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3.7 case 2 decision theory
1. www.sanjivanimba.org.in
Unit No.3.
DECISION SCIENCE
Presented By:
Dr. V. M. Tidake
Ph. D (Financial Management), MBA(FM), MBA(HRM) BE(Chem)
Dean, EDP & Associate Professor MBA
1
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in
2. www.sanjivanimba.org.in
302-DECISION SCIENCE
Unit No.3. Decision Theory
3.7 Case 2 Decision
Theory
Presented By:
Dr. V. M. Tidake
Ph. D (Financial Management), MBA(FM), MBA(HRM) BE(Chem)
Dean EDP & Associate Professor MBA
2
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in
4. www.sanjivanimba.org.in
Case 2: Decision Theory
Using various Criteria for decision making, find the
optimal strategy for the marketing manager of an
automobile company. The conditional payoffs in crores of
Rupees for the two models of a car for the various likely
sales figures are as follows-
Model Likely Sales (Units)
1 Lac 2 Lac 3 Lac
X 30 10 10
Y 55 20 3