How to improve data visualization for business intelligence by applying advanced information density techniques.
Presented by Andry Layarda to the Vancouver Power BI User Group on September 13, 2018.
Learn more at https://www.3agsystems.com/
This document summarizes two presentations from the opticon2017 conference. The first presentation discusses driving deeper engagement to retain subscribers for Showtime and increasing consumption of Showtime programming. It also presents three case studies on personalization techniques that led to increased subscription leads and order clicks. The second presentation discusses the speaker's experience over 24 months optimizing at WSJ, emphasizing the importance of testing, prioritization, and quantifying the value of their work. It also provides examples of low-hanging fruit tests around acquisition and engagement that yielded substantial lift.
Webinar - The Secrets to Hotel Demand ForecastingDuetto
This document discusses hotel demand forecasting and revenue management. It begins with an introduction to Duetto and the presenter. The agenda then covers what forecasting is, why it's important, how macro and micro trends can impact forecasts, evaluating forecast accuracy, and budgeting. Key points made include that forecasting is needed for staffing, pricing, product development, and performance evaluations. Using big data from sources like reviews, bookings, and weather can improve forecasts. Common metrics for determining forecast accuracy are discussed like mean absolute deviation and mean absolute percent error. Efficient budgeting requires considering the type of property.
Results from the Enterprise Search and Findability Survey 2012Findwise
The survey found that many organizations struggle with findability due to a lack of search strategy and standards. Over half of respondents said it is moderately or very hard to find the right information, and less than 20% were satisfied with their search capabilities. Issues included poor search functionality, inconsistent tagging, and not knowing where to look. While most organizations recognize that findability is important, many do not allocate dedicated budgets, resources, or ownership to search. The report recommends that organizations prioritize improving metadata, taxonomy, and strategy to enhance the value of their existing information assets.
Case Study Interactive: How To Work With Structured And Unstructured Data To Increase Customer Acquisition And Reduce Churn With Relevant Communication
How can analytics improve your attribution model accuracy to highlight and transform your most successful marketing channels?
How can you introduce predictive analytics to increase your customer segmentation competency?
How can insights from consumer data help you to predict customer lifetime value and focus on your top customers?
How can split testing consumer data help to improve your customer offering and boost retention rates?
The document discusses how product-led growth has become the next evolution of go-to-market strategies, with companies focusing on viral user acquisition, free trials, and bottom-up sales driven by product usage. It provides examples of high-growth SaaS companies that have achieved faster revenue growth rates, higher gross margins, and greater valuation multiples through product-led strategies that prioritize the customer experience.
The CEO & Executive Director of the International News Media Association, Earl Wilkinson, kicks off The 2018 ROUNDTABLE with his thoughts on the strategic state of news media worldwide.
Enterprise Mobility is the trend towards using mobile solutions to enhance processes, productivity in businesses and reduce costs. This is a detailed analysis of enterprise mobility and its future.
1) The document discusses priorities and trends for digital marketing in 2009, according to a survey of digital agencies.
2) Maintaining digital infrastructure like websites and tools was considered the top priority, along with search optimization and social networks. Digital advertising, mobile, and email marketing were also seen as important.
3) Technologies like Flash, Dreamweaver, and WordPress were commonly used. Demand was expected for skills in these programs as well as in areas like search engine optimization, social media, and mobile.
This document summarizes two presentations from the opticon2017 conference. The first presentation discusses driving deeper engagement to retain subscribers for Showtime and increasing consumption of Showtime programming. It also presents three case studies on personalization techniques that led to increased subscription leads and order clicks. The second presentation discusses the speaker's experience over 24 months optimizing at WSJ, emphasizing the importance of testing, prioritization, and quantifying the value of their work. It also provides examples of low-hanging fruit tests around acquisition and engagement that yielded substantial lift.
