This document contains multiple choice questions from an exam on supply chain management. There are 78 questions testing concepts related to logistics, product life cycles, marketing mix, distribution, procurement, operations, demand forecasting, and supply chain strategy. The questions cover topics such as goals of logistics, stages of the product life cycle, marketing emphasis at different stages, logistics phases, competitive advantage, EDI, EOQ, value creation in logistics, MRP, MPS, planning hierarchy, generic value chain, integration strategies, upstream vs downstream supply chains, and approaches to supply chain management.
This document appears to be a list of questions for a final exam in ISCOM 471. It contains 50 multiple choice questions covering various operations management and supply chain topics, including forecasting, project management, quality management, inventory management, production planning, and lean concepts. The document encourages students to download answers for the exam questions.
This document appears to be a list of questions and answers for a final exam for an ISCOM 471 course. It contains 50 multiple choice questions covering various operations management and supply chain management topics, such as forecasting, capacity management, inventory management, quality management, project management, and operations strategy. The questions assess understanding of key concepts, tools, and frameworks in these areas.
Ops 571 final exam 43#questions with answers correct 100%versyty
This document provides a 30 question multiple choice quiz on operations management concepts. The questions cover topics like process types, quality management, forecasting, aggregate planning, MRP systems, capacity management and lean systems.
Ops 571 final exam 43 43 correct answers 100%eriks23
This document provides a 30 question multiple choice exam on operations management topics including process types, process metrics, quality management, forecasting techniques, inventory management, aggregate planning, and MRP systems. The questions assess understanding of key concepts and models used in operations management.
This document provides a 30 question multiple choice exam on operations management topics including processes, quality management, forecasting, aggregate planning, and MRP systems. The questions cover concepts like make-to-stock processes, process metrics, blocking in production, quality function deployment, and elements of JIT and Lean systems. The document aims to test students' understanding of key OM principles and terminology.
Ops 571 ops/571 final exam 100% correct answersGliven
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements planning.
This document contains an OPS 571 final exam with 41 multiple choice questions covering operations management topics like process types, process metrics, quality management, forecasting techniques, inventory management, aggregate production planning, and MRP systems. The questions test understanding of key concepts and ability to choose the correct answer from among the options provided.
The document appears to be a list of 30 multiple choice questions from a QNT 561 final exam covering various operations management topics including process types, process metrics, quality management, forecasting, supply chain management, and capacity planning. Key topics assessed include make-to-stock processes, throughput time as a common process metric, blocking as a cause for activities stopping, batch processing as a major process flow structure, and time-to-market as the most important performance dimension for new product development projects.
This document appears to be a list of questions for a final exam in ISCOM 471. It contains 50 multiple choice questions covering various operations management and supply chain topics, including forecasting, project management, quality management, inventory management, production planning, and lean concepts. The document encourages students to download answers for the exam questions.
This document appears to be a list of questions and answers for a final exam for an ISCOM 471 course. It contains 50 multiple choice questions covering various operations management and supply chain management topics, such as forecasting, capacity management, inventory management, quality management, project management, and operations strategy. The questions assess understanding of key concepts, tools, and frameworks in these areas.
Ops 571 final exam 43#questions with answers correct 100%versyty
This document provides a 30 question multiple choice quiz on operations management concepts. The questions cover topics like process types, quality management, forecasting, aggregate planning, MRP systems, capacity management and lean systems.
Ops 571 final exam 43 43 correct answers 100%eriks23
This document provides a 30 question multiple choice exam on operations management topics including process types, process metrics, quality management, forecasting techniques, inventory management, aggregate planning, and MRP systems. The questions assess understanding of key concepts and models used in operations management.
This document provides a 30 question multiple choice exam on operations management topics including processes, quality management, forecasting, aggregate planning, and MRP systems. The questions cover concepts like make-to-stock processes, process metrics, blocking in production, quality function deployment, and elements of JIT and Lean systems. The document aims to test students' understanding of key OM principles and terminology.
Ops 571 ops/571 final exam 100% correct answersGliven
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements planning.
This document contains an OPS 571 final exam with 41 multiple choice questions covering operations management topics like process types, process metrics, quality management, forecasting techniques, inventory management, aggregate production planning, and MRP systems. The questions test understanding of key concepts and ability to choose the correct answer from among the options provided.
The document appears to be a list of 30 multiple choice questions from a QNT 561 final exam covering various operations management topics including process types, process metrics, quality management, forecasting, supply chain management, and capacity planning. Key topics assessed include make-to-stock processes, throughput time as a common process metric, blocking as a cause for activities stopping, batch processing as a major process flow structure, and time-to-market as the most important performance dimension for new product development projects.
Ops 571 final exam 43#questions with answers correct 100%choices11
This document provides a 30 question multiple choice quiz on operations management concepts. The questions cover topics like process types, quality management, forecasting, aggregate planning, MRP systems, capacity management and lean systems.
The document contains 65 multiple choice questions about concepts related to customer relationship management (CRM). The questions cover topics such as the definition of CRM, how CRM technology can help businesses, what a customer database is, how data mining works, drawbacks of CRM, types of marketing messages, accounting techniques used to assess customer costs, customer touchpoints, consumer behavior, socioeconomic classification systems, reference groups, processes involved in CRM, metrics like conversion rates and customer lifetime value, relationship marketing programs, steps in customer value analysis, total customer costs, profitable customers, and database marketing. The questions have a single correct multiple choice answer for each.
Zero defects in manufacturing is the goal of TQM. According to the manufacturing-based definition of quality, quality is the degree of excellence at an acceptable price and the control of variability at an acceptable cost. The supply chain concept originated in logistics. 'Quality is defined by the customer' is a user-based definition of quality. Lean principles include reducing waste.
OPS 571 OPS571 Final EXAM MCQ`s Correct Answers 100%johnMilit
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements planning.
OPS 571 OPS/571 Final EXAM MCQ`s Correct Answers 100%7593retzeth
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, production planning and scheduling. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, design quality dimensions, quality costs, forecasting methods, supply chain management, capacity utilization, just-in-time systems, aggregate production planning, materials requirements planning, and service capacity.
OPS 571 OPS571 Final EXAM MCQ`s Correct Answers 100%johnMilit
This document appears to be a list of questions from an OPS 571 final exam. It includes questions about operations management topics like process types, process metrics, quality management, forecasting techniques, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions test understanding of key concepts and ability to identify true statements about these topics from a list of answer choices.
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements determination.
OPS 571 OPS/571 Final EXAM MCQ\s Correct Answers 100%johnMilit
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements planning.
This document appears to be a list of questions for a final exam in ISCOM 471. It contains 50 multiple choice questions covering various operations management and supply chain topics, including forecasting, capacity management, inventory management, quality management, project management, and production planning. The questions assess understanding of key concepts like bottlenecks, MRP, JIT, and process improvement. The document encourages students to download answers for the exam questions.
This document appears to be a list of questions and answers for a final exam for an ISCOM 471 course. It contains 50 multiple choice questions covering various operations management and supply chain management topics like forecasting, quality management, project scheduling, inventory management, production planning, and operations strategy. The questions assess understanding of key concepts, tools, and frameworks in these areas.
