The document presents 40 tips for enhancing Facebook product pages, focusing on design, engagement, and promotion strategies. Suggestions include using appealing visuals, posting original content, and leveraging various social media platforms. Additionally, it encourages interaction through polls, contests, and user-generated content to foster community and drive sales.

1. 40 ideas & tips
for facebook
product pages
fabio annovazzi (fabio.annovazzi@gmail.com) 1

2. design a nice page (with 600x200 pixel photo)2

3. post interesting & original comments 3

4. tell your story 4

5. use the page as a “viral” corporate blog 5

6. link the page to your “suggest ideas” blog 6

7. connect the page to your corporate newsroom7

8. pull your news-feed into facebook 8

9. offer your fans something special
9

10. use a nice call-to-action to recruit fans 10

11. ask fans to invite their
friends to become fans 11

12. your info: short (or at least interesting)
12

13. link to your twitter and youtube channels 13

14. push your twitter & youtube
channels into facebook 14

15. use an events page15

16. promote charity events 16

17. promote your events also using wall posts 17

18. re-post to remind18

19. use applications & tie them into your e-shop 19

20. let customers buy from inside facebook 20

21. offer contests, coupons and sweepstakes 21

22. engage your fans with a poll page… 22

23. …or with a poll application 23

24. create fun applications on facebook
24

25. send fans to play on your website, and publish
the output back into facebook
25

26. ask fans to create your next product
26

27. ask fans to take a picture “with” your product27

28. produce a “personalised trailer” using data
and pictures pulled from facebook 28

29. show the buzz in the press… 29

30. …by date of publication and by media… 30

31. …and let fans click & buy “that” product 31

32. create events on ebay 32

33. show your videos 33

34. let fans upload their own (short) videos 34

35. show your pictures 35

36. let fans publish their pictures 36

37. feed your facebook page
with your flickr photostream 37

38. show links to web articles about your brand 38

39. ask customers what they would like… 39

40. …and what they don’t like 40

41. allow fans to update their status while
watching your event live 41