Giving a Facelift to a 100 Year Old Brand Through Social Media

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Lessing-Flynn, the U.S.'s 3rd oldest advertising agency is going through a fundamental shift in how they do business. However, the story and the message are the same.

The AdMavericks.com blog is one of the largest Iowa blogs and this growth has happened over the course of ten months.

This presentation was built and presented by Josh Fleming, Lessing-Flynn's Interactive Marketing Director. It was first presented at Highlight Midwest Des Moines on Oct 23, 2009.

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  • Melting Pot written in 1911-1912
  • Giving a Facelift to a 100 Year Old Brand Through Social Media

    1. 1. Giving a Facelift to a <br />100-Year-Old Brand <br />Through Social Media <br />
    2. 2.
    3. 3. 30 Seconds About Me<br />
    4. 4. 30 More Seconds About MeBusiness / Client Experience<br />
    5. 5. 2008 Business Realities<br />Demise of traditional media<br />Client budget cuts<br />Interactive opportunities on the rise<br />WTF is social media?<br />
    6. 6. So what do you know about Lessing- Flynn?<br />
    7. 7. “Don’t hear <br />much”<br />“They’re old”<br />“Don’t hear <br />anything bad”<br />“They’re <br />survivors”<br />“Who?”<br />
    8. 8. A Brief Look at a Long History<br /><ul><li>Founded in 1907 by Paul Lessing
    9. 9. 102 Years old!
    10. 10. 3rd Oldest Ad Agency in U.S.</li></li></ul><li>A Brief Look at a Long History<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16. Two constant truths over 100 years<br />Lessing-Flynn helps brands tell their story<br /><ul><li>At Lessing-Flynn, it’s </li></ul> all about the people you work with<br />
    17. 17. How do we tell that story online?<br />
    18. 18.
    19. 19. Web site – The Internal sell<br />We need a new Web site that:<br />Tells the same story in a new way<br />Emphasizes the professionals who work at Lessing-Flynn<br />
    20. 20.
    21. 21.
    22. 22. Social Media - The Internal Sell<br />
    23. 23. Practicing what we preach<br />If we’re going to sell interactive and social media, we have to practice what we preach!<br />
    24. 24. Social Media Strategy<br />Generate content that offers strong opinions about marketing in an effort to: <br />Further communications with our clients <br />Reach new business prospects<br />Be a participating voice in the industry<br />Improve brand awareness <br />Increase site traffic<br />
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29. Results of Social Media(since launch Jan 2009)<br />
    30. 30. Syndication<br />Results of Social Media(since launch Jan 2009)<br />
    31. 31. Results of Social Media(since launch Jan 2009)<br />Rankings<br />Top 1% of all blogs<br /><ul><li> 100 Fastest growing blogs</li></li></ul><li>Results of Social Media(since launch Jan 2009)<br />First ten months:<br />20,000 plus blog views<br />155 posts <br />200 plus comments<br />2000 people per month<br />
    32. 32. Results of Social Media(since launch Jan 2009)<br />Search Rankings:<br />“Des Moines Ad Agency” <br />2nd listing after “Super Pages”<br />“Iowa Social Media”<br />1st and 2nd listings<br />
    33. 33. Results of Social Media(since launch Jan 2009)<br />Bottom line<br />“I found you through this blog…” has generated:<br />Ten New Business Meetings<br />Four New PAYING Clients!<br />
    34. 34. Web Traffic Results(since launch of social media Jan 2009)<br />Traffic to Web site<br />Site Visits<br />+80%<br />Page Views<br />+33%<br />Time on site<br />+1:24<br />
    35. 35. What’s Next?<br />Strategy<br />Foundation<br />Execution<br />Content Development Support<br />Analysis <br />ROI<br />
    36. 36. Questions and Discussion<br />

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