3CMA Presentation at Lake Tahoe
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This document provides tips for marketing and communication strategies during tough economic times. It recommends conducting an audit of current communications to prioritize the most effective activities. With reduced budgets, focus on low-cost tactics like online events, social media, email newsletters, and website content. Communicate authentically with employees about challenges and how they can help. Though resources may be cut, see it as an opportunity to provide valuable content and be a credible source for media during the downturn.
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The document provides guidance on developing an effective marketing plan on a shoestring budget. It recommends first assessing your target customers and available resources. It then discusses creating a blueprint with measurable goals and a consistent message. Various low-cost and free marketing ideas are presented, like optimizing your website, social media presence, and online directories. It stresses measuring the results of your efforts to determine what is truly effective.
Marketing in a Down Economy
This document provides strategies and recommendations for marketing in a down economy. It discusses maintaining or increasing advertising budgets during recessions as studies show this leads to higher sales growth. It also discusses shifting consumer behaviors in recessions to focus more on value and rational benefits. The document recommends focusing on digital marketing strategies like search marketing, social media, email marketing and mobile marketing which consumers are increasing spending on. It provides checklists to audit websites, email programs, social media presence, SEO/SEM efforts and consider mobile marketing. It also lists free online marketing tools that can be leveraged when budgets are limited.
The 12 Ps
This document outlines an expanded framework of "12 P's" for marketing a business or nonprofit organization. It discusses positioning, people, process, plan, product, price, place, promotion, proposal, please, project management, and punctuate as key elements to consider. The goal is to provide a comprehensive approach to marketing that goes beyond the traditional "4 P's" and increases the potential for profits or donations.
Shoestring Marketing -- CHPRMS
Chris Houchens discusses low budget / high impact healthcare marketing for the Carolinas Healthcare Public Relations and Marketing Society
Alleghany Business 911 Customer Service & Marketing
The document provides tips for small business marketing and customer service. It recommends knowing your customers, becoming an advocate by resolving complaints, and showing you are listening. It also stresses the importance of teamwork for competitive advantage. The document then discusses traditional marketing methods like direct mail, promotions, and phone calls as well as electronic methods like websites, email, and social media. It addresses excuses for not using social media and argues that lines between personal and business networks are blurring so businesses need to engage on platforms like Facebook and Twitter.
Recession & Marketing A Positive Outlook
The document discusses marketing strategies during an economic recession. It defines a recession as two consecutive quarters of shrinking GDP. Recessions are caused by overproduction and low consumer confidence. The key strategies recommended are to focus on customer research, maintain marketing spending, emphasize core values, build partnerships, encourage customer referrals, and motivate employees while acknowledging the economic reality. Overall, the document advocates changing one's perspective on recessions by viewing them as opportunities and adjusting marketing approaches accordingly.
Tipsforcrisis
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BJ Mannyst b2b b2c marketing in the new normal.
“COVID-19 has crippled the world, leaving many small medium businesses struggling to survive and many waking up to the reality of re-assessing their business strategies and tactics. Even [b2b / b2c] marketing will have to be adjusted. “
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3CMA Presentation at Lake Tahoe
- 1. How to Market and Communicate in Tough Economic Times
- 2. Remember Nothing Else Communications programs are getting cut. That’s an opportunity for you, leaving more need for content with all media.
- 3. Remember Nothing Else Newsrooms and other media are cutting back. Again, an opportunity to provide content of all kinds.
- 4. Defend your resources: Know your communications ROI Conduct a communications metrics audit Get all of the reports you can: Web traffic/Google Analytics YouTube Reports Earned Media
- 5. Prioritize the top producers Make wise decisions if you have to pare back. If you can’t figure out if an activity, ad campaign, etc., is effective, consider it on the chopping block.
- 7. Five reasons to keep PR going 4. PR professionals are more valuable to journalists during a downturn 5. PR is measurable
- 8. Don’t pull out! Fight for your resources. If you stop, the awareness starts diminishing the day you stop.
- 9. Listen before you cut Form a cost-reduction task force. Ask those in the trenches. They know where the fat is.
- 15. There are opportunities! Crisis = Danger + Opportunity
- 16. Addl. Resources: Marketing in Tough Economic Times: Four Columns Published in Northern Nevada Business Weekly @ http://www.o-apr.com/archive
Editor's Notes
- Olsen & Associates govt. experience: Truckee Meadows Water Authority Brownfields/EPA City of Reno—Roads and Watershed Regional Transportation Commission Covering today: defending your budget, some thoughts and justifications if you have to cut and , some low-cost tactics If you are serving your community, you must find ways to keep communicating, especially now F