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4_GECKO_Final_Conference_WP1_UCL__comp.pptx
1. Shaping the future mobility with
business model innovation:
Regulatory support and challenges
Final Conference
Ping-Jen Kao, UCL
25 August 2021
2. • New mobility services and technologies and their business model
• Regulator support/challenges for sustainable business model
innovation
• The impact of COVID-19 on sustainable business model innovation
Contents
3. New mobility services and technologies that GECKO
reviewed
Review based on these criteria:
• Technological
• Operational
• Social/ behavioral
• Business
• Security/cybersecurity, safety, data protection etc.
LIST OF NEW MOBILITY SERVICES AND TECHNOLOGIES REVIEWED:
• Connected, Cooperative And Automated Mobility (e.g. connected & automated vehicle, drone delivery)
• Infrastructure, Network And Traffic Management (e.g. big data in traffic management; hyperloop)
• MaaS and MaaS platforms
• Shared on-demand Mobility (e.g. ride hailing; bike sharing)
More details can be found in D1.1 & D1.4 on the GECKO web
4. The constraints and opportunities of current
business models
Illustration of Analysis on CCAM
More details can be found in D1.2 on the GECKO website
5. Public education Stronger public-private
partnership (PPP) Model
Data standard, APIs,
and other policies are
difficult to be consistent
especially given the
nature of data variety.
Persuade people to adopt new
mobility services and technologies
for environmental reasons is not
always an effective way. (where is
economic benefits).
The city needs to make sure
the collaboration is profitable
and sustainable.
The public/private dialogue is
region-specific, it’s a city to
city approach.
Transparent and well-
established data policies
Support
Challenges
Regulatory support/ challenges for sustainable
business model
6. New urban space
allocation
Subsidies for peripheral
transportation
Assessment of the
environmental footprint
Support
Challenges
Why would cities provide
spaces for business that
make money? The private
sector needs to prove the
benefit for the municipality.
New players and
innovators need to
prove the contribution
to the city objectives,
benefits for the local
community in order to
receive support,
possible subsidies, etc.
Need to “charge” the
environmental impact.
What are standards for
environmental footprint across
cities/regions?
Regulatory support/ challenges for sustainable
business model
7. The pandemic is a double-edged sword for sustainability
A trend of more home-based living and working environment
• Moving goods and services without human interaction is a
preferable option
• Potentially increased car ownership in the future
The impact of COVID-19 on sustainable business
model innovation
8. Ping-Jen Kao, UCL, p.kao@ucl.ac.uk
Thank you for listening
The sole responsibility for the content of this document lies with the authors.
It does not necessarily reflect the opinion of the European Union. Neither the
INEA nor the European Commission are responsible for any use that may be
made of the information contained therein.
Editor's Notes
Briefly discuss what new mobility services and technologies we have investigated.
We investigated the existing business models (Business model canvas to look into how firms propose, create, deliver and capture value from their innovations).
Then we explored the constraints and opportunities of current business models
Here illustrate an AV company‘s business model
This findings serve as the basis of our further investigation in workshops.
Based on the findings of previous stakeholder workshops… for sustainable business model innovation
Transparent and well-established data policies: MaaS - key is that the data protocols that should be shared between different cities/countries
Public education: Public authorities to educate and communicate with end-users to show how their choices are impacting the environment will also be important.
Stronger PPP model: to support customized mobility packages and services; Strong partnership public-private – the city needs to make sure that collaboration is sustainable and profitable
Urban space is a key resource: parking spaces, biking lanes, pedestrian sidewalks. Municipalities can promote one mode over another through granting the access to public space.
Subsidies for peripheral transportation: subsidising the first mile or to motivate public to use public transport like trains.
Assessment of the environmental footprint: and monitoring performance indicators could be additional value propositions
D1.4 investigated the impacts of COVID-19 on these innovations as well because the pandemic has significant influences on the sustainable urban mobility and might potentially facilitate / deter some disruptive innovations. For instance, COVID-19 might have a lasting impact on CCAM innovation category as it is driving significant changes in the macroeconomic environment, regulatory trends and public acceptance to disruptively new mobility technologies. This pandemic is a double-edged sword for the goal of sustainability. On the one side, as the world has shifted to a more home-based living and working environment, moving goods and services without human interaction is more important than ever before. It is therefore a turning point to accelerate the transition toward CCAM, with the introduction of CAVs, UAM and drones. On the other side, it might contradict to the goal of sustainability because of the potentially increased car ownership in the future. It is therefore important to avoid contradiction with the goal of sustainable mobility in Europe.