This document appears to be a list of questions for a final exam in ISCOM 471. It contains 50 multiple choice questions covering various operations management and supply chain topics, including forecasting, capacity management, inventory management, quality management, project management, and production planning. The questions assess understanding of key concepts like bottlenecks, MRP, JIT, and process improvement. The document encourages students to download answers for the exam questions.
Qnt 561 final exam 30 30 correct answers 100%eriks23
This document provides the questions and answers for a QNT 561 final exam. It contains 30 multiple choice questions covering topics related to operations management, including production processes, quality management, forecasting, supply chain management, and capacity planning. The questions test understanding of concepts like make-to-stock processes, process metrics, blocking in production, quality function deployment, work center scheduling, project management, time series forecasting, and capacity utilization rates.
This document contains 99 multiple choice questions about various topics related to enterprise resource planning (ERP) systems. The questions cover concepts like material requirements planning, ERP implementation phases, ERP modules that handle different business functions, data warehousing, supply chain management, and business process reengineering. Key aspects assessed include the benefits of ERP systems, important steps in selecting and implementing an ERP package, and how ERP systems integrate different business functions.
The document contains a 30 question multiple choice exam on operations management topics like process types, process metrics, capacity management, forecasting techniques, and supply chain management. The questions cover concepts like make-to-stock processes, process flow structures, quality function deployment, work center scheduling, project management, time series forecasting, and efficient supply chains.
QNT 561 QNT561 Final EXAM MCQ`s Correct Answers 100%johnMilit
The document appears to be a list of 30 multiple choice questions from a QNT 561 final exam covering various operations management topics including: process types, process metrics, quality management, forecasting, supply chain management, and capacity management. Key terms assessed include economic order quantity, bottleneck processes, time series forecasting, and capacity utilization rate.
QNT 561 QNT/561 Final EXAM MCQ\s Correct Answers 100%johnMilit
The document contains a 30 question multiple choice exam on operations management topics like process types, process metrics, capacity management, forecasting techniques, and supply chain management. The questions cover concepts like make-to-stock processes, process flow structures, quality function deployment, work center scheduling, project management, time series forecasting, and efficient supply chains.
Qnt 561 final exam 30#questions with answers correct 100%choices11
This document provides a 30 question multiple choice quiz on operations management topics including process types, process metrics, quality management, inventory management, project management, forecasting, supply chain management, and capacity management. The questions cover concepts like make-to-stock processes, throughput time, quality function deployment, economic order quantity assumptions, work center scheduling principles, project milestones, time series forecasting, and capacity utilization rate calculation.
Qnt 561 final exam 30#questions with answers correct 100%versyty
This document provides a 30 question multiple choice quiz on operations management topics including process types, process metrics, quality management, inventory management, project management, forecasting, supply chain management, and capacity management. The questions cover concepts like make-to-stock processes, throughput time, quality function deployment, economic order quantity assumptions, work center scheduling principles, project milestones, time series forecasting, and capacity utilization rate calculation.
This document contains 60 multiple choice questions from an ITIL Foundation exam practice test. The questions cover various ITIL concepts and processes related to service management including service requests, incident management, problem management, change management, continual service improvement, and more. The correct answers are provided for each question to help test-takers prepare for the actual ITIL Foundation exam.
This document provides a summary of key points from a final exam for an MKT 571 course. It includes 30 multiple choice questions covering topics like operations management processes, quality management, inventory management, project management, demand forecasting, supply chain management, and capacity management. The questions assess understanding of concepts like make-to-stock processes, process metrics, blocking in production, product development timelines, quality dimensions, failure costs, inventory models, work center scheduling, project milestones, forecasting methods, supply chain efficiency, and capacity utilization rates.
The document discusses marketing performance measurement and control systems. It covers 6 steps to developing an effective marketing strategy:
1. Set financial and productivity growth goals to increase shareholder value over the long and short term.
2. Define the customer value proposition to attract new customers and increase business from existing customers.
3. Establish a timeline for achieving short term financial goals through marketing activities.
4. Identify critical strategic themes of innovation, customer, and operations management to create and deliver customer value and improve internal processes.
5. Determine the human, information, and organizational resources needed to support the internal processes driving the strategies.
6. Develop an action plan that coordinates strategic initiatives and investments
1. The document discusses managing the personal selling function, focusing on key aspects like organizing the sales force, managing key accounts, and selecting and training high-performing account managers.
2. It emphasizes that effective sales force management through planning, organizing, directing, and controlling personal selling efforts is fundamental to a firm's success. This involves tasks like forecasting, determining the size of the sales force, and establishing goals and metrics to monitor performance.
3. Managing key accounts, which are large customers that demand special services, requires a dedicated key account manager and cross-functional team. High performing account managers excel at building relationships within the customer organization to design proposals that meet the customer's needs.
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This document provides a 30 question multiple choice quiz on operations management concepts. The questions cover topics like process types, quality management, forecasting, aggregate planning, MRP systems, capacity management and lean systems.
The document contains 65 multiple choice questions about concepts related to customer relationship management (CRM). The questions cover topics such as the definition of CRM, how CRM technology can help businesses, what a customer database is, how data mining works, drawbacks of CRM, types of marketing messages, accounting techniques used to assess customer costs, customer touchpoints, consumer behavior, socioeconomic classification systems, reference groups, processes involved in CRM, metrics like conversion rates and customer lifetime value, relationship marketing programs, steps in customer value analysis, total customer costs, profitable customers, and database marketing. The questions have a single correct multiple choice answer for each.
Zero defects in manufacturing is the goal of TQM. According to the manufacturing-based definition of quality, quality is the degree of excellence at an acceptable price and the control of variability at an acceptable cost. The supply chain concept originated in logistics. 'Quality is defined by the customer' is a user-based definition of quality. Lean principles include reducing waste.
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This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements planning.
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This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, production planning and scheduling. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, design quality dimensions, quality costs, forecasting methods, supply chain management, capacity utilization, just-in-time systems, aggregate production planning, materials requirements planning, and service capacity.
OPS 571 OPS571 Final EXAM MCQ`s Correct Answers 100%johnMilit
This document appears to be a list of questions from an OPS 571 final exam. It includes questions about operations management topics like process types, process metrics, quality management, forecasting techniques, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions test understanding of key concepts and ability to identify true statements about these topics from a list of answer choices.
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements determination.
OPS 571 OPS/571 Final EXAM MCQ\s Correct Answers 100%johnMilit
This document appears to be a multiple choice exam for an operations management course. It contains 43 multiple choice questions testing concepts related to operations processes, quality management, forecasting, inventory management, aggregate planning, MRP systems, capacity planning and more. The questions cover topics such as make-to-stock processes, process metrics, blocking in production, process flow structures, quality function deployment, value analysis, design quality dimensions, quality costs, forecasting methods, supply chain efficiency, JIT systems, aggregate planning strategies, MRP inputs and outputs, and capacity requirements planning.
