The document provides strategies for personal branding aimed at executives, focusing on three essential actions: ditch outdated mindsets, dare to take risks, and do what is necessary for career development. It emphasizes the need for daily commitment to building one's personal brand and offers insights from personal branding expert William Arruda and CEO coach Deb Dib. The framework includes steps to identify personal drivers, enhance visibility, and grow a professional network.

1. Over 66
ways to
become.
Personal
Branding
for
Executives
3D

2. Influential
Be

3. Indispensable
Be

4. Incredibly
Happy at Work
Be

5. Ditch
Dare
Do
3 E s s e n t i a l
A c t i o n s

6. DITCH.
Ditch mindsets that are no longer relevant.
Free yourself from old habits.
Eliminate activities that are not working.

7. Dare to be yourself...your BEST self.
Take a risk - every day!
Live outside your comfort zone.
DARE.

8. Do what you know you need to do.
Act on your career plan.
Spend 9 minutes a day building your brand.
DO!

9. you get...
With Ditch. Dare. Do!

10. INSPIRATION
...from personal
branding pioneer,
William Arruda.
He’s credited with
turning the concept of
personal branding into
a global industry.

11. COACHING
... from the nation’s leading
CEO coach, Deb Dib -
who works with
innovative change agents
who believe in capitalism
done right!

12. Foreword by
Richard Bolles -
Career Industry
Pioneer and author of
What Color isYour
Parachute?
WISDOM

13. Ditch
Dare
Do
3 S i m p l e
S t e p s

14. 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1
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1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1
1 What drives you
KNOW
Where you want to go
Who needs to know you
Step 1

15. 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2
What make youYOU
SHOW
What makes you compelling
What makes you stand out
Step 2

16. 3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3
3 3 3 3 3 3 3 3 3 3 3
Your Brand
GROW
Your Network
Your Success
Step 3

17. Ditch
Dare
Do
3 Features:
Snaps, Sparks & Go-Time
Grids

18. Sixty-Six
Sixty-Second
Snaps
Snap - (n) a brief,
action compelling
vignette.
Say that three
times fast

19. to remind you
the of the actions you
commit to taking.
Sparks
xxx

20. Da re 1
Pre p a re a p re s . 4
m y b o s s’ b o s s .
I n c re a s e d v i s i bi l i t y
w i t h s e n i o r
m a n age me n t
02/02
Go-Time Grids

24. Are
You
Ready?

25. Ditch
Dare
Do
www.ditchdaredo.com