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BUSINESS PLAN
{Care health bucket app}
AUGUST 18, 2019
NATIONAL UNIVERSITY OF MODERN LANGUAGES
Islamabad, Pakistan
Submitted by:
Sana Kaleem (13129)
Javeria Haider (13138)
Khaula Khalid (12956)
i
DEDICATION
I dedicate this work to the Faculty of Management Sciences due to their teaching methodology
learning environment.
I have learned applications of new concepts in the ENTREPRENEURSHIP course. I also
dedicated to my parents for their unending prayers and support in every moment of my life.
ii
ACKNOWLEDGMENT
To Almighty Allah who always showers his blessings upon us and remains with us in our difficult
moments and enable us to complete this project. We would like to acknowledge our respected
teacher Professor Jawad not only for giving the opportunity to prepare the report but also for
providing a lot of support to improve the report. He was always available when we needed his
help, suggestion and guidelines. We feel truly honored working on this project.
iii
Table of content
1 EXECUTIVE SUMMARY __________________________________________________ 1
2 BUSINESS DESCRIPTION ________________________________________________ 2
2.1 Introduction________________________________________________________________ 2
2.1.1 Mission ___________________________________________________________________________ 2
2.1.2 Vision ____________________________________________________________________________ 2
2.1.3 Goals _____________________________________________________________________________ 2
2.2 STRUCTURE ______________________________________________________________ 3
2.2.1 LEGAL STATUS ___________________________________________________________________ 3
2.3 INDUSTRY: _______________________________________________________________ 3
2.3.1 TRENDS: _________________________________________________________________________ 3
2.3.2 FUTURE POSSIBILITIES: ___________________________________________________________ 4
3 MARKETING PLAN ______________________________________________________ 5
3.1 MARKET SIZE: ____________________________________________________________ 5
3.2 CURRENT MARKET SHARE: _______________________________________________ 6
3.3 TARGET MARKET: ________________________________________________________ 6
3.4 COMPETITITON: __________________________________________________________ 6
3.5 CHANNEL OF DISTRIBUTION: _____________________________________________ 7
3.6 SALES STRATEGY: ________________________________________________________ 7
3.7 BUSINESS 4Ps:_____________________________________________________________ 7
3.7.1 SERVICES:________________________________________________________________________ 7
3.7.2 PRICE: ___________________________________________________________________________ 8
3.7.3 PLACEMENT: _____________________________________________________________________ 8
3.7.4 PROMOTION: _____________________________________________________________________ 9
4 SWOT ANALYSIS:_______________________________________________________ 10
4.1 STRENGTH:______________________________________________________________ 10
4.2 WEAKNESS:______________________________________________________________ 10
4.3 OPPORTUNITIES: ________________________________________________________ 11
iv
Following are the opportunities of Care Health Bucket: ________________________________ 11
4.4 THREATS: _______________________________________________________________ 11
5 OPERATIONAL PLAN: __________________________________________________ 12
5.1 APPLICATION DESIGN:___________________________________________________ 12
3. Lipid Profile Test ____________________________________________________________________ 12
5.2 PRODUCT DEVELOPMENT STAGES: ______________________________________ 12
5.3 MAINTENANCE AND SUPPORT: ___________________________________________ 13
6 MANAGEMENT PLAN___________________________________________________ 14
6.1 ORGANIZATION CHART: _________________________________________________ 14
7 DESIGN AND DEVELOPMENT PLAN _____________________________________ 15
7.1 APPLICATION DESIGN:___________________________________________________ 15
7.2 Quality in Design: __________________________________________________________ 15
7.3 Easy to Use: _______________________________________________________________ 15
8 DEVELOPMENT PLAN: _________________________________________________ 16
8.1 Partnership business: _______________________________________________________ 17
8.2 CAPITAL REQUIREMENTS: _______________________________________________ 18
8.3 COST ADVANTAGES: _____________________________________________________ 18
8.4 GOVERNMENT REGULATION: ____________________________________________ 18
9 UNIQUENESS IN PRODUCT OR SERVICE: ________________________________ 19
10 FINANCIAL MANAGEMENT: ____________________________________________ 20
PROJECT STARTUP COST ______________________________________________________ 20
10.1 Sources of Funds____________________________________________________________ 20
10.2 Table: STARTUP COST______________________________________________________ 20
10.3 Income Statement:__________________________________________________________ 21
10.4 Balance Sheet: _____________________________________________________________ 22
10.5 Cash Flow Statement: _______________________________________________________ 23
11 REFRENCES: _____________________________________________________________ 24
12 PARTNERSHIP DEED:______________________________________________________ 25
1
1 EXECUTIVE SUMMARY
Care Health Bucket is a partnership based business and is destination for all those type of people
who have time issues for their families (Disable/Senior Citizens) to bring them out for checkup
and are in search of home based care.
Today in the 21st century the life is so fast paced that people even do not have the time for
Themselves-Health (use of information technology in healthcare) has been an increasingly
successful strategy in filling the gap of access and quality in healthcare system. There are millions
of senior citizen and disable people living in Pakistan.
Health care is an industry in need of innovation. Health plans, providers, life sciences companies,
and the government are facing rising costs and inconsistent outcomes. They are working to achieve
the triple aimā€” improving care, improving health, and reducing spending. What innovations are
most likely to help stakeholders achieve these goals and transform health care over the next 10
years? We surveyed leaders across the health care system to identify the innovations they think
are most likely to transform health care.
Care Health Bucket is a Partnership business with initially investment of 1500,000, providing male
and female nurses for day and night, medical test facilities for disable/senior citizens at home.
Besides availability of immediate blood in case of emergency and also First Aid Training is a part
of our services.
This is the point where E-Health industry has grown and turned E-Health business into a golden
opportunity for investment and earn more and more, just like Health Wire, DoctHers etc is example
of E-health.
2
2 BUSINESS DESCRIPTION
2.1 Introduction
E-Health (use of information technology in healthcare) has been an increasingly successful
strategy in filling the gap of access and quality in healthcare system. There are millions of senior
citizen and disable people living in Pakistan. As we know that they always need others to take
them to the hospital unfortunately our life become so busy and people have no time to provide
such types of services. Due to this growing issue we decided to create this application known as
CARE HEALTH BUCKET.
The growing cost of healthcare and the aging of population have created many challenges for
governments, healthcare providers and healthcare industry that they try to overcome using E-
Health technologies, being one emerging area that has potential to improve healthcare service. The
use of wireless technologies to remotely monitor patients in an unobtrusive manner attracts great
interest since it can be done in a reliable and cost effective manner, offering personalized
sustainable services to patients.
These technologies aim to increase efficiency in health care treatments, improve quality of life,
increase commitment to evidence-based medicine, empowerment of patients and consumers, and
the development of new and more intimate relationships between patients and health care
professionals. From a more abstract point-of-view, e-Health can be used to spread, share and relate
health information through both patients and health professionals.
2.1.1 Mission
Improving the health of millions of people through Care Health Bucket to inspire hope, and
contribute to health and well-being by providing the best care to every patient through integrated
clinical practice and education.
2.1.2 Vision
Our vision is to improve quality and reducing the cost of health care for patients in the
communities we serve, Care Health Bucket is providing high value healthcare and delivering
excellent clinical quality, patient safety, and services.
2.1.3 Goals
The goals of Care Health Bucket are following
ā€¢ To contribute to care integration and to support people with long term conditions.
ā€¢ To improve the safety of people taking medicines and their effective use.
ā€¢ To reduce medical issues of senior citizen or disable.
ā€¢ Build a consumer-focused integrated primary health care system;
ā€¢ Increase the focus on health promotion and medical issues.
3
ā€¢ Improve quality, safety, performance and accountability.
How doctors can register at CARE HEALTH BUCKET?
There are two ways a doctor can register with Care Health Bucket. They can visit oladoc.com
and sign up (as a doctor) by providing the relevant information to validate their credentials and
create their online profile. Alternatively, they can also contact CARE HEALTH BUCKET
contact No (051-5951825) to register and build their online profile as well as receive ā€œCARE
HEALTH BUCKETā€ app to digitally manage their practice.
Why should you use Care Health Bucket?