This document appears to be a list of questions for a final exam in ISCOM 471. It contains 50 multiple choice questions covering various operations management and supply chain topics, including forecasting, capacity management, inventory management, quality management, project management, and production planning. The questions assess understanding of key concepts like bottlenecks, MRP, JIT, and process improvement. The document encourages students to download answers for the exam questions.
This document appears to be a list of questions and answers for a final exam for an ISCOM 471 course. It contains 50 multiple choice questions covering various operations management and supply chain management topics like forecasting, quality management, project scheduling, inventory management, production planning, and operations strategy. The questions assess understanding of key concepts, tools, and frameworks in these areas.
This document appears to be a list of questions for a final exam in ISCOM 471. It contains 50 multiple choice questions covering various operations management and supply chain topics, including forecasting, capacity management, inventory management, quality management, project management, and production planning. The questions assess understanding of key concepts like bottlenecks, MRP, JIT, and process improvement. The document encourages students to download answers for the exam questions.
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This document provides the questions and answers for a QNT 561 final exam. It contains 30 multiple choice questions covering topics related to operations management, including production processes, quality management, forecasting, supply chain management, and capacity planning. The questions test understanding of concepts like make-to-stock processes, process metrics, blocking in production, quality function deployment, work center scheduling, project management, time series forecasting, and capacity utilization rates.
This document contains 99 multiple choice questions about various topics related to enterprise resource planning (ERP) systems. The questions cover concepts like material requirements planning, ERP implementation phases, ERP modules that handle different business functions, data warehousing, supply chain management, and business process reengineering. Key aspects assessed include the benefits of ERP systems, important steps in selecting and implementing an ERP package, and how ERP systems integrate different business functions.
The document contains a 30 question multiple choice exam on operations management topics like process types, process metrics, capacity management, forecasting techniques, and supply chain management. The questions cover concepts like make-to-stock processes, process flow structures, quality function deployment, work center scheduling, project management, time series forecasting, and efficient supply chains.
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The document appears to be a list of 30 multiple choice questions from a QNT 561 final exam covering various operations management topics including: process types, process metrics, quality management, forecasting, supply chain management, and capacity management. Key terms assessed include economic order quantity, bottleneck processes, time series forecasting, and capacity utilization rate.
QNT 561 QNT/561 Final EXAM MCQ\s Correct Answers 100%johnMilit
The document contains a 30 question multiple choice exam on operations management topics like process types, process metrics, capacity management, forecasting techniques, and supply chain management. The questions cover concepts like make-to-stock processes, process flow structures, quality function deployment, work center scheduling, project management, time series forecasting, and efficient supply chains.
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This document provides a 30 question multiple choice quiz on operations management topics including process types, process metrics, quality management, inventory management, project management, forecasting, supply chain management, and capacity management. The questions cover concepts like make-to-stock processes, throughput time, quality function deployment, economic order quantity assumptions, work center scheduling principles, project milestones, time series forecasting, and capacity utilization rate calculation.
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This document contains 60 multiple choice questions from an ITIL Foundation exam practice test. The questions cover various ITIL concepts and processes related to service management including service requests, incident management, problem management, change management, continual service improvement, and more. The correct answers are provided for each question to help test-takers prepare for the actual ITIL Foundation exam.
This document provides a summary of key points from a final exam for an MKT 571 course. It includes 30 multiple choice questions covering topics like operations management processes, quality management, inventory management, project management, demand forecasting, supply chain management, and capacity management. The questions assess understanding of concepts like make-to-stock processes, process metrics, blocking in production, product development timelines, quality dimensions, failure costs, inventory models, work center scheduling, project milestones, forecasting methods, supply chain efficiency, and capacity utilization rates.
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The document discusses marketing performance measurement and control systems. It covers 6 steps to developing an effective marketing strategy:
1. Set financial and productivity growth goals to increase shareholder value over the long and short term.
2. Define the customer value proposition to attract new customers and increase business from existing customers.
3. Establish a timeline for achieving short term financial goals through marketing activities.
4. Identify critical strategic themes of innovation, customer, and operations management to create and deliver customer value and improve internal processes.
5. Determine the human, information, and organizational resources needed to support the internal processes driving the strategies.
6. Develop an action plan that coordinates strategic initiatives and investments
1. The document discusses managing the personal selling function, focusing on key aspects like organizing the sales force, managing key accounts, and selecting and training high-performing account managers.
2. It emphasizes that effective sales force management through planning, organizing, directing, and controlling personal selling efforts is fundamental to a firm's success. This involves tasks like forecasting, determining the size of the sales force, and establishing goals and metrics to monitor performance.
3. Managing key accounts, which are large customers that demand special services, requires a dedicated key account manager and cross-functional team. High performing account managers excel at building relationships within the customer organization to design proposals that meet the customer's needs.
1. The document discusses various communication methods used for business-to-business (B2B) marketing and sales, with an emphasis on the importance of personal selling.
2. It notes that while other methods such as advertising, catalogs, and trade shows have roles to play, personal selling is still the primary vehicle for selling complex, expensive business products and services.
3. The document also discusses best practices for integrating different communication methods into effective, multi-channel marketing programs, and how to measure the impact of various promotional activities.
This document discusses pricing strategies and considerations for setting prices. It identifies the most important factors to consider which include pricing objectives, demand determinants, cost determinants, and competition. It then outlines the typical price-setting decision process which involves setting objectives, estimating demand and costs, examining competitors, and setting the price level. Specific strategies like price skimming, penetration pricing, and following the market leader are also summarized.
1. Effective supply chain management requires integrated computer systems and collaborative tools to synchronize activities across members in real time.
2. SCM has become a more important strategic variable that affects all aspects of business, including costs, customer service, and revenue.
3. The best companies are innovating their SCM through new technologies to improve speed and coordination between members.
The document discusses channels of distribution and go-to-market strategies for business markets. It describes selecting channels based on understanding customer needs and segments. Direct channels involve no intermediaries while indirect channels use representatives or distributors. Distributors take inventory and provide services like delivery. Representatives sell for multiple companies and are paid on commission. The channel design process involves defining customer segments, identifying their needs, and aligning channel functions to satisfy those needs.
The document discusses how businesses can shift from a product-focused approach to a customer-centered solutions approach. It notes that most companies think they deliver a superior customer experience when in fact most customers feel their experience was just average. By understanding customer problems and co-creating solutions with customers, companies can build stronger relationships and increase value and profitability. The document provides recommendations for how to market solutions instead of products by educating customers and focusing on the value of the solution rather than just features. It also discusses the benefits of a solutions approach like new growth opportunities and differentiation.
- Firms derive significant sales and profits from recently introduced products within the last 5 years. However, product innovation carries high risks and failure rates.
- There are two categories of strategic behavior for product development - induced and autonomous. Induced involves planned innovation within existing markets/products, while autonomous allows for more creative thinking outside current offerings.
- Successful management of innovation requires flexibility but also structure. Firms must anticipate customer needs, communicate in real-time, experiment with new ideas, and carefully manage project transitions.
This document discusses various topics related to marketing industrial products, including:
- Product positioning involves measuring customer perceptions of a product's attributes relative to competitors. Repositioning may involve emphasizing important attributes or better communicating advantages.
