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MISSION 3 MONTH
~ Team Digital Marketing
হাম্বল রিকয়েস্ট
এটা একটা Decision Making মিটিং। এখানে প্রনযেকট টমিক/িনেন্ট খুমি
গুরুত্বিূেন।
অেুগ্রহ কনে ককাে টমিক skip কেনিেো।
কপ্রনেনন্টশেটা একটা মিকুনেন্সএ মিোইে কো হনেনে। অনেক িিে অনেক
কেমিউমেিং িা প্রশ্নিূলক টমিক এে িোখো িনেে এনেন্ডাে কো হনেনে যাই,
ককাো কানেকশে িা িানেশে থাকনল প্রনোেনে কপ্রনেনন্টশে থামিনে দো কনে কোট
কনে মেনিে, যা কপ্রনেনন্টশে কশষ হওোে িনে আিো আনলাচো কেনিা।
আিোে িূলেিাে িিে কদোে েেে
অিিংখে ধেেিাদ
DECISION PROCESS
STEP -1
AT FIRST
WE
PREDICT
THE PREDICTIONS
WE MADE BASED
ON
WE PREDICTED
Possible Sales-target
Achievement process
Timeline
Promotion & others probable costing-Budget
& Expansion.
Innovative Ideas
General Knowledge
Experience
Online & offline Researches
Various Calculations
& Discuss with stakeholders
A basic framework & layout of the Project.
Prediction
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE
ANALYSIS
BASED ON
PRODUCT ANALYSIS
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
Advertisement Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
Product Variations
Qualities & Technical
Details
Pricing
Applications
Sales Performance of the products
Inventory Details
& Customers Feedback
Competition Analysis
Competitions Product
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
SALES
ANALYSIS
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
Sales volume of The
Company
Volume By Product
By Sales Man
By timeline
By Customer
By Area
By Sales Mathos
By Promotions
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
CUSTOMER
ANALYSIS
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
Customer Variations
Each Variation Quantity
Location wise Variations & Quantity
Age Group
Gender
Behaviors
Buying Motives
Decision Maker
Converting & Selling Methods
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
Order & Repeat order
Purchase Capacity
Purchase Potential
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
ADVERTISEMEN
T ANALYSIS
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
Offers
Promotions
Target
Area
Timeline
Budget
Costings
Result
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
COMPETITION
ANALYSIS
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
Competitors Goals & Growths
Product Details
Customer Base
Offer & Promotions
Sales Volume
Market Cap
Market Share
Strength & Weakness
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
MEETING WITH
SALES
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
About Product
Sales
Customer
Advertisement & Programs
Problems
Selling Methods
Suggestions
Market & Competition
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
CURRENT
MARKET
SURVEY
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
Dealer
Wholesaler
Retailer
Customer
About their Problem
Challenge
Unique & useful Selling Technique
Improvement Advices
Competition
Market Potential
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
POTENTIAL
MARKET
SURVEY
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
Area Size
Culture
Quantity of Potential Customer
Competition
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
DECISION PROCESS
STEP -2
WE WILL
ANALYZE
THE ANALYSIS
BASE ON
AFTER
ANALYSI
S
Our Prediction
Process
& Possibility
Past Analysis of Business like
Analysis
Prediction
Product Analysis
Sales Analysis
Customer Analysis
We will precise our Prediction
&
Confidently Run our mission
Advertisement Analysis
Competition Analysis
Meeting with Sales
Current Market Survey
& Potential Market Survey
DECISION PROCESS
After analyze the operations
of 3 month we will
confidently fixed our Actual
Sales target, Expenditure
budget & Expansion Rate
Actual Decision
Prediction Analysis
Step -3
AGENDA
SALES TARGET
BUDGET
& EXPANSION
SALES
TARGET
Mini cartoon Size
6 pcs Bulb in a
Mini cartoon
Pre-Targeting Decisions *
Predicted
Process of Analysis
Tracking the Sales Volume
Customer Feedback & recommendations
Sales man & Delivery mans Recommendations
Actual Decision
Measure Product Size & weight to calculate
carton size & weight
Calculate Product price & Carton price
& Analyze Popular purchase Quantity
Calculate Carton cost & compeer benefit
SALES
TARGET
Mini cartoon Size
6 pcs Bulb in a
Mini cartoon
Master cartoon
Size
4 mini carton in a
master carton
Pre-Targeting Decisions *
Predicted
Process of Analysis
Tracking the Sales Volume
Customer Feedback & recommendations
Sales man & Delivery mans Recommendations
Actual Decision
Measure Mini carton size & weight to calculate
carton size & weight
Calculate Mini carton price & Carton price
& Analyze Popular purchase Quantity
Calculate Carton cost & compeer benefit
SALES
TARGET
Mini cartoon Size
6 pcs Bulb in a
Mini cartoon
Master cartoon
Size
4 mini carton in a
master carton
Package Quantity
3 general Package for
all customer
Pre-Targeting Decisions *
Predicted
Process of Analysis
Tracking the Sales Volume
Customer Feedback & recommendations
Sales man & Delivery mans Recommendations
Actual Decision
Analysis Purchase Quantity Variations
Compeer all product for specific Target
Take the popular quantity variations & go on
SALES
TARGET
Mini cartoon Size
6 pcs Bulb in a
Mini cartoon
Master cartoon
Size
4 mini carton in a
master carton
Package Quantity
3 general Package for
all customer
Product in a
Package
Minimum Quantity of all Product
Based on Specific Target
Pre-Targeting Decisions *
Predicted
Process of Analysis
Tracking the Sales Volume
Customer Feedback & recommendations
Sales man & Delivery mans Recommendations
Actual Decision
Analysis popular product group in invoice
Match product with Targets Need
According to Package pricing
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
Master Carton – 21p
Mini Carton – 84p
Product – 504p
Model/Watt – 21p
Category – 5p
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
IC Driver
Die Casting
Fan Series
Panel Light
Rechargeable
Category – 5p
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
IC Driver
Die Casting
Fan Series
Panel Light
Rechargeable
Category – 5p
Watt – 6p
5w
7w
9w
12w
15w
18w
Master Carton –
1p
1p
1p
1p
1p
1p
Total Master Carton –
6p
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
IC Driver
Die Casting
Fan Series
Panel Light
Rechargeable
Category – 5p
5w
7w
9w
12w
15w
18w
1p
1p
1p
1p
1p
6p
Total Mini Carton 6x4 =
24p
Mini Carton 4p
1p
4p
4p
4p
4p
4p
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
IC Driver
Die Casting
Fan Series
Panel Light
Rechargeable
Category – 5p
5w
7w
9w
12w
15w
18w
1p
1p
1p
1p
1p
6p 24p
1p
4p
4p
4p
4p
4p
4p
Total Product 24*6= 144p
Product 4*6= 24p
24p
24p
24p
24p
24p
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
IC Driver
Die Casting
Fan Series
Panel Light
Rechargeable
Category – 5p
5w
7w
9w
12w
15w
18w
1p
1p
1p
1p
1p
6p 24p
1p
4p
4p
4p
4p
4p
4p
144
p
24p
24p
24p
24p
24p
Rate Amount
86/- 2,064/-
97/- 2,328/-
120/- 2,880/-
152/- 3,648/-
155/- 3,720/-
193/- 4,632/-
24p
Total Price = 19,272/-
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
IC Driver
Die Casting
Fan Series
Panel Light
Rechargeable
Category – 5p
6p 24p
144
p
Total Price = 19,272/-
4p 16p 96p Total Price = 49,632/-
4p 16p 96p Total Price = 28,800/-
6p 24p
144
p
Total Price = 41,208/-
1p 4p 24p Total Price = 10,800/-
21p 84p
504
p
Total Price = 149,712/-
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer
Basic Package
1.5L
60% COGS
90K
21p 84p
504
p
Total Price = 149,712/-
Standard Package
3L
60% COGS
1.8L
Premium Package
4.5L
60% COGS
2.7L
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions *
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC(Generalized Smart Client) Package
Dealer Wholesaler Retailer End-Customer
Basic Package
1.5L
60% COGS
90K
Standard Package
3L
60% COGS
1.8L
Premium Package
4.5L
60% COGS
2.7L
Basic Package
50k
DP price (10% less)
45K
Standard Package
1L
DP price (10% less)
90k
Premium Package
1.2L
DP price (10% less)
92k
Basic Package
10k
DP price (25% less)
7.5K
Standard Package
20k
DP price (25% less)
15k
Premium Package
30k
DP price (25% less)
22.5k
Basic Package
1k
DP price (40% less)
600/-
Standard Package
2k
DP price (40% less)
1.2k
Premium Package
3k
DP price (40% less)
1.8k
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions*
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC-Package (Generalized Smart Client Package)
Dealer Wholesaler Retailer End-Customer
Basic Package
1.5L
Standard Package
3L
Premium Package
4.5L
Basic Package
50k
Standard Package
1L
Premium Package
1.2L
Basic Package
10k
Standard Package
20k
Premium Package
30k
Basic Package
1k
Standard Package
2k
Premium Package
3k
ASC-Package (Area Specific Client Package)
OC-Package (Occasional Client Package)
IS-Package (Industry Specific Package)
Analysis Actual / Finalize
SALES
TARGET
Minimum Order Quantity
Note: Whalesaler, Retailer & Customers
Price Matters on Order Qnantity
Pre-Targeting Decisions*
Predicted
Dealer
• 1 Master Carton
Wholesaler
• 1 Master Carton
Retailer
• 1 mini Carton
Customer
• 1 Packet
GSC-Package (Generalized Smart Client Package)
End-Customer
Basic Package
1k
Benefit
1. Free Bronze membership;
2. Purchase Point;
New Client Package Benefit
Note: 4 type of
membership plan
Note: Its A Huge memberbishp benefits;
• Extra offer, Cashback, Discount, Mobile Recharge;
• Gift Voutures, Movie ticket, Food & Hotel discounts.
• Oppertunity to join free & paid seminar, webinar,
traning & launching program, Toure & Travel, Raffel
Program, Contests and so on...
According to purchase volume & Loylty, Customer will
level up thair status & unlock oppertunitys.
Bronze
Silver
Gold
Platinam
SALES
TARGET
Pre-Targeting Decisions*
Predicted
GSC-Package (Generalized Smart Client Package)
End-Customer
Basic Package Benefit
1k
1. Free Bronze membership;
2. Purchase Point;
New Client Package Benefit
Note: 4 type of membership plan
Note: Its A Huge memberbishp benefits;
• Extra offer, Cashback, Discount,
Mobile Recharge;
• Gift Voutures, Movie ticket, Food &
Hotel discounts.
• Oppertunity to join free & paid seminar,
webinar, traning & launching program,
Toure & Travel, Raffel Program,
Contests and so on...
According to purchase volume & Loylty,
Customer will level up thair status & unlock
oppertunitys.
Standard Package Benefit
2k
1. Free Silver membership;
2. Purchase Point;
Premium Package Benefit
3k
1. Free Gold membership;
2. Purchase Point;
1.Bronze
Silver
Gold
Platinam
SALES
TARGET
Pre-Targeting Decisions*
Predicted
GSC-Package (Generalized Smart Client Package)
Retailer
Basic Package Benefit
10k
1. Free Bronze membership;
2. 7 Day Sales Training;
3. Free Thermal Printer;
4. PVC signboard
5. Decoration Sticker;
6. Festoon, Banner & x-Banner;
7. Emergency Order Book;
8. Visiting Card;
New Client Package Benefit
Note: Its A Huge memberbishp benefits;
• Extra offer, Cashback, Discount,
Mobile Recharge;
• Gift Voutures, Movie ticket, Food &
Hotel discounts.
