Download to read offline
Uploaded byMufaddal Dahodwala
3min
This document presents a business plan for a food delivery service called Food Frenzy targeting the night food market in Mumbai. Mumbai has a large population of over 14 million people including many IT/BPO professionals and students between ages 15-35 who are the target market. Food Frenzy will offer wholesome and hygienic Indian fast food delivered within 45 minutes at affordable prices. The business plan selects Thane as the first area to launch with low competition and outlines the initial investment costs and projected revenues and profits over 5 years, expecting to break even within 6 months and achieve high returns on investment.
3min
- 1. Jamnalal Bajaj Instituteof Management Studies Presents A Project Initiated by Part Time Masters & Powered by E – Cell of MMS at JBIMS W: www.bizorion.org E: Corporate.exe@jbims.edu Follow us @bizorion Like us on fb/BizorionJBIMS Food FrenzyFood Frenzy ByBy Mufaddal DahodwalaMufaddal Dahodwala Kiran SawantKiran Sawant
- 2. www.jbims.edu The NeedThe Need Populationof Mumbai -14.4mn as per 2011 census IT BPO Migrants • Number of IT/BPO professionals - More than 0.5mn • 15-17 %of IT BPO total employment • Growth rate of 20% • Total - 3.6mn • 2mn in age group of 15-35 • Per year 10% increase
- 3. www.jbims.edu Target Market Size-2Million Night Food Lovers - age group of 15-35 years Positioning Wholesome ,delicious, hygienic Indian fast food at affordable prices Core Target Consumer • IT/BPO industry • Students • Couples • Anyone who requires our service Target Market
- 4. www.jbims.edu Unique Selling PropositionUniqueSelling Proposition 45 min delivery limit or Free Uniform taste throughout all the locations NGO’s as suppliers for ecofriendly packaging Famous recipes available e.g. Sweet and Sour Chicken Rice by Sanjeev Kapoor Hygienic and affordable food Festival/Event offers e.g. get-together, diwali, birthdays USP
- 5. www.jbims.edu 3 Areas in Mumbaiwith selected consumer profiles 1) Thane 2) Malad 3) Andheri 4) Powai 5) Vashi No competition Distribution support Ready for competition
- 6. www.jbims.edu Key financials forThaneKey financials for Thane • Initial investment (Rs. 1 Lakh)Initial investment (Rs. 1 Lakh) • Rent(utensils, electricity, oven, refrigerator,Rent(utensils, electricity, oven, refrigerator, miscellaneous)miscellaneous) • Transportation (Rs. 10,000)Transportation (Rs. 10,000) • 5 cycles + 1 scooty (personal)5 cycles + 1 scooty (personal) • Labor - Rs. 60000Labor - Rs. 60000 • Marketing - RsMarketing - Rs.. 4000040000 • 5000 pamphlets and posters - Rs. 100005000 pamphlets and posters - Rs. 10000 • Packaging - Rs. 20000Packaging - Rs. 20000 Total = 3Lakhs
- 7. www.jbims.edu RevenueRevenue Revenue Year 1Year 2 Year 3 Year 4 Year 5 IT/BPO 25 55 150 225 600 Night out parties 10 45 40 60 90 Production houses 20 50 90 250 500 Others 20 50 55 65 75 Total Revenue 75 200 335 600 1515 Total Costs 45 100 150 250 800 Net Profit 30 100 175 350 715 ROI 200% 250% 275% 292% 300% INR in LakhsINR in Lakhs Break-even in 6 months
Editor's Notes
- #3 Check font on all ppt slides keep Calibiri throughout heading same size . The Need N capital letter Mufy keep one unit only why lakhs ..million etc Let heading be bold and context light Financial Capital of India has no meaning Too much matter – make sentences small – just bullets 230,000 jobs commas ????Be uniform
- #4 A Middle class Indian Mumbai Migrant For a better career or education- who is currently spending a significant amount of money on food and needs ready to eat, hygienic and economical food
- #5 Change the font calibri only 44 heading and unbold …. Incorrect english: with a sense of belonging employed will be a great add-on don’t praise your USP just state it ..
- #7 Flat no shadow effect stick to one font ..avoid kitchen ..if you start with no kitchen - unbold