Some entrepreneurs have a guardian angel looking out for their success (queue Mark Zuckerberg), while others know that the entrepreneurial struggle is real... really real. So when I discovered 3 really bad foundational business mistakes that most entrepreneurs make, I had to share the fixes.

1. FIX THREE
REALLY BAD
BUSINESS MITSAKES
THAT MOST ENTREPRENEURS MAKE
By Dawnna St Louis - Business Growth Keynote Speaker - http://www.dawnna.com
foundational

2. SOME ENTREPRENEURS
HAVE A
GUARDIAN ANGEL
LOOKING OUT FOR
THEIR SUCCESS…

3. WHILE OTHERS
KNOW THAT
THE
STRUGGLE
IS REAL.
Really real.

4. SO WHEN I DISCOVERED 3
REALLY BAD
BUSINESS MISTAKES
THAT MOST
ENTREPRENEURS MAKE,
I HAD TO SHARE THE FIXES!
foundational

5. MISTAKE #1
LACK OF CLARITY
Wait! What do
you do again?

6. ASK AN ENTREPRENEUR
“WHAT DO
YOU DO?”
AND THE LACK OF CLARITY IN
THEIR ANSWER WILL
ASTOUND (AND ANNOY) YOU.

7. OK… So remember when
flip phones were all the
rage and there was an
outbreak of polio. Ok.
So… Uh… hold on…let
me get my slides and
batteries for my clicker….
blah, blah, blah…

8. OK… So remember when
flip phones were all the
rage and there was an
outbreak of polio. Ok.
So… Uh… hold on…let
me get my slides and
batteries for my clicker….
blah, blah, blah…
STOP

9. FIX IT #1
WHAT, WHO,
& WHY
WHAT YOU DO, WHO YOU DO IT
FOR, & WHY THEY’D PAY FOR IT
YOU GET 7 SECONDS… SO NAIL ‘EM!

10. As a Business Growth
Keynote Speaker I share
insider secrets with people like
you who want more money,
better service, and epic
leadership which I discovered
when I transformed my own 5-
man startup into a 9-figure
international consultancy out
of my kitchen.

11. MISTAKE #2
NOT KNOWING YOUR
AUDIENCE

12. EVERYONE IS NOT A TARGET MARKET.

13. FIX IT #2
GET YOUR
TARGET
FOR WHOM CAN YOU
SOLVE A PROBLEM?
WHY WILL THEY PAY FOR
YOUR SOLUTION?
They are both 40 year old
college educated males, but fall
into distinctly different target
markets for many brands.

14. NO ONE EVEN KNEW WHAT
E.D. WAS UNTIL PFIZER
DEFINED THE PROBLEM IN
MEN AND DEVELOPED THE
LITTLE BLUE PILL.
IDENTIFY THE PEOPLE WITH THE PROBLEM
FOR WHICH YOU HAVE THE CURE

15. A - WHO WILL YOU TARGET?
Business (B2B) Consumer (B2C)
<—OR —>

16. WHAT PROBLEM WILL YOU SOLVE?
BIZ TRENDS
INNOVATION
PRODUCTIVITY

17. WHAT PROBLEM WILL YOU SOLVE?
BIZ TRENDS
INNOVATION
PRODUCTIVITY
BIZ GROWTH
HIGHER MARGINS
BETTER SALES
LOWER COSTS

18. WHAT PROBLEM WILL YOU SOLVE?
BIZ TRENDS
INNOVATION
PRODUCTIVITY
BIZ GROWTH
HIGHER MARGINS
BETTER SALES
LOWER COSTS
EFFICIENCY
LEADERSHIP
TEAM-BUILDING

19. WHAT CURE DO YOU HAVE?

20. WHAT CURE DO YOU HAVE?
REAL WORLD
SOLUTIONS
WITH
QUANTIFIABLE RESULTS
EQUALS
CREDIBILITY.

21. HINT:
YOUR TARGET IS LIKELY IN A ROLE TODAY
THAT YOU PREVIOUSLY HELD; FACING
PROBLEMS YOU PREVIOUSLY SOLVED.
THINK ABOUT IT THIS WAY: YOU CAN’T TEACH
SOMEONE HOW TO SCALE MOUNT EVEREST IF
YOU’VE NEVER DONE IT.

22. MISTAKE #3
CRAPPY COPY
Stop being boring!

23. BORING
COPY SUCKS
IF THEY WON’T READ YOUR
MARKETING MATERIAL THEY
WILL NEVER EVER EVER HIRE
YOU… EVER.

24. FIXT IT #3
LET YOUR
PERSONALITY SHINE

25. YOUR COPY SHOULD SOUND LIKE YOU ARE TALKING TO
YOUR CUSTOMER OVER COFFEE. NO… REALLY… IT SHOULD.

26. CONNECT WITH THEIR CHALLENGE EVEN WHEN
TALKING ABOUT YOURSELF.

27. MEET DAWNNA
A SAMPLE OF COPY WITH CHARACTER
and a little shameless self-promotion

28. Sure, you have a great idea. But turning a great
idea into business growth can feel like running the
gauntlet on American Ninja Warrior… over hot-
coals…in hurricane force winds! OUCH!
But amazing business growth doesn’t have to be
that way.
You can quickly turn ideas into major bank. Get
teams to dance to your leadership beat. And easily
influence others… No Jedi mind-tricks, light sabers,
or battles with the dark-side required.
Scratch that… you can have a light saber. Everyone wants a light saber.

29. All you have to do is attend one of my entertaining
and engaging keynote presentations. You’ll
leverage the same insider techniques I used in my
20+ year career to transform my 5-person team
into a highly sought-after international consultancy.
You’ll be craved by your customers, envied by your
competitors, and buzzed about in your industry…
just like we were!
Want that kind of mojo in your business?
Then reach Dawnna now.

30. RECAP

31. FIX IT #1
USE WHO, WHAT, AND WHY TO ADD
CLARITY TO YOUR BUSINESS MESSAGE.
Tell me what you do (and what’s
in it for me) in 7 seconds.

32. FIX IT #2
IDENTIFY PEOPLE WITH THE PROBLEM
FOR WHICH YOU HAVE THE CURE.
Everyone won’t want you…
fine! But the ones who do
will pay you well.

33. FIX IT #3
HAVE A CONVERSATION WITH YOUR
TARGET AUDIENCE. THEY HAVE TO LIKE
YOU FIRST. YOUR CURE WILL JUSTIFY
WHY THEY SHOULD BUY YOU.
Stop selling. Start Telling

34. FIX THREE
REALLY BAD
BUSINESS MITSAKES
THAT MOST ENTREPRENEURS MAKE
By Dawnna St Louis - Business Growth Keynote Speaker - http://www.dawnna.com
foundational