Facebook ads provide a precise targeting tool to reach over 21 million users in France through demographic, geographic, relational, and interest-based targeting of likes and events. With optimized targeting, Facebook ads have a low cost-per-click (CPC) of €0.08 compared to an average web CPC of €0.55. To optimize ads and lower costs, advertisers should use catchy titles and images, keep text brief, and capitalize persuasive words. For large budgets, advertisers must target multiple small communities to cost-effectively reach their objectives.

1. facebook ads
the cheapest way
to promote your product

2. Why facebook ads?

3. You can find anybody on facebook
21,951,000 users in France
More and more homogeneous
55 min/day per user
80 pages, groups or events /user

4. Facebook ads is for every kind of
business and people

5. A very precise targeting tool
Data targetable on facebook :
Demographic
Geographic
Relational
Likes and events

6. Demo

7. Low cost if you manage it well
Global Facebook US Facebook FR
CPC (€) 0,55 1 0,49
CPM (€) 1,7 0,4 0,2
With optimized
Global Facebook global
targeting
CTR 0,09 0,051 ≈0,25

8. Low cost if you manage it well
Very low CPM x optimized CTR = low CPC
0,25% 0,2€ 0,08€
(Average CPC on web = 0,55€)
Strategy:
using CPM and optimize targeting and ads

9. Optimizing an ad
Title
•Fan’s subject must be inside
•Simple
Picture
•Visible (size)
•Punchy (color, picture, etc.)
•Recognizable for fans
Text
•Not to long
•Possible to put words in
capital letters
•Be persuasive

10. Demo

11. Also efficient with big budget?
Small and precise
communities give high CTR,
but you quickly cover them Only a couple of hours
entirely to cover a 10 000 community
High objectives, strong budget,
and low CPC :
you must multiply
small communities