With only 1 doctor per 1,000 patients in the country, most of the patients either visit an
unqualified doctor (often a quack), which often leads to further deterioration of health. Finding
the right doctor or specialist for a patientā€™s medical condition remains a big challenge in Pakistan
ā€“ and Care Health Bucket is helping Pakistanis overcome this challenge by creating transparency
in this opaque industry. Care Health Bucket not only shows the doctorsā€™ list to its users, but it
also allows them to read reviews and recommendations for doctors that are submitted by other
users, thereby helping its users find the best doctors for their needs.
2.2 STRUCTURE
2.2.1 LEGAL STATUS
Care Health Bucket is a partnership Business. While starting the business with 1500,000 capital
equally distributed within three partners. All the partners can get the equal share of profit and as
well as loss.
2.3 INDUSTRY:
2.3.1 TRENDS:
According to data reported by the Office of the National Coordinator for Health Information
Technology. Large vendors predominate in the hospital market, while an increasing number of
EHR companies serve physician practices. Healthcare has historically been slow to adopt
technology, the industry is about to witness significant changes over the next several years.
4
Leading companies are already redefining themselves with digital transformation, applied to their
main functional areas with customer-centric approach.
2.3.2 FUTURE POSSIBILITIES:
If we can look at the data, we can draw conclusions. We will change your lifestyle. Engaged
patients will relieve the healthcare system. Patients recover much faster if they are actively
involved in their treatment. If patients can access their test results, they will draw their own
conclusions based on their data. Patients will notice relationships in the data.
5
3 MARKETING PLAN
3.1 MARKET SIZE:
Care Health Bucket categorizes their customer in three main group. Our primary target is the
senior citizen then disables and after then we will accommodate the others
Care Health Bucket 50% target the population of senior citizen then 40% target the disables after
then only 10% the Care Health Bucket focusses the others. The majority of cities in Pakistan
facilitate telecommunications links, more than 1800 cities of Pakistan have access to 531,787
broadband connections and 400 cities are on Fiber Optic, giving possibility to access universal
health information. Implementation of any information system at the start is not up to the mark
but it will also provide solutions usually in emergency situations (Dr.Bahadur, Dr Allah., 2014)
(https://pdfs.semanticscholar.org/a795/88fe2efdb5b0949fda6005be204c711bfb71.pdf)
Sales
SENIOR CITIZEN
DISABLE PEOPLE
OTHERS
6
3.2 CURRENT MARKET SHARE:
Care Health Bucket is in launching stage so currently market share is on starting point
which can be calculated after launching. Docthers is operating in Karachi only and has
16k+ lives enrolled in health and wellness plan. Healthwire have 100+ downloads and have
4.9 rating.
3.3 TARGET MARKET:
We are targeting the Senior Citizens and disable people living in Islamabad and
Rawalpindi to bring them out for checkup and are in search of home based care.
3.4 COMPETITITON:
We have some competitors like Health Wire, doctHERS but no app provides all these services
under one application and so this gap is filled by Care Health Bucket. Providing accurate, up-to-
date, and complete information about patients at the point of care, enabling quick access to patient
records for more coordinated, efficient care, securely sharing electronic information with patients
and other clinicians.
ā€¢ DoctHERS Ā¾ of medical school graduates in Pakistan are women, yet only Ā¼ are currently
practicing. DoctHERS is addressing these failures by connecting qualified female doctors
to healthcare consumers. They are providing patient centred primary care, Integrated
Healthcare, Digital health solutions. It is operating in Karachi only.
ā€¢ HealthWire is on a mission to digitize clinics and hospitals all over Pakistan.
7
3.5 CHANNEL OF DISTRIBUTION:
We donā€™t have any distribution channels as we will perform all business activities online. The
reports will be sent to the customers via email
3.6 SALES STRATEGY:
Initially we are offering 10% discount to our first 50 customers and free sampling, free
medical camping to increase sales. We will also use public relations, advertising, direct
marketing, and email marketing, seminars, social media marketing, sales promotions to
enhance our sales
3.7 BUSINESS 4Ps:
3.7.1 SERVICES:
Care Health Bucket is service oriented Business, providing different services such as
ā€¢ Male and female nurses for day and night, availability of doctors at home during
night, providing medical test facilities for disable persons at home,
ā€¢ Lab facilities, online diagnosis
ā€¢ Immediate blood in case of emergency,
ā€¢ Free counseling to patients and First Aid Training.
CALL US
BOOK US
GET AN
APPOINTMENT
GET SAMPLE
COLLECTED
LAB TESTING GET REPORTS
DELIVERED
8
It is not possible for doctors to check 1000 patients in a day but through Care Health Bucket
now itā€™s easy to check their patients with in no time bracket.
3.7.2 PRICE:
With the high cost of healthcare in the PAKISTAN. Price is among the highest concerns for
prospective patients, especially those without comprehensive health insurance coverage.
Price not only refers to the monetary value of services, but also the time or effort the
customer is willing to expend to acquire it. This, in and of itself, is why this ā€˜Pā€™ is one of the
most important. If price is too high or too low, the product ā€“ and brand ā€“ could fail. Care
Health Bucket will charge according to the type of service per hour charges will be charge on
blood donation, first aid training will be free, and calling facility will be free.
Description Prices / cost
Doctor fee 1000
Nurse Fee 1000
Lab fee 200
Urine test fee 350
Sugar test fee 1850
Liver function test 1500
Hepatic Fluid For Fungus Stain/Fungal Smear
(KOH)
650
Thyroid Function Test (T3, T4, TSH) (TFT) 3000
Iron stratus profile 2200
Lipid Profile test 2000
Hepatic Fluid For Fungus C/S e Fungus
Stain(KOH)
2100
Hepatitis "B" Profile 8800
Iron / Fe Level (Serum) 600
Blood test fee 650
3.7.3 PLACEMENT:
Vital services, no matter how inexpensive, must be made available to patients to be effective.
If the services are only available in locations or during hours where the patients cannot access
them, then the patients remain at risk and the providers miss out on the opportunity to treat
them. Providers can seek out new locations, expand operating hours, offer walk-in or same-
day appointments and reach out into local communities to offer more access to healthcare
services and stand out from the competition. Care Health Bucket is initially covering twin cities
(Islamabad/Rawalpindi) main office located in I-9 Islamabad.
9
3.7.4 PROMOTION:
Now, how to make an audience aware of the product? Within the framework of the four Ps,
promotion refers primarily to marketing communications. These communications use
channels such as public relations, advertising, direct marketing, email marketing, seminars,
social media marketing, or sales promotions; think of it as any way marketers disseminate
relevant services information to their target customers. We will make an advertisement video
which will be posted on all social media platforms which will help to advertise our brand.
In addition to the advertisement we will make a website which will be advertised via
different social media platforms.
We will use demo app marketing as This is our opportunity to show what we have and we
never know what is going to get a customer excited so I like to include bunches of tabs and if
they buy, then we just have to go thru the tabs and add & delete tabs to get to our finished
product.
Care Health Bucket makes it easier for any consumer to use their services via any digital
platform. Care Health Bucket app will be launched in November 2019 their service will be
accessible from mobile apps,
ā€¢ App Store (iOS)
ā€¢ Google Play (Android)
ā€¢ Initially we are offering 10% discount to our first 50 customers
ā€¢ Free sampling
ā€¢ Free medical camping
10
4 SWOT ANALYSIS:
What makes SWOT particularly powerful is that, with a little thought, it can help you uncover
opportunities that you are well-placed to exploit. And by understanding the weaknesses of your
business, you can manage and eliminate threats that would otherwise catch you unawares. More
than this, by looking at yourself and your competitors using the SWOT framework, you can start
to craft a strategy that helps you distinguish yourself from your competitors, so that you can
compete successfully in your market.
Strengths and weaknesses are often internal to your organization, while opportunities and threats
generally relate to external factors. For this reason, SWOT is sometimes called Internal-External
Analysis and the SWOT Matrix is sometimes called an IE Matrix.
4.1 STRENGTH:
Following are the strengths of Care Health Bucket:
ā€¢ Low rates
ā€¢ HRM
ā€¢ Business Model
ā€¢ Qualified doctors
ā€¢ Well equipped
Customers can fully trust on Care Health Bucket and our products because of well qualified doctors
and well qualified labs that can attract customers as well as increase the satisfaction level of the
customers and low rates.
4.2 WEAKNESS:
Following are the weaknesses of Care Health Bucket:
ā€¢ Technical difficulties
11
ā€¢ Reliability of communication channel
ā€¢ Dependence on technology
ā€¢ Rapid change in technology
ā€¢ Requires expertise
4.3 OPPORTUNITIES:
Following are the opportunities of Care Health Bucket:
ā€¢ Increase in demand for medical services
ā€¢ provide the desired facilities with uniqueness
ā€¢ . It will provide a way to attract patients in a need for home services.
