SlideShare a Scribd company logo
Challenges for Sales People
Head of Sales - a Different Perspective
About Us
Greg Russak specializes in opening new markets
primarily for small and emerging tech companies. He
has served in roles with P&L/General Management
responsibility – from start-up to multi-billion dollars.
David Radin founded & grew a SaaS company to
780,000 users. He enabled key launch projects for
Verizon, Apple, Motorola. He is a published author and
frequent keynote speaker.
Shannon J. Gregg has stood up multiple Sales Ops
teams in VC & PE-backed firms. She is a published
author and speaker on sales productivity and process
integration.
Mistake 1: Focusing on the Wrong Deals
● Wrong Customers
● Funnel Too Wide
● Funnel Too Narrow
Mistake 1: Focusing on the Wrong Deals
Funnel Too Wide or Funnel Too Narrow
Funnel Too Wide or Funnel Too Narrow
Mistake 2: Lacking a Repeatable Process
Mistake 2: Lacking a Repeatable Process
Mistake 2: Lacking a Repeatable Process
What is a Sales Process?
- A series of defined, repeatable steps
Why have a Sales Process?
- Increase likelihood of success
- Provide a common language for funnel management
- Increase forecast accuracy and operational efficiency
Mistake 2: Lacking a Repeatable Process
Mistake 2: Lacking a Repeatable Process
Mistake 3: Focus on Product vs. Solving Problems
ON
A
ROLL
W
HITE
MOSTABSORBENT
RAPIDCLEAN UP
POWERS
Mistake 3: Focus on Product vs. Solving Problems
• Make Sure Your Sales People
Understand The Client POV
• Relate Your Product Benefits to
the Solution
• Create a Repeatable Sales
Approach That Dwells on The
Customer
• Include Exploration as Key Part of
Your Sales Approach
Thanks for Attending! So, What’s Next?
Get in touch with M Masters if you are struggling to produce a
repeatable sales process or have unanswered questions from
today’s session. We want to hear from you!
Attendees of today’s webinar qualify for a complementary
30-minute sales Gap Analysis, delivered with no strings attached,
via web or in-person (location dependent)
Fill out the “Contact Us” form at www.mmasters.com

More Related Content

What's hot

Personal Marketing Plan 1.
Personal Marketing Plan 1.Personal Marketing Plan 1.
Personal Marketing Plan 1.
Dennis Stovall
 
How to Market & Sell When It’s Not ‘Business as Usual’
How to Market & Sell When It’s Not ‘Business as Usual’How to Market & Sell When It’s Not ‘Business as Usual’
How to Market & Sell When It’s Not ‘Business as Usual’
Melissa Chadwick
 
Successful sales strategies
Successful sales strategiesSuccessful sales strategies
Successful sales strategies
PLN9 Security Services Pvt. Ltd.
 
Keith Finger Marketing
Keith Finger MarketingKeith Finger Marketing
Keith Finger Marketing
Ignite Revenue
 
Planning
PlanningPlanning
Change the Game
Change the GameChange the Game
Change the Game
Jeff Wong
 
Sales Competency Assessment Marketing ppt.
Sales Competency Assessment Marketing ppt.Sales Competency Assessment Marketing ppt.
Sales Competency Assessment Marketing ppt.
PERSONA GLOBAL ESPAÑA
 
Doug hovelson1
Doug hovelson1Doug hovelson1
Doug hovelson1
douggles
 
Agile Sales PowerPoint Presentation Slides
Agile Sales PowerPoint Presentation Slides Agile Sales PowerPoint Presentation Slides
Agile Sales PowerPoint Presentation Slides
SlideTeam
 
Does Your Owner or CEO Know?
Does Your Owner or CEO Know?Does Your Owner or CEO Know?
Does Your Owner or CEO Know?
Solution Systems, Inc.
 
Slice Rate Yourself
Slice Rate YourselfSlice Rate Yourself
Slice Rate Yourself
Judy Jossi
 
Tice - HR & Sales Partnership: Developin High-Performance Sales People
Tice - HR & Sales Partnership:  Developin High-Performance Sales PeopleTice - HR & Sales Partnership:  Developin High-Performance Sales People
Tice - HR & Sales Partnership: Developin High-Performance Sales People
HR Florida State Council, Inc.
 
