This document provides a summary of the internship work completed by R. Medha Dhriti involving content writing and blogging. The internship was conducted from June 1 - July 31, 2021 under the guidance of Dr. T. Rakesh Reddy at IcfaiTech. As part of the internship, Medha wrote blogs on top entertainment influencers in Hyderabad and top fitness influencers in India for 2021. The document outlines content writing, blogging, objectives of the internship which were to pen blogs and develop writing skills, and the methodology used which involved research, planning, and following best practices for writing.

1. CONTENT WRITING AND BLOGGING
BY
R. MEDHA DHRITI 19STUCHH010357
Under the guidance of
Dr. T. RAKESH REDDY
A report submitted for partial fulfilment of academic requirement for the Internship program -1 (2021)
The ICFAI Foundation for Higher Education, IcfaiTech(FST)
(a Deemed University under Section 3 of UGC Act. 1956)
Donthanapally, Shankarapalli Road, Hyderabad – 501203
June 1- July 31, 2021

2. CONTENTS
• CONTENT WRITING
• BLOGGING
• OBJECTIVES
• METHODOLOGY TO ACCOMPLISH MY OBJECTIVES

3. CONTENT WRITING
• Content writing is the process of creating content for online marketing
purposes. Businesses can use content to generate leads and foster positive
connections with their target audience, which ultimately drives them down the
sales funnel.
• Content writing enclose many different forms of text-based content. Each type
can serve a different purpose and promote the brand in a different way.
• There are numerous benefits of content writing, that’s why many companies
use it, they’re, reaching the potential target audience, engaging with public,
always updating what’s new in the company etc,.
• These different content formats can reach potential customers at different
stages of the sales funnel, bringing them closer to their ultimate goal: closing a

4. BLOGGING
• A blog (a shortened version of “weblog”) is an online journal or informational
website displaying information in reverse chronological order, with the latest
posts appearing first, at the top.
• It is a platform where a writer or a group of writers share their views on an
individual subject
• There are many purposes for creating a blog, like for personal use, for business
purposes, etc.
• The benefits of a blog will never go unnoticed, they’re, making your website
appear in Google search results, to draw the attention of potential consumers,
being competitive, etc.

5. OBJECTIVES
• I have been allotted with content writing position.
• My tasks at the station were to pen down blogs on Top on Entertainment
influencers of Hyderabad and Top Fitness influencers in India 2021
respectively.
• The content, which we’ve written will be published in the company’s website if
it’s extraordinary, and qualifying all the needs.
• By the end of these tasks, I should be able to achieve a set of skills, they’re,
being original, creative, consistent, adaptability, writing and editing, etc.

6. Methodology used to
accomplish my
objectives
• It’s essential to try and do the preparation work, before even writing down.
This is often wherever content writing truly begins.
• RESEARCH: Your content should reflect factual and research-based
information. Businesses providing false or misleading information are prone to
negative reactions from both search engines and consumers. Factual content
helps establish your company as an authority in your field.
• PLANNING: It’s the most important thing in any kind of work we do. It
enables the team to develop high-quality content in advance. Allows employees
from other departments to be in the communication loop.
• WRITING: There are specific rules to write content like, Think of attractive
titles, Telling a story, using the appropriate vocabulary, using previous data to
add credibility to our work, etc.

7. THANK YOU