As we know there is increase in demand for medical services so we have an opportunity to - It
could help health providers in supplying quality, fast, and economical medical services to disable
and senior citizens. It will provide a way to attract patients in a need for home services.
4.4 THREATS:
Following are the threats of Care Health Bucket:
ā€¢ Our competitors
ā€¢ Rapid change in Technology
ā€¢ Errors
E-Health industry has grown and many brands like Health Wire, doctHERS, CareACTIONS, Sehat
etc. These brands are our threats.
12
5 OPERATIONAL PLAN:
Following is the detail about the operational plan of our business:
5.1 APPLICATION DESIGN:
Our app has these five components:
1: Providing male and female nurses for day and night.
2: Availability of doctors at home during night.
3: Providing medical test facilities for disable persons at home.
4: Providing immediate blood in case of emergency.
5: First Aid Training or Video consultation.
We will hire different doctors for different hours who will be available for the patients at their
decided time. In this way we will provide 24 hoursā€™ services with the help of different doctors on
daily basis. The patients they will check by visiting them will be charged a reasonable fee which
60% will be given to the doctors and 40% will be our profit.
Following are the tests facilities will be provided to the people at home:
1. Complete Blood Count:
2. Liver Function Test:
3. Lipid Profile Test:
4. Blood Sugar Test:
5. Hepatitis Test:
6. Thyroid Stimulating Hormone Test:
7. Iron Tests:
5.2 PRODUCT DEVELOPMENT STAGES:
We will make our office and testing laboratory in I-9 Islamabad where we will make our office.
The delivery of reports will be done by online. In our office 2 persons will be hired to control
everything and manage app. All the calls will be received by the staff in office.
Medical laboratory professionals will also be hired to perform all the medical tests of the patients
and make the reports.
We will also hire professionals who will provide free online first aid training to give the necessary
information to handle a situation where the basic first aid is required.
13
We will make an online blood bank in which the donors will donate the blood and it will be
supplied to the patient in case of emergency.
5.3 MAINTENANCE AND SUPPORT:
All the maintenance will be done by the persons hired who will manage everything at time. The
support will be given by us as we will visit the office on daily basis to check everything.
14
6 MANAGEMENT PLAN
6.1 ORGANIZATION CHART:
In the organization the CEO will be the higher ranking executive who will have primary
responsibilities including making major corporate decisions, managing the overall operations and
resources of a Business.
CEO
Controllers
Doctors
Lab
Professionals
Technical
Assistant
Marketing
Managers
Managers
Distributers
15
After CEO the doctors and lab professionals will have all the responsibilities who will visit patients
and examine, diagnose and treat patients. After doctors and the budget officer will work who will
implement budgeting and financial record keeping procedures to ensure efficient coordination of
various departmental, grant, and designated accounts, maintains accurate information regarding
the financial status of the cost center, advises the immediate supervisor regarding financial
decisions. The distributers will work under the Lab professionals who will distribute the reports to
the patients.
7 DESIGN AND DEVELOPMENT PLAN
7.1 APPLICATION DESIGN:
Our application is designed specially to help disable and old age people but we will provide
services to anyone who needs it.Our application CARE HEALTH BUCKET is a unique idea as no
existing application provides all these facilities under one unit so we are filling a market Gap. Our
app is easy to use and provides different facilities. A videos will be posted on social media which
will provide awareness to the people about it. We will reach the audience via social media.
We will coordinate with software developer to develop the app for us which will have:
7.2 Quality in Design:
As said by the Steve Jobs, "Design is not just what it looks like & feels like. The design is how it
actually works." The logic for the mobile app technical aspect is, if it's presented in an easy way,
with easy-to-use navigation, it will be appreciated by users (keeping in minds the stages of UI/UX
design) that will be used to create and deliver mobile applications for our clients.
7.3 Easy to Use:
Our product will be easy to use as it will be presented in an easy way as we aim to solve the
problems and facilitate the people as much as we can.
16
8 DEVELOPMENT PLAN:
Our application is service based in which the application named CARE HEALTH BUCKET will
be made to facilitate the disable and senior citizen.
We will make an office in which all the workings will be controlled in the office. The controllers,
lab professionals and doctors will be hired. In this way our application will be developed. To ensure
that our app receives higher visibility in the market and gain many of downloads; we will consider
different app marketing techniques, including social media marketing, referral marketing, etc.
We will also work for organizational development by Continuous improvement where strategies
are planned, implemented, evaluated, improved and monitored. We will also increase
communication as Candid communication leads to increased understanding of the need for change
within the organization. Communication will be open across all levels of the organization and
relevant feedback will be recurrently shared for improvement.
We will also work for product and service enhancement. A major benefit is innovation, which
leads to product and service enhancement. Innovation is achieved through employee development,
which focuses on rewarding successes and boosting motivation and morale.
17
8.1 Partnership business:
Care Health Bucket is a partnership business. It will be registered as a Partnership business.
. They will work on commission basis, Those doctors who donā€™t have any job are are in need of
part time income will contact us and will get there selves registered with our application for the
sake of money and the same procedures applies for nurses.
This Business consists of three partners
ā€¢ Khaula Khalid (CEO)
ā€¢ Javeria Haider (Controller)
ā€¢ Sana Kaleem (Marketing Manager)
18
8.2 CAPITAL REQUIREMENTS:
All the business partners invest equally. All the partners can get the equal share of profit and as
well as loss because of the ratio of the capital.
8.3 COST ADVANTAGES:
Care Health Bucket contributes in improving patient and provide interaction and communication,
as well as health care convenience. Enabling providers to improve efficiency and meet
their business goals. It also helps in reducing costs through decreased paperwork, improved
safety, reduced duplication of testing, and improved health. Helping promote legible, complete
documentation and accurate, streamlined coding and billing, Enhancing privacy and security of
patient data and Helping providers improve productivity and work-life balance
8.4 GOVERNMENT REGULATION:
Healthcare technology is at a pivotal moment in its development. The healthcare industry is primed
to take advantage of the innovative tools that technology can provide and governments are positive
as to the potential healthcare cost savings that are expected to follow. Regulators around the world
are increasingly starting to acknowledge that conventional approaches to regulation may act as an
impediment to digital innovation in healthcare and are looking to modernize health regulation. But
we are still a long way off an environment where regulation has caught up with technology.
19
9 UNIQUENESS IN OUR SERVICES:
ā€¢ We are offering our customers a great facility of tests at home for old age and disable
people whose family are busy in their routine and are unable to take them to the labs or
hospitals.
ā€¢ In addition to this we are providing male and female nurses for full day and night because
male and female nurses are hard to find now a day.
ā€¢ The people can trust the nurses as they will be linked to our application. We will provide
online first aid training for free.
ā€¢ If a person is in a need of doctorā€™s help, then he can call and talk to doctor to take the first
aid. We will also provide immediate blood to the customers in case of emergency.
ā€¢ The most important aspect is that our customerā€™s will have trust on our app due to well
qualified doctors, well equipped labs and trust worthy nurses.
ā€¢ The customers can easily coordinate without the wastage of time and money. We are also
offering different type of tests for which the people will not have to take the senior citizens
and disable people to the hospitals because we will collect the samples at their home and
we will email the reports.
ā€¢ We have a competitor like DoctHERS is no provides all these services under one
application and so this gap is filled by Care Health Bucket. providing accurate, up-to-date,
and complete information about patients at the point of care, Enabling quick access to
patient records for more coordinated, efficient care, Securely sharing electronic
information with patients and other clinicians , Helping providers more effectively
diagnose patients, reduce medical errors, and provide safer care, Improving patient and
provider interaction and communication, as well as health care convenience, Enabling
safer, more reliable prescribing , Helping promote legible, complete documentation and
accurate, streamlined coding and billing, Enhancing privacy and security of patient data,
Helping providers improve productivity and work-life balance , providers to improve
efficiency and meet their business goals , Reducing costs through decreased paperwork,
improved safety, reduced duplication of testing, and improved health
20
10 FINANCIAL MANAGEMENT:
PROJECT STARTUP COST
Following requirements have been identified for operations of the proposed business.