Webinar - The Secrets to Hotel Demand ForecastingDuetto
This document discusses hotel demand forecasting and revenue management. It begins with an introduction to Duetto and the presenter. The agenda then covers what forecasting is, why it's important, how macro and micro trends can impact forecasts, evaluating forecast accuracy, and budgeting. Key points made include that forecasting is needed for staffing, pricing, product development, and performance evaluations. Using big data from sources like reviews, bookings, and weather can improve forecasts. Common metrics for determining forecast accuracy are discussed like mean absolute deviation and mean absolute percent error. Efficient budgeting requires considering the type of property.
Results from the Enterprise Search and Findability Survey 2012Findwise
The survey found that many organizations struggle with findability due to a lack of search strategy and standards. Over half of respondents said it is moderately or very hard to find the right information, and less than 20% were satisfied with their search capabilities. Issues included poor search functionality, inconsistent tagging, and not knowing where to look. While most organizations recognize that findability is important, many do not allocate dedicated budgets, resources, or ownership to search. The report recommends that organizations prioritize improving metadata, taxonomy, and strategy to enhance the value of their existing information assets.
Case Study Interactive: How To Work With Structured And Unstructured Data To Increase Customer Acquisition And Reduce Churn With Relevant Communication
How can analytics improve your attribution model accuracy to highlight and transform your most successful marketing channels?
How can you introduce predictive analytics to increase your customer segmentation competency?
How can insights from consumer data help you to predict customer lifetime value and focus on your top customers?
How can split testing consumer data help to improve your customer offering and boost retention rates?
The document discusses how product-led growth has become the next evolution of go-to-market strategies, with companies focusing on viral user acquisition, free trials, and bottom-up sales driven by product usage. It provides examples of high-growth SaaS companies that have achieved faster revenue growth rates, higher gross margins, and greater valuation multiples through product-led strategies that prioritize the customer experience.
The CEO & Executive Director of the International News Media Association, Earl Wilkinson, kicks off The 2018 ROUNDTABLE with his thoughts on the strategic state of news media worldwide.
Enterprise Mobility is the trend towards using mobile solutions to enhance processes, productivity in businesses and reduce costs. This is a detailed analysis of enterprise mobility and its future.
1) The document discusses priorities and trends for digital marketing in 2009, according to a survey of digital agencies.
2) Maintaining digital infrastructure like websites and tools was considered the top priority, along with search optimization and social networks. Digital advertising, mobile, and email marketing were also seen as important.
3) Technologies like Flash, Dreamweaver, and WordPress were commonly used. Demand was expected for skills in these programs as well as in areas like search engine optimization, social media, and mobile.
The Ultimate Guide to Facebook Data ActivationKatana Media
In our webinar, Advanced Data Activation in Facebook, learn how to align creative messaging with strategic campaign optimizations. We teach you how to execute paid social campaigns for success.
Adthena Search Marketing Breakfast Briefing: Winning with StyleAdthena
This event took place on April 18 2018
Search marketing experts reveal practical and tactical approaches to improving PPC campaign performance.
This event will get you thinking outside of the box and give you the actionable insights you need to improve your ROI from search. If you want to win it is crucial that you stay one step ahead of your competition. Hear the latest cutting edge marketing techniques from top search professionals, and get a sneak peek of the latest AI-driven keyword categorization tech from Adthena.
Agenda
- Don't F**k Up Your Paid Search, Daniel Wilkinson, Jellyfish
- Behavioral Microeconomics and PPC Ad Copy, Clark Boyd, ClickZ
- What's New In Search Intelligence? Ashley Fletcher, VP of Marketing, Adthena
2018 Tech Adoption Summit: Let’s Do the Numbers — Why Small Businesses are M...Localogy
The document discusses findings from a survey of small and medium sized businesses regarding their adoption of cloud-based technologies. Some key findings include:
- SMBs are increasingly using cloud-based apps and software to save time and access tools remotely. Younger SMBs and those in certain industries are early adopters of these technologies.
- While SMBs value features like security, cost savings and performance, smaller businesses place more importance on security and larger businesses prioritize growth opportunities.
- Marketing, sales automation and accounting software see the highest planned adoption rates. Larger companies anticipate more purchases than smaller firms.