• Oppertunity to join free & paid seminar,
webinar, traning & launching program,
Toure & Travel, Raffel Program,
Contests and so on...
According to purchase volume & Loylty,
Customer will level up thair status & unlock
oppertunitys.
Note: 4 type of membership plan
1.Bronze
Silver
Gold
Platinam
Standard Package Benefit
20k 1. Above all + Silver Membership
Premium Package Benefit
30k 1. Above all + Gold Membership
SALES
TARGET
Pre-Targeting Decisions*
Predicted
GSC-Package (Generalized Smart Client Package)
Wholesaler
Basic Package Benefit
50k
1. Free Bronze membership;
2. 7 Day Sales Training;
3. Free Thermal Printer;
4. Lighting signboard
5. Decoration Sticker;
6. Festoon, Banner & x-Banner;
7. Emergency Order Book;
8. Visiting Card;
New Client Package Benefit
Note: Its A Huge memberbishp benefits;
• Extra offer, Cashback, Discount,
Mobile Recharge;
• Gift Voutures, Movie ticket, Food &
Hotel discounts.
• Oppertunity to join free & paid seminar,
webinar, traning & launching program,
Toure & Travel, Raffel Program,
Contests and so on...
According to purchase volume & Loylty,
Customer will level up thair status & unlock
oppertunitys.
Note: 4 type of membership plan
1.Bronze
Silver
Gold
Platinam
Standard Package Benefit
1L 1. Above all + Silver Membership
Premium Package Benefit
1.2L 1. Above all + Gold Membership
SALES
TARGET
Pre-Targeting Decisions*
Predicted
GSC-Package (Generalized Smart Client Package)
Dealer
Basic Package
1.5L
New Client Package Benefit
Note: Its a huge memberbishp benefits;
• Extra offer, Cashback, Discount,
Mobile Recharge;
• Gift Voutures, Movie ticket, Food &
Hotel discounts.
• Oppertunity to join free & paid seminar,
webinar, traning & launching program,
Toure & Travel, Raffel Program,
Contests and so on...
According to purchase volume & Loylty,
Customer will level up thair status & unlock
oppertunitys.
Note: 4 type of membership plan
1.Bronze
Silver
Gold
Platinam
Free Silver membership;
7 Day Sales Training;
A skilled 3-star Sales Man;
Sales Mans Salary, T/A, Lunch Bill & Delivery
Cost;
Free Thermal Printer;
Lighting signboard
Decoration Sticker;
Festoon, Banner & x-Banner;
Emergency Order Book;
Visiting Card;
Company Profile;
Product Technical Book;
Product Catalog;
Product Leaflet;
Offer Leaflet;
Package Leaflet;
SALES
TARGET
Pre-Targeting Decisions*
Predicted
GSC-Package (Generalized Smart Client Package)
Dealer
Standard Package
3L
New Client Package Benefit
Note: Its a huge memberbishp benefits;
• Extra offer, Cashback, Discount,
Mobile Recharge;
• Gift Voutures, Movie ticket, Food &
Hotel discounts.
• Oppertunity to join free & paid seminar,
webinar, traning & launching program,
Toure & Travel, Raffel Program,
Contests and so on...
According to purchase volume & Loylty,
Customer will level up thair status & unlock
oppertunitys.
Note: 4 type of membership plan
1.Bronze
Silver
Gold
Platinam
Free Gold membership;
7 Day Sales Training;
A skilled 4-star Sales Man & A Smart Delivery Man;
Sales Mans Salary, T/A, Lunch Bill & Delivery Cost;
Delivery Mans Salary, T/A, Lunch Bill & Delivery
Cost;
Free Thermal Printer;
Lighting signboard
Decoration Sticker;
Festoon, Banner & x-Banner;
Emergency Order Book;
Visiting Card;
Company Profile;
Product Technical Book;
Product Catalog;
Product Leaflet;
Offer Leaflet;
Package Leaflet;
SALES
TARGET
Pre-Targeting Decisions*
Predicted
GSC-Package (Generalized Smart Client Package)
Dealer
Premium Package
4.5L
New Client Package Benefit
Note: There is 5 Type of
Sales Man Qualifications
based on ;
• Traning Result |
Performance | Soft
& Hard Skils |
Honesty & Eticate &
maner.
Note: 4 type of membership plan
1.Bronze
Silver
Gold
Platinam
Free Platinum membership;
7 Day Sales Training;
A skilled 5-star & A 3-star Sales Man
A Smart Delivery Man;
Sales Mans Salary, T/A, Lunch Bill & Delivery Cost;
Delivery Mans Salary, T/A, Lunch Bill & Delivery
Cost;
Free Thermal Printer;
Lighting signboard
Decoration Sticker;
Festoon, Banner & x-Banner;
Emergency Order Book;
Visiting Card;
Company Profile;
Product Technical Book;
Product Catalog;
Product Leaflet;
Offer Leaflet;
Package Leaflet;
1.1 Star
1.2 Star
1.3 Star
1.4 Star
1.5 Star
Note: Stars maters on Status, Salary,
Facilityes, Award, Reward & others
Benefit.
Analysis of Package
Benefits
Finalize of
Package Benefits
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Group
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Timeline 3 month
April May June
5 Week
25 Working
Days
5 Week
27 Working Days
5 Week
26 Working Days
3 Month
15 Week
106 Day
90 Working Day
Targeted
Timeline
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Timeline 3 month
April May June
3 Month
15 Week
106 Day
90 Working Day
Occasions 9 Occasions
েিোে : 03 April বিিামি : 12 April েিিনষ : 14 April Star Sunday :
17 April
েুিাযু ল মিদা : 29
April
শনি কদে : 29
April
কি মদিি : 1 May
ঈদ-উল মিযে : 3
May
িুদ্ধ িূণীিা : 15
May
Note: Thinking about the content and execution of the marketing
strategy for a special day at least six weeks to two months
before the day.
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Timeline 3 month
April May June
3 Month
15 Week
106 Day
90 Working Day
Occasions 6 Occasions
েিোে : 03 April
বিিামি : 12 April
েিিনষ : 14 April
Star Sunday : 17 April
েুিাযু ল মিদা : 29 April
শনি কদে : 29 April
3 Occasions
কি মদিি : 1 May
ঈদ-উল মিযে : 3 May
িুদ্ধ িূণীিা : 15 May
Occasions
Note: At least
six weeks to
two months
before the
special day . Religion Base
Area Base
Culture Base
Companies Special Day
Customers Special Day
National Special Days
Legends Special Day
Current affaires & Trend
Note: Occasions
Should Categorize &
Prioritize Like.
Note: Analyze
occasions &
Predict Potential of
Marketing Funnel
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Timeline April May June
Occasions 6 Occasions 3 Occasions Occasions
Area Not Yet Specified Select After Analysis & Meeting with Sales
Intention to select Mohammadpur Zone & Next Nearest Zone
Sales man Mr. Ashraful – 3 Star Sales Executive
Mr. Rayhan – Direct Call marketer
Mr. Rahat – Digital Marketer
Channel Facebook Multi Vendor E-commerce Site Phone Call
Website Personnel Selling
Customer Dealer Wholesaler Retailer End-Customer
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Group
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Timeline April May June
Occasions 6 Occasions 3 Occasions Occasions
Area Mohammadpur Zone & Next Nearest Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel Facebook E-commerce Site Phone Call Website Personnel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Group : Led Bulb
The sales Target
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Occasions 6 Occasions 3 Occasions Occasions
Area Mohammadpur Zone & Next Nearest Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel Facebook E-commerce Site Phone Call Website Personnel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Occasions
Area Mohammadpur Zone & Next Nearest Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel Facebook E-commerce Site Phone Call Website Personnel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
েিোে বিিামি েিিনষ Star
Sunday
েুিাযু ল মিদা শনি কদে
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Occasions
Area
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel Facebook E-commerce Site Phone Call Website Personnel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
েিোে বিিামি েিিনষ Star
Sunday
েুিাযু ল মিদা শনি কদে
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Predicted sales Target
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel Facebook E-commerce Site Phone Call Website Personnel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
Next Nearest Zone
April
6 Occasions 6 Occasions
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel Facebook E-commerce Site Phone Call Website Personnel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
Next Nearest Zone
April
6 Occasions 6 Occasions
Predicted sales Target
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel Facebook E-commerce Site Phone Call Website Personnel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
Next Nearest Zone
April
6 Occasions 6 Occasions
Predicted sales Target
Mr. Ashraful Mr. Rayhan Mr. Rahat
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel
Customer Dealer Wholesaler Retailer End-Customer
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
Next Nearest Zone
April
6 Occasions 6 Occasions
Mr. Ashraful Mr. Rayhan Mr. Rahat
5 Channel 5 Channel
Predicted sales Target
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel
Customer Dealer - 0 Wholesaler- 1 Retailer- 9 End-Customer -156
Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb
The sales Target
Timeline April
Next Nearest Zone
April
6 Occasions 6 Occasions
Mr. Ashraful Mr. Rayhan Mr. Rahat
5 Channel 5 Channel
Predicted sales Target
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel
Customer Dealer - 0 Wholesaler- 1 Retailer- 9 End-Customer -156
Product
Timeline April
Next Nearest Zone
April
6 Occasions 6 Occasions
Mr. Ashraful Mr. Rayhan Mr. Rahat
5 Channel 5 Channel
SKU - 0
Category - 0
Basic GSC Package - 0
Product Line : Led Bulb
Price – 0/-
SKU – N/S
Category – Not specified
Basic GSC Package - 1
Product Line : Led Bulb
Price – 50,000/-
SKU – N/S
Category – Not specified
Basic GSC Package - 9
Product Line : Led Bulb
Price – 90,000/-
Basic GSC Package - 156
Product Line : Led Bulb
Price – 156,000/-
Predicted sales Target
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel
Customer Dealer - 1 Wholesaler- 2 Retailer- 14 End-Customer -140
Product
Timeline May
Next Nearest Zone
May
3 Occasions 3 Occasions
Mr. Ashraful Mr. Rayhan Mr. Rahat
5 Channel 5 Channel
SKU - 21
Category - 5
Basic GSC Package - 1
Product Line : Led Bulb
Price – 150,000/-
SKU – N/S
Category – Not specified
Basic GSC Package - 2
Product Line : Led Bulb
Price – 100,000/-
SKU – N/S
Category – Not specified
Basic GSC Package - 14
Product Line : Led Bulb
Price – 140,000/-
SKU – N/S
Category – Not specified
Basic GSC Package - 140
Product Line : Led Bulb
Price – 156,000/-
Predicted sales Target April 2,96,000/-
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Occasions
Area Mohammadpur Zone
Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat
Channel
Customer Dealer - 1 Wholesaler- 3 Retailer- 15 End-Customer -124
Product
Timeline June
Next Nearest Zone
June
Occasions Occasions
Mr. Ashraful Mr. Rayhan Mr. Rahat
5 Channel 5 Channel
SKU - 21
Category - 5
Basic GSC Package - 1
Product Line : Led Bulb
Price – 150,000/-
SKU – N/S
Category – Not specified
Basic GSC Package - 3
Product Line : Led Bulb
Price – 150,000/-
SKU – N/S
Category – Not specified
Basic GSC Package - 15
Product Line : Led Bulb
Price – 150,000/-
SKU – N/S
Category – Not specified
Basic GSC Package - 124
Product Line : Led Bulb
Price – 124,000/-
Predicted sales
Target
April 2,96,000/- May 5,30,000/-
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Area Cover
New Sales
man
New
Customer
Dealer - 2 Wholesaler- 6 Retailer- 38 End-Customer -420
Timeline Total 3 Month
Mr. Ashraful Mr. Rayhan Mr. Rahat
Predicted sales
Target
April 2,96,000/- May 5,30,000/- June 5,74,000/-
Total 14,00,000/-
2 New Area Cover
Digital Sales Man In Company 3 Person
Sales Man Under Dealer 3 star 2 person Analysis Finalize
Digital Dealership Agreement*
We want to sign a Digital Dealership Agreement form company. For Directly Selling Product to •
Wholesaler • Retailer & Customer.
