How are SEOs like cooks? They need the right ingredients, the proper amounts of each ingredient, high quality ingredients, and a realization that you can’t always predict the end results.

1. 4 Reasons
Why SEO
Is A Lot
Like
Cooking

2. • As an “SEO cook,” you’re probably dealing with
a lot of different ingredients! When cooking,
the end result is always dependent on your
ingredients, so it’s crucial to make wise
decisions as you mix up your recipe.

3. 1. Choose the Right Ingredients
• What are the best SEO
ingredients? There are
plenty of options out there,
but we all know that some
are better than others. As
SEOs have devoted
hundreds of hours to
deciphering the best ways
to manipulate Google,
we’ve certainly come up
with a few ideas that hurt
us more than they help!

4. So what ingredients
should you avoid?
• Anything that looks
contrived or has to be
paid for is dangerous
territory. For instance,
paid blog networks and
content spun for the
purpose of getting links
should both be left in
the past.
• Every single black hat
trick is eventually going
to get busted by Google!
Instead, focus on
relevant keywords,
organic links,
outstanding content, a
speedy mobile site, and
engaging guest posts,
etc.

5. 2. Find a Balance
• If you put in tons of salt
but just a pinch of flour,
your bread isn’t going to
turn out well! In the
same way, an inordinate
amount of one type of
link is going to be a red
flag to Google.
• Once you’ve identified
which tactics you intend
to use, make sure that
you spread your
resources to all of them
instead of focusing on
just one or two.

6. 3. Focus on Quality
• The best way to gain
visibility, traffic, and
conversions is to
produce a genuinely
awesome site. I know,
it’s easier said than
done, but if you invest
your time in excellent
work now, you can
expect a better payoff
in the long run.

7. • Underhanded link building
schemes may get you quick
success, but you’re likely to get
hit with a penalty thanks to
Penguin. However, if you spend
time developing awesome
content, you can gain organic
links through shares on social
media.
• Another key part of high
quality ingredients is that
they are fresh and
current. Don’t get stuck
repeating the same tired
SEO tricks that were
popular 5 years ago!

8. 4. Unfortunately, It May Not Work
• In the unpredictable
world of SEO, you can
make all the right
choices and still not
get the product you
want. Sometimes you
do everything right
when you’re making a
soufflé or building a
site, but then Google
changes the rules, a
competitor uses black
hat tactics against
you, or your strategy
simply doesn’t work!

9. • The key to long-term success is
flexibility. When things go wrong, an
experienced SEO knows how to roll with
the punches and devise a new plan.
• How do you concoct the perfect SEO
recipe for your business?

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