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10 Tips for Building a Strong Story

Editor's Notes

  • #3 Put yourself in your audience’s shoes and ask ‘if I were them what would be interesting, useful and relevant to know and understand about this subject?’
  • #4 Brainstorm everything you could say on the subject onto a single piece of paper.
  • #5 Consult with key members of the audience about what it is they want to know, don’t want to know. Then decide what you absolutely have to tell them.
  • #6 Go back to your brainstorm and highlight those things that now will feature in your presentation and write your presentation objectives- In this presentation I will show X, Y and Z, and explain how we came to this decision. Then I will tell them exactly what I think they need to do and by when, to make the most of their investment.
  • #7 Build the storyboard- Act by act and keep on grinding until there’s a real rational, logical path through the presentation.
  • #8 Create a storyboard that tells the story with key scenes & content from each part.
  • #9 Create the visuals to support the storyboard.
  • #10 Add a high impact prologue (introduction) and epilogue (conclusion).
  • #11 Build your ‘script’ through rehearsal and repetition out loud rather than writing it out.
  • #12 Write your script to the level you require (bullet points are best but in some very important or sensitive presentations you have to be scripted word for word).