Our Goal Creating market for the dealer. Increase Brand Image from End-customer to all customer.
Policy In a targeted area Firstly we will develop Targeted amount of End
Customer(105), Then Develop Retail Customer(10) After That
Wholesaler(2) And Finally Set a Appropriate Dealer And Hand over him
those Customer. Cover full potential of the area. Then target Nex Area.
SALES
TARGET
Based on*
Survey
& Analysis
Set on*
Product
•Product Line
•Package
•Product
Category
•Sub Category
•SKU
Customer
Channel
Sales Man
Area
Occasion
Timeline
Digital Dealership
Agreement*
We want to sign a Digital Dealership Agreement form company. For Directly Selling Product to •
Wholesaler • Retailer & Customer.
Our Goal Creating market for the dealer. Increase Brand Image from End-customer to all customer.
Policy In a targeted area Firstly we will develop Targeted amount of End
Customer(105), Then Develop Retail Customer(10) After That
Wholesaler(2) And Finally Set an Appropriate Dealer And Hand over him
those Customer. Cover full potential of the area. Then target Next Area.
Process Step- 1: Target an area.
Step- 2: Target Sales, Customer & Timeline.
Step- 3: Transfer Targeted Product to Digital Dealers Inventory by Dealer Price.
Step- 4: 1/3 of Distance Between Dealer Price & Sales Price will shared with the company.
Step- 5: Set an appropriate Dealer and Hand over targeted areas all customers .
SALES ACHIEVEMENT PROCESS &
BUDGET
Process of Achievement*
Predicted Budget Approval
Digital Dealership Agreement
Purchase Necessary Items
• Website Theme, Domain Hosting
• Thermal Printer
• Delivery Bag & Others
Appoint all team member
Present Them the Presentation
Basic Analysis of
• Business
• Product
• Area
• Customers
Meeting with Sales Team
Survey on current Market
Online Survey on Potential
market
Target an area
Online & Offline Survey Targeted area
Sales & Marketing channel Creation
Set analytical Customer & sales target
Transfer Products to Digital Dealers Inventory
Set Area Coverage Timeline
Analytical Package Creation Base on
• Area, Timeline, Occasion
• Product & Customer
Content Creation & Promotion throw
appropriate Channel according the rule of
marketing Funnel
•Brand Awareness
Engagement
•Problem Identification
Education
•Investigate Solution
Research
•Asses Satisfaction of needs,
requirements
Evaluation
•Justify & Quantify Value
Justification
•Transactional and
Transitional Factors
Purchase
•Onboarding and
implementation
Adoption
•Satisfaction and success
Retention
•Up-sell & Cross-sell
Expansion
•Loyalty
Advocacy
Marketing Funnel*
SALES ACHIEVEMENT PROCESS &
BUDGET
Process of Achievement*
Predicted Budget Approval
Digital Dealership Agreement
Purchase Necessary Items
•Website Theme, Domain Hosting
•Thermal Printer
•Delivery Bag & Others
Appoint all team member
Present Them the Presentation
Basic Analysis of
•Business
•Product
•Area
•Customers
Meeting with Sales Team
Survey on current Market
Online Survey on Potential market
Target an area
Online & Offline Survey Targeted area
Sales & Marketing channel Creation
Set analytical Customer & sales target
Transfer Products to Digital Dealers Inventory
Set Area Coverage Timeline
Analytical Package Creation Base on
• Area, Timeline, Occasion
• Product & Customer
Content Creation & Promotion throw
appropriate Channel according the rule of
marketing Funnel
Marketing Funnel*
Categorize & Prioritize Sales &
Marketing Channels Base on Marketing
Funnel
Schedule Content & Promotions on
Sales & Marketing effort Calendar
• Brand Awareness
Engagement
• Problem Identification
Education
• Investigate Solution
Research
• Asses Satisfaction of needs,
requirements
Evaluation
• Justify & Quantify Value
Justification
• Transactional and Transitional Factors
Purchase
• Onboarding and implementation
Adoption
• Satisfaction and success
Retention
• Up-sell & Cross-sell
Expansion
• Loyalty
Advocacy
SALES ACHIEVEMENT PROCESS &
BUDGET
Sales & Marketing effort Calendar*
Week 1
Marketing Funnel*
• Brand Awareness
Engagement
• Problem Identification
Education
• Investigate Solution
Research
• Asses Satisfaction of needs
Evaluation
• Justify & Quantify Value
Justification
• Transactional and Transitional
Purchase
• Try To Convert
End-Customer
• Try To Convert
Retailer
• Try To Convert
Wholesaler
• Try To Convert
Dealer
30% / Top
25%
20%
15%
10%
5%
40% / Top
30%
20%
10%
Priority
SALES ACHIEVEMENT PROCESS &
BUDGET
Sales & Marketing effort Calendar*
Week 1
Engagement
Education
Research
Evaluation
Justification
Purchase
End-Customer
Retailer
Wholesaler
Dealer
30% / Top
25%
20%
15%
10%
5%
40% / Top
30%
20%
10%
Week 2
25%
30% /
Top
20%
15%
10%
5%
40% /
Top
30%
20%
10%
20%
25%
30% /
Top
15%
10%
5%
40% /
Top
30%
20%
10%
15%
20%
25%
30% /
Top
10%
5%
40% /
Top
30%
20%
10%
10%
15%
20%
25%
30% /
Top
5%
40% /
Top
30%
20%
10%
5%
10%
15%
20%
25%
30% /
Top
40% /
Top
30%
20%
10%
Week 3 Week 4 Week 5 Week 6
5%
10%
15%
20%
25%
30% /
Top
30%
40% /
Top
20%
10%
Week 7
5%
10%
15%
20%
25%
30% /
Top
20%
30%
40% /
Top
10%
Week 8
5%
10%
15%
20%
25%
30% /
Top
10%
20%
30%
40% /
Top
Week 9
Priority
9 week is enough to coverage an area but we will continue our operation 3 months to ensure
*
Customers Adoption | Retention | Expansion &
loyalty
SALES ACHIEVEMENT PROCESS &
BUDGET
Sales & Marketing effort
Calendar*
Week 1
Purchase
End-Customer
Retailer
Wholesaler
Dealer
5%
40% / Top
30%
20%
10%
Week 2
5%
40% / Top
30%
20%
10%
5%
40% / Top
30%
20%
10%
5%
40% / Top
30%
20%
10%
5%
40% / Top
30%
20%
10%
30% / Top
40% / Top
30%
20%
10%
Week 3 Week 4 Week 5 Week 6
30% / Top
30%
40% / Top
20%
10%
Week 7
30% / Top
20%
30%
40% / Top
10%
Week 8
30% / Top
10%
20%
30%
40% / Top
Week 9
Priority
9 week is enough to coverage an area but we will continue our operation 3 months to ensure
*
Customers Adoption | Retention | Expansion &
loyalty
If Return will came as effort, our target will achieve as bellow*
Dealer - 2 Wholesaler- 6 Retailer- 38 End-Customer -420
Customer Target
Sales Target Price – 300,000/- Price – 300,000/- Price – 380,000/- Price – 420,000/-
Total : 466
Total : 14,00,000/-
SALES ACHIEVEMENT PROCESS &
BUDGET
Sales & Marketing effort
Calendar*
End-Customer
Retailer
Wholesaler
Dealer
21
1
21
1
21
1
21
2
21
1
1
126
8
94
10
1
63
8
2
32
6
2
2
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
9 week is enough to coverage an area but we will continue our operation 3 months to ensure
*
Customers Adoption | Retention | Expansion &
loyalty
If Return will came as effort, our target will achieve as bellow*
Dealer - 2 Wholesaler- 6 Retailer- 38 End-Customer -420
Customer Target
Sales Target Price – 300,000/- Price – 300,000/- Price – 380,000/- Price – 420,000/-
Total : 466
Total : 14,00,000/-
Total : 420
Total : 38
Total : 6
Total : 2
End-Customer
Retailer
Wholesaler
Dealer
21,000/-
10,000/-
21,000/-
10,000/-
21,000/-
10,000/-
21,000/-
20,000/-
21,000/-
10,000/-
50,000/-
126,000/-
80,000/-
94,000/-
100,000/-
50,000/-
63,000/-
80,000/-
100,000/-
32,000/-
60,000/-
100,000/-
300,000/-
Total : 420,000/-
Total : 380,000/-
Total : 300,000/-
Total : 300,000/-
Total : 466
Total : 14,00,000/-
SALES ACHIEVEMENT PROCESS &
BUDGET
The Budget*
Income Budget Customer Amount
Dealer Sell 2 300,000/-
Wholesaler Sell 6 270,000/-
Retailer Sell 38 285,000/-
Customer Sell 420 252,000/-
Digital Dealer
Distance Commission
Total
Distance
293,000 /-
97,667/-
Total Income in 3 month 1,204,667/-
April May June
0 0 300,000/-
45,000/- 90,000/- 135,000/-
67,500/- 105,000/- 112,500/-
93,600/- 84,000/- 74,400/-
29,967/- 33,667/- 34,033/-
236,067/- 312,667/- 655,933/-
Expenditure Budget Percentage Amount
Capital Cost 26% 310,250/-
Operating Cost 23% 277,205/-
Fixed Cost 9% 108,000/-
Variable Cost 13% 162,430/-
Total Cost 52% 622,825/-
April May June
48% 113,750/- 18
%
85,000/- 24
%
122,500/-
40% 94,742/- 19
%
89,776/- 19
%
93,752/-
15% 36000/- 8% 36,000/- 7% 36,000/-
24% 57,242/- 11% 51,376/- 11
%
54,752/-
EXPANSION
Sales Expansion*
Wholesaler - 1
April
Retailer - 9
Customer - 156
50,000/-
90,000/-
156,000/-
Wholesaler - 2
May
Retailer - 14
Customer - 140
100,000/-
140,000/-
140,000/-
New
New
New
New
New
New
Word of Mouth Customer - 10 10,000/-
Repeat order Customer - 15 15,000/-
Repeat order Retailer - 1 10,000/-
Wholesaler - 3
June
Retailer - 15
Customer - 124
150,000/-
150,000/-
124,000/-
New
New
New
Word of Mouth Customer - 20 20,000/-
Repeat order Customer - 30 30,000/-
Repeat order Retailer - 2 20,000/-
15:1
10:1
10:1
15:1
10:1
10:1
156
156
9
306
306
24
Dealer - 2 300,000/-
New
Targeted Sale : 380,000/-
Expanded Sale : 35,000/-
Total Sale : 415,000/-
Targeted Sale : 724,000/-
Expanded Sale : 70,000/-
Total Sale : 794,000/-
EXPANSION
Sales
Expansion* In 3rd Quarter of the year
In 2nd Quarter of the year
Targeted Sale : 14,00,000/-
Expanded Sale : 105,000/-
Total Sale : 15,05,000/-
Total Sale : 15,05,000/-
Repeat order 2 Dealer – 6 : 900,000/-
Total Sale : 24,05,000/-
In 4th Quarter of the year
Total Sale : 15,05,000/-
4 Dealer – 12 : 18,00,000/-
Total Sale : 33,05,000/-
April, May, June July, August, September
Repeat order
October, November,
December
Area
Expansion*
New 2 area Cover New 2 area Cover New 2 area Cover
Total 4 Area Cover Total 6 Area Cover
Wholesaler - 6
Retailer - 38
Customer - 420
New
New
New
Dealer - 2
New
Customer
Expansion* Total : 2
Total : 6
Total : 41
Total : 450
Total : 499
Wholesaler - 6
Retailer - 38
Customer - 420
New
New
New
Dealer - 2
New Total : 4
Total : 12
Total : 87
Total : 960
Total : 1063
Wholesaler - 6
Retailer - 38
Customer - 420
New
New
New
Dealer - 2
New Total : 6
Total : 19
Total : 136
Total : 1504
Total : 1565
EXPANSION
Wholesaler - 6
Retailer - 38
Customer - 420
New
New
New
Dealer - 2
New
Customer
Expansion* Total : 2
Total : 6
Total : 41
Total : 450
Total : 499
Wholesaler - 6
Retailer - 38
Customer - 420
New
New
New
Dealer - 2
New Total : 4
Total : 12
Total : 87
Total : 960
Total : 1063
Wholesaler - 6
Retailer - 38
Customer - 420
New
New
New
Dealer - 2
New Total : 6
Total : 19
Total : 136
Total : 1504
Total : 1565
Equipment
Expansion*
In 3rd Quarter of the year
In 2nd Quarter of the year In 4th Quarter of the year
April, May, June July, August, September
October, November,
December
Thermal Printer - 45
New Total : 49
Lighting Signboard - 8
New Total : 8
PVC Signboard- 38
New Total : 41
Thermal Printer - 45
New Total : 103
Lighting Signboard - 8
New Total : 16
PVC Signboard- 38
New Total : 87
Delivery Van- 1
New Total : 1
