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Social Video Marketing
3 WAYS
CAN PROPEL YOUR BRAND?
THE ART OF STORYTELLING
Social video marketing plays on one of the
most important aspects of basic human nature:
There are three ways social video marketing
can be good for your business
Are all
about numbers
VIRAL VIDEOS
Are all about
connections and
conversations
SOCIAL VIDEOS
Emotional
Connections
And influence
purchasing
decisions
EMOTIONAL CONNECTIONS
DRIVE BRAND LOYALTY
BUILD LOYALTY
Some areas of the brain light
up in scans when people
make purchasing decisions
EMOTIONAL CONNECTIONS
DRIVE BRAND LOYALTY
By branding
to a minimum
Viewers take
it as spam
Keep
emotional response
to a maximum level
OVERUSED
EMOTIONAL CONNECTIONS
CREATE TRUST
Conversation are
the main goal of
social video
Related to public
good or social
issues
EMOTIONAL CONNECTIONS
PROPEL CONVERSATION
You don’t have to have a major brand to benefit from the
power of social video. Take the time to research how you
can authentically tie your brand into a powerful story
and develop a series of videos that can
help propel your business.
CONCLUSION

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3 way social video marketing

  • 1. Social Video Marketing 3 WAYS CAN PROPEL YOUR BRAND? THE ART OF STORYTELLING Social video marketing plays on one of the most important aspects of basic human nature:
  • 2. There are three ways social video marketing can be good for your business Are all about numbers VIRAL VIDEOS Are all about connections and conversations SOCIAL VIDEOS
  • 4. Some areas of the brain light up in scans when people make purchasing decisions EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY
  • 5. By branding to a minimum Viewers take it as spam Keep emotional response to a maximum level OVERUSED EMOTIONAL CONNECTIONS CREATE TRUST
  • 6. Conversation are the main goal of social video Related to public good or social issues EMOTIONAL CONNECTIONS PROPEL CONVERSATION
  • 7. You don’t have to have a major brand to benefit from the power of social video. Take the time to research how you can authentically tie your brand into a powerful story and develop a series of videos that can help propel your business. CONCLUSION