The document discusses using 3D visualization and GIS technology to assess visibility for potential hotel development in Niagara Falls, NY. The goals are to examine how a hotel could capitalize on views of Niagara Falls while helping revitalize the downtown district. GIS maps and a 3D model of the city and falls were created using ArcScene and SketchUp to explore view potentials, compare view corridors, and examine shadow effects assuming height regulations could allow high-rise hotels. The tools were chosen for their user-friendliness and ability to create, view, modify, and communicate 3D ideas quickly. Shadow analysis and view corridor studies were performed.