- The majority of SMBs host applications in the cloud for benefits like remote access, collaboration and scalability.
This slide deck gives an overview of findings from ZDNet's Big Data Priorities 2013 research study on the present state and future direction of analytics and big data in North America.
This document provides an overview of insights from a survey of 500 small and medium sized business principals regarding their motivations for purchasing products and services. The key findings are that customer service is the most important consideration overall when making purchases, but productivity is also a high priority. Younger principals place more emphasis on customer acquisition than older principals. Fast growing businesses prioritize customer service while slow growing businesses value customer acquisition opportunities more. Manufacturers uniquely value both customer service and cost savings equally when making purchase decisions.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
The document discusses MBT's plans to target a new audience of adults aged 18-34. The objectives are to raise awareness of MBT's fitness benefits, increase traffic to the MBT website, and drive foot traffic to MBT retailers. The proposed strategies include cable TV ads, online banner ads on fitness sites, magazine ads and articles, Google keyword ads, and out of home ads near retailers. The projected $25 million media plan and budget is expected to reach over 1 billion impressions across these channels.
Azul 7 is a digital marketing agency that combines data and creativity. They offer services including web strategy, user experience design, development, search engine optimization, pay-per-click advertising, and analytics. Their case studies show success in developing websites and online marketing campaigns for clients in various industries to meet goals such as raising awareness, driving traffic, and increasing leads.
The document summarizes the results of a survey of top marketers in the US. Some key findings include:
- Marketing budgets are forecast to increase 6.9% in the next year, with digital marketing spend up 13.2% and traditional advertising spend down 3.2%.
- International markets still represent a small portion of company sales, though Western Europe is seen as the top current and future growth market.
- Marketers' optimism about the overall US economy has weakened, though they remain more optimistic about their own companies' prospects. Customer indicators are also expected to weaken in the coming year.
BMO Capital Capital Markets at DES: The State of Advertising TechnologyDigiday
This document summarizes an analyst report on the media and internet marketing industry. It includes an overview of digital marketing trends, the growth of programmatic advertising, and the emergence of the digital marketing hub. It also provides financial details on public companies in the space and discusses topics like the difference between ad tech and marketing SaaS business models.
Decision Making Models and Slides Pareto and moreWalter Ciscato
This document outlines various strategic planning and process improvement tools including:
- Pareto analysis to identify the 20% of factors that contribute to 80% of outcomes to prioritize efforts.
- Fishbone and cause-and-effect diagrams to analyze root causes of problems.
- Action priority matrices to prioritize tasks based on impact and effort.
- OODA loops, DMAIC, and PDCA cycles for continuous improvement processes.
- Delphi method for structured group communication to establish consensus.
- Six thinking hats technique to facilitate discussion from different perspectives.
Social Media Marketing Strategy For Business PowerPoint Presentation SlideSlideTeam
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business PowerPoint Presentation Slide. You will be delighted with what you find.
2016 VC Executive Compensation Trend ReportLewis Lin 🦊
The document summarizes key findings from a 2016 executive compensation survey of over 1,500 private companies. It finds that the number of participating companies and executive jobs increased by 19% and 18% respectively from 2015. The San Francisco Bay Area remained the largest represented region. Most companies were in the technology sector, especially enterprise software, and had raised post-Series A funding. Median CEO compensation was lower for founders than non-founders, while founders held substantially more equity.
This document presents statistics from the 2019 Global Coworking Survey. Some key findings include:
- The average number of members per coworking space in the US was 112, with larger spaces found in more populated areas.
- 89% of coworking members in the US said that being a member makes them feel good, the most popular statement about coworking communities.
- 70% of coworking spaces in the US cited an enjoyable work atmosphere as their unique selling point.