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- The "bowling alley strategy" aims to leverage success in one niche to spread adoption to surrounding segments, while the "main street strategy" pushes for rapid distribution to drive the product mainstream before it becomes a commodity.
RDEs are becoming major competitors due to lower labor costs and raw materials. 80% of the world's population lives in emerging markets like China, India, and Brazil. Hundreds of millions now form a middle class market. To compete globally, companies need strategies to meet needs in both low and high growth markets using new competitive models as power shifts east and RDEs rise.
- The document discusses strategies at three levels: corporate, business, and functional. At the corporate level, marketing assesses market attractiveness and promotes customer orientation. At the business level, firms compete through differentiation and positioning. At the functional level, resources are allocated to support business strategies.
- Developing strategies requires negotiation between different functional areas that may have competing interests. Successful marketing managers understand capabilities across functions and facilitate strategies responsive to customer needs.
- Four components contribute to strategy success: the customer interface, core strategy, strategic resources, and value network. These must be tied together through customer benefits, configuration, and boundaries.
The document discusses various topics related to business-to-business marketing segmentation and the purchasing process. It describes how purchases can be segmented based on complexity and corporate impact. It also discusses the benefits of e-procurement, reverse auctions, and centralized versus decentralized purchasing. Additionally, it examines the different roles that individuals can play in the buying center, including initiators, influencers, gatekeepers, deciders, purchasers, and users. Finally, it outlines factors like risk reduction, selective information processing, and confronting uncertainty that influence the purchasing decision.
This document discusses relationship marketing and the spectrum of buyer-seller relationships. It explains that relationship marketing focuses on establishing, developing and maintaining successful exchanges with customers. Buyer-seller relationships can range from transactional exchanges, where there is little ongoing relationship, to collaborative exchanges, where there are close, long-term relationships and commitments between buyers and sellers. The type of relationship depends on factors such as market conditions, the complexity of the purchase, and switching costs.
This document discusses the organizational buying process and the factors that influence it. It describes the typical stages in the buying process, including problem recognition, defining needs, specifying products, searching for suppliers, acquiring proposals, selecting suppliers, establishing order routines, and performance reviews. It also discusses the three main types of buying situations: new tasks, straight rebuys, and modified rebuys. Additionally, it outlines the environmental, organizational, group, and individual forces that shape organizational buying behavior and how marketers can understand and influence the process.
The document discusses business marketing and business markets. It defines business marketing as marketing to businesses, governments, and institutions rather than individual consumers. It notes that business products are used to make other products, become part of other products, aid operations, or are resold without change. Business markets include a variety of customers like commercial firms, governments, institutions, OEMs, wholesalers and retailers. Demand in business markets is derived from ultimate consumer demand and tends to fluctuate more. Relationship building is important in business marketing. The document also discusses supply chain management and categories of business customers.
This document defines distribution channels and marketing intermediaries. It explains that distribution channels are networks of organizations that make products available to consumers. Channel decisions are important as they affect other marketing strategies. Intermediaries increase efficiency and availability of goods to target markets. They provide contacts, experience, specialization, and scale. The document then lists common functions of distribution channels and types of institutions like wholesalers, agents, retailers, and discusses channel management decisions.
Cold supply chains are logistical systems that maintain ideal storage conditions for perishable products from origin to consumption. They utilize refrigerated warehouses, transportation like reefer trucks/ships, and packaging to extend shelf life. Key activities include procurement, transportation, pre-cooling, and storage. The objective is to reduce costs and waste while improving product quality and customer satisfaction. Industries like food, pharmaceuticals, and floriculture rely on cold chains. Effective cold chains utilize various technologies like dry ice, gel packs, refrigerated containers, and temperature monitoring to safely transport temperature-sensitive goods.
This document discusses various aspects of transportation and freight management. It covers strategies for optimizing freight efficiency including reducing costs, improving scheduling, and increasing load factors. It also describes responsibilities in freight management such as carrier evaluation and vehicle scheduling. Key factors affecting freight costs are identified as volumes, distance, product density, shape, handling requirements, type, and market dynamics. Different transportation modes like air, water, rail, truck, and intermodal are outlined and their selection criteria discussed.
The document discusses various supply chain management best practices and strategies. It describes tierization of suppliers to outsource complete modules rather than individual parts. Reverse logistics and recyclable packaging help process returns and dispose of materials sustainably. Vendor-managed inventory, milk runs, barcoding, and hub-and-spoke networks optimize transportation. 4PL providers help integrate these areas for improved supply chain coordination. Modern strategies like postponement, risk pooling, and RFID tracking further enhance supply chain efficiency.
The document discusses traditional procurement and e-procurement. Traditional procurement is time-consuming, lacks transparency, and has high transaction costs. E-procurement allows for quicker processing, global reach, transparency, and reduced costs through methods like reverse auctions, e-catalogs, and online ordering. While e-procurement provides benefits, it also faces constraints like infrastructure and reluctance to new systems. The e-procurement process involves request for quotation, offer evaluation, reverse auctions, purchase orders, acceptance, and payment tracking.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
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453 u1 supply chain management elective
1. Dr.G.R.Damodaran College of Science
(Autonomous, affiliated to the Bharathiar University, recognized by the
UGC)Re-accredited at the 'A' Grade Level by the NAAC and ISO 9001:2008
Certified
CRISL rated 'A' (TN) for MBA and MIB Programmes
II MIB [2018-2020]
SEMESTER IV
ELECTIVE: SUPPLY CHAIN MANAGEMENT - 453U1
Multiple Choice Questions.
