4-STEP PROCESS TO
PITCH YOUR IDEA
IN 90 SECONDS OR LESS
HOW PEOPLE
GET IT
WRONG…
THEY BEGIN
WITH…
ME ME ME
THEY FIRST TALK ABOUT THEIR COMPANY OR
THEMSELVES
FACT IS…PEOPLE ARE
INNATELY SELF-INTERESTED
SO INSTEAD OF BEGINNING
WITH YOUR STORY OR YOUR
COMPANY
TRY THIS 4-STEP PROCESS
IT’S CALLED…
4H
1. HEADLINE
GRAB THEIR ATTENTION WITH A HEADLINE
THAT STATES A BENEFIT.
2. HEADACHE
STATE THE HEADACHE, THE PAIN-POINT OR
PROBLEM YOU SOLVE.
3. HANGOVER
STATE THE CONSEQUENCES OF THEIR ACTIONS.
WHAT HAPPENS IF THEY DON’T CHANGE?
4. HERE’S THE SOLUTION
HOW YOU OR YOUR SERVICES SOLVE THE
PROBLEM WITH A CALL TO ACTION.
GOT IT?
NOT QUITE?
DON’T WORRY, HERE’S AN EXAMPLE
1. HEADLINE
MULTIPLY YOUR REVENUE WITHIN 6
MONTHS
2. HEADACHE
DEPRESSED REVENUES, STIFLING CASH-
FLOW, LOSING OUT ON £1000’S!
3. HANGOVER
FAILED BUSINESS, GET A SUCKY
CORPORATE JOB, NO FREEDOM, DULL LIFE
4. HERE’S THE SOLUTION
LEARN HOW TO AVOID MISTAKES THAT KILL
SALES,
LEARN TECHNIQUES TO GROW YOUR
CUSTOMERS & PROFIT, SIGN UP FOR MY
5-WEEK MINDFUL SALES MASTERCLASS
YOUR TURN!
STOP BORING PEOPLE…
START ATTRACTING
IF YOU WANT MORE TIPS,
TECHNIQUES & PRACTICAL WISDOM
TO BOOST YOUR SALES…
SIGN-UP, IT’S FREE
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4 STEP PROCESS TO PITCH YOUR IDEAS IN 90 SECONDS OR LESS