- Coworking spaces in the US forecast operating more efficiently in 2019, with mild increases expected in members but decreases in other areas like staffing and prices.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
Why Marketers Will Rule The World: Rise of the Marketing TechnologistSocial Media Group
Social and digital have put extreme power in the hands of marketers, if only they'll learn how to wield it. With Gartner research predicting that by 2017 the CMO will spend more on technology that the CIO, marketers are entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer, all thanks to the Internet. Is your team ready for the era of the Chief Marketing Technologist? In this session we'll talk about emerging tech trends in marketing and how savvy, forward-thinking leaders can serve up enormous business value and position themselves to take a seat at the big table.
Steve wardell Digital Health Marketing DeckSteven Wardell
This document provides an overview and analysis of the digital health sector from the perspective of Steven Wardell, a Digital Health Analyst at Leerink Partners. It discusses key sectors within digital health like online health media, consumer digital tools, and healthcare automation. It also provides revenue and stock performance data for digital health companies, noting the sector is expected to see 25% revenue growth in 2016 and outperform broader healthcare indices. The document analyzes digital health subsectors and identifies catalysts like earnings reports and US healthcare reforms that can impact companies.
Digital Marketing Opportunities And Challenges Powerpoint Presentation SlidesSlideTeam
The document appears to be a presentation on digital marketing opportunities and challenges for a company. It includes sections on the company's marketing team, online marketing strategies, website and search engine performance metrics, social media marketing, and a marketing growth strategy. The presentation contains mostly placeholder text and is intended to be customized for the specific company and audience.
This document examines the connectivity and skills profiles of workers in 5 regional Australian cities - Townsville, Sunshine Coast, Greater Newcastle, Wollongong, and Launceston - based on data from LinkedIn. It finds that each city has between 30-39% of their working population on LinkedIn. For each city it provides data on key industries, skills, international and domestic connections, and skill shortages. The goal is to understand regional networks and how they can help cities grow.
The document discusses advanced PPC tactics and strategies for optimizing campaigns. It recommends going beyond simple day-of-week bidding strategies by digging deeper into the data to uncover trends. Analyzing data by factors like day-of-week, week-of-month, seasonal events, and local trends can increase revenue and margins. Getting out of the habit of daily tweaking and proactively analyzing performance data allows marketers to get ahead of trends and optimize campaigns.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
The Ultimate Guide to Facebook Data ActivationKatana Media
In our webinar, Advanced Data Activation in Facebook, learn how to align creative messaging with strategic campaign optimizations. We teach you how to execute paid social campaigns for success.
Adthena Search Marketing Breakfast Briefing: Winning with StyleAdthena
This event took place on April 18 2018
Search marketing experts reveal practical and tactical approaches to improving PPC campaign performance.
This event will get you thinking outside of the box and give you the actionable insights you need to improve your ROI from search. If you want to win it is crucial that you stay one step ahead of your competition. Hear the latest cutting edge marketing techniques from top search professionals, and get a sneak peek of the latest AI-driven keyword categorization tech from Adthena.
Agenda
- Don't F**k Up Your Paid Search, Daniel Wilkinson, Jellyfish
- Behavioral Microeconomics and PPC Ad Copy, Clark Boyd, ClickZ
- What's New In Search Intelligence? Ashley Fletcher, VP of Marketing, Adthena
2018 Tech Adoption Summit: Let’s Do the Numbers — Why Small Businesses are M...Localogy
The document discusses findings from a survey of small and medium sized businesses regarding their adoption of cloud-based technologies. Some key findings include:
- SMBs are increasingly using cloud-based apps and software to save time and access tools remotely. Younger SMBs and those in certain industries are early adopters of these technologies.
- While SMBs value features like security, cost savings and performance, smaller businesses place more importance on security and larger businesses prioritize growth opportunities.
- Marketing, sales automation and accounting software see the highest planned adoption rates. Larger companies anticipate more purchases than smaller firms.
- The majority of SMBs host applications in the cloud for benefits like remote access, collaboration and scalability.
This slide deck gives an overview of findings from ZDNet's Big Data Priorities 2013 research study on the present state and future direction of analytics and big data in North America.