1. The goal of logistics is
A. to achieve a target level of customer service at lowest possible cost
B. to achieve targeted level of customer service.
C. increase in the market share.
D. All of the above.
ANSWER: D
2. In the product life cycle, the emphasis in marketing mix during growth stage is
A. Distribution.
B. Promotion.
C. Price.
D. Cost reduction.
ANSWER: A
3. In the product life cycle, the emphasis in marketing mix during maturity stage is
A. Distribution.
B. Promotion.
C. Price.
D. Cost reduction.
ANSWER: C
4. In the product life cycle, the emphasis in marketing mix during decline stage is
A. Distribution.
B. Promotion.
C. Price.
D. Cost reduction.
ANSWER: D
5. The concept of logistics has been systematically divided into
A. 2 phases.
B. 3 phases.
C. 4 phases.
D. 5 phases.
ANSWER: A
2. 6. Michael porter explained the concept of
A. Motivation.
B. Cost advantage.
C. Competitive advantage.
D. Quest for quality.
ANSWER: C
7. EDI stands for
A. Electronic Data Interface.
B. Electronic Data Interchange.
C. Electronic Distribution Intermediary.
D. Electronic Documentation Interchange.
ANSWER: B
8. EOQ stands for
A. Electronic Ordered Quantity
B. Economic Order Quantity
C. Economic Order Quality
D. Electronic Obtained quantity
ANSWER: B
9. Packaging performs two functions. ___________ and logistics.
A. Distribution.
B. Store keeping.
C. Material handling.
D. Marketing.
ANSWER: D
10. Form utility is created by
A. Operation function.
B. Logistics function.
C. Procurement function.
D. Distribution function.
ANSWER: A
11. Place utility is created by
A. Operation function.
B. Logistics function.
C. Procurement function.
D. Distribution function.
ANSWER: B
12. Time utility is created by
A. Operation function.
B. Logistics function.
C. Procurement function.
D. Distribution function.
ANSWER: D
3. 13. MRP stands for
A. Material requirement planning.
B. Manpower recruitment process.
C. Machine repair plan.
D. Mechanical re-engineering process.
ANSWER: A
14. MPS stands for
A. Manpower placement structure.
B. Master production schedule.
C. Manpower placement schedule.
D. Material processing schedule.
ANSWER: B
15. Master planning in the planning hierarchy
A. determines the direction of business.
B. creates the capacity.
C. involves the functional planning.
D. provides specification for manufacturing.
ANSWER: A
16. Master scheduling is the process that
A. determines the direction of business.
B. creates the capacity.
C. involves the functional planning.
D. provides specification for manufacturing.
ANSWER: B
17. Customer order processing level is that
A. determines the direction of business.
B. creates the capacity.
C. involves the functional planning.
D. provides specification for manufacturing.
ANSWER: D
18. Master planning deals with
A. customer interface.
B. marketing interface.
C. supplier interface.
D. manufacturing interface.
ANSWER: C
19. The service mission of logistics
A. reflect the vision of top management.
B. deal with basic services required for delivering of goods.
C. refers to the value-added services offered.
D. reflects the ability of firm to exploit market.
ANSWER: D
4. 20. Firm infrastructure is __________ in the generic value chain of logistics
A. a support activity.
B. a primary activity.
C. not an activity.
D. the only activity.
ANSWER: A
21. Inbound and outbound logistics is _________ in the generic value chain of logistics.
A. a support activity.
B. a primary activity.
C. not an activity.
D. the only activity.
ANSWER: B
22. HRM is _________ in the generic value chain of logistics.
A. a support activity.
B. a primary activity.
C. not an activity.
D. the only activity.
ANSWER: C
23. Marketing and sales is ___________ in the generic value chain of logistics.
A. a support activity.
B. a primary activity.
C. not an activity.
D. the only activity.
ANSWER: B
24. Competitive advantage can be created and achieved by logistics managers by
A. cost advantage.
B. Quality.
C. value advantage.
D. cost and value advantage.
ANSWER: D
25. Real time communication of information regarding requirements and availability of logistics
service is the core of
A. right response.
B. right quality.
C. right quantity.
D. right value.
ANSWER: A
26. The maintenance of a minimum possible level of inventory required for a desired level of
customer service is the objective of
A. right response.
B. right quality.
C. right quantity.
D. right value.
5. ANSWER: C
27. The logistical objective that ensures a proper balance between total logistics cost and a desired
level of customer service performance is
A. right response.
B. right quality.
C. right cost trade off.
D. right information.
ANSWER: C
28. Just in time is a practice followed in
A. Japan.
B. America.
C. Britain.
D. China.
ANSWER: A
29. The term which covers the operation of shifting the cargo to or from the vessel is
A. Rigging.
B. Slinging.
C. Carnage.
D. Forced discharge.
ANSWER: B
30. The term used for loading or unloading of heavy cargo is
A. Rigging.
B. Carnage.
C. Slinging.
D. Forced discharge.
ANSWER: B
31. The term used for carriage of goods when points of origin and destination are both within the
sovereignty of UK is
A. ULD.
B. Classification rate.
C. Valuation charge.
D. Cabotage.
ANSWER: D
32. The delivery of a damaged product has
A. An increase in its value.
B. A decrease in its value.
C. No change in its value.
D. Better demand.
ANSWER: B
33. The flow of work in process is
A. From a supplier to producer.
B. From the last production price to ultimate user.
6. C. Between the various production sub-system.
D. Between the various distribution channels.
ANSWER: C
34. The flow of information that facilitates co-ordination activities is
A. Forward information flow.
B. Backward information flow.
C. Upward information flow.
D. Downward information flow.
ANSWER: B
35. Unreliability of vendors leads to
A. Production uncertainty.
B. Process uncertainty.
C. Demand uncertainty.
D. Supply uncertainty.
ANSWER: D
36. The internal process leads to
A. Production uncertainty.
B. Process uncertainty.
C. Demand uncertainty.
D. Supply uncertainty.
ANSWER: B
37. The uncertainty that could be reduced through forecasting techniques is
A. Production uncertainty.
B. Process uncertainty.
C. Demand uncertainty.
D. Supply uncertainty.
ANSWER: C
38. The number of stages that the goods and services flow through
A. Add to the complexity of SCM.
B. Relaxes the complexity of SCM.
C. Brings no change in complexity of SCM.
D. Ensures better quality.
ANSWER: A
39. The business activity of farming out identified non-core activities to external agencies is
A. Logistics.
B. SCM.
C. Outsourcing.
D. Distribution.
ANSWER: C
40. The warehousing function that combines the logistical flow of several small shipments to a
specific market area is
A. Break bulk function.
7. B. Operational function.
C. Stockpiling function.
D. Consolidation function.
ANSWER: D
41. Cash on delivery method is normally used for
A. Bulk cargo with immediate market.
B. Slow moving items.
C. Small but valuable items sent by post.
D. Exports to countries with balance of payments problems.
ANSWER: C
42. An appropriate strategy to achieve timely, accurate, paperless information flow is:
A. integrate this activity into all supply chain planning.
B. efficient store assortments.
C. revision of organization processes supported by information systems.
D. efficient replacement.
ANSWER: C
43. An appropriate strategy to maximize efficiency of promotions is:
A. revision of organization processes supported by information systems.
B. efficient store assortments..
C. integrate this activity into all supply chain planning.
D. efficient replacement.
ANSWER: C
44. An appropriate strategy to optimize for time and cost in the ordering process is:
A. efficient store assortments.
B. revision of organization processes supported by information systems.
C. integrate this activity into all supply chain planning.
D. efficient replacement.
ANSWER: D
45. An appropriate strategy to optimize the productivity of retail space and inventory is:
A. efficient store assortments.
B. revision of organization processes supported by information systems.
C. integrate this activity into all supply chain planning.
D. efficient replacement.
ANSWER: A
46. The upstream supply chain is:
A. exclusively inside an organization.
B. involved with procurement of material from suppliers.
C. the distribution of products or delivery of services to customers.
D. both the first and third answer above.
ANSWER: B
47. The downstream supply chain is:
A. exclusively inside an organization.
8. B. involved with procurement of material from suppliers.
C. the distribution of products or delivery of services to customers.
D. both the first and third answer above.
ANSWER: C
48. The correct sequence of an organizations supply chain from a systems perspective is:
A. transformation process, delivery to customers, acquisition of resources.
B. transformation process, acquisition of resources, delivery to customers.
C. acquisition of resources, transformation process, delivery to customers.
D. delivery to customers, acquisition of resources, transformation process.
ANSWER: C
49. ______ offers the opportunity to buy direct from the supplier with reduced costs and shorter
cycle.