10.1 Sources of Funds
Khaulaā€™s Capital Rs. 500,000
Javeriaā€™s Capital Rs. 500,000
Sanaā€™s Capital Rs. 600,000
Total Sources of Funds Rs.1,600,000
10.2 Table: STARTUP COST
START UP COST
START UP COST AMOUNT AMOUNT
Pre-Opening Salary expense 80,000
Marketing and advertising 30,000
Advance Rent 360,000
Total startup expense 470,000
Furniture and Fixture 300,000
office equipment 200,000
Vehicle 100,000
app development 50,000
cash reserve 480,000
Total startup assets 1130000
Total Startup Cost 1600000
21
10.3 Income Statement:
Care Health Bucket
Projected Income Statement
For the Period Ended July 31, 2019
Revenue 3,000,000
Less: Operating Expenses
Non-Cash Expenses
Depreciation on Furniture 10,000
Depreciation Office Equipment 15,000
Depreciation on Vehicle 5,000
Amortization of App Development 5,000
Cash Expense
Administration Expenses 25,000
Telephone Expense 30,000
Electricity Expenses 150,000
Gas Expenses 30,000
Water Expenses 20,000
Fuel Expenses 100,000
Rent Expenses 360,000
Salaries Expenses per year 360,000
Total Operating (Cash Expenses) 1,075,000
Net Profit before tax 1,925,000
Tax Amount (15%) (108,750)
Net Profit After Tax 1,816,253
Net Profit of each
Partner
605,417
Notes:
Depreciation on Furniture: (5% by Straight line method) = 300,000*5%= 15000
Depreciation on Office Equipment: (5% by Straight line method) = 200,000*5%= 10,000
Depreciation on Vehicles: (5% by Straight line method) = 100,000*5% = 5000
22
10.4 Balance Sheet:
Care Health Bucket
Projected Balance Sheet
For the Period Ended July 31, 2019
Assets Amount(Rs)
Current Assets
Cash 2,406,250
Other Cash/Contingency Cash 295,000
Decoration 100,000
Total Current Assets 2,801,250
Fixed Assets
Equipment =200,000
(Less Depreciation) =10,000
190,000
Furniture and Fixture =300,000
(Less Depreciation) = 15,000
285,000
Vehicles =100,000
(Less Depreciation) = 5,000
95,000
App Development = 50,000
(less amortization) = 5000
45,000
Total Fixed Assets 615,000
Total Assets 3,416,250
Liabilities and Capital
Capital
Partnerā€™s Equity= 1,600,000
(Add Net Profit)= 1,816,250
3,416,250
Total Liabilities& Capital 3,416,250
23
10.5 Cash Flow Statement:
CARE HEALTH BUCKET
STATEMENT OF CASH FLOW
FOR THE PERIOD ENDED JULY 31, 2019
OPERATING ACTIVITIES:
Cash received from customers Rs. 3000,000
Cash outflow to taxes (Rs.108,750)
Cash outflow for Operating Expenses (Rs.1,075,000)
Net Cash inflow from Operating Activities Rs. 1,816,250
INVESTING ACTIVITIES
Office Furniture (Rs. 200,000)
Office Equipment (Rs. 300,000)
Advance Rent (RS. 360,000)
Vehicle Expense (Rs. 50,000)
App Development (Rs. 50,000)
Net Cash Outflow From Investing Activities (Rs.1,010,000)
FINANCING ACTIVITIES
Partner Aā€™s Capital Rs. 600,000
Partner Bā€™s Capital Rs. 500,000
Partner Cā€™s Capital Rs. 500,000
Net Cash Flow from Financing Activities Rs.1,600,000
Net Cash 2,406,250
24
11 REFRENCES:
(Dr.Bahadur, Dr Allah., 2014)
(https://pdfs.semanticscholar.org/a795/88fe2efdb5b0949fda6005be204c711bfb71.pdf)
https://play.google.com/store/apps/details?id=pk.healthwire.app&hl=en
https://www.docthers.com/
https://www.ncbi.nlm.nih.gov/books/NBK36286/
https://www.excel-labs.com/Home/TestList
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0207292
https://www.government.nl/topics/ehealth/government-encouraging-use-of-ehealth
https://www.ncbi.nlm.nih.gov/pubmed/30296732
https://www.sciencedirect.com/science/article/pii/S1877050915025119
25
12 PARTNERSHIP DEED:
26
SANA KALEEM
ABDUL HAI KALEEM
House#3, street#6/4
Jamilabad Taxila
Wah cantt
Sani2k17@gmail.com ( 03110517596)
Seeking employment preferably in a competitive and challenging environment where the scope
for future advancement exists and encouraged by the organization
EXPERIENCE:
ā€¢ Wah industry Ltd
From 21 June 2018 to 22 August 2018
Job experience AS INTERNSHIP in sale and marketing department
ā€¢ J.S Bank wah cantt
From 21 Nov 2016 to 13 Jan 2017
Job experience as an internee in operation Department as well as Account department
ā€¢ Green city public school
From 15 August 2016 to September 2017
Job experience as a teacher as well as Account department
Experience for making marketing strategy for CP department of wah industry Ltd
EXPERIENCE FOR successfully organizing Awareness Seminar on Breast Cancer
EDUCATION:
MBA3.5 years converted in BBS continue from NUML Islamabad
Bachelor of commerce
From ā€œUniversity of Punjabā€ in 2016,
Higher secondary school certificate
Conducted by Federal Board of intermediate and Secondary in 2014
Secondary School Certificate
Examination passed from Federal Board of intermediate & secondary in 2012
Introductory Computer Course
27
Conducted by P.O.F Welfare Computer Centre in 2012
SKILLS :
Good communication
MS word
MS excel
Power point
ACTIVITIES:
Certificate from NUML university for Organizing Awareness Seminar on Breast Cancer
28
KHAULA KHALID
Khaulakhalid@yahoo.com
āž¢ PERSONAL INFORMATION:
NAME: KHAULA KHALID
DATE OF BIRTH: 1ST
Nov, 1987
RELIGION: ISLAM
CELL NO: 0331-5407722
LANGUAGES: English, Urdu, Punjabi
āž¢ OBJECTIVE:
To make positive contribution as a part of your dynamic and well reputed organization in a
position where my experience, abilities, technical, management, decision making and
communication skills will be utilized and enhanced.
āž¢ ACADEMIC QUALIFICATION
ā€¢ Masters in Business Administration (Executive) In-process
(Numl Islamabad ) 2016-2018
ā€¢ Bachelors in Commerce
(Rawalpindi College of Commerce) 2007-2009
ā€¢ Intermediate in commerce
(H-8 Girls College Islamabad) 2005-2007
āž¢ PROFESSIONAL EXPERIENCE:
29
ā€¢ Working at ā€œFauji Foundation Head Officeā€ as an Assistant Finance from
March 2014 to onwards.
My major duties are to look after all financial matters of 150 projects (Fauji Foundation
Schools and 75 FFVocational and Technical Training Center.
ā€¢ Worked as IELTS instructor and Admin Officer at British Council Registered
Institute from April 2011- January 2014
Here my responsibilities were to handle all official and financial matters of office and
besides to discuss IELTS related lectures to students.
ā€¢ Worked as a Finance Officer at Fauji Security Services from Feb-2009 ā€“ Dec 2010.
My key tasks were to handle all finance related issues of employees of FSS.
āž¢ COMPUTER SKILLS
ā€¢ Oracle Financial
ā€¢ Ms Excel
ā€¢ Ms Word
ā€¢ MS PowerPoint
ā€¢ E-Office
āž¢ REFERENCES
References will be provided on demand
30
JAVERIA HAIDER
Javeriahaider273@gmail.com
ACADEMICS:
2017-2021 Bachelors of Business Studies
National University of Modern Languages.
Continue
2015-2017 Bachelor of Commerce
Punjab University, Lahore
65% marks
2013-2015 Intermediate
Punjab College Barakahu, Islamabad
67% marks
2011-2013 Matric
The Educators, Barakahu , Islamabad
82% marks
INTERNSHIP EXPERIENCES:
ā€¢ Worked as Internee at Askaribank Ltd, Barakahu Branch, Islamabad
since 04 June,2018 to 03 August, 2018
My areas of works included
o Accounts Manager
ADDRESS: Mane lane Simly Valley Colony, Bharakahu,
Islamabad
Phone no: 03205487860
31
OBJECTIVE :
To gain experience in the field of accounting and utilize my skills, in order to increase
productivity of organization and individual growth.