Resume
ResumeResume
Resume
Manav Singh
 
Agiles Sales Methodology English March 2015
Agiles Sales Methodology English March 2015Agiles Sales Methodology English March 2015
Agiles Sales Methodology English March 2015
Lluis Font
 
Agile sales and business development
Agile sales and business developmentAgile sales and business development
Agile sales and business development
Winton Winton
 
Engagedots - Sales management software
Engagedots - Sales management softwareEngagedots - Sales management software
Engagedots - Sales management software
Engagedots Inc
 
Go2 Americas
Go2 AmericasGo2 Americas
Go2 Americas
ksatish
 
Marketing for restaurants
Marketing for restaurants Marketing for restaurants
Marketing for restaurants
Finepoint Design
 

What's hot (19)

Personal Marketing Plan 1.
Personal Marketing Plan 1.Personal Marketing Plan 1.
Personal Marketing Plan 1.
 
How to Market & Sell When It’s Not ‘Business as Usual’
How to Market & Sell When It’s Not ‘Business as Usual’How to Market & Sell When It’s Not ‘Business as Usual’
How to Market & Sell When It’s Not ‘Business as Usual’
 
Successful sales strategies
Successful sales strategiesSuccessful sales strategies
Successful sales strategies
 
Keith Finger Marketing
Keith Finger MarketingKeith Finger Marketing
Keith Finger Marketing
 
Planning
PlanningPlanning
Planning
 
 
Change the Game
Change the GameChange the Game
Change the Game
 
Sales Competency Assessment Marketing ppt.
Sales Competency Assessment Marketing ppt.Sales Competency Assessment Marketing ppt.
Sales Competency Assessment Marketing ppt.
 
Doug hovelson1
Doug hovelson1Doug hovelson1
Doug hovelson1
 
Agile Sales PowerPoint Presentation Slides
Agile Sales PowerPoint Presentation Slides Agile Sales PowerPoint Presentation Slides
Agile Sales PowerPoint Presentation Slides
 
Does Your Owner or CEO Know?
Does Your Owner or CEO Know?Does Your Owner or CEO Know?
Does Your Owner or CEO Know?
 
Slice Rate Yourself
Slice Rate YourselfSlice Rate Yourself
Slice Rate Yourself
 
Tice - HR & Sales Partnership: Developin High-Performance Sales People
Tice - HR & Sales Partnership:  Developin High-Performance Sales PeopleTice - HR & Sales Partnership:  Developin High-Performance Sales People
Tice - HR & Sales Partnership: Developin High-Performance Sales People
 
Resume
ResumeResume
Resume
 
Agiles Sales Methodology English March 2015
Agiles Sales Methodology English March 2015Agiles Sales Methodology English March 2015
Agiles Sales Methodology English March 2015
 
Agile sales and business development
Agile sales and business developmentAgile sales and business development
Agile sales and business development
 
Engagedots - Sales management software
Engagedots - Sales management softwareEngagedots - Sales management software
Engagedots - Sales management software
 
Go2 Americas
Go2 AmericasGo2 Americas
Go2 Americas
 
Marketing for restaurants
Marketing for restaurants Marketing for restaurants
Marketing for restaurants
 

Similar to 3 Major Sales Mistakes.....and what to do about them

Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-MachineSales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Tara Crawford
 
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-MachineSales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Taylor Miller
 
Step by step guide to revenue growth
Step by step guide to revenue growth  Step by step guide to revenue growth
Step by step guide to revenue growth
markroberge
 
LIFT Business Growth Report 2014: Part 2
LIFT Business Growth Report 2014: Part 2LIFT Business Growth Report 2014: Part 2
LIFT Business Growth Report 2014: Part 2
Michael Linder
 
Promotions-r-us 1 P a g e Prepared by Dawn Rov.docx
Promotions-r-us 1  P a g e   Prepared by Dawn Rov.docxPromotions-r-us 1  P a g e   Prepared by Dawn Rov.docx
Promotions-r-us 1 P a g e Prepared by Dawn Rov.docx
briancrawford30935
 
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...
Aggregage
 
Mvc denver startup week 2014
Mvc denver startup week 2014Mvc denver startup week 2014
Mvc denver startup week 2014
perryevans
 
download
downloaddownload
download
Paul Panzl
 
SMM06. Bullseye: Data-Driven Ways to Increase Pipeline
SMM06. Bullseye: Data-Driven Ways to Increase PipelineSMM06. Bullseye: Data-Driven Ways to Increase Pipeline
SMM06. Bullseye: Data-Driven Ways to Increase Pipeline
SalesLoft
 
How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...
How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...
How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...
Traction Conf
 
Building Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup EvolvesBuilding Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup Evolves
Hana Abaza
 
