4urTree
brand building and corporate services
Amerigo StevaniLuglio 2014
Small Companies problems..
• Brand absence

…Customers lack of confidence
• Not structured company

…lack of customers services
• Few company employers

…many time consuming no core business works
• CEO on the field

…no time to work on company developing
benefit of a 

company develop partner
• demand no core business works

…brand building

…advertising

…IT services to build a IT automating platform

…legal advice

…administrative advice

…research new products and services

…clerks share between organization

…secretaries share between organization
steps

…corporate identity
• brand building

:::company name, slogan

:::logo

:::register domain name

:::building web site, company identity

:::email for all employers over the domain

:::land line phone number with pbx 

:::phone secretary shared between organization 

:::land line fax with email forward

:::business card

:::business paper
steps

…corporate organization
• ad-hoc IT platform

::: call management

::: electronic paper

::: administration gateway 

for centralized management

resource sharing

::: legal gateway

for centralized management

resource sharing

::: buying request portal

for product/service search
steps

…company collaboration
• build new services and or products

### organize bar camps 

meeting between companies

experiences brain storming

ideas brain storming

### build new services and products

cross companies

managed by common IT platform

managed by sharing resources

automate evenue share

4urTree

  • 1.
    4urTree brand building andcorporate services Amerigo StevaniLuglio 2014
  • 2.
    Small Companies problems.. •Brand absence
 …Customers lack of confidence • Not structured company
 …lack of customers services • Few company employers
 …many time consuming no core business works • CEO on the field
 …no time to work on company developing
  • 3.
    benefit of a
 company develop partner • demand no core business works
 …brand building
 …advertising
 …IT services to build a IT automating platform
 …legal advice
 …administrative advice
 …research new products and services
 …clerks share between organization
 …secretaries share between organization
  • 4.
    steps
 …corporate identity • brandbuilding
 :::company name, slogan
 :::logo
 :::register domain name
 :::building web site, company identity
 :::email for all employers over the domain
 :::land line phone number with pbx 
 :::phone secretary shared between organization 
 :::land line fax with email forward
 :::business card
 :::business paper
  • 5.
    steps
 …corporate organization • ad-hocIT platform
 ::: call management
 ::: electronic paper
 ::: administration gateway 
 for centralized management
 resource sharing
 ::: legal gateway
 for centralized management
 resource sharing
 ::: buying request portal
 for product/service search
  • 6.
    steps
 …company collaboration • buildnew services and or products
 ### organize bar camps 
 meeting between companies
 experiences brain storming
 ideas brain storming
 ### build new services and products
 cross companies
 managed by common IT platform
 managed by sharing resources
 automate evenue share