A. Reintermediation
B. Countermediation
C. Contramediation
D. Disintermediation
ANSWER: D
50. IS can be used to reduce cycle time by:
A. increased efficiency of individual processes.
B. improved data integration between elements of the supply chain.
C. reduced cost through outsourcing.
D. reduced complexity of the supply chain.
ANSWER: A
51. The typical aim of the push approach to supply chain management is:
A. to reduce costs of distribution.
B. to enhance product and service quality.
C. to reduce costs of new product development.
D. both the first and third answer above.
ANSWER: D
52. One choice for an organization's vertical integration strategy related to 'The direction of any
expansion'. What does this mean?
A. How far should the company take downstream or upstream vertical integration?
B. Should the company aim to direct ownership at the upstream or downstream supply chain?
C. To what extent does each stage of the supply chain focus on supporting the immediate supply
chain?
D. How to enhance product and service quality.
ANSWER: B
53. A supply chain is a sequence of firms that perform activities required:
A. to find products that are similar
B. to facilitate wholesalers inventory selections
C. to create synergy in their training programs
D. to create and deliver goods to consumers
ANSWER: D
9. 54. An important feature of supply chain management is its application of electronic commerce
technology that allows companies to share and operate systems for:
A. order processing, transportation scheduling, and inventory management.
B. cost-effective flowing of raw materials
C. future purchasing of computer systems
D. future merger opportunities
ANSWER: A
55. A supply chain is essentially a sequence of linked:
A. customer and prospects
B. supplier and manufacturer
C. suppliers and customers
D. warehousing and wholesaling units
ANSWER: C
56. In the automotive industry, the person who is responsible for translating customer requirements
into actual orders and arranges delivery dates is the car maker:
A. supply manager
B. purchasing manager
C. supply chain manager
D. production manager
ANSWER: C
57. It is estimated that the logistics costs of a new car are about:
A. 10-20%
B. 25-30%
C. 20-25%
D. 30-40%
ANSWER: B
58. An appropriate strategy to achieve timely, accurate, paperless information flow is:
A. revision of organisation processes supported by information systems
B. integrate this activity is integrated into all supply chain planning
C. efficient replacement
D. efficient store assortments
ANSWER: A
59. An appropriate strategy to maximise efficiency of promotions is:
A. revision of organisation processes supported by information systems
B. integrate this activity is integrated into all supply chain planning
C. efficient replacement
D. efficient store assortments
ANSWER: B
60. An appropriate strategy to optimise for time and cost in the ordering process is:
A. efficient store assortments
B. revision of organisation processes supported by information systems
C. efficient replacement
10. D. integrate this activity is integrated into all supply chain planning
ANSWER: C
61. An appropriate strategy to optimise the productivity of retail space and inventory is:
A. integrate this activity is integrated into all supply chain planning
B. efficient store assortments
C. revision of organisation processes supported by information systems
D. efficient replacement
ANSWER: B
62. The upstream supply chain is:
A. exclusively inside an organisation
B. the distribution of products or delivery of services to customers
C. involved with procurement of material from suppliers
D. both the first and third answer above
ANSWER: C
63. The downstream supply chain is:
A. exclusively inside an organisation
B. involved with procurement of material from suppliers
C. the distribution of products or delivery of services to customers
D. both the first and third answer above
ANSWER: C
64. One of the important role of distribution in SCM towards base cost reduction is
A. Transportation
B. Warehousing/inventory
C. Information
D. all the above
ANSWER: D
65. ______ offers the opportunity to buy direct from the supplier with reduced costs and shorter
cycle
A. Reintermediation
B. Countermediation
C. Disintermediation
D. Contramediation
ANSWER: C
66. IS can be used to reduce cycle time by:
A. improved data integration between elements of the supply chain
B. increased efficiency of individual processes
C. reduced cost through outsourcing
D. reduced complexity of the supply chain
ANSWER: B
67. The typical aim of the push approach to supply chain management is:
A. to reduce costs of distribution
B. to enhance product and service quality
11. C. to reduce costs of new product development
D. both the first and third answer above
ANSWER: D
68. _______ analysis relates to what processes, activities, and decisions actually create costs in
your supply chain.
A. Cost driver
B. Value proposition
C. Cost reduction
D. Target costing
ANSWER: A
69. MRO stands for
A. Management Resource Outstanding
B. Maintanance Repair Operative
C. Marketing Reverse Order
D. Maintanance Record Overview
ANSWER: B
70. The _______ has made it possible for other companies to eliminate intermediaries and sell
directly to the end consumer.
A. SCM
B. Internet
C. competition
D. global sourcing
ANSWER: B
71. Value stream mapping is an application of process mapping, developed to apply _______
principles to process improvement.
A. Management
B. Lean
C. Supply chain
D. Cycle time
ANSWER: B
72. A supply chain is made up of a series of processes that involve an input, a _______, and an
output.
A. Shipment
B. Supplier
C. customer
D. Transformation
ANSWER: D
73. _______ is a tool to chart how individual processes are currently being conducted and to help
lay out new improved processes.
A. Process mapping
B. Pareto charting
C. Supply chain design
D. Design chain mapping
12. ANSWER: A
74. from the following list a major strategic risk associated with outsourcing.
A. Outsourcing landed cost is usually higher than in sourcing cost.
B. The supplier is purchased by a competitor.
C. The business loses sight of market trends.
D. The cost of supplied material is passed on to the customer.
ANSWER: B
75. _______ is the design of seamless value-added processes across organization boundaries to
meet the real needs of the end customer.
A. Operations
B. Supply chain management
C. Process engineering
D. Value charting
ANSWER: B
76. The impact of cost reduction on profits is much larger than the impact of increased
A. innovation.
B. production
C. information.
D. sales
ANSWER: D
77. _______ considers how your organization competes and is an essential element of corporate
strategy.
A. Value proposition analysis
B. Leadership
C. A consultant
D. A competitor
ANSWER: A
78. Demand Forecasting is
A. an imperfect science
B. accompanied with forecast error
C. identifying the future demand
D. all the above
ANSWER: D
79. The collective learning in the organization, especially how to coordinate diverse production
skills and integrate multiple streams of technologies, is called
A. innovative constraint.
B. second-tier competency.
C. corporate skill.
D. core competency.
ANSWER: D
80. Integration of business economics and strategic planning has given rise to a new area of study
called __________.
13. A. Micro Economics
B. Corporate Economics
C. Macro Economics
D. Managerial Economics
ANSWER: B
81. Factors affecting network design decisions
A. strategic factor
B. micro economic factor
C. competitive factor
D. all the above
ANSWER: D
82. When suppliers, distributors, and customers partner with each other to improve the performance
of the entire system, they are participating in a ________
A. channel of distribution
B. value delivery network
C. supply chain
D. supply and demand chain
ANSWER: B
83. A company's channel decisions directly affect every ________.
A. customer's choices
B. employee in the channel
C. channel member
D. marketing decision
ANSWER: D
84. From the economic system's point of view, the role of marke ting intermediaries is to transform
the assortment of products made by producers into the assortment of products wanted by ________.
channel members
A. manufacturers
B. marketers
C. distributors
D. consumers
ANSWER: D
85. Intermediaries play an importan t role in matching ________.
A. dealer with customer
B. manufacturer to product
C. information and promotion
D. supply and demand
ANSWER: D
86. Marketing logistics involves getting the right product to the right customer in the r ight place at
the right time. Which one of the following is not included in this process?
