The Target Audience we were looking needed to be qualified to begin with. In addition, we
wanted them to have some amount of familiarity with the Internet. Familiarity conventionally means ability to articulate thoughts on the Internet and technology and in worst cases, simply using the Internet for search and emails alone. But then, we noticed that those that are Internet friendly use it for objectives that are beyond the conventional norms. They in fact look at Internet presence as an extension of their offline existence.
It was this group of people that we were aiming for. The insight was that these people network
extensively on many networking sites (professional and personal). Being always or
predominantly online, with a huge network of friends, they also are very exploratory with
applications and experimental with their status messages. It was this user behaviour that turned out to be the key insight.