This document provides an overview of insights from a survey of 500 small and medium sized business principals regarding their motivations for purchasing products and services. The key findings are that customer service is the most important consideration overall when making purchases, but productivity is also a high priority. Younger principals place more emphasis on customer acquisition than older principals. Fast growing businesses prioritize customer service while slow growing businesses value customer acquisition opportunities more. Manufacturers uniquely value both customer service and cost savings equally when making purchase decisions.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
The document discusses MBT's plans to target a new audience of adults aged 18-34. The objectives are to raise awareness of MBT's fitness benefits, increase traffic to the MBT website, and drive foot traffic to MBT retailers. The proposed strategies include cable TV ads, online banner ads on fitness sites, magazine ads and articles, Google keyword ads, and out of home ads near retailers. The projected $25 million media plan and budget is expected to reach over 1 billion impressions across these channels.
Azul 7 is a digital marketing agency that combines data and creativity. They offer services including web strategy, user experience design, development, search engine optimization, pay-per-click advertising, and analytics. Their case studies show success in developing websites and online marketing campaigns for clients in various industries to meet goals such as raising awareness, driving traffic, and increasing leads.
The document summarizes the results of a survey of top marketers in the US. Some key findings include:
- Marketing budgets are forecast to increase 6.9% in the next year, with digital marketing spend up 13.2% and traditional advertising spend down 3.2%.
- International markets still represent a small portion of company sales, though Western Europe is seen as the top current and future growth market.
- Marketers' optimism about the overall US economy has weakened, though they remain more optimistic about their own companies' prospects. Customer indicators are also expected to weaken in the coming year.
BMO Capital Capital Markets at DES: The State of Advertising TechnologyDigiday
This document summarizes an analyst report on the media and internet marketing industry. It includes an overview of digital marketing trends, the growth of programmatic advertising, and the emergence of the digital marketing hub. It also provides financial details on public companies in the space and discusses topics like the difference between ad tech and marketing SaaS business models.
Decision Making Models and Slides Pareto and moreWalter Ciscato
This document outlines various strategic planning and process improvement tools including:
- Pareto analysis to identify the 20% of factors that contribute to 80% of outcomes to prioritize efforts.
- Fishbone and cause-and-effect diagrams to analyze root causes of problems.
- Action priority matrices to prioritize tasks based on impact and effort.
- OODA loops, DMAIC, and PDCA cycles for continuous improvement processes.
- Delphi method for structured group communication to establish consensus.
- Six thinking hats technique to facilitate discussion from different perspectives.
Social Media Marketing Strategy For Business PowerPoint Presentation SlideSlideTeam
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business PowerPoint Presentation Slide. You will be delighted with what you find.
2016 VC Executive Compensation Trend ReportLewis Lin 🦊
The document summarizes key findings from a 2016 executive compensation survey of over 1,500 private companies. It finds that the number of participating companies and executive jobs increased by 19% and 18% respectively from 2015. The San Francisco Bay Area remained the largest represented region. Most companies were in the technology sector, especially enterprise software, and had raised post-Series A funding. Median CEO compensation was lower for founders than non-founders, while founders held substantially more equity.
This document presents statistics from the 2019 Global Coworking Survey. Some key findings include:
- The average number of members per coworking space in the US was 112, with larger spaces found in more populated areas.
- 89% of coworking members in the US said that being a member makes them feel good, the most popular statement about coworking communities.
- 70% of coworking spaces in the US cited an enjoyable work atmosphere as their unique selling point.
- Coworking spaces in the US forecast operating more efficiently in 2019, with mild increases expected in members but decreases in other areas like staffing and prices.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
Why Marketers Will Rule The World: Rise of the Marketing TechnologistSocial Media Group
Social and digital have put extreme power in the hands of marketers, if only they'll learn how to wield it. With Gartner research predicting that by 2017 the CMO will spend more on technology that the CIO, marketers are entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer, all thanks to the Internet. Is your team ready for the era of the Chief Marketing Technologist? In this session we'll talk about emerging tech trends in marketing and how savvy, forward-thinking leaders can serve up enormous business value and position themselves to take a seat at the big table.