Computer- 1
New Total : 1
Laptop - 3
New Total : 3
Thermal Printer - 45
New Total : 163
Lighting Signboard - 8
New Total : 25
PVC Signboard- 38
New Total : 136
Laptop - 2
New Total : 5
Computer - 11
New Total : 12
EXPANSION
Equipment
Expansion*
In 3rd Quarter of the year
In 2nd Quarter of the year In 4th Quarter of the year
April, May, June July, August, September
October, November,
December
Thermal Printer - 45
New Total : 49
Lighting Signboard - 8
New Total : 8
PVC Signboard- 38
New Total : 41
Thermal Printer - 45
New Total : 103
Lighting Signboard - 8
New Total : 16
PVC Signboard- 38
New Total : 87
Delivery Van- 1
New Total : 1
Computer- 1
New Total : 41
Laptop - 3
New Total : 3
Thermal Printer - 45
New Total : 163
Lighting Signboard - 8
New Total : 25
PVC Signboard- 38
New Total : 136
Laptop - 2
New Total : 5
Computer - 11
New Total : 12
Man Power
Expansion*
IT - 1 Total : 1
Digital marketer - 1
New Total : 1
Web developer - 1
New Total : 1
Motion Designer - 1
New Total : 1
Operator - 1 Total : 1
Digital Salesman 3*- 1 Total : 1
Dealer Salesman- 2
New Total : 2
Total : 8
CMO - 1 Total : 1
DM Manager - 1 Total : 1
Web developer - 1 Total : 1
Brand Manger - 1 Total : 1
Content Manager - 1 Total : 1
Digital Salesman 5* - 1 Total : 1
Dealer Salesman- 2
New Total : 4
Total : 10
CMO - 1 Total : 1
DM Team - 4
New Total : 5
Content Writer - 1
New
Social Media Manager- 1
New
SEO Expert - 1
New
Customer Service- 1
New
DM Manager- 1
EXPANSION
Equipment
Expansion*
In 3rd Quarter of the year
In 2nd Quarter of the year In 4th Quarter of the year
April, May, June July, August, September
October, November,
December
Thermal Printer - 45
New Total : 49
Lighting Signboard - 8
New Total : 8
PVC Signboard- 38
New Total : 41
Thermal Printer - 45
New Total : 103
Lighting Signboard - 8
New Total : 16
PVC Signboard- 38
New Total : 87
Delivery Van- 1
New Total : 1
Computer- 1
New Total : 41
Laptop - 3
New Total : 3
Thermal Printer - 45
New Total : 163
Lighting Signboard - 8
New Total : 25
PVC Signboard- 38
New Total : 136
Laptop - 2
New Total : 5
Computer - 11
New Total : 12
Man Power
Expansion*
IT - 1
New Total : 1
Digital marketer - 1
New Total : 1
Web developer - 1
New Total : 1
Motion Designer - 1
New Total : 1
Operator - 1
New Total : 1
Digital Salesman 3*- 1
New Total : 1
Dealer Salesman- 2
New Total : 2
Total : 8
CMO - 1 Total : 1
DM Manager - 1 Total : 1
senior developer - 1 Total : 1
Brand Manger - 1 Total : 1
Content Manager - 1 Total : 1
Digital Salesman 5* - 1 Total : 1
Dealer Salesman- 2
New Total : 4
Total : 10
CMO - 1 Total : 1
DM Team - 4
New Total : 5
Technical team - 3
New Total : 4
Ui/Ux Designer - 1
New
New
New
Full Stack Engr.- 1
Software Engr. - 1
CTO. - 1
EXPANSION
Equipment
Expansion*
In 3rd Quarter of the year
In 2nd Quarter of the year In 4th Quarter of the year
April, May, June July, August, September
October, November,
December
Thermal Printer - 45
New Total : 49
Lighting Signboard - 8
New Total : 8
PVC Signboard- 38
New Total : 41
Thermal Printer - 45
New Total : 103
Lighting Signboard - 8
New Total : 16
PVC Signboard- 38
New Total : 87
Delivery Van- 1
New Total : 1
Computer- 1
New Total : 41
Laptop - 3
New Total : 3
Thermal Printer - 45
New Total : 163
Lighting Signboard - 8
New Total : 25
PVC Signboard- 38
New Total : 136
Laptop - 2
New Total : 5
Computer - 11
New Total : 12
Man Power
Expansion*
IT - 1
New Total : 1
Digital marketer - 1
New Total : 1
Web developer - 1
New Total : 1
Motion Designer - 1
New Total : 1
Operator - 1
New Total : 1
Digital Salesman 3*- 1
New Total : 1
Dealer Salesman- 2
New Total : 2
Total : 8
CMO - 1 Total : 1
DM Manager - 1 Total : 1
senior developer - 1 Total : 1
Brand Manger - 1 Total : 1
Content Manager - 1 Total : 1
Digital Salesman 5* - 1 Total : 1
Dealer Salesman- 2
New Total : 4
Total : 10
CMO - 1 Total : 1
DM Team - 4
New Total : 5
Technical team - 3
New Total : 4
Branding team - 3
New Total : 4
Graphics Designer - 1
New
Motion Designer - 1
New
Printing Specialist - 1
New
Brand Manager - 1
EXPANSION
Equipment
Expansion*
In 3rd Quarter of the year
In 2nd Quarter of the year In 4th Quarter of the year
April, May, June July, August, September
October, November,
December
Thermal Printer - 45
New Total : 49
Lighting Signboard - 8
New Total : 8
PVC Signboard- 38
New Total : 41
Thermal Printer - 45
New Total : 103
Lighting Signboard - 8
New Total : 16
PVC Signboard- 38
New Total : 87
Delivery Van- 1
New Total : 1
Computer- 1
New Total : 41
Laptop - 3
New Total : 3
Thermal Printer - 45
New Total : 163
Lighting Signboard - 8
New Total : 25
PVC Signboard- 38
New Total : 136
Laptop - 2
New Total : 5
Computer - 11
New Total : 12
Man Power
Expansion*
IT - 1
New Total : 1
Digital marketer - 1
New Total : 1
Web developer - 1
New Total : 1
Motion Designer - 1
New Total : 1
Operator - 1
New Total : 1
Digital Salesman 3*- 1
New Total : 1
Dealer Salesman- 2
New Total : 2
Total : 8
CMO - 1 Total : 1
DM Manager - 1 Total : 1
senior developer - 1 Total : 1
Brand Manger - 1 Total : 1
Content Manager - 1 Total : 1
Digital Salesman 5* - 1 Total : 1
Dealer Salesman- 2
New Total : 4
Total : 10
CMO - 1 Total : 1
DM Team - 4
New Total : 5
Technical team - 3
New Total : 4
Branding team - 3
New Total : 4
CM team - 1
New Total : 2
Content Writer - 1
Author - 1
New
EXPANSION
Equipment
Expansion*
In 3rd Quarter of the year
In 2nd Quarter of the year In 4th Quarter of the year
April, May, June July, August, September
October, November,
December
Thermal Printer - 45
New Total : 49
Lighting Signboard - 8
New Total : 8
PVC Signboard- 38
New Total : 41
Thermal Printer - 45
New Total : 103
Lighting Signboard - 8
New Total : 16
PVC Signboard- 38
New Total : 87
Delivery Van- 1
New Total : 1
Computer- 1
New Total : 41
Laptop - 3
New Total : 3
Thermal Printer - 45
New Total : 163
Lighting Signboard - 8
New Total : 25
PVC Signboard- 38
New Total : 136
Laptop - 2
New Total : 5
Computer - 11
New Total : 12
Man Power
Expansion*
IT - 1
New Total : 1
Digital marketer - 1
New Total : 1
Web developer - 1
New Total : 1
Motion Designer - 1
New Total : 1
Operator - 1
New Total : 1
Digital Salesman 3*- 1
New Total : 1
Dealer Salesman- 2
New Total : 2
Total : 8
CMO - 1 Total : 1
DM Manager - 1 Total : 1
senior developer - 1 Total : 1
Brand Manger - 1 Total : 1
Content Manager - 1 Total : 1
Digital Salesman 5* - 1 Total : 1
Dealer Salesman- 2
New Total : 4
Total : 10
CMO - 1 Total : 1
DM Team - 4
New Total : 5
Technical team - 3
New Total : 4
Branding team - 3
New Total : 4
CM team - 1
New Total : 2
Data Analyst - 1
New Total : 1
International
Salesman - 1
New Total : 1
New
Dealer Salesman - 2 Total : 6
Total : 24
EXPANSION
In 3rd Quarter of the year
In 2nd Quarter of the year In 4th Quarter of the year
April, May, June July, August, September
October, November,
December
Salary
Expansion* IT – 1 15k
Digital marketer - 1 12k
Web developer - 1 12k
Motion Designer - 1 12k
Operator - 1 7k
Digital Salesman 3*- 1 8k
Dealer Salesman- 2 20k
Total : 74k
CMO - 1 45k
DM Manager - 1 25k
senior developer - 1 20k
Brand Manger - 1 18k
Content Manager - 1 15k
Digital Salesman 5* -
1 15k
Dealer Salesman- 4 40k
Total : 174k
CMO - 1 100k
DM Team - 5 Total : 100k
Technical team - 4 Total : 90k
Branding team - 4 Total : 85k
CM team - 1 Total : 40k
Data Analyst - 1 Total : 25k
International Salesman - 1 Total : 25k
Dealer Salesman - 6 Total : 80k
Total : 545k
Product
Expansion*
LED Bulbs LED Bulbs
Switch Socket
Power Striper
LED Bulbs
Switch Socket
Power Striper
Cricut Breaker
Energy meter
Next
Expansion*
Fan AC Fridge Oven
Mobile
Health Care Electronics
Smart Home Electronics
Electric Vehicles/ Motors
Space Technology
LED Display/TV
Laptop / Desktop
Diodes, Transistor
Type Micro Electronics
Science Technology
Gaming technology
Gadget & Accessories

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3 months mission.pptx

  • 1. MISSION 3 MONTH ~ Team Digital Marketing
  • 2. হাম্বল রিকয়েস্ট এটা একটা Decision Making মিটিং। এখানে প্রনযেকট টমিক/িনেন্ট খুমি গুরুত্বিূেন। অেুগ্রহ কনে ককাে টমিক skip কেনিেো। কপ্রনেনন্টশেটা একটা মিকুনেন্সএ মিোইে কো হনেনে। অনেক িিে অনেক কেমিউমেিং িা প্রশ্নিূলক টমিক এে িোখো িনেে এনেন্ডাে কো হনেনে যাই, ককাো কানেকশে িা িানেশে থাকনল প্রনোেনে কপ্রনেনন্টশে থামিনে দো কনে কোট কনে মেনিে, যা কপ্রনেনন্টশে কশষ হওোে িনে আিো আনলাচো কেনিা। আিোে িূলেিাে িিে কদোে েেে অিিংখে ধেেিাদ
  • 3. DECISION PROCESS STEP -1 AT FIRST WE PREDICT THE PREDICTIONS WE MADE BASED ON WE PREDICTED Possible Sales-target Achievement process Timeline Promotion & others probable costing-Budget & Expansion. Innovative Ideas General Knowledge Experience Online & offline Researches Various Calculations & Discuss with stakeholders A basic framework & layout of the Project. Prediction
  • 4. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASED ON PRODUCT ANALYSIS Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis Advertisement Analysis Meeting with Sales Current Market Survey & Potential Market Survey Product Variations Qualities & Technical Details Pricing Applications Sales Performance of the products Inventory Details & Customers Feedback Competition Analysis Competitions Product
  • 5. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON SALES ANALYSIS Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey Sales volume of The Company Volume By Product By Sales Man By timeline By Customer By Area By Sales Mathos By Promotions
  • 6. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON CUSTOMER ANALYSIS Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis Customer Variations Each Variation Quantity Location wise Variations & Quantity Age Group Gender Behaviors Buying Motives Decision Maker Converting & Selling Methods Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey Order & Repeat order Purchase Capacity Purchase Potential
  • 7. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON ADVERTISEMEN T ANALYSIS Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis Offers Promotions Target Area Timeline Budget Costings Result Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey
  • 8. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON COMPETITION ANALYSIS Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis Competitors Goals & Growths Product Details Customer Base Offer & Promotions Sales Volume Market Cap Market Share Strength & Weakness Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey
  • 9. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON MEETING WITH SALES Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis About Product Sales Customer Advertisement & Programs Problems Selling Methods Suggestions Market & Competition Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey
  • 10. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON CURRENT MARKET SURVEY Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis Dealer Wholesaler Retailer Customer About their Problem Challenge Unique & useful Selling Technique Improvement Advices Competition Market Potential Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey
  • 11. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON POTENTIAL MARKET SURVEY Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis Area Size Culture Quantity of Potential Customer Competition Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey
  • 12. DECISION PROCESS STEP -2 WE WILL ANALYZE THE ANALYSIS BASE ON AFTER ANALYSI S Our Prediction Process & Possibility Past Analysis of Business like Analysis Prediction Product Analysis Sales Analysis Customer Analysis We will precise our Prediction & Confidently Run our mission Advertisement Analysis Competition Analysis Meeting with Sales Current Market Survey & Potential Market Survey
  • 13. DECISION PROCESS After analyze the operations of 3 month we will confidently fixed our Actual Sales target, Expenditure budget & Expansion Rate Actual Decision Prediction Analysis Step -3
  • 15. SALES TARGET Mini cartoon Size 6 pcs Bulb in a Mini cartoon Pre-Targeting Decisions * Predicted Process of Analysis Tracking the Sales Volume Customer Feedback & recommendations Sales man & Delivery mans Recommendations Actual Decision Measure Product Size & weight to calculate carton size & weight Calculate Product price & Carton price & Analyze Popular purchase Quantity Calculate Carton cost & compeer benefit
  • 16. SALES TARGET Mini cartoon Size 6 pcs Bulb in a Mini cartoon Master cartoon Size 4 mini carton in a master carton Pre-Targeting Decisions * Predicted Process of Analysis Tracking the Sales Volume Customer Feedback & recommendations Sales man & Delivery mans Recommendations Actual Decision Measure Mini carton size & weight to calculate carton size & weight Calculate Mini carton price & Carton price & Analyze Popular purchase Quantity Calculate Carton cost & compeer benefit
  • 17. SALES TARGET Mini cartoon Size 6 pcs Bulb in a Mini cartoon Master cartoon Size 4 mini carton in a master carton Package Quantity 3 general Package for all customer Pre-Targeting Decisions * Predicted Process of Analysis Tracking the Sales Volume Customer Feedback & recommendations Sales man & Delivery mans Recommendations Actual Decision Analysis Purchase Quantity Variations Compeer all product for specific Target Take the popular quantity variations & go on
  • 18. SALES TARGET Mini cartoon Size 6 pcs Bulb in a Mini cartoon Master cartoon Size 4 mini carton in a master carton Package Quantity 3 general Package for all customer Product in a Package Minimum Quantity of all Product Based on Specific Target Pre-Targeting Decisions * Predicted Process of Analysis Tracking the Sales Volume Customer Feedback & recommendations Sales man & Delivery mans Recommendations Actual Decision Analysis popular product group in invoice Match product with Targets Need According to Package pricing
  • 19. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K Master Carton – 21p Mini Carton – 84p Product – 504p Model/Watt – 21p Category – 5p
  • 20. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K IC Driver Die Casting Fan Series Panel Light Rechargeable Category – 5p
  • 21. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K IC Driver Die Casting Fan Series Panel Light Rechargeable Category – 5p Watt – 6p 5w 7w 9w 12w 15w 18w Master Carton – 1p 1p 1p 1p 1p 1p Total Master Carton – 6p
  • 22. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K IC Driver Die Casting Fan Series Panel Light Rechargeable Category – 5p 5w 7w 9w 12w 15w 18w 1p 1p 1p 1p 1p 6p Total Mini Carton 6x4 = 24p Mini Carton 4p 1p 4p 4p 4p 4p 4p
  • 23. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K IC Driver Die Casting Fan Series Panel Light Rechargeable Category – 5p 5w 7w 9w 12w 15w 18w 1p 1p 1p 1p 1p 6p 24p 1p 4p 4p 4p 4p 4p 4p Total Product 24*6= 144p Product 4*6= 24p 24p 24p 24p 24p 24p
  • 24. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K IC Driver Die Casting Fan Series Panel Light Rechargeable Category – 5p 5w 7w 9w 12w 15w 18w 1p 1p 1p 1p 1p 6p 24p 1p 4p 4p 4p 4p 4p 4p 144 p 24p 24p 24p 24p 24p Rate Amount 86/- 2,064/- 97/- 2,328/- 120/- 2,880/- 152/- 3,648/- 155/- 3,720/- 193/- 4,632/- 24p Total Price = 19,272/-
  • 25. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K IC Driver Die Casting Fan Series Panel Light Rechargeable Category – 5p 6p 24p 144 p Total Price = 19,272/- 4p 16p 96p Total Price = 49,632/- 4p 16p 96p Total Price = 28,800/- 6p 24p 144 p Total Price = 41,208/- 1p 4p 24p Total Price = 10,800/- 21p 84p 504 p Total Price = 149,712/-
  • 26. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Basic Package 1.5L 60% COGS 90K 21p 84p 504 p Total Price = 149,712/- Standard Package 3L 60% COGS 1.8L Premium Package 4.5L 60% COGS 2.7L
  • 27. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions * Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC(Generalized Smart Client) Package Dealer Wholesaler Retailer End-Customer Basic Package 1.5L 60% COGS 90K Standard Package 3L 60% COGS 1.8L Premium Package 4.5L 60% COGS 2.7L Basic Package 50k DP price (10% less) 45K Standard Package 1L DP price (10% less) 90k Premium Package 1.2L DP price (10% less) 92k Basic Package 10k DP price (25% less) 7.5K Standard Package 20k DP price (25% less) 15k Premium Package 30k DP price (25% less) 22.5k Basic Package 1k DP price (40% less) 600/- Standard Package 2k DP price (40% less) 1.2k Premium Package 3k DP price (40% less) 1.8k
  • 28. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions* Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC-Package (Generalized Smart Client Package) Dealer Wholesaler Retailer End-Customer Basic Package 1.5L Standard Package 3L Premium Package 4.5L Basic Package 50k Standard Package 1L Premium Package 1.2L Basic Package 10k Standard Package 20k Premium Package 30k Basic Package 1k Standard Package 2k Premium Package 3k ASC-Package (Area Specific Client Package) OC-Package (Occasional Client Package) IS-Package (Industry Specific Package) Analysis Actual / Finalize
  • 29. SALES TARGET Minimum Order Quantity Note: Whalesaler, Retailer & Customers Price Matters on Order Qnantity Pre-Targeting Decisions* Predicted Dealer • 1 Master Carton Wholesaler • 1 Master Carton Retailer • 1 mini Carton Customer • 1 Packet GSC-Package (Generalized Smart Client Package) End-Customer Basic Package 1k Benefit 1. Free Bronze membership; 2. Purchase Point; New Client Package Benefit Note: 4 type of membership plan Note: Its A Huge memberbishp benefits; • Extra offer, Cashback, Discount, Mobile Recharge; • Gift Voutures, Movie ticket, Food & Hotel discounts. • Oppertunity to join free & paid seminar, webinar, traning & launching program, Toure & Travel, Raffel Program, Contests and so on... According to purchase volume & Loylty, Customer will level up thair status & unlock oppertunitys. Bronze Silver Gold Platinam
  • 30. SALES TARGET Pre-Targeting Decisions* Predicted GSC-Package (Generalized Smart Client Package) End-Customer Basic Package Benefit 1k 1. Free Bronze membership; 2. Purchase Point; New Client Package Benefit Note: 4 type of membership plan Note: Its A Huge memberbishp benefits; • Extra offer, Cashback, Discount, Mobile Recharge; • Gift Voutures, Movie ticket, Food & Hotel discounts. • Oppertunity to join free & paid seminar, webinar, traning & launching program, Toure & Travel, Raffel Program, Contests and so on... According to purchase volume & Loylty, Customer will level up thair status & unlock oppertunitys. Standard Package Benefit 2k 1. Free Silver membership; 2. Purchase Point; Premium Package Benefit 3k 1. Free Gold membership; 2. Purchase Point; 1.Bronze Silver Gold Platinam
  • 31. SALES TARGET Pre-Targeting Decisions* Predicted GSC-Package (Generalized Smart Client Package) Retailer Basic Package Benefit 10k 1. Free Bronze membership; 2. 7 Day Sales Training; 3. Free Thermal Printer; 4. PVC signboard 5. Decoration Sticker; 6. Festoon, Banner & x-Banner; 7. Emergency Order Book; 8. Visiting Card; New Client Package Benefit Note: Its A Huge memberbishp benefits; • Extra offer, Cashback, Discount, Mobile Recharge; • Gift Voutures, Movie ticket, Food & Hotel discounts. • Oppertunity to join free & paid seminar, webinar, traning & launching program, Toure & Travel, Raffel Program, Contests and so on... According to purchase volume & Loylty, Customer will level up thair status & unlock oppertunitys. Note: 4 type of membership plan 1.Bronze Silver Gold Platinam Standard Package Benefit 20k 1. Above all + Silver Membership Premium Package Benefit 30k 1. Above all + Gold Membership
  • 32. SALES TARGET Pre-Targeting Decisions* Predicted GSC-Package (Generalized Smart Client Package) Wholesaler Basic Package Benefit 50k 1. Free Bronze membership; 2. 7 Day Sales Training; 3. Free Thermal Printer; 4. Lighting signboard 5. Decoration Sticker; 6. Festoon, Banner & x-Banner; 7. Emergency Order Book; 8. Visiting Card; New Client Package Benefit Note: Its A Huge memberbishp benefits; • Extra offer, Cashback, Discount, Mobile Recharge; • Gift Voutures, Movie ticket, Food & Hotel discounts. • Oppertunity to join free & paid seminar, webinar, traning & launching program, Toure & Travel, Raffel Program, Contests and so on... According to purchase volume & Loylty, Customer will level up thair status & unlock oppertunitys. Note: 4 type of membership plan 1.Bronze Silver Gold Platinam Standard Package Benefit 1L 1. Above all + Silver Membership Premium Package Benefit 1.2L 1. Above all + Gold Membership