2018EFI01 The Ultimate Pitch
2018EFI01 The Ultimate Pitch2018EFI01 The Ultimate Pitch
2018EFI01 The Ultimate Pitch
Ali Ridha Jaffar
 
2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...
2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...
2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...
Ali Ridha Jaffar
 
Partnering with sales
Partnering with salesPartnering with sales
Partnering with sales
Demandbase
 
Numbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales Process
Numbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales ProcessNumbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales Process
Numbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales Process
Landslide Technologies
 
About Seven Consultoria
About Seven ConsultoriaAbout Seven Consultoria
About Seven Consultoria
Daniel Monfared
 
Retail evolution
Retail evolutionRetail evolution
Retail evolution
blakenielsen
 
Teleprospecting - A Key Tactic
Teleprospecting - A Key TacticTeleprospecting - A Key Tactic
Teleprospecting - A Key Tactic
danhereford
 
Michael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in MarketingMichael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in Marketing
AMASanDiego
 
Dave Hermes Resume - Sales Resume 2015
Dave Hermes Resume - Sales Resume 2015Dave Hermes Resume - Sales Resume 2015
Dave Hermes Resume - Sales Resume 2015
Dave Hermes
 

Similar to 3 Major Sales Mistakes.....and what to do about them (20)

Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-MachineSales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
 
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-MachineSales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-Machine
 
Step by step guide to revenue growth
Step by step guide to revenue growth  Step by step guide to revenue growth
Step by step guide to revenue growth
 
LIFT Business Growth Report 2014: Part 2
LIFT Business Growth Report 2014: Part 2LIFT Business Growth Report 2014: Part 2
LIFT Business Growth Report 2014: Part 2
 
Promotions-r-us 1 P a g e Prepared by Dawn Rov.docx
Promotions-r-us 1  P a g e   Prepared by Dawn Rov.docxPromotions-r-us 1  P a g e   Prepared by Dawn Rov.docx
Promotions-r-us 1 P a g e Prepared by Dawn Rov.docx
 
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...
The Many Faces of Sales Enablement: How to Drive Revenue Through Retention Ma...
 
Mvc denver startup week 2014
Mvc denver startup week 2014Mvc denver startup week 2014
Mvc denver startup week 2014
 
download
downloaddownload
download
 
SMM06. Bullseye: Data-Driven Ways to Increase Pipeline
SMM06. Bullseye: Data-Driven Ways to Increase PipelineSMM06. Bullseye: Data-Driven Ways to Increase Pipeline
SMM06. Bullseye: Data-Driven Ways to Increase Pipeline
 
How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...
How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...
How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...
 
Building Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup EvolvesBuilding Your Revenue Engine As Your Startup Evolves
Building Your Revenue Engine As Your Startup Evolves
 
2018EFI01 The Ultimate Pitch
2018EFI01 The Ultimate Pitch2018EFI01 The Ultimate Pitch
2018EFI01 The Ultimate Pitch
 
2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...
2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...
2018EFI02 Customer Implementation with Velocity: Overcoming Common Challenges...
 
Partnering with sales
Partnering with salesPartnering with sales
Partnering with sales
 
Numbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales Process
Numbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales ProcessNumbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales Process
Numbers Sometimes Lie: Take a Look at Your Sales Pipeline and Sales Process
 
About Seven Consultoria
About Seven ConsultoriaAbout Seven Consultoria
About Seven Consultoria
 
Retail evolution
Retail evolutionRetail evolution
Retail evolution
 
Teleprospecting - A Key Tactic
Teleprospecting - A Key TacticTeleprospecting - A Key Tactic
Teleprospecting - A Key Tactic
 
Michael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in MarketingMichael Farrington - Staying Relevant in Marketing
Michael Farrington - Staying Relevant in Marketing
 
Dave Hermes Resume - Sales Resume 2015
Dave Hermes Resume - Sales Resume 2015Dave Hermes Resume - Sales Resume 2015
Dave Hermes Resume - Sales Resume 2015
 

Recently uploaded

Factorial Sales Deck - Example of a Sales Deck
Factorial Sales Deck - Example of a Sales DeckFactorial Sales Deck - Example of a Sales Deck
Factorial Sales Deck - Example of a Sales Deck
chris195775
 
Credit Management Process step by step in SAP SD
Credit Management Process step by step in SAP SDCredit Management Process step by step in SAP SD
Credit Management Process step by step in SAP SD
SatyendraGupta59
 
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
2024 Slides: Sales Productivity: A Deep Dive into Daily Success2024 Slides: Sales Productivity: A Deep Dive into Daily Success
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
JessieGoodrum1
 
