER)
• Precise
• Thorough
• Organized
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
How to Recognize a Dominance
(DOER)
Voice
• Strong, clear,
confident, fast-
paced, abrupt
Volume
• Loudest, forceful
Body Language
• Uses direct eye contact
• Points finger
• Leans toward you
Email
• One or two word
responses
• Short sentences
• bullet points
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
How to Recognize an Influence
(TALKER)
Voice
• Animated,
friendly,
rambling
explanations
Volume
• Fairly loud, casual
Body Language
• Smiles a lot
• Expressive gestures
• Animated
Email
• Usually begin with
something like ... "I
hope you are well" or "I
hope you are having a
good day", etc.
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
How to Recognize a Compliance
(CONTROLLER)
Voice
• Little or no modulation,
precise, cool or aloof
Volume
• Quiet volume,
deliberate
Body Language
• Few hand gestures
• Arms folded
• Controlled
Email
• Very precise and detailed
• May be lengthy, usually
requesting or referring to
data and reports
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
How to Recognize a Steadiness
(PACER)
Voice
• Low voice tone,
warm, detail-
oriented
Volume
• Soft, methodical
Body Language
• Small hand gestures
• Relaxed
• Steady, easy pace
Email
• Personable and lengthy
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Training, Coaching,
and Career Pathing
Benefits:
• Increased engagement
• Improved retention
• Employees know you care
5
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Training and Development is a Process,
Not a One-Time Event
Sellers need more
training than most
companies realize
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Coaching: the catalyst of high
performance and retention
Implement a Standard Coaching Cadence!
Types:
• One-to-One
• Team Based
• Formal
• Informal
Benefits:
• Fosters Engagement
• Improves Retention
• Improves Performance
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Career Pathing
• Employees want to know
their potential path
• Many times employees
leave a company because
of a lack of opportunities
for growth
• Foster career pathing by
establishing a culture of
mentorship
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Every job has a unique set of
motivators that it rewards
Personal motivators drive a person’s career path
Top 8 motivators that come into play:
• Economic
• Utilitarian
• Theoretical
• Aesthetic
• Social
• Political
• Individualistic
• Traditional/Regulatory
Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
Head to the following address now to
receive your free assessment and debrief!
https://brooksgroup.com/receive-your-
free-trimetrix-assessment-and-debrief

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5 Actionable Strategies to Improve Overall Talent Acquisition and Talent Management

  • 1. Copyright © MMXIII. The Brooks Group. All rights reserved. | www.thebrooksgroup.com Tony Smith Regional VP of Sales 5 Actionable Strategies To Improve Overall Talent Acquisition and Talent Management
  • 2. Four decades of helping companies drive sustainable commercial growth The Brooks Group is consistently named as a Top 20 Sales Training and Consulting Firm We’ve trained and coached millions of people around the world in personal and professional development
  • 3. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com
  • 4. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com We’ve worked with these clients and others:
  • 5. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Talent Creates a Culture of Excellence
  • 6. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Talent Acquisition Getting the right people in the door Motivated and Engaged Right Attitude Fit for the Position Cultural Fit 1
  • 7. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com The Cost of Turnover $114,957 Percentage of employees that will turn over in the first 18 months Ref: DePaul University’s Sales Effectiveness Survey 48% Average cost of replacing a salesperson • Salaries • Training • Time • Morale Hidden Costs
  • 8. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Best Practices for Interviewing Sales positions: spend a day with your top rep Interviewing by committee Behavioral based interviewing Incorporate a validated and EEOC compliant assessment 2
  • 9. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Behaviors How will this person sell? Values Why will this person perform? Attitudes How does this person perform? Skills Can this person sell? Personal Assessments Measure:
  • 10. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Always Be Recruiting
  • 11. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Talent Retention Onboarding Training Coaching Career Pathing 3
  • 12. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Onboarding Create a 30, 60, and 90 day plan 4
  • 13. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Set clear expectations with measurable milestones Measurable Outcomes Job Expectations/Standards of Work Company Guidelines Feedback/Meeting Cadence Communication Channels
  • 14. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Recognize your employees’ communication styles
  • 15. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Recognizing Behavior Styles Higher Energy Lower Energy InformalFormal RelationshipsResults Dominance (DOER) • Self-confident • Independent • Straight-forward Influence (TALKER) • Friendly • Approval Seeking • Inspiring Steadiness (PACER) • Reserved • Team Player • Steady Compliance (CONTROLLER) • Precise • Thorough • Organized
  • 16. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com How to Recognize a Dominance (DOER) Voice • Strong, clear, confident, fast- paced, abrupt Volume • Loudest, forceful Body Language • Uses direct eye contact • Points finger • Leans toward you Email • One or two word responses • Short sentences • bullet points
  • 17. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com How to Recognize an Influence (TALKER) Voice • Animated, friendly, rambling explanations Volume • Fairly loud, casual Body Language • Smiles a lot • Expressive gestures • Animated Email • Usually begin with something like ... "I hope you are well" or "I hope you are having a good day", etc.
  • 18. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com How to Recognize a Compliance (CONTROLLER) Voice • Little or no modulation, precise, cool or aloof Volume • Quiet volume, deliberate Body Language • Few hand gestures • Arms folded • Controlled Email • Very precise and detailed • May be lengthy, usually requesting or referring to data and reports
  • 19. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com How to Recognize a Steadiness (PACER) Voice • Low voice tone, warm, detail- oriented Volume • Soft, methodical Body Language • Small hand gestures • Relaxed • Steady, easy pace Email • Personable and lengthy
  • 20. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Training, Coaching, and Career Pathing Benefits: • Increased engagement • Improved retention • Employees know you care 5
  • 21. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Training and Development is a Process, Not a One-Time Event Sellers need more training than most companies realize
  • 22. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Coaching: the catalyst of high performance and retention Implement a Standard Coaching Cadence! Types: • One-to-One • Team Based • Formal • Informal Benefits: • Fosters Engagement • Improves Retention • Improves Performance
  • 23. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Career Pathing • Employees want to know their potential path • Many times employees leave a company because of a lack of opportunities for growth • Foster career pathing by establishing a culture of mentorship
  • 24. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Every job has a unique set of motivators that it rewards Personal motivators drive a person’s career path Top 8 motivators that come into play: • Economic • Utilitarian • Theoretical • Aesthetic • Social • Political • Individualistic • Traditional/Regulatory
  • 25. Copyright © The Brooks Group. All rights reserved. | TheBrooksGroup.com Head to the following address now to receive your free assessment and debrief! https://brooksgroup.com/receive-your- free-trimetrix-assessment-and-debrief