SKILLS
ā€¢ Ms Office
ā€¢ Quick learner
ā€¢ Ms Excel
ā€¢ Flexible
ā€¢ Time Management
PERSONAL DETAILS
ā€¢ Fatherā€™s Name Shehzad Haider
ā€¢ Date of Birth 3rd May 1998
ā€¢ Interests Marketing, Accounting and Finance
ACHIEVEMENTS
Won badminton championship at intercollege competition.
REFRENCE
Can be provided if asked for

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438431888-E-health-Business-plan.pdf

  • 1. BUSINESS PLAN {Care health bucket app} AUGUST 18, 2019 NATIONAL UNIVERSITY OF MODERN LANGUAGES Islamabad, Pakistan Submitted by: Sana Kaleem (13129) Javeria Haider (13138) Khaula Khalid (12956)
  • 2. i DEDICATION I dedicate this work to the Faculty of Management Sciences due to their teaching methodology learning environment. I have learned applications of new concepts in the ENTREPRENEURSHIP course. I also dedicated to my parents for their unending prayers and support in every moment of my life.
  • 3. ii ACKNOWLEDGMENT To Almighty Allah who always showers his blessings upon us and remains with us in our difficult moments and enable us to complete this project. We would like to acknowledge our respected teacher Professor Jawad not only for giving the opportunity to prepare the report but also for providing a lot of support to improve the report. He was always available when we needed his help, suggestion and guidelines. We feel truly honored working on this project.
  • 4. iii Table of content 1 EXECUTIVE SUMMARY __________________________________________________ 1 2 BUSINESS DESCRIPTION ________________________________________________ 2 2.1 Introduction________________________________________________________________ 2 2.1.1 Mission ___________________________________________________________________________ 2 2.1.2 Vision ____________________________________________________________________________ 2 2.1.3 Goals _____________________________________________________________________________ 2 2.2 STRUCTURE ______________________________________________________________ 3 2.2.1 LEGAL STATUS ___________________________________________________________________ 3 2.3 INDUSTRY: _______________________________________________________________ 3 2.3.1 TRENDS: _________________________________________________________________________ 3 2.3.2 FUTURE POSSIBILITIES: ___________________________________________________________ 4 3 MARKETING PLAN ______________________________________________________ 5 3.1 MARKET SIZE: ____________________________________________________________ 5 3.2 CURRENT MARKET SHARE: _______________________________________________ 6 3.3 TARGET MARKET: ________________________________________________________ 6 3.4 COMPETITITON: __________________________________________________________ 6 3.5 CHANNEL OF DISTRIBUTION: _____________________________________________ 7 3.6 SALES STRATEGY: ________________________________________________________ 7 3.7 BUSINESS 4Ps:_____________________________________________________________ 7 3.7.1 SERVICES:________________________________________________________________________ 7 3.7.2 PRICE: ___________________________________________________________________________ 8 3.7.3 PLACEMENT: _____________________________________________________________________ 8 3.7.4 PROMOTION: _____________________________________________________________________ 9 4 SWOT ANALYSIS:_______________________________________________________ 10 4.1 STRENGTH:______________________________________________________________ 10 4.2 WEAKNESS:______________________________________________________________ 10 4.3 OPPORTUNITIES: ________________________________________________________ 11
  • 5. iv Following are the opportunities of Care Health Bucket: ________________________________ 11 4.4 THREATS: _______________________________________________________________ 11 5 OPERATIONAL PLAN: __________________________________________________ 12 5.1 APPLICATION DESIGN:___________________________________________________ 12 3. Lipid Profile Test ____________________________________________________________________ 12 5.2 PRODUCT DEVELOPMENT STAGES: ______________________________________ 12 5.3 MAINTENANCE AND SUPPORT: ___________________________________________ 13 6 MANAGEMENT PLAN___________________________________________________ 14 6.1 ORGANIZATION CHART: _________________________________________________ 14 7 DESIGN AND DEVELOPMENT PLAN _____________________________________ 15 7.1 APPLICATION DESIGN:___________________________________________________ 15 7.2 Quality in Design: __________________________________________________________ 15 7.3 Easy to Use: _______________________________________________________________ 15 8 DEVELOPMENT PLAN: _________________________________________________ 16 8.1 Partnership business: _______________________________________________________ 17 8.2 CAPITAL REQUIREMENTS: _______________________________________________ 18 8.3 COST ADVANTAGES: _____________________________________________________ 18 8.4 GOVERNMENT REGULATION: ____________________________________________ 18 9 UNIQUENESS IN PRODUCT OR SERVICE: ________________________________ 19 10 FINANCIAL MANAGEMENT: ____________________________________________ 20 PROJECT STARTUP COST ______________________________________________________ 20 10.1 Sources of Funds____________________________________________________________ 20 10.2 Table: STARTUP COST______________________________________________________ 20 10.3 Income Statement:__________________________________________________________ 21 10.4 Balance Sheet: _____________________________________________________________ 22 10.5 Cash Flow Statement: _______________________________________________________ 23 11 REFRENCES: _____________________________________________________________ 24 12 PARTNERSHIP DEED:______________________________________________________ 25
  • 6. 1 1 EXECUTIVE SUMMARY Care Health Bucket is a partnership based business and is destination for all those type of people who have time issues for their families (Disable/Senior Citizens) to bring them out for checkup and are in search of home based care. Today in the 21st century the life is so fast paced that people even do not have the time for Themselves-Health (use of information technology in healthcare) has been an increasingly successful strategy in filling the gap of access and quality in healthcare system. There are millions of senior citizen and disable people living in Pakistan. Health care is an industry in need of innovation. Health plans, providers, life sciences companies, and the government are facing rising costs and inconsistent outcomes. They are working to achieve the triple aimā€” improving care, improving health, and reducing spending. What innovations are most likely to help stakeholders achieve these goals and transform health care over the next 10 years? We surveyed leaders across the health care system to identify the innovations they think are most likely to transform health care. Care Health Bucket is a Partnership business with initially investment of 1500,000, providing male and female nurses for day and night, medical test facilities for disable/senior citizens at home. Besides availability of immediate blood in case of emergency and also First Aid Training is a part of our services. This is the point where E-Health industry has grown and turned E-Health business into a golden opportunity for investment and earn more and more, just like Health Wire, DoctHers etc is example of E-health.
  • 7. 2 2 BUSINESS DESCRIPTION 2.1 Introduction E-Health (use of information technology in healthcare) has been an increasingly successful strategy in filling the gap of access and quality in healthcare system. There are millions of senior citizen and disable people living in Pakistan. As we know that they always need others to take them to the hospital unfortunately our life become so busy and people have no time to provide such types of services. Due to this growing issue we decided to create this application known as CARE HEALTH BUCKET. The growing cost of healthcare and the aging of population have created many challenges for governments, healthcare providers and healthcare industry that they try to overcome using E- Health technologies, being one emerging area that has potential to improve healthcare service. The use of wireless technologies to remotely monitor patients in an unobtrusive manner attracts great interest since it can be done in a reliable and cost effective manner, offering personalized sustainable services to patients. These technologies aim to increase efficiency in health care treatments, improve quality of life, increase commitment to evidence-based medicine, empowerment of patients and consumers, and the development of new and more intimate relationships between patients and health care professionals. From a more abstract point-of-view, e-Health can be used to spread, share and relate health information through both patients and health professionals. 2.1.1 Mission Improving the health of millions of people through Care Health Bucket to inspire hope, and contribute to health and well-being by providing the best care to every patient through integrated clinical practice and education. 2.1.2 Vision Our vision is to improve quality and reducing the cost of health care for patients in the communities we serve, Care Health Bucket is providing high value healthcare and delivering excellent clinical quality, patient safety, and services. 2.1.3 Goals The goals of Care Health Bucket are following ā€¢ To contribute to care integration and to support people with long term conditions. ā€¢ To improve the safety of people taking medicines and their effective use. ā€¢ To reduce medical issues of senior citizen or disable. ā€¢ Build a consumer-focused integrated primary health care system; ā€¢ Increase the focus on health promotion and medical issues.
