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3.1.7 case 2 markov chain
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Unit No.3.
DECISION SCIENCE
Presented By:
Dr. V. M. Tidake
Ph. D (Financial Management), MBA(FM), MBA(HRM) BE(Chem)
Dean, EDP & Associate Professor MBA
1
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in
2. www.sanjivanimba.org.in
302-DECISION SCIENCE
Unit No.3 Marko Chain & Simulation
3.1.7 Case 2: Markov Chain
Presented By:
Dr. V. M. Tidake
Ph. D (Financial Management), MBA(FM), MBA(HRM) BE(Chem)
Dean EDP & Associate Professor MBA
2
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in
4. www.sanjivanimba.org.in
MARKOV CHAIN
Market Share of Brand A, B, C are 50%, 30% and 20%.
Customers shift their brands. Brand switching matrix every
quarter is given below-
Find Market Share at the end of Quarter.
P =
A B C
A 50% 30% 20%
B 20% 70% 10%
C 20% 20% 60%
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MARKOV CHAIN
Here we have, for the present year (n=0)
R0 = 0.5 0.3 0.2 - Initial Condition
Market share at the end of the Quarter 1 i.e. at n=1 is
R1 = R0 * P
0.5 0.3 0.2
R1 = 0.5 0.3 0.2 * 0.2 0.7 0.1
0.2 0.2 0.6
R1 = 0.25+0.06+0.04 0.15+0.21+0.04 0.10+0.03+0.12
R1 = 0.35 0.40 0.25