ChartMogul Sales Deck Example - SaaS payment analytics
ChartMogul Sales Deck Example - SaaS payment analyticsChartMogul Sales Deck Example - SaaS payment analytics
ChartMogul Sales Deck Example - SaaS payment analytics
chris195775
 
Cold Call Campaigns: Strategies for Success
Cold Call Campaigns: Strategies for SuccessCold Call Campaigns: Strategies for Success
Cold Call Campaigns: Strategies for Success
leveluplinksteam
 
Howdy.com Sales Deck - Find talent in LatAm
Howdy.com  Sales Deck - Find talent in LatAmHowdy.com  Sales Deck - Find talent in LatAm
Howdy.com Sales Deck - Find talent in LatAm
chris195775
 
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
➑➌➋➑➒➎➑➑➊➍
 

Recently uploaded (7)

Factorial Sales Deck - Example of a Sales Deck
Factorial Sales Deck - Example of a Sales DeckFactorial Sales Deck - Example of a Sales Deck
Factorial Sales Deck - Example of a Sales Deck
 
Credit Management Process step by step in SAP SD
Credit Management Process step by step in SAP SDCredit Management Process step by step in SAP SD
Credit Management Process step by step in SAP SD
 
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
2024 Slides: Sales Productivity: A Deep Dive into Daily Success2024 Slides: Sales Productivity: A Deep Dive into Daily Success
2024 Slides: Sales Productivity: A Deep Dive into Daily Success
 
ChartMogul Sales Deck Example - SaaS payment analytics
ChartMogul Sales Deck Example - SaaS payment analyticsChartMogul Sales Deck Example - SaaS payment analytics
ChartMogul Sales Deck Example - SaaS payment analytics
 
Cold Call Campaigns: Strategies for Success
Cold Call Campaigns: Strategies for SuccessCold Call Campaigns: Strategies for Success
Cold Call Campaigns: Strategies for Success
 
Howdy.com Sales Deck - Find talent in LatAm
Howdy.com  Sales Deck - Find talent in LatAmHowdy.com  Sales Deck - Find talent in LatAm
Howdy.com Sales Deck - Find talent in LatAm
 
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
8328958814SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA ...
 

3 Major Sales Mistakes.....and what to do about them

  • 1.
  • 3. Head of Sales - a Different Perspective
  • 4. About Us Greg Russak specializes in opening new markets primarily for small and emerging tech companies. He has served in roles with P&L/General Management responsibility – from start-up to multi-billion dollars. David Radin founded & grew a SaaS company to 780,000 users. He enabled key launch projects for Verizon, Apple, Motorola. He is a published author and frequent keynote speaker. Shannon J. Gregg has stood up multiple Sales Ops teams in VC & PE-backed firms. She is a published author and speaker on sales productivity and process integration.
  • 5.
  • 6. Mistake 1: Focusing on the Wrong Deals ● Wrong Customers ● Funnel Too Wide ● Funnel Too Narrow
  • 7. Mistake 1: Focusing on the Wrong Deals
  • 8. Funnel Too Wide or Funnel Too Narrow
  • 9. Funnel Too Wide or Funnel Too Narrow
  • 10. Mistake 2: Lacking a Repeatable Process
  • 11. Mistake 2: Lacking a Repeatable Process
  • 12. Mistake 2: Lacking a Repeatable Process What is a Sales Process? - A series of defined, repeatable steps Why have a Sales Process? - Increase likelihood of success - Provide a common language for funnel management - Increase forecast accuracy and operational efficiency
  • 13. Mistake 2: Lacking a Repeatable Process
  • 14. Mistake 2: Lacking a Repeatable Process
  • 15. Mistake 3: Focus on Product vs. Solving Problems ON A ROLL W HITE MOSTABSORBENT RAPIDCLEAN UP POWERS
  • 16. Mistake 3: Focus on Product vs. Solving Problems • Make Sure Your Sales People Understand The Client POV • Relate Your Product Benefits to the Solution • Create a Repeatable Sales Approach That Dwells on The Customer • Include Exploration as Key Part of Your Sales Approach
  • 17.
  • 18. Thanks for Attending! So, What’s Next? Get in touch with M Masters if you are struggling to produce a repeatable sales process or have unanswered questions from today’s session. We want to hear from you! Attendees of today’s webinar qualify for a complementary 30-minute sales Gap Analysis, delivered with no strings attached, via web or in-person (location dependent) Fill out the “Contact Us” form at www.mmasters.com