  • 8. 3 ā€¢ Improve quality, safety, performance and accountability. How doctors can register at CARE HEALTH BUCKET? There are two ways a doctor can register with Care Health Bucket. They can visit oladoc.com and sign up (as a doctor) by providing the relevant information to validate their credentials and create their online profile. Alternatively, they can also contact CARE HEALTH BUCKET contact No (051-5951825) to register and build their online profile as well as receive ā€œCARE HEALTH BUCKETā€ app to digitally manage their practice. Why should you use Care Health Bucket? With only 1 doctor per 1,000 patients in the country, most of the patients either visit an unqualified doctor (often a quack), which often leads to further deterioration of health. Finding the right doctor or specialist for a patientā€™s medical condition remains a big challenge in Pakistan ā€“ and Care Health Bucket is helping Pakistanis overcome this challenge by creating transparency in this opaque industry. Care Health Bucket not only shows the doctorsā€™ list to its users, but it also allows them to read reviews and recommendations for doctors that are submitted by other users, thereby helping its users find the best doctors for their needs. 2.2 STRUCTURE 2.2.1 LEGAL STATUS Care Health Bucket is a partnership Business. While starting the business with 1500,000 capital equally distributed within three partners. All the partners can get the equal share of profit and as well as loss. 2.3 INDUSTRY: 2.3.1 TRENDS: According to data reported by the Office of the National Coordinator for Health Information Technology. Large vendors predominate in the hospital market, while an increasing number of EHR companies serve physician practices. Healthcare has historically been slow to adopt technology, the industry is about to witness significant changes over the next several years.
  • 9. 4 Leading companies are already redefining themselves with digital transformation, applied to their main functional areas with customer-centric approach. 2.3.2 FUTURE POSSIBILITIES: If we can look at the data, we can draw conclusions. We will change your lifestyle. Engaged patients will relieve the healthcare system. Patients recover much faster if they are actively involved in their treatment. If patients can access their test results, they will draw their own conclusions based on their data. Patients will notice relationships in the data.
  • 10. 5 3 MARKETING PLAN 3.1 MARKET SIZE: Care Health Bucket categorizes their customer in three main group. Our primary target is the senior citizen then disables and after then we will accommodate the others Care Health Bucket 50% target the population of senior citizen then 40% target the disables after then only 10% the Care Health Bucket focusses the others. The majority of cities in Pakistan facilitate telecommunications links, more than 1800 cities of Pakistan have access to 531,787 broadband connections and 400 cities are on Fiber Optic, giving possibility to access universal health information. Implementation of any information system at the start is not up to the mark but it will also provide solutions usually in emergency situations (Dr.Bahadur, Dr Allah., 2014) (https://pdfs.semanticscholar.org/a795/88fe2efdb5b0949fda6005be204c711bfb71.pdf) Sales SENIOR CITIZEN DISABLE PEOPLE OTHERS
  • 11. 6 3.2 CURRENT MARKET SHARE: Care Health Bucket is in launching stage so currently market share is on starting point which can be calculated after launching. Docthers is operating in Karachi only and has 16k+ lives enrolled in health and wellness plan. Healthwire have 100+ downloads and have 4.9 rating. 3.3 TARGET MARKET: We are targeting the Senior Citizens and disable people living in Islamabad and Rawalpindi to bring them out for checkup and are in search of home based care. 3.4 COMPETITITON: We have some competitors like Health Wire, doctHERS but no app provides all these services under one application and so this gap is filled by Care Health Bucket. Providing accurate, up-to- date, and complete information about patients at the point of care, enabling quick access to patient records for more coordinated, efficient care, securely sharing electronic information with patients and other clinicians. ā€¢ DoctHERS Ā¾ of medical school graduates in Pakistan are women, yet only Ā¼ are currently practicing. DoctHERS is addressing these failures by connecting qualified female doctors to healthcare consumers. They are providing patient centred primary care, Integrated Healthcare, Digital health solutions. It is operating in Karachi only. ā€¢ HealthWire is on a mission to digitize clinics and hospitals all over Pakistan.
  • 12. 7 3.5 CHANNEL OF DISTRIBUTION: We donā€™t have any distribution channels as we will perform all business activities online. The reports will be sent to the customers via email 3.6 SALES STRATEGY: Initially we are offering 10% discount to our first 50 customers and free sampling, free medical camping to increase sales. We will also use public relations, advertising, direct marketing, and email marketing, seminars, social media marketing, sales promotions to enhance our sales 3.7 BUSINESS 4Ps: 3.7.1 SERVICES: Care Health Bucket is service oriented Business, providing different services such as ā€¢ Male and female nurses for day and night, availability of doctors at home during night, providing medical test facilities for disable persons at home, ā€¢ Lab facilities, online diagnosis ā€¢ Immediate blood in case of emergency, ā€¢ Free counseling to patients and First Aid Training. CALL US BOOK US GET AN APPOINTMENT GET SAMPLE COLLECTED LAB TESTING GET REPORTS DELIVERED
  • 13. 8 It is not possible for doctors to check 1000 patients in a day but through Care Health Bucket now itā€™s easy to check their patients with in no time bracket. 3.7.2 PRICE: With the high cost of healthcare in the PAKISTAN. Price is among the highest concerns for prospective patients, especially those without comprehensive health insurance coverage. Price not only refers to the monetary value of services, but also the time or effort the customer is willing to expend to acquire it. This, in and of itself, is why this ā€˜Pā€™ is one of the most important. If price is too high or too low, the product ā€“ and brand ā€“ could fail. Care Health Bucket will charge according to the type of service per hour charges will be charge on blood donation, first aid training will be free, and calling facility will be free. Description Prices / cost Doctor fee 1000 Nurse Fee 1000 Lab fee 200 Urine test fee 350 Sugar test fee 1850 Liver function test 1500 Hepatic Fluid For Fungus Stain/Fungal Smear (KOH) 650 Thyroid Function Test (T3, T4, TSH) (TFT) 3000 Iron stratus profile 2200 Lipid Profile test 2000 Hepatic Fluid For Fungus C/S e Fungus Stain(KOH) 2100 Hepatitis "B" Profile 8800 Iron / Fe Level (Serum) 600 Blood test fee 650 3.7.3 PLACEMENT: Vital services, no matter how inexpensive, must be made available to patients to be effective. If the services are only available in locations or during hours where the patients cannot access them, then the patients remain at risk and the providers miss out on the opportunity to treat them. Providers can seek out new locations, expand operating hours, offer walk-in or same- day appointments and reach out into local communities to offer more access to healthcare services and stand out from the competition. Care Health Bucket is initially covering twin cities (Islamabad/Rawalpindi) main office located in I-9 Islamabad.
  • 14. 9 3.7.4 PROMOTION: Now, how to make an audience aware of the product? Within the framework of the four Ps, promotion refers primarily to marketing communications. These communications use channels such as public relations, advertising, direct marketing, email marketing, seminars, social media marketing, or sales promotions; think of it as any way marketers disseminate relevant services information to their target customers. We will make an advertisement video which will be posted on all social media platforms which will help to advertise our brand. In addition to the advertisement we will make a website which will be advertised via different social media platforms. We will use demo app marketing as This is our opportunity to show what we have and we never know what is going to get a customer excited so I like to include bunches of tabs and if they buy, then we just have to go thru the tabs and add & delete tabs to get to our finished product. Care Health Bucket makes it easier for any consumer to use their services via any digital platform. Care Health Bucket app will be launched in November 2019 their service will be accessible from mobile apps, ā€¢ App Store (iOS) ā€¢ Google Play (Android) ā€¢ Initially we are offering 10% discount to our first 50 customers ā€¢ Free sampling ā€¢ Free medical camping
  • 15. 10 4 SWOT ANALYSIS: What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well-placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. Strengths and weaknesses are often internal to your organization, while opportunities and threats generally relate to external factors. For this reason, SWOT is sometimes called Internal-External Analysis and the SWOT Matrix is sometimes called an IE Matrix. 4.1 STRENGTH: Following are the strengths of Care Health Bucket: ā€¢ Low rates ā€¢ HRM ā€¢ Business Model ā€¢ Qualified doctors ā€¢ Well equipped Customers can fully trust on Care Health Bucket and our products because of well qualified doctors and well qualified labs that can attract customers as well as increase the satisfaction level of the customers and low rates. 4.2 WEAKNESS: Following are the weaknesses of Care Health Bucket: ā€¢ Technical difficulties
  • 16. 11 ā€¢ Reliability of communication channel ā€¢ Dependence on technology ā€¢ Rapid change in technology ā€¢ Requires expertise 4.3 OPPORTUNITIES: Following are the opportunities of Care Health Bucket: ā€¢ Increase in demand for medical services ā€¢ provide the desired facilities with uniqueness ā€¢ . It will provide a way to attract patients in a need for home services. As we know there is increase in demand for medical services so we have an opportunity to - It could help health providers in supplying quality, fast, and economical medical services to disable and senior citizens. It will provide a way to attract patients in a need for home services. 4.4 THREATS: Following are the threats of Care Health Bucket: ā€¢ Our competitors ā€¢ Rapid change in Technology ā€¢ Errors E-Health industry has grown and many brands like Health Wire, doctHERS, CareACTIONS, Sehat etc. These brands are our threats.