  • 33. SALES TARGET Pre-Targeting Decisions* Predicted GSC-Package (Generalized Smart Client Package) Dealer Basic Package 1.5L New Client Package Benefit Note: Its a huge memberbishp benefits; • Extra offer, Cashback, Discount, Mobile Recharge; • Gift Voutures, Movie ticket, Food & Hotel discounts. • Oppertunity to join free & paid seminar, webinar, traning & launching program, Toure & Travel, Raffel Program, Contests and so on... According to purchase volume & Loylty, Customer will level up thair status & unlock oppertunitys. Note: 4 type of membership plan 1.Bronze Silver Gold Platinam Free Silver membership; 7 Day Sales Training; A skilled 3-star Sales Man; Sales Mans Salary, T/A, Lunch Bill & Delivery Cost; Free Thermal Printer; Lighting signboard Decoration Sticker; Festoon, Banner & x-Banner; Emergency Order Book; Visiting Card; Company Profile; Product Technical Book; Product Catalog; Product Leaflet; Offer Leaflet; Package Leaflet;
  • 34. SALES TARGET Pre-Targeting Decisions* Predicted GSC-Package (Generalized Smart Client Package) Dealer Standard Package 3L New Client Package Benefit Note: Its a huge memberbishp benefits; • Extra offer, Cashback, Discount, Mobile Recharge; • Gift Voutures, Movie ticket, Food & Hotel discounts. • Oppertunity to join free & paid seminar, webinar, traning & launching program, Toure & Travel, Raffel Program, Contests and so on... According to purchase volume & Loylty, Customer will level up thair status & unlock oppertunitys. Note: 4 type of membership plan 1.Bronze Silver Gold Platinam Free Gold membership; 7 Day Sales Training; A skilled 4-star Sales Man & A Smart Delivery Man; Sales Mans Salary, T/A, Lunch Bill & Delivery Cost; Delivery Mans Salary, T/A, Lunch Bill & Delivery Cost; Free Thermal Printer; Lighting signboard Decoration Sticker; Festoon, Banner & x-Banner; Emergency Order Book; Visiting Card; Company Profile; Product Technical Book; Product Catalog; Product Leaflet; Offer Leaflet; Package Leaflet;
  • 35. SALES TARGET Pre-Targeting Decisions* Predicted GSC-Package (Generalized Smart Client Package) Dealer Premium Package 4.5L New Client Package Benefit Note: There is 5 Type of Sales Man Qualifications based on ; • Traning Result | Performance | Soft & Hard Skils | Honesty & Eticate & maner. Note: 4 type of membership plan 1.Bronze Silver Gold Platinam Free Platinum membership; 7 Day Sales Training; A skilled 5-star & A 3-star Sales Man A Smart Delivery Man; Sales Mans Salary, T/A, Lunch Bill & Delivery Cost; Delivery Mans Salary, T/A, Lunch Bill & Delivery Cost; Free Thermal Printer; Lighting signboard Decoration Sticker; Festoon, Banner & x-Banner; Emergency Order Book; Visiting Card; Company Profile; Product Technical Book; Product Catalog; Product Leaflet; Offer Leaflet; Package Leaflet; 1.1 Star 1.2 Star 1.3 Star 1.4 Star 1.5 Star Note: Stars maters on Status, Salary, Facilityes, Award, Reward & others Benefit. Analysis of Package Benefits Finalize of Package Benefits
  • 36. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Group •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target
  • 37. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Timeline 3 month April May June 5 Week 25 Working Days 5 Week 27 Working Days 5 Week 26 Working Days 3 Month 15 Week 106 Day 90 Working Day Targeted Timeline
  • 38. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Timeline 3 month April May June 3 Month 15 Week 106 Day 90 Working Day Occasions 9 Occasions েিোে : 03 April বিিামি : 12 April েিিনষ : 14 April Star Sunday : 17 April েুিাযু ল মিদা : 29 April শনি কদে : 29 April কি মদিি : 1 May ঈদ-উল মিযে : 3 May িুদ্ধ িূণীিা : 15 May Note: Thinking about the content and execution of the marketing strategy for a special day at least six weeks to two months before the day.
  • 39. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Timeline 3 month April May June 3 Month 15 Week 106 Day 90 Working Day Occasions 6 Occasions েিোে : 03 April বিিামি : 12 April েিিনষ : 14 April Star Sunday : 17 April েুিাযু ল মিদা : 29 April শনি কদে : 29 April 3 Occasions কি মদিি : 1 May ঈদ-উল মিযে : 3 May িুদ্ধ িূণীিা : 15 May Occasions Note: At least six weeks to two months before the special day . Religion Base Area Base Culture Base Companies Special Day Customers Special Day National Special Days Legends Special Day Current affaires & Trend Note: Occasions Should Categorize & Prioritize Like. Note: Analyze occasions & Predict Potential of Marketing Funnel
  • 40. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Timeline April May June Occasions 6 Occasions 3 Occasions Occasions Area Not Yet Specified Select After Analysis & Meeting with Sales Intention to select Mohammadpur Zone & Next Nearest Zone Sales man Mr. Ashraful – 3 Star Sales Executive Mr. Rayhan – Direct Call marketer Mr. Rahat – Digital Marketer Channel Facebook Multi Vendor E-commerce Site Phone Call Website Personnel Selling Customer Dealer Wholesaler Retailer End-Customer
  • 41. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Group •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Timeline April May June Occasions 6 Occasions 3 Occasions Occasions Area Mohammadpur Zone & Next Nearest Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Facebook E-commerce Site Phone Call Website Personnel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Group : Led Bulb The sales Target
  • 42. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Occasions 6 Occasions 3 Occasions Occasions Area Mohammadpur Zone & Next Nearest Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Facebook E-commerce Site Phone Call Website Personnel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April
  • 43. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Occasions Area Mohammadpur Zone & Next Nearest Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Facebook E-commerce Site Phone Call Website Personnel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April েিোে বিিামি েিিনষ Star Sunday েুিাযু ল মিদা শনি কদে
  • 44. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Occasions Area Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Facebook E-commerce Site Phone Call Website Personnel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April েিোে বিিামি েিিনষ Star Sunday েুিাযু ল মিদা শনি কদে
  • 45. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Predicted sales Target Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Facebook E-commerce Site Phone Call Website Personnel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April Next Nearest Zone April 6 Occasions 6 Occasions
  • 46. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Facebook E-commerce Site Phone Call Website Personnel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April Next Nearest Zone April 6 Occasions 6 Occasions Predicted sales Target
  • 47. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Facebook E-commerce Site Phone Call Website Personnel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April Next Nearest Zone April 6 Occasions 6 Occasions Predicted sales Target Mr. Ashraful Mr. Rayhan Mr. Rahat
  • 48. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Customer Dealer Wholesaler Retailer End-Customer Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April Next Nearest Zone April 6 Occasions 6 Occasions Mr. Ashraful Mr. Rayhan Mr. Rahat 5 Channel 5 Channel Predicted sales Target
  • 49. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Customer Dealer - 0 Wholesaler- 1 Retailer- 9 End-Customer -156 Product 21 SKU 5 Category 3 GSC Package For Each Customer Product Line : Led Bulb The sales Target Timeline April Next Nearest Zone April 6 Occasions 6 Occasions Mr. Ashraful Mr. Rayhan Mr. Rahat 5 Channel 5 Channel Predicted sales Target
  • 50. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Customer Dealer - 0 Wholesaler- 1 Retailer- 9 End-Customer -156 Product Timeline April Next Nearest Zone April 6 Occasions 6 Occasions Mr. Ashraful Mr. Rayhan Mr. Rahat 5 Channel 5 Channel SKU - 0 Category - 0 Basic GSC Package - 0 Product Line : Led Bulb Price – 0/- SKU – N/S Category – Not specified Basic GSC Package - 1 Product Line : Led Bulb Price – 50,000/- SKU – N/S Category – Not specified Basic GSC Package - 9 Product Line : Led Bulb Price – 90,000/- Basic GSC Package - 156 Product Line : Led Bulb Price – 156,000/- Predicted sales Target
  • 51. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Customer Dealer - 1 Wholesaler- 2 Retailer- 14 End-Customer -140 Product Timeline May Next Nearest Zone May 3 Occasions 3 Occasions Mr. Ashraful Mr. Rayhan Mr. Rahat 5 Channel 5 Channel SKU - 21 Category - 5 Basic GSC Package - 1 Product Line : Led Bulb Price – 150,000/- SKU – N/S Category – Not specified Basic GSC Package - 2 Product Line : Led Bulb Price – 100,000/- SKU – N/S Category – Not specified Basic GSC Package - 14 Product Line : Led Bulb Price – 140,000/- SKU – N/S Category – Not specified Basic GSC Package - 140 Product Line : Led Bulb Price – 156,000/- Predicted sales Target April 2,96,000/-
  • 52. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Occasions Area Mohammadpur Zone Sales man Mr. Ashraful Mr. Rayhan Mr. Rahat Channel Customer Dealer - 1 Wholesaler- 3 Retailer- 15 End-Customer -124 Product Timeline June Next Nearest Zone June Occasions Occasions Mr. Ashraful Mr. Rayhan Mr. Rahat 5 Channel 5 Channel SKU - 21 Category - 5 Basic GSC Package - 1 Product Line : Led Bulb Price – 150,000/- SKU – N/S Category – Not specified Basic GSC Package - 3 Product Line : Led Bulb Price – 150,000/- SKU – N/S Category – Not specified Basic GSC Package - 15 Product Line : Led Bulb Price – 150,000/- SKU – N/S Category – Not specified Basic GSC Package - 124 Product Line : Led Bulb Price – 124,000/- Predicted sales Target April 2,96,000/- May 5,30,000/-
  • 53. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Area Cover New Sales man New Customer Dealer - 2 Wholesaler- 6 Retailer- 38 End-Customer -420 Timeline Total 3 Month Mr. Ashraful Mr. Rayhan Mr. Rahat Predicted sales Target April 2,96,000/- May 5,30,000/- June 5,74,000/- Total 14,00,000/- 2 New Area Cover Digital Sales Man In Company 3 Person Sales Man Under Dealer 3 star 2 person Analysis Finalize Digital Dealership Agreement* We want to sign a Digital Dealership Agreement form company. For Directly Selling Product to • Wholesaler • Retailer & Customer. Our Goal Creating market for the dealer. Increase Brand Image from End-customer to all customer. Policy In a targeted area Firstly we will develop Targeted amount of End Customer(105), Then Develop Retail Customer(10) After That Wholesaler(2) And Finally Set a Appropriate Dealer And Hand over him those Customer. Cover full potential of the area. Then target Nex Area.