A. implementing the plan for the flow of goods and services
B. planning the physical flow of goods and services
C. gathering customer's ideas for new products
14. D. controlling the physical flow of goods, se rvices, and information
ANSWER: C
87. Which of the following is not an area of responsibility for a logistics manager?
A. inventory
B. marketing
C. warehousing
D. purchasing
ANSWER: B
88. From the economic system's point of view, the role of marketing intermediaries is to transform
the assortment of products made by producers into the assortment of products wanted by ________
channel members.
A. manufacturers
B. marketers
C. distributors
D. consumers
ANSWER: C
89. To reduce inventory management costs, many companies use a system called ________, which
involves carrying only small inventories of parts or merchandise, often only enough for a few days
of operation.
A. reduction
B. inventory management
C. supply chain management
D. economic order quantity
ANSWER: B
90. Companies manage their supply chains through ___ _____.
A. information
B. transportation modes
C. competitors
D. skilled operators
ANSWER: D
91. Julie Newmar recognizes that her company needs to provide better customer service and trim
distribution costs through team work, both inside the company and among all the marketing
channel organizations. Julie will begin the practice of ________.
A. intermediation
B. customer relationship management
C. integrated logistics management
D. horizontal marketing syste m management
ANSWER: C
92. Today, a growing number of firms now outsource some or all of their logistics to ________.
intermediaries
A. competitors
B. third - party logistics providers
C. channel members
15. D. cross - functiona l teams
ANSWER: D
93. According to Professor Mentzer and colleagues, the supply chain concept originated in what
discipline?
A. marketing
B. operations
C. logistics
D. production
ANSWER: B
94. The supply chain management philosophy emerged in whic h decade?
A. 1960s
B. 1970s
C. 1980s
D. 1990s
ANSWER: B
95. A ____________ encompasses all activities associated with the flow and transformation of
goods from the raw material stage, through to the end user, as well as the associated info rmation
flows.
A. production line
B. supply chain
C. marketing channel
D. warehouse
ANSWER: B
96. Which of the following are not key attributes of supply chain management?
A. inventory control
B. leveraging technology
C. custo mer power
D. a long - term orientation
ANSWER: C
97. . Positive, long - term relationships between supply chain participants refer to:
A. co - opetition
B. tailored logistics
C. partnerships
D. supply chain manag ement
ANSWER: D
98. Cross docking is the major SC technique used by
A. Flipkart
B. Wall mart
C. Dell
D. Zara
ANSWER: B
99. The variability in demand orders among supply chain participants:
16. A. cannot be controlled
B. refers to the bullwhip effect
C. can be controlled with electronic order placement
D. is more pronounced in relational exchanges
ANSWER: B
100. Cooperative supply chain relationships developed to enhance the overall business performance
of both parties is a definition of:
A. third - party logistics
B. supply chain collabor ation
C. dovetailing
D. relationship marketing
ANSWER: B
101. What is a perfect order?
A. simultaneous achievement of relevant customer metrics
B. an order that arrives on time
C. an order that arrives undamaged
D. an order that is e asy for the receiver to fill
ANSWER: A
102. The method of payment where the exporter relies on the undertaking of a bank to pay is
A. Bank guarantee.
B. Letter of credit.
C. Letter of comfort.
D. None of the above.
ANSWER: D
103. The beneficiary under a letter of credit is
A. The bank opening the credit.
B. The customer of the opening bank.
C. The confirming bank.
D. The exporter.
ANSWER: D
104. When a letter of credit does not indicate whether it is revocable or irrevocable, it is treated as
A. Revocable.
B. Irrevocable.
C. Revocable or irrevocable in the option of the beneficiary.
D. Revocable or irrevocable in the option of the negotiating bank.
ANSWER: B
105. Under an acceptance letter of credit, the responsibility of the issuing bank is
A. Only to accept the bill.
B. To pay against the bill.
C. To accept the bill immediately and also to pay the amount of the bill on its due date.
D. To get the acceptance of the importer on the bill.
ANSWER: C
17. 106. A confirmed letter of credit is one
A. Confirmed to be authentic.
B. Confirmed by the importer to be correct.
C. Confirmed by the exporter that he agrees to the conditions.
D. To get the acceptance of the importer on the bill.
ANSWER: C
107. The warehousing function that combines the logistical flow of several small shipments to a
specific market area is
A. Break bulk function.
B. Operational function.
C. Stockpiling function.
D. Consolidation function.
ANSWER: D
108. The warehouses located near the port is
A. Field warehouse.
B. Buffer storage warehouse.
C. Bonded warehouse.
D. Export and import warehouse.
ANSWER: D
109. The kind of warehouse that is licensed and authorized by the customs for storing goods till
import duty is
A. Field warehouse.
B. Buffer storage warehouse.
C. Bonded warehouse.
D. Export and import warehouse.
ANSWER: C
110. The business activity of farming out identified non-core activities to external agencies is
A. Logistics.
B. SCM.
C. Outsourcing.
D. Distribution.
ANSWER: C
111. Which of the following statements is true?
A. Supply chain is a subset of logistics.
B. Logistics is a subset of supply chain.
C. Transportation and logistics are same.
D. Logistics and supply chain are same.
ANSWER: B
112. If a customer visiting a departmental store cannot find his desired soap manufactured by
Hindustan Unilever Ltd (HUL) in the store, which of the following chain partner will he hold
responsible for the non-availability of the soap?
A. The logistics service provider
B. The distributor
18. C. The departmental store
D. Hindustan Unilever Ltd
ANSWER: C
113. A Supply chain process is viewed as
A. Birds eye view
B. Technical view
C. strategic view
D. cyclic and push/pull view
ANSWER: D
114. Supply chain is concerned with the
A. flow of raw materials, WIP and finished products in the forward direction
B. flow of information in both the directions
C. flow of materials in the forward direction, cash in the reverse direction and information in
both the directions
D. flow of materials in the forward direction and that of cash in the reverse direction
ANSWER: C
115. The objective of a supply chain is:
A. to improve the efficiency across the whole supply chain
B. to improve responsiveness across the whole supply chain
C. to deliver improved value to the customers
D. to improve the efficiency and responsiveness across the whole supply chain and also deliver
improved value to the customers
ANSWER: D
116. Which of the following statements is true?
A. Ford supply chain is both highly efficient as well as highly responsive.
B. Dell supply chain propagated the concept of long-term relationship with the suppliers.
C. Toyota supply chain believed in medium-term relationship with the suppliers with loosely
held supplier network.
D. Dell supply chain is both highly efficient as well as highly responsive.
ANSWER: B
117. which type of demand forecast is related to environmental factors
A. Qualitative forecast
B. Time forecast
C. Casual forecast
D. Simulation forecast
ANSWER: C
118. Which of the following statements is true regarding outsourcing?
A. Higher level of outsourcing enables a firm to have better control on all outsourced activities.
B. Higher level of outsourcing makes a firm more vulnerable to outside influences.
C. Higher level of outsourcing enables a firm to outsource core activities to other competent
players.