  • 17. 12 5 OPERATIONAL PLAN: Following is the detail about the operational plan of our business: 5.1 APPLICATION DESIGN: Our app has these five components: 1: Providing male and female nurses for day and night. 2: Availability of doctors at home during night. 3: Providing medical test facilities for disable persons at home. 4: Providing immediate blood in case of emergency. 5: First Aid Training or Video consultation. We will hire different doctors for different hours who will be available for the patients at their decided time. In this way we will provide 24 hoursā€™ services with the help of different doctors on daily basis. The patients they will check by visiting them will be charged a reasonable fee which 60% will be given to the doctors and 40% will be our profit. Following are the tests facilities will be provided to the people at home: 1. Complete Blood Count: 2. Liver Function Test: 3. Lipid Profile Test: 4. Blood Sugar Test: 5. Hepatitis Test: 6. Thyroid Stimulating Hormone Test: 7. Iron Tests: 5.2 PRODUCT DEVELOPMENT STAGES: We will make our office and testing laboratory in I-9 Islamabad where we will make our office. The delivery of reports will be done by online. In our office 2 persons will be hired to control everything and manage app. All the calls will be received by the staff in office. Medical laboratory professionals will also be hired to perform all the medical tests of the patients and make the reports. We will also hire professionals who will provide free online first aid training to give the necessary information to handle a situation where the basic first aid is required.
  • 18. 13 We will make an online blood bank in which the donors will donate the blood and it will be supplied to the patient in case of emergency. 5.3 MAINTENANCE AND SUPPORT: All the maintenance will be done by the persons hired who will manage everything at time. The support will be given by us as we will visit the office on daily basis to check everything.
  • 19. 14 6 MANAGEMENT PLAN 6.1 ORGANIZATION CHART: In the organization the CEO will be the higher ranking executive who will have primary responsibilities including making major corporate decisions, managing the overall operations and resources of a Business. CEO Controllers Doctors Lab Professionals Technical Assistant Marketing Managers Managers Distributers
  • 20. 15 After CEO the doctors and lab professionals will have all the responsibilities who will visit patients and examine, diagnose and treat patients. After doctors and the budget officer will work who will implement budgeting and financial record keeping procedures to ensure efficient coordination of various departmental, grant, and designated accounts, maintains accurate information regarding the financial status of the cost center, advises the immediate supervisor regarding financial decisions. The distributers will work under the Lab professionals who will distribute the reports to the patients. 7 DESIGN AND DEVELOPMENT PLAN 7.1 APPLICATION DESIGN: Our application is designed specially to help disable and old age people but we will provide services to anyone who needs it.Our application CARE HEALTH BUCKET is a unique idea as no existing application provides all these facilities under one unit so we are filling a market Gap. Our app is easy to use and provides different facilities. A videos will be posted on social media which will provide awareness to the people about it. We will reach the audience via social media. We will coordinate with software developer to develop the app for us which will have: 7.2 Quality in Design: As said by the Steve Jobs, "Design is not just what it looks like & feels like. The design is how it actually works." The logic for the mobile app technical aspect is, if it's presented in an easy way, with easy-to-use navigation, it will be appreciated by users (keeping in minds the stages of UI/UX design) that will be used to create and deliver mobile applications for our clients. 7.3 Easy to Use: Our product will be easy to use as it will be presented in an easy way as we aim to solve the problems and facilitate the people as much as we can.
  • 21. 16 8 DEVELOPMENT PLAN: Our application is service based in which the application named CARE HEALTH BUCKET will be made to facilitate the disable and senior citizen. We will make an office in which all the workings will be controlled in the office. The controllers, lab professionals and doctors will be hired. In this way our application will be developed. To ensure that our app receives higher visibility in the market and gain many of downloads; we will consider different app marketing techniques, including social media marketing, referral marketing, etc. We will also work for organizational development by Continuous improvement where strategies are planned, implemented, evaluated, improved and monitored. We will also increase communication as Candid communication leads to increased understanding of the need for change within the organization. Communication will be open across all levels of the organization and relevant feedback will be recurrently shared for improvement. We will also work for product and service enhancement. A major benefit is innovation, which leads to product and service enhancement. Innovation is achieved through employee development, which focuses on rewarding successes and boosting motivation and morale.
  • 22. 17 8.1 Partnership business: Care Health Bucket is a partnership business. It will be registered as a Partnership business. . They will work on commission basis, Those doctors who donā€™t have any job are are in need of part time income will contact us and will get there selves registered with our application for the sake of money and the same procedures applies for nurses. This Business consists of three partners ā€¢ Khaula Khalid (CEO) ā€¢ Javeria Haider (Controller) ā€¢ Sana Kaleem (Marketing Manager)
  • 23. 18 8.2 CAPITAL REQUIREMENTS: All the business partners invest equally. All the partners can get the equal share of profit and as well as loss because of the ratio of the capital. 8.3 COST ADVANTAGES: Care Health Bucket contributes in improving patient and provide interaction and communication, as well as health care convenience. Enabling providers to improve efficiency and meet their business goals. It also helps in reducing costs through decreased paperwork, improved safety, reduced duplication of testing, and improved health. Helping promote legible, complete documentation and accurate, streamlined coding and billing, Enhancing privacy and security of patient data and Helping providers improve productivity and work-life balance 8.4 GOVERNMENT REGULATION: Healthcare technology is at a pivotal moment in its development. The healthcare industry is primed to take advantage of the innovative tools that technology can provide and governments are positive as to the potential healthcare cost savings that are expected to follow. Regulators around the world are increasingly starting to acknowledge that conventional approaches to regulation may act as an impediment to digital innovation in healthcare and are looking to modernize health regulation. But we are still a long way off an environment where regulation has caught up with technology.