Steve wardell Digital Health Marketing DeckSteven Wardell
This document provides an overview and analysis of the digital health sector from the perspective of Steven Wardell, a Digital Health Analyst at Leerink Partners. It discusses key sectors within digital health like online health media, consumer digital tools, and healthcare automation. It also provides revenue and stock performance data for digital health companies, noting the sector is expected to see 25% revenue growth in 2016 and outperform broader healthcare indices. The document analyzes digital health subsectors and identifies catalysts like earnings reports and US healthcare reforms that can impact companies.
Digital Marketing Opportunities And Challenges Powerpoint Presentation SlidesSlideTeam
The document appears to be a presentation on digital marketing opportunities and challenges for a company. It includes sections on the company's marketing team, online marketing strategies, website and search engine performance metrics, social media marketing, and a marketing growth strategy. The presentation contains mostly placeholder text and is intended to be customized for the specific company and audience.
This document examines the connectivity and skills profiles of workers in 5 regional Australian cities - Townsville, Sunshine Coast, Greater Newcastle, Wollongong, and Launceston - based on data from LinkedIn. It finds that each city has between 30-39% of their working population on LinkedIn. For each city it provides data on key industries, skills, international and domestic connections, and skill shortages. The goal is to understand regional networks and how they can help cities grow.
The document discusses advanced PPC tactics and strategies for optimizing campaigns. It recommends going beyond simple day-of-week bidding strategies by digging deeper into the data to uncover trends. Analyzing data by factors like day-of-week, week-of-month, seasonal events, and local trends can increase revenue and margins. Getting out of the habit of daily tweaking and proactively analyzing performance data allows marketers to get ahead of trends and optimize campaigns.
Similar to 3AG Systems BI visualization - information density (20)
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
2. AGENDA
1. Introduction to Data Visualization Concepts
2. Information Density
3. Example
4. Conclusion
3. DATA VISUALIZATION CONCEPTS
Sources:
https://www.csc2.ncsu.edu/faculty/healey/PP/
https://www.broadinstitute.org/data-visualization-initiative
https://www.ibcs.com/
THE SCIENCE
• The effectiveness principle (Mackinlay,
1986)
• The ability for humans to perceive visual
input (Steven’s Psychophysical Power
Law)
• Ranking effectiveness of visualizations
(Weber’s Law)
• The development of graphical methods
(Cleveland & McGill, 1983)
• Human perception in visualization
(Healey)
THE GUIDELINESTHE METHODOLOGY
SAY Convey a message
UNIFY Apply semantic notation
CONDENSE Increase information density
CHECK Ensure visual integrity
EXPRESS Choose proper visualization
SIMPLIFY Avoid clutter
STRUCTURE Organize content
41. Advaiya Weekly Planning Summary
Sales revenue ($), Mark-down Contribution (%), Average Unit Retail Price ($), Unit Available
