SlideShare a Scribd company logo
What It is and How to
Work With It
3rd Party Data 101
blog.mobfox.com
The process of data output after
raw data has been analyzed.
It offers advertisers and
publishers relevant intel that can
lead to stronger engagement,
successful user acquisition, and an
overall better user experience.
What is 3rd Party Data?
blog.mobfox.com
Continued…
When the data requested comes
with excess data and IDs, further
analysis is required to reach your
intended audience.
As verified tagged data is limited,
the accuracy of the models may
suffer through efforts to achieve
scale.
Everyone wants good data from a
reliable source, resulting in a
increased price for both the data
and the actual bid request.
Some Limitations of 3rd
Party Data
Not all DMPs are the same.
Data can be collected in a variety
of ways resulting in different
outcomes. You must know which
will provide you with the correct
data for your needs.
The Relevancy issue.
Overtime, data can become
irrelevant. It is important to
ensure your information is up-to-
date and validated frequently.
Using 3rd Party Data
blog.mobfox.com
blog.mobfox.com
Using 3rd Party Data
The most effective way to use
third-party data is to supplement
it with your own first-party data.
Chose the DMP that best fits your
needs, then augment it with your
own first-party data to gain
valuable insight on your users.
Using 3rd Party Data
blog.mobfox.com
Good luck fox ;)

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3rd Party Data 101

  • 1. What It is and How to Work With It 3rd Party Data 101
  • 2. blog.mobfox.com The process of data output after raw data has been analyzed. It offers advertisers and publishers relevant intel that can lead to stronger engagement, successful user acquisition, and an overall better user experience. What is 3rd Party Data?
  • 3. blog.mobfox.com Continued… When the data requested comes with excess data and IDs, further analysis is required to reach your intended audience. As verified tagged data is limited, the accuracy of the models may suffer through efforts to achieve scale. Everyone wants good data from a reliable source, resulting in a increased price for both the data and the actual bid request. Some Limitations of 3rd Party Data
  • 4. Not all DMPs are the same. Data can be collected in a variety of ways resulting in different outcomes. You must know which will provide you with the correct data for your needs. The Relevancy issue. Overtime, data can become irrelevant. It is important to ensure your information is up-to- date and validated frequently. Using 3rd Party Data blog.mobfox.com
  • 5. blog.mobfox.com Using 3rd Party Data The most effective way to use third-party data is to supplement it with your own first-party data. Chose the DMP that best fits your needs, then augment it with your own first-party data to gain valuable insight on your users. Using 3rd Party Data blog.mobfox.com

Editor's Notes

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