  • 24. 19 9 UNIQUENESS IN OUR SERVICES: ā€¢ We are offering our customers a great facility of tests at home for old age and disable people whose family are busy in their routine and are unable to take them to the labs or hospitals. ā€¢ In addition to this we are providing male and female nurses for full day and night because male and female nurses are hard to find now a day. ā€¢ The people can trust the nurses as they will be linked to our application. We will provide online first aid training for free. ā€¢ If a person is in a need of doctorā€™s help, then he can call and talk to doctor to take the first aid. We will also provide immediate blood to the customers in case of emergency. ā€¢ The most important aspect is that our customerā€™s will have trust on our app due to well qualified doctors, well equipped labs and trust worthy nurses. ā€¢ The customers can easily coordinate without the wastage of time and money. We are also offering different type of tests for which the people will not have to take the senior citizens and disable people to the hospitals because we will collect the samples at their home and we will email the reports. ā€¢ We have a competitor like DoctHERS is no provides all these services under one application and so this gap is filled by Care Health Bucket. providing accurate, up-to-date, and complete information about patients at the point of care, Enabling quick access to patient records for more coordinated, efficient care, Securely sharing electronic information with patients and other clinicians , Helping providers more effectively diagnose patients, reduce medical errors, and provide safer care, Improving patient and provider interaction and communication, as well as health care convenience, Enabling safer, more reliable prescribing , Helping promote legible, complete documentation and accurate, streamlined coding and billing, Enhancing privacy and security of patient data, Helping providers improve productivity and work-life balance , providers to improve efficiency and meet their business goals , Reducing costs through decreased paperwork, improved safety, reduced duplication of testing, and improved health
  • 25. 20 10 FINANCIAL MANAGEMENT: PROJECT STARTUP COST Following requirements have been identified for operations of the proposed business. 10.1 Sources of Funds Khaulaā€™s Capital Rs. 500,000 Javeriaā€™s Capital Rs. 500,000 Sanaā€™s Capital Rs. 600,000 Total Sources of Funds Rs.1,600,000 10.2 Table: STARTUP COST START UP COST START UP COST AMOUNT AMOUNT Pre-Opening Salary expense 80,000 Marketing and advertising 30,000 Advance Rent 360,000 Total startup expense 470,000 Furniture and Fixture 300,000 office equipment 200,000 Vehicle 100,000 app development 50,000 cash reserve 480,000 Total startup assets 1130000 Total Startup Cost 1600000
  • 26. 21 10.3 Income Statement: Care Health Bucket Projected Income Statement For the Period Ended July 31, 2019 Revenue 3,000,000 Less: Operating Expenses Non-Cash Expenses Depreciation on Furniture 10,000 Depreciation Office Equipment 15,000 Depreciation on Vehicle 5,000 Amortization of App Development 5,000 Cash Expense Administration Expenses 25,000 Telephone Expense 30,000 Electricity Expenses 150,000 Gas Expenses 30,000 Water Expenses 20,000 Fuel Expenses 100,000 Rent Expenses 360,000 Salaries Expenses per year 360,000 Total Operating (Cash Expenses) 1,075,000 Net Profit before tax 1,925,000 Tax Amount (15%) (108,750) Net Profit After Tax 1,816,253 Net Profit of each Partner 605,417 Notes: Depreciation on Furniture: (5% by Straight line method) = 300,000*5%= 15000 Depreciation on Office Equipment: (5% by Straight line method) = 200,000*5%= 10,000 Depreciation on Vehicles: (5% by Straight line method) = 100,000*5% = 5000
  • 27. 22 10.4 Balance Sheet: Care Health Bucket Projected Balance Sheet For the Period Ended July 31, 2019 Assets Amount(Rs) Current Assets Cash 2,406,250 Other Cash/Contingency Cash 295,000 Decoration 100,000 Total Current Assets 2,801,250 Fixed Assets Equipment =200,000 (Less Depreciation) =10,000 190,000 Furniture and Fixture =300,000 (Less Depreciation) = 15,000 285,000 Vehicles =100,000 (Less Depreciation) = 5,000 95,000 App Development = 50,000 (less amortization) = 5000 45,000 Total Fixed Assets 615,000 Total Assets 3,416,250 Liabilities and Capital Capital Partnerā€™s Equity= 1,600,000 (Add Net Profit)= 1,816,250 3,416,250 Total Liabilities& Capital 3,416,250
  • 28. 23 10.5 Cash Flow Statement: CARE HEALTH BUCKET STATEMENT OF CASH FLOW FOR THE PERIOD ENDED JULY 31, 2019 OPERATING ACTIVITIES: Cash received from customers Rs. 3000,000 Cash outflow to taxes (Rs.108,750) Cash outflow for Operating Expenses (Rs.1,075,000) Net Cash inflow from Operating Activities Rs. 1,816,250 INVESTING ACTIVITIES Office Furniture (Rs. 200,000) Office Equipment (Rs. 300,000) Advance Rent (RS. 360,000) Vehicle Expense (Rs. 50,000) App Development (Rs. 50,000) Net Cash Outflow From Investing Activities (Rs.1,010,000) FINANCING ACTIVITIES Partner Aā€™s Capital Rs. 600,000 Partner Bā€™s Capital Rs. 500,000 Partner Cā€™s Capital Rs. 500,000 Net Cash Flow from Financing Activities Rs.1,600,000 Net Cash 2,406,250
  • 29. 24 11 REFRENCES: (Dr.Bahadur, Dr Allah., 2014) (https://pdfs.semanticscholar.org/a795/88fe2efdb5b0949fda6005be204c711bfb71.pdf) https://play.google.com/store/apps/details?id=pk.healthwire.app&hl=en https://www.docthers.com/ https://www.ncbi.nlm.nih.gov/books/NBK36286/ https://www.excel-labs.com/Home/TestList https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0207292 https://www.government.nl/topics/ehealth/government-encouraging-use-of-ehealth https://www.ncbi.nlm.nih.gov/pubmed/30296732 https://www.sciencedirect.com/science/article/pii/S1877050915025119
  • 31. 26 SANA KALEEM ABDUL HAI KALEEM House#3, street#6/4 Jamilabad Taxila Wah cantt Sani2k17@gmail.com ( 03110517596) Seeking employment preferably in a competitive and challenging environment where the scope for future advancement exists and encouraged by the organization EXPERIENCE: ā€¢ Wah industry Ltd From 21 June 2018 to 22 August 2018 Job experience AS INTERNSHIP in sale and marketing department ā€¢ J.S Bank wah cantt From 21 Nov 2016 to 13 Jan 2017 Job experience as an internee in operation Department as well as Account department ā€¢ Green city public school From 15 August 2016 to September 2017 Job experience as a teacher as well as Account department Experience for making marketing strategy for CP department of wah industry Ltd EXPERIENCE FOR successfully organizing Awareness Seminar on Breast Cancer EDUCATION: MBA3.5 years converted in BBS continue from NUML Islamabad Bachelor of commerce From ā€œUniversity of Punjabā€ in 2016, Higher secondary school certificate Conducted by Federal Board of intermediate and Secondary in 2014 Secondary School Certificate Examination passed from Federal Board of intermediate & secondary in 2012 Introductory Computer Course
  • 32. 27 Conducted by P.O.F Welfare Computer Centre in 2012 SKILLS : Good communication MS word MS excel Power point ACTIVITIES: Certificate from NUML university for Organizing Awareness Seminar on Breast Cancer
  • 33. 28 KHAULA KHALID Khaulakhalid@yahoo.com āž¢ PERSONAL INFORMATION: NAME: KHAULA KHALID DATE OF BIRTH: 1ST Nov, 1987 RELIGION: ISLAM CELL NO: 0331-5407722 LANGUAGES: English, Urdu, Punjabi āž¢ OBJECTIVE: To make positive contribution as a part of your dynamic and well reputed organization in a position where my experience, abilities, technical, management, decision making and communication skills will be utilized and enhanced. āž¢ ACADEMIC QUALIFICATION ā€¢ Masters in Business Administration (Executive) In-process (Numl Islamabad ) 2016-2018 ā€¢ Bachelors in Commerce (Rawalpindi College of Commerce) 2007-2009 ā€¢ Intermediate in commerce (H-8 Girls College Islamabad) 2005-2007 āž¢ PROFESSIONAL EXPERIENCE:
  • 34. 29 ā€¢ Working at ā€œFauji Foundation Head Officeā€ as an Assistant Finance from March 2014 to onwards. My major duties are to look after all financial matters of 150 projects (Fauji Foundation Schools and 75 FFVocational and Technical Training Center. ā€¢ Worked as IELTS instructor and Admin Officer at British Council Registered Institute from April 2011- January 2014 Here my responsibilities were to handle all official and financial matters of office and besides to discuss IELTS related lectures to students. ā€¢ Worked as a Finance Officer at Fauji Security Services from Feb-2009 ā€“ Dec 2010. My key tasks were to handle all finance related issues of employees of FSS. āž¢ COMPUTER SKILLS ā€¢ Oracle Financial ā€¢ Ms Excel ā€¢ Ms Word ā€¢ MS PowerPoint ā€¢ E-Office āž¢ REFERENCES References will be provided on demand
  • 35. 30 JAVERIA HAIDER Javeriahaider273@gmail.com ACADEMICS: 2017-2021 Bachelors of Business Studies National University of Modern Languages. Continue 2015-2017 Bachelor of Commerce Punjab University, Lahore 65% marks 2013-2015 Intermediate Punjab College Barakahu, Islamabad 67% marks 2011-2013 Matric The Educators, Barakahu , Islamabad 82% marks INTERNSHIP EXPERIENCES: ā€¢ Worked as Internee at Askaribank Ltd, Barakahu Branch, Islamabad since 04 June,2018 to 03 August, 2018 My areas of works included o Accounts Manager ADDRESS: Mane lane Simly Valley Colony, Bharakahu, Islamabad Phone no: 03205487860
  • 36. 31 OBJECTIVE : To gain experience in the field of accounting and utilize my skills, in order to increase productivity of organization and individual growth. SKILLS ā€¢ Ms Office ā€¢ Quick learner ā€¢ Ms Excel ā€¢ Flexible ā€¢ Time Management PERSONAL DETAILS ā€¢ Fatherā€™s Name Shehzad Haider ā€¢ Date of Birth 3rd May 1998 ā€¢ Interests Marketing, Accounting and Finance ACHIEVEMENTS Won badminton championship at intercollege competition. REFRENCE Can be provided if asked for