DIVISION DIVISION
DEPARTMENT DEPARTMENT
Boys 3.9M 34% 11.2 Boys 4.1M +35K 1.1M +128K
Boys Knts/Sweaters 1.4M 51% 7.7 Boys Knts/Sweaters 1.4M 0.7M
Boys Pants 0.8M 35% 13.2 Boys Pants 0.7M 0.2M
Boys Shirts 1.3M 14% 16.1 Boys Shirts 1.5M 0.1M
Boys Woven Items 0.4M 36% 16.6 Boys Woven Items 0.3M 0.1M
Girls 5.0M 34% 11.8 Girls 5.6M +1.3M 1.3M -157K
Girls Active Knits 1.7M 31% 11.7 Girls Active Knits 1.9M 0.4M
Girls Outerwear 1.6M 37% 9.3 Girls Outerwear 2.2M 0.6M
Girls Pants 0.8M 50% 17.0 Girls Pants 0.5M 0.1M
Girls Tops 0.9M 19% 15.4 Girls Tops 1.1M 0.2M
Kids/BBY/Matrnty Red 0.0M 35% 15.6 Kids/BBY/Matrnty Red
Mens 8.4M 36% 19.8 Mens 8.1M +255K 1.5M +245K
Mens Denim 2.0M 12% 32.1 Mens Denim 1.7M 0.1M
Mens Knits 2.5M 44% 12.3 Mens Knits 3.2M 0.8M
Mens Outerwear 0.5M 57% 33.8 Mens Outerwear 0.1M 0.1M
Mens Pants 1.2M 27% 21.9 Mens Pants 0.9M 0.2M
Mens Sweaters 0.4M 66% 15.8 Mens Sweaters 0.2M 0.2M
Mens Tops 1.7M 10% 28.1 Mens Tops 2.1M 0.1M
Womens 16.1M 41% 16.8 Womens 11.8M +1.1M 4.4M +1.4M
Womens Dresses 3.6M 25% 28.5 Womens Dresses 2.3M 0.6M
Womens Knits 4.8M 49% 10.6 Womens Knits 5.6M 2.2M
Womens Pants 1.7M 30% 21.0 Womens Pants 0.8M 0.2M
Womens Shirts 1.9M 71% 13.2 Womens Shirts 0.8M 0.8M
Womens Sweaters 0.7M 46% 33.5 Womens Sweaters 0.2M 0.1M
Womens Tops 3.4M 23% 25.7 Womens Tops 2.1M 0.4M
Total 33.3M 35% 15.5 Total 29.6M +2.6M 8.3M +1.6M
+21k +4% +3
Inventory Metrics$ Metrics
Sales Revenue Mark-Down % to Sales Avg. Unit Retail Price Units Regular Units Mark-Down
+240k +1% +3
-927k +6% +4
-116k +6% +2
-782k +7% +3
+371k
+174k
-87k
-218k
+137k
+17k
-87k
-46k
+72k
-90k
+6k
-111k
-63k
-741k
+108k
-258k
+71k
+149k
+178k
-364k
+12
+6
-2
-2
+9
-2
-3
-5
+7
-7
+19
+24
+1
-5
+6
+9
+19
-8
+17
+3
-4
+2
+3
+4
+6
+2
+3
+4
+4
+3
+9
+3
+2
+5
+2
+6
+3
+1
+5
+1
+6
+6
-93k
+57k
+80k
-9k
+278k
-81k
+11k
-87k
-25k
+159k
+310k
+886k
+86k
+54k
+41k
-325k
+220k
+59k
-100k
-51k
+615k
+616k
+39k
+13k
+212k
-188k
-81k
-100k
-57k
+295k
+12k
-17k
-14k
+26k
+377k
+896k
-23k
+89k
+22k
-3k
42. POP OUT
TAKE ADVANTAGE OF PARALLEL PROCESSING
C.G. Healty, Perception in Visualization, https://www.csc2.ncsu.edu/faculty/healey/PP/
Colour & Shape
Serial
Colour Shape Size Tilt
47. VISUAL CHANNELS
RANKED FROM MOST TO LEAST EFFECTIVE
CATEGORICAL (what, where)
1. Planar Position
2. Colour Hue
3. Shape
4. Stipple Pattern
QUANTITATIVE OR ORDINAL (how much)
1. Position on Common Scale
2. Position on Unaligned Scale
3. Length (1D Size)
4. Tilt & Angle
5. Area (2D Size)
6. Curvature
7. Volume (3D Size)
8. Lightness (B&W)
9. Colour Saturation
10. Stipple Density
GROUPING
1. Containment
2. Connection
3. Similarity
4. Proximity
Tamara Munzer, Keynote on Visualization Principles, https://www.youtube.com/watch?v=ZgOF8R6YL2U
Editor's Notes
We’ve broken down our study of data visualizations into three parts:
1. The methodology: How to apply different principles to data visualization design
2. The guidelines: Rules for what types of charts to use
3. The science: Explanations as to why these techniques and principles work and why they are non-arbitrary
Today I’m going to be focusing on a small subset in the methodology section, and that’s the concept of increasing information density.