  • 54. SALES TARGET Based on* Survey & Analysis Set on* Product •Product Line •Package •Product Category •Sub Category •SKU Customer Channel Sales Man Area Occasion Timeline Digital Dealership Agreement* We want to sign a Digital Dealership Agreement form company. For Directly Selling Product to • Wholesaler • Retailer & Customer. Our Goal Creating market for the dealer. Increase Brand Image from End-customer to all customer. Policy In a targeted area Firstly we will develop Targeted amount of End Customer(105), Then Develop Retail Customer(10) After That Wholesaler(2) And Finally Set an Appropriate Dealer And Hand over him those Customer. Cover full potential of the area. Then target Next Area. Process Step- 1: Target an area. Step- 2: Target Sales, Customer & Timeline. Step- 3: Transfer Targeted Product to Digital Dealers Inventory by Dealer Price. Step- 4: 1/3 of Distance Between Dealer Price & Sales Price will shared with the company. Step- 5: Set an appropriate Dealer and Hand over targeted areas all customers .
  • 55. SALES ACHIEVEMENT PROCESS & BUDGET Process of Achievement* Predicted Budget Approval Digital Dealership Agreement Purchase Necessary Items • Website Theme, Domain Hosting • Thermal Printer • Delivery Bag & Others Appoint all team member Present Them the Presentation Basic Analysis of • Business • Product • Area • Customers Meeting with Sales Team Survey on current Market Online Survey on Potential market Target an area Online & Offline Survey Targeted area Sales & Marketing channel Creation Set analytical Customer & sales target Transfer Products to Digital Dealers Inventory Set Area Coverage Timeline Analytical Package Creation Base on • Area, Timeline, Occasion • Product & Customer Content Creation & Promotion throw appropriate Channel according the rule of marketing Funnel •Brand Awareness Engagement •Problem Identification Education •Investigate Solution Research •Asses Satisfaction of needs, requirements Evaluation •Justify & Quantify Value Justification •Transactional and Transitional Factors Purchase •Onboarding and implementation Adoption •Satisfaction and success Retention •Up-sell & Cross-sell Expansion •Loyalty Advocacy Marketing Funnel*
  • 56. SALES ACHIEVEMENT PROCESS & BUDGET Process of Achievement* Predicted Budget Approval Digital Dealership Agreement Purchase Necessary Items •Website Theme, Domain Hosting •Thermal Printer •Delivery Bag & Others Appoint all team member Present Them the Presentation Basic Analysis of •Business •Product •Area •Customers Meeting with Sales Team Survey on current Market Online Survey on Potential market Target an area Online & Offline Survey Targeted area Sales & Marketing channel Creation Set analytical Customer & sales target Transfer Products to Digital Dealers Inventory Set Area Coverage Timeline Analytical Package Creation Base on • Area, Timeline, Occasion • Product & Customer Content Creation & Promotion throw appropriate Channel according the rule of marketing Funnel Marketing Funnel* Categorize & Prioritize Sales & Marketing Channels Base on Marketing Funnel Schedule Content & Promotions on Sales & Marketing effort Calendar • Brand Awareness Engagement • Problem Identification Education • Investigate Solution Research • Asses Satisfaction of needs, requirements Evaluation • Justify & Quantify Value Justification • Transactional and Transitional Factors Purchase • Onboarding and implementation Adoption • Satisfaction and success Retention • Up-sell & Cross-sell Expansion • Loyalty Advocacy
  • 57. SALES ACHIEVEMENT PROCESS & BUDGET Sales & Marketing effort Calendar* Week 1 Marketing Funnel* • Brand Awareness Engagement • Problem Identification Education • Investigate Solution Research • Asses Satisfaction of needs Evaluation • Justify & Quantify Value Justification • Transactional and Transitional Purchase • Try To Convert End-Customer • Try To Convert Retailer • Try To Convert Wholesaler • Try To Convert Dealer 30% / Top 25% 20% 15% 10% 5% 40% / Top 30% 20% 10% Priority
  • 58. SALES ACHIEVEMENT PROCESS & BUDGET Sales & Marketing effort Calendar* Week 1 Engagement Education Research Evaluation Justification Purchase End-Customer Retailer Wholesaler Dealer 30% / Top 25% 20% 15% 10% 5% 40% / Top 30% 20% 10% Week 2 25% 30% / Top 20% 15% 10% 5% 40% / Top 30% 20% 10% 20% 25% 30% / Top 15% 10% 5% 40% / Top 30% 20% 10% 15% 20% 25% 30% / Top 10% 5% 40% / Top 30% 20% 10% 10% 15% 20% 25% 30% / Top 5% 40% / Top 30% 20% 10% 5% 10% 15% 20% 25% 30% / Top 40% / Top 30% 20% 10% Week 3 Week 4 Week 5 Week 6 5% 10% 15% 20% 25% 30% / Top 30% 40% / Top 20% 10% Week 7 5% 10% 15% 20% 25% 30% / Top 20% 30% 40% / Top 10% Week 8 5% 10% 15% 20% 25% 30% / Top 10% 20% 30% 40% / Top Week 9 Priority 9 week is enough to coverage an area but we will continue our operation 3 months to ensure * Customers Adoption | Retention | Expansion & loyalty
  • 59. SALES ACHIEVEMENT PROCESS & BUDGET Sales & Marketing effort Calendar* Week 1 Purchase End-Customer Retailer Wholesaler Dealer 5% 40% / Top 30% 20% 10% Week 2 5% 40% / Top 30% 20% 10% 5% 40% / Top 30% 20% 10% 5% 40% / Top 30% 20% 10% 5% 40% / Top 30% 20% 10% 30% / Top 40% / Top 30% 20% 10% Week 3 Week 4 Week 5 Week 6 30% / Top 30% 40% / Top 20% 10% Week 7 30% / Top 20% 30% 40% / Top 10% Week 8 30% / Top 10% 20% 30% 40% / Top Week 9 Priority 9 week is enough to coverage an area but we will continue our operation 3 months to ensure * Customers Adoption | Retention | Expansion & loyalty If Return will came as effort, our target will achieve as bellow* Dealer - 2 Wholesaler- 6 Retailer- 38 End-Customer -420 Customer Target Sales Target Price – 300,000/- Price – 300,000/- Price – 380,000/- Price – 420,000/- Total : 466 Total : 14,00,000/-
  • 60. SALES ACHIEVEMENT PROCESS & BUDGET Sales & Marketing effort Calendar* End-Customer Retailer Wholesaler Dealer 21 1 21 1 21 1 21 2 21 1 1 126 8 94 10 1 63 8 2 32 6 2 2 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 9 week is enough to coverage an area but we will continue our operation 3 months to ensure * Customers Adoption | Retention | Expansion & loyalty If Return will came as effort, our target will achieve as bellow* Dealer - 2 Wholesaler- 6 Retailer- 38 End-Customer -420 Customer Target Sales Target Price – 300,000/- Price – 300,000/- Price – 380,000/- Price – 420,000/- Total : 466 Total : 14,00,000/- Total : 420 Total : 38 Total : 6 Total : 2 End-Customer Retailer Wholesaler Dealer 21,000/- 10,000/- 21,000/- 10,000/- 21,000/- 10,000/- 21,000/- 20,000/- 21,000/- 10,000/- 50,000/- 126,000/- 80,000/- 94,000/- 100,000/- 50,000/- 63,000/- 80,000/- 100,000/- 32,000/- 60,000/- 100,000/- 300,000/- Total : 420,000/- Total : 380,000/- Total : 300,000/- Total : 300,000/- Total : 466 Total : 14,00,000/-
  • 61. SALES ACHIEVEMENT PROCESS & BUDGET The Budget* Income Budget Customer Amount Dealer Sell 2 300,000/- Wholesaler Sell 6 270,000/- Retailer Sell 38 285,000/- Customer Sell 420 252,000/- Digital Dealer Distance Commission Total Distance 293,000 /- 97,667/- Total Income in 3 month 1,204,667/- April May June 0 0 300,000/- 45,000/- 90,000/- 135,000/- 67,500/- 105,000/- 112,500/- 93,600/- 84,000/- 74,400/- 29,967/- 33,667/- 34,033/- 236,067/- 312,667/- 655,933/- Expenditure Budget Percentage Amount Capital Cost 26% 310,250/- Operating Cost 23% 277,205/- Fixed Cost 9% 108,000/- Variable Cost 13% 162,430/- Total Cost 52% 622,825/- April May June 48% 113,750/- 18 % 85,000/- 24 % 122,500/- 40% 94,742/- 19 % 89,776/- 19 % 93,752/- 15% 36000/- 8% 36,000/- 7% 36,000/- 24% 57,242/- 11% 51,376/- 11 % 54,752/-
  • 62. EXPANSION Sales Expansion* Wholesaler - 1 April Retailer - 9 Customer - 156 50,000/- 90,000/- 156,000/- Wholesaler - 2 May Retailer - 14 Customer - 140 100,000/- 140,000/- 140,000/- New New New New New New Word of Mouth Customer - 10 10,000/- Repeat order Customer - 15 15,000/- Repeat order Retailer - 1 10,000/- Wholesaler - 3 June Retailer - 15 Customer - 124 150,000/- 150,000/- 124,000/- New New New Word of Mouth Customer - 20 20,000/- Repeat order Customer - 30 30,000/- Repeat order Retailer - 2 20,000/- 15:1 10:1 10:1 15:1 10:1 10:1 156 156 9 306 306 24 Dealer - 2 300,000/- New Targeted Sale : 380,000/- Expanded Sale : 35,000/- Total Sale : 415,000/- Targeted Sale : 724,000/- Expanded Sale : 70,000/- Total Sale : 794,000/-
  • 63. EXPANSION Sales Expansion* In 3rd Quarter of the year In 2nd Quarter of the year Targeted Sale : 14,00,000/- Expanded Sale : 105,000/- Total Sale : 15,05,000/- Total Sale : 15,05,000/- Repeat order 2 Dealer – 6 : 900,000/- Total Sale : 24,05,000/- In 4th Quarter of the year Total Sale : 15,05,000/- 4 Dealer – 12 : 18,00,000/- Total Sale : 33,05,000/- April, May, June July, August, September Repeat order October, November, December Area Expansion* New 2 area Cover New 2 area Cover New 2 area Cover Total 4 Area Cover Total 6 Area Cover Wholesaler - 6 Retailer - 38 Customer - 420 New New New Dealer - 2 New Customer Expansion* Total : 2 Total : 6 Total : 41 Total : 450 Total : 499 Wholesaler - 6 Retailer - 38 Customer - 420 New New New Dealer - 2 New Total : 4 Total : 12 Total : 87 Total : 960 Total : 1063 Wholesaler - 6 Retailer - 38 Customer - 420 New New New Dealer - 2 New Total : 6 Total : 19 Total : 136 Total : 1504 Total : 1565
