ChittiMOTORS is India's largest car exporter, established in 1990 in Erode. They manufacture 1,500 cars per week and were awarded best motors by American motors. Their yearly sales are 1.5 billion INR with a gross profit of 300 million INR and net profit of 180 million INR. A customer survey found Chitti's cars are best for the middle class in Asia and Indians want better mileage. Chitti plans to introduce new middle class and luxury car models developed with German engineers to increase mileage to 35kmpl and include a color TV, computer, and accident alert system.