This document provides information about different types of floral businesses and purchasing units for flowers. It defines a full-service flower shop as one that provides all products and services including delivery. It lists 4 full-service flower shops in Warrenton. It describes retail floral businesses as mostly individually owned employing less than 10 people and limited service shops as those located in malls that primarily sell cut flowers and limited arrangements without delivery or wire orders. It explains flowers are purchased in bunches, with pricing based on stems rather than blooms and a bunch containing around 10 flowers unless otherwise specified.

1. Chain of Distribution Term: Full-service flower shop Flower: Solidago

2. Solidago Availability: *Year Round* Color: yellow – can be dyed red Air-dries well; often contains long enough laterals to be used individually. Small filler flower, also canbe used as a line element in smaller-scaled designs. Longevity: days 7-10 Sold by Bunch Cost: $5/bunch

3. Full-service flower shop A flower shop that provides every floral product and service needed by customers including delivery and wire-service

4. Warrenton Full-Service Shops A Budding Affaire – By Sheetz C&S Flowers – by bowling alley Designs by Theresa – Main Street Village Flowers – Main Street

5. Retail Floral Businesses Most are individually owned or family operated employing fewer than ten people Many people operate flower businesses from their basements or garages Especially wedding florists

6. Limited Service Shops Also called stem shops May be located in malls, hospitals or grocery stores Primarily sell cut flowers or bouquets May have limited prepared arrangements May take orders for limited items Don’t deliver Don’t take wire orders Limited offerings

7. Units of Purchase Flowers are purchased in units called bunches. The number of stems per bunch varies for each flower. Usually the pricing is based on “stems” not “blooms” so spray and filler flowers are cheaper than singles. If it says “bunch” but does not give a number, it is bunched by weight, number of open buds, or the stem size. Use 10 for pricing estimates.

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