  • 64. EXPANSION Wholesaler - 6 Retailer - 38 Customer - 420 New New New Dealer - 2 New Customer Expansion* Total : 2 Total : 6 Total : 41 Total : 450 Total : 499 Wholesaler - 6 Retailer - 38 Customer - 420 New New New Dealer - 2 New Total : 4 Total : 12 Total : 87 Total : 960 Total : 1063 Wholesaler - 6 Retailer - 38 Customer - 420 New New New Dealer - 2 New Total : 6 Total : 19 Total : 136 Total : 1504 Total : 1565 Equipment Expansion* In 3rd Quarter of the year In 2nd Quarter of the year In 4th Quarter of the year April, May, June July, August, September October, November, December Thermal Printer - 45 New Total : 49 Lighting Signboard - 8 New Total : 8 PVC Signboard- 38 New Total : 41 Thermal Printer - 45 New Total : 103 Lighting Signboard - 8 New Total : 16 PVC Signboard- 38 New Total : 87 Delivery Van- 1 New Total : 1 Computer- 1 New Total : 1 Laptop - 3 New Total : 3 Thermal Printer - 45 New Total : 163 Lighting Signboard - 8 New Total : 25 PVC Signboard- 38 New Total : 136 Laptop - 2 New Total : 5 Computer - 11 New Total : 12
  • 65. EXPANSION Equipment Expansion* In 3rd Quarter of the year In 2nd Quarter of the year In 4th Quarter of the year April, May, June July, August, September October, November, December Thermal Printer - 45 New Total : 49 Lighting Signboard - 8 New Total : 8 PVC Signboard- 38 New Total : 41 Thermal Printer - 45 New Total : 103 Lighting Signboard - 8 New Total : 16 PVC Signboard- 38 New Total : 87 Delivery Van- 1 New Total : 1 Computer- 1 New Total : 41 Laptop - 3 New Total : 3 Thermal Printer - 45 New Total : 163 Lighting Signboard - 8 New Total : 25 PVC Signboard- 38 New Total : 136 Laptop - 2 New Total : 5 Computer - 11 New Total : 12 Man Power Expansion* IT - 1 Total : 1 Digital marketer - 1 New Total : 1 Web developer - 1 New Total : 1 Motion Designer - 1 New Total : 1 Operator - 1 Total : 1 Digital Salesman 3*- 1 Total : 1 Dealer Salesman- 2 New Total : 2 Total : 8 CMO - 1 Total : 1 DM Manager - 1 Total : 1 Web developer - 1 Total : 1 Brand Manger - 1 Total : 1 Content Manager - 1 Total : 1 Digital Salesman 5* - 1 Total : 1 Dealer Salesman- 2 New Total : 4 Total : 10 CMO - 1 Total : 1 DM Team - 4 New Total : 5 Content Writer - 1 New Social Media Manager- 1 New SEO Expert - 1 New Customer Service- 1 New DM Manager- 1
  • 66. EXPANSION Equipment Expansion* In 3rd Quarter of the year In 2nd Quarter of the year In 4th Quarter of the year April, May, June July, August, September October, November, December Thermal Printer - 45 New Total : 49 Lighting Signboard - 8 New Total : 8 PVC Signboard- 38 New Total : 41 Thermal Printer - 45 New Total : 103 Lighting Signboard - 8 New Total : 16 PVC Signboard- 38 New Total : 87 Delivery Van- 1 New Total : 1 Computer- 1 New Total : 41 Laptop - 3 New Total : 3 Thermal Printer - 45 New Total : 163 Lighting Signboard - 8 New Total : 25 PVC Signboard- 38 New Total : 136 Laptop - 2 New Total : 5 Computer - 11 New Total : 12 Man Power Expansion* IT - 1 New Total : 1 Digital marketer - 1 New Total : 1 Web developer - 1 New Total : 1 Motion Designer - 1 New Total : 1 Operator - 1 New Total : 1 Digital Salesman 3*- 1 New Total : 1 Dealer Salesman- 2 New Total : 2 Total : 8 CMO - 1 Total : 1 DM Manager - 1 Total : 1 senior developer - 1 Total : 1 Brand Manger - 1 Total : 1 Content Manager - 1 Total : 1 Digital Salesman 5* - 1 Total : 1 Dealer Salesman- 2 New Total : 4 Total : 10 CMO - 1 Total : 1 DM Team - 4 New Total : 5 Technical team - 3 New Total : 4 Ui/Ux Designer - 1 New New New Full Stack Engr.- 1 Software Engr. - 1 CTO. - 1
  • 67. EXPANSION Equipment Expansion* In 3rd Quarter of the year In 2nd Quarter of the year In 4th Quarter of the year April, May, June July, August, September October, November, December Thermal Printer - 45 New Total : 49 Lighting Signboard - 8 New Total : 8 PVC Signboard- 38 New Total : 41 Thermal Printer - 45 New Total : 103 Lighting Signboard - 8 New Total : 16 PVC Signboard- 38 New Total : 87 Delivery Van- 1 New Total : 1 Computer- 1 New Total : 41 Laptop - 3 New Total : 3 Thermal Printer - 45 New Total : 163 Lighting Signboard - 8 New Total : 25 PVC Signboard- 38 New Total : 136 Laptop - 2 New Total : 5 Computer - 11 New Total : 12 Man Power Expansion* IT - 1 New Total : 1 Digital marketer - 1 New Total : 1 Web developer - 1 New Total : 1 Motion Designer - 1 New Total : 1 Operator - 1 New Total : 1 Digital Salesman 3*- 1 New Total : 1 Dealer Salesman- 2 New Total : 2 Total : 8 CMO - 1 Total : 1 DM Manager - 1 Total : 1 senior developer - 1 Total : 1 Brand Manger - 1 Total : 1 Content Manager - 1 Total : 1 Digital Salesman 5* - 1 Total : 1 Dealer Salesman- 2 New Total : 4 Total : 10 CMO - 1 Total : 1 DM Team - 4 New Total : 5 Technical team - 3 New Total : 4 Branding team - 3 New Total : 4 Graphics Designer - 1 New Motion Designer - 1 New Printing Specialist - 1 New Brand Manager - 1
  • 68. EXPANSION Equipment Expansion* In 3rd Quarter of the year In 2nd Quarter of the year In 4th Quarter of the year April, May, June July, August, September October, November, December Thermal Printer - 45 New Total : 49 Lighting Signboard - 8 New Total : 8 PVC Signboard- 38 New Total : 41 Thermal Printer - 45 New Total : 103 Lighting Signboard - 8 New Total : 16 PVC Signboard- 38 New Total : 87 Delivery Van- 1 New Total : 1 Computer- 1 New Total : 41 Laptop - 3 New Total : 3 Thermal Printer - 45 New Total : 163 Lighting Signboard - 8 New Total : 25 PVC Signboard- 38 New Total : 136 Laptop - 2 New Total : 5 Computer - 11 New Total : 12 Man Power Expansion* IT - 1 New Total : 1 Digital marketer - 1 New Total : 1 Web developer - 1 New Total : 1 Motion Designer - 1 New Total : 1 Operator - 1 New Total : 1 Digital Salesman 3*- 1 New Total : 1 Dealer Salesman- 2 New Total : 2 Total : 8 CMO - 1 Total : 1 DM Manager - 1 Total : 1 senior developer - 1 Total : 1 Brand Manger - 1 Total : 1 Content Manager - 1 Total : 1 Digital Salesman 5* - 1 Total : 1 Dealer Salesman- 2 New Total : 4 Total : 10 CMO - 1 Total : 1 DM Team - 4 New Total : 5 Technical team - 3 New Total : 4 Branding team - 3 New Total : 4 CM team - 1 New Total : 2 Content Writer - 1 Author - 1 New
  • 69. EXPANSION Equipment Expansion* In 3rd Quarter of the year In 2nd Quarter of the year In 4th Quarter of the year April, May, June July, August, September October, November, December Thermal Printer - 45 New Total : 49 Lighting Signboard - 8 New Total : 8 PVC Signboard- 38 New Total : 41 Thermal Printer - 45 New Total : 103 Lighting Signboard - 8 New Total : 16 PVC Signboard- 38 New Total : 87 Delivery Van- 1 New Total : 1 Computer- 1 New Total : 41 Laptop - 3 New Total : 3 Thermal Printer - 45 New Total : 163 Lighting Signboard - 8 New Total : 25 PVC Signboard- 38 New Total : 136 Laptop - 2 New Total : 5 Computer - 11 New Total : 12 Man Power Expansion* IT - 1 New Total : 1 Digital marketer - 1 New Total : 1 Web developer - 1 New Total : 1 Motion Designer - 1 New Total : 1 Operator - 1 New Total : 1 Digital Salesman 3*- 1 New Total : 1 Dealer Salesman- 2 New Total : 2 Total : 8 CMO - 1 Total : 1 DM Manager - 1 Total : 1 senior developer - 1 Total : 1 Brand Manger - 1 Total : 1 Content Manager - 1 Total : 1 Digital Salesman 5* - 1 Total : 1 Dealer Salesman- 2 New Total : 4 Total : 10 CMO - 1 Total : 1 DM Team - 4 New Total : 5 Technical team - 3 New Total : 4 Branding team - 3 New Total : 4 CM team - 1 New Total : 2 Data Analyst - 1 New Total : 1 International Salesman - 1 New Total : 1 New Dealer Salesman - 2 Total : 6 Total : 24
  • 70. EXPANSION In 3rd Quarter of the year In 2nd Quarter of the year In 4th Quarter of the year April, May, June July, August, September October, November, December Salary Expansion* IT – 1 15k Digital marketer - 1 12k Web developer - 1 12k Motion Designer - 1 12k Operator - 1 7k Digital Salesman 3*- 1 8k Dealer Salesman- 2 20k Total : 74k CMO - 1 45k DM Manager - 1 25k senior developer - 1 20k Brand Manger - 1 18k Content Manager - 1 15k Digital Salesman 5* - 1 15k Dealer Salesman- 4 40k Total : 174k CMO - 1 100k DM Team - 5 Total : 100k Technical team - 4 Total : 90k Branding team - 4 Total : 85k CM team - 1 Total : 40k Data Analyst - 1 Total : 25k International Salesman - 1 Total : 25k Dealer Salesman - 6 Total : 80k Total : 545k Product Expansion* LED Bulbs LED Bulbs Switch Socket Power Striper LED Bulbs Switch Socket Power Striper Cricut Breaker Energy meter Next Expansion* Fan AC Fridge Oven Mobile Health Care Electronics Smart Home Electronics Electric Vehicles/ Motors Space Technology LED Display/TV Laptop / Desktop Diodes, Transistor Type Micro Electronics Science Technology Gaming technology Gadget & Accessories