D. Higher level of outsourcing enables a firm to outsource non-core activities to other competent
players.
19. ANSWER: A
119. If the focus of a retailer is to achieve leadership in cost, then which of the following
phenomenon will hold good?
A. Customers will like to have convenience and the retailers will also set up a number of stores at
different locations in order to provide convenience to the customers.
B. Customers will prefer a large variety of products and the retailer will also keep a large variety
in the store in order to satisfy customer needs.
C. Customers will prefer a large variety of products but the retailer will not keep a large variety
in the store in order to achieve economies of scale.
D. Customers will prefer short lead time for their products and the retailer will keep higher
amount of inventory in order to satisfy customer needs in time.
ANSWER: C
120. The companies will realize the benefits of implementing IT when which of the following is
undertaken?
A. Companies need to invest heavily in information systems.
B. Companies need to automate the existing supply chain systems and processes.
C. Companies need to re-engineer their supply chain structure.
D. Companies need to re-engineer their supply chain structure and undertake revision in the
supporting organizational processes.
ANSWER: D
121. Ford supply chain is characterized by
A. Increased product variety
B. Loosely-held supplier networks
C. Vertical integration
D. Long-term relationship with the suppliers
ANSWER: C
122. Dell supply chain is characterized by
A. Lean production systems
B. Zero product variety
C. Vertical integration
D. Individual customization
ANSWER: D
123. Which of the following statements is true?
A. A 3PL company is a professional logistics service provider meeting the logistics requirements
of an organization and can also integrate its resources, capability, and technology in order to
provide comprehensive solution to its customers.
B. A 4PL company is a professional logistics service provider meeting the logistics requirements
of an organization and can also integrate its resources, capability, and technology in order to
provide comprehensive solution to its customers.
C. A 3PL is a logistics service provider meeting only the logistics requirements of an
organization while 4PL is a logistics service provider meeting the logistics requirements of an
organization and can also integrate its resources, capability and technology to provide
comprehensive solution to its customers.
D. A 4PL company is a professional logistics service provider meeting only the logistics
20. requirements of an organization.
ANSWER: C
124. Which one of the following is not the supply challenge being faced by the Indian
organizations?
A. Poor infrastructure
B. IT implementation
C. Complex taxation structure
D. Smaller pack sizes
ANSWER: B
125. Many organisations hold safety stocks as part of their inventory. Which of the following is a
reason for holding safety stocks?
A. To improve stock holding levels
B. To improve stock accuracy levels
C. To cater for demand forecast errors
D. To cater for a large storage capacity.
ANSWER: C
126. Which of the following stock valuation methods is based on a cost estimate made before the
part is purchased?
A. Standard costing
B. FIFO
C. Average costing
D. LIFO.
ANSWER: A
127. The receipt used for warehouse is
A. Inventory receipt
B. Dock receipt
C. EDI receipt
D. Goods receipt
ANSWER: B
128. Warehouses and stockyards are two types of storage facilities. Which of the following is the
most appropriate factor to consider in the design of a stockyard?
A. Structure
B. Services
C. Surface
D. Shelving.
ANSWER: C
129. Managing predictable variability is
A. managing the seasonal demand
B. managing the change in demand that can be forecasted
C. forecasted error ratio
D. managing stock out situation
ANSWER: B
21. 130. Which of the following statements is true?
A. Ford supply chain is both highly efficient as well as highly responsive.
B. Dell supply chain is both highly efficient as well as highly responsive.
C. Dell supply chain propagated the concept of long-term relationship with the suppliers.
D. Toyota supply chain believed in medium-term relationship with the suppliers with loosely
held supplier network.
ANSWER: C
131. Role of distribution in supply chain management
A. providing localised services
B. Collecting product reviews from customers which could be used by manufacturers
C. Reduces inventory holding cost
D. All the above
ANSWER: D
132. Which of the following types of container is used to carry oversized cargo?
A. Bulk
B. Flat rack
C. Reefer
D. Tank.
ANSWER: B
133. Which of the following is the name given to a bill of lading where goods have been received
by a carrier free of defects?
A. Shipped bill of lading
B. Claused bill of lading
C. Ordinary bill of lading
D. Clean bill of lading.
ANSWER: D
134. TQM means
A. Total quality management
B. Transport quality manageemnt
C. Terminal quay management
D. Total quantity managament
ANSWER: A
135. The objective of limited integrated business function stage is
A. Cost cost.
B. Maximisation of profit by sales volume.
C. Core competency.
D. Maximisation of profitable sales volume and cost reduction.
ANSWER: A
136. The objective of internally integrated business function stage is
A. Cost.
B. Maximisation of profit by sales volume.
C. Core competency.
D. Maximisation of profitable sales volume and cost reduction.
22. ANSWER: D
137. The objective of externally integrated business function stage is
A. Cost.
B. Maximisation of profit by sales volume.
C. Core competency.
D. Maximisation of profitable sales volume and cost reduction.
ANSWER: C
138. KAIZEN means
A. Complete improvement
B. Collaborative planning and improvement
C. Continous improvement
D. Continous monitoring
ANSWER: C
139. Packaging performs two functions. ___________ and logistics.
A. Distribution.
B. Store keeping.
C. Material handling.
D. Marketing.
ANSWER: D
140. Form utility is created by
A. Operation function.
B. Logistics function.
C. Procurement function.
D. Distribution function.
ANSWER: A
141. Place utility is created by
A. Operation function.
B. Logistics function.
C. Procurement function.
D. Distribution function.
ANSWER: B
142. Time utility is created by
A. Operation function.
B. Logistics function.
C. Procurement function.
D. Distribution function.
ANSWER: D
143. The strategic component of logistical mission
A. reflect the vision of top management.
B. deal with basic services required for delivering of goods.
C. refers to the value-added services offered.
D. reflects the ability of firm to exploit market.
23. ANSWER: A
144. The logistical component of logistics mission
A. reflect the vision of top management.
B. deal with basic services required for delivering of goods.
C. refers to the value-added services offered.
D. reflects the ability of firm to exploit market.
ANSWER: B
145. World classic Supply chain Companies
A. TOYOTA
B. APPLE
C. WAL MART
D. All the above
ANSWER: D
146. Firm infrastructure is __________ in the generic value chain of logistics
A. a support activity.
B. a primary activity.
C. not an activity.
D. the only activity.
ANSWER: A
147. Inbound and outbound logistics is _________ in the generic value chain of logistics.
A. a support activity.
B. a primary activity.
C. not an activity.
D. the only activity.
ANSWER: B
148. The logistics strategic analysis
A. reflects the capability of the management to think beyond the current way.
B. reflects the extent of use of logistical component for competitive advantage.
C. ensures effective implementation of logistics strategy.
D. deals with managing change.
ANSWER: B
149. The department in the shipping company that ensures the seaworthiness of the ship is
A. husbandry department.
B. finance department.
C. technical department.
D. operating department.
ANSWER: A
150. The department that aims to maximize the economic employment of the ship is
A. husbandry department.
B. finance department.
C. technical department.
D. operating department.