3AG name = analytics accessible to anyone globally – find ways to make it accessible – another aspect is how to present the data in a way that’s natural for human beings to consume.
We’ve broken down our study of data visualizations into three parts:
1. The methodology: (WHAT) How to apply different principles to data visualization design
2. The guidelines: (HOW) Rules for what types of charts to use
3. The science: (WHY) Explanations as to why these techniques and principles work and why they are non-arbitrary
Today I’m going to be focusing on a small subset in the methodology section, and that’s the concept of increasing information density.
Information density refers to the count of identifiable numerical values in a given unit of space.
An effective visualization contains high information density and maximizes the amount of identifiable information.
An example here is a music sheet. When you’re first learning piano, having large spaces between noes make it a bit easier to follow along and learn. Once you become more advanced, however, there is very little value in having the notes spaced so far apart. This is the same piece of music with many more notes on the same sheet of paper. You can see here that the entire page of music on the left fits into this area. We say that the information density on the right piece of paper is higher than the left. We are fitting more information in the same amount of space. Not only does the musician save effort from flipping pages, you also can see how the music piece shapes out all in one place.
The management team of a large organization frequently reviews a collection of Power BI reports to understand how the business is performing in different areas of operation.
The majority of the time is spent clicking through each report..
applying filters to process the information..
Clicking to hierarchy
Interacting with the data…
before they can finally can process all the information and strategize their plan for the week
There are 5 principles to Information Density.
Here is a view of one of the report that a management team use on their weekly planning meeting. It’s a report that shows the sales revenue comparison between this year vs last year by each division, a regular vs mark-down percentage of sales contribution, and the average unit retail price of this retail company. There are also a filter drop-down on the top-right for each divisions
While this view is not bad, there are several areas we can improve. The first step is to understand what the goal of this report. The weekly planning meeting happens at the beginning of each week for 1.5 hours with a COO and 4 managers from each divisions. The main goal is to look at the relative performance of each divisions, so they can improve sales and better manage inventory.
So let’s apply the first principle of information density which is…
Do we really need all these spaces? there are a lot of information to digest for each divisions, the team need to focus on the key elements essential for their meeting.
Imagine when you go to a movie and you are served with a huge production company’s logo for the entire movie. Do you think it is necessary?
Now let’s see maximize space even further by looking at it’s component. This chart is comparing division sales for this year vs last year and showing the change
Do you agree that this is the same information as the one before?
Now let’s look the other two charts. These are about percentage of mark-down this year vs last year. You can either compare this year regular vs last year regular or compare this year mark-down vs last year mark-down.
Do you agree that this are the same information as the other two charts’ were representing?
Now let’s look at this last chart
And create more space
Principle number two is add elements
What we did was keeping the essential elements and creating more space so we can add elements that matter for weekly planning meeting.
It is to look at the relative performance of each divisions and find opportunity to improve sales. Now let’s add elements
Here we add variance calculation to show change.
This allows the team reviewing the performance spots the change easily.
Let’s apply the third principle which is add data
We start with this
And add the corresponding division. We are keeping the visualization parallel so that we can process more information and focus on what matters
The key is to absorb as much information as possible without sacrificing readability
Once we make it smaller, we have so much space left? Think about this page as an extremely valuable asset such as gold or a money generating machine; you want to make use of each spaces for the correct purpose.
So what is next?
Here is another page of the report. It reports the available units this year vs last year, the available units by department, and the available units for regular vs markdown.
With all the space we have, let’s incorporate the available units into this page
This way the COO and the divisions managers can easily process this information on sales revenue performance vs the commodity or inventory they have at the same time.
Even with all these information, there is some space left! What should we do?
The opportunity is endless.
20 departments
4 divisions
6 metrices
20 departments
4 divisions
6 metrices
Can be consumed in parallel within 1.5 hours meeting, and the operation team can focus on strategy, improvement, execution, and issues
This chart is available on Microsoft Apps Store for Free
The way humans perceive information is built into our system