292018 Week Two Discussion One - PSAD 302 6980 Introduction .docx

2/9/2018 Week Two Discussion One - PSAD 302 6980
Introduction to Public Safety Administration (2182)
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Candice Gay Week 2 Discussion 1
Candice Gay posted Feb 8, 2018 8:53 PM Subscribe
The federal government has significant influence over our day
to day to life.
Largely in part because the federal government oversees our
homeland and
national security and the health and overall well-being of the
realm. Healthcare,
specifically programs like Medicare and Medicaid account for a
major chunk of the
budget. According to the Center on Budget and Policy
Priorities, “four health
insurance programs — Medicare, Medicaid, the Children’s
Health Insurance
Program (CHIP), and Affordable Care Act (ACA) marketplace
subsidies — together
accounted for 26 percent of the budget in 2016, or $1 trillion.”
Federal funding
extends to various research carried out by the National Health
Institute and the
Centers for Disease Control. Although the Constitution provides
a clear
distinction of federal and state powers, the federal government
seems to reign
supreme in all matters healthcare.

Reference
Policy Basics: Where Do Our Federal Tax Dollars Go? (2017
October 10) Retrieved
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Charles week 2 Quest 1
Charles Pitt posted Feb 7, 2018 8:24 PM Subscribe
In answering this question let me start by saying this, before
the year 1916 the
Federal Government had little input in how the states operated
when it came to
public safety, sure it had some regulations in place as to how
every state should
operate due to its citizens being American citizens first, It could
not actually tell
the States how to operate because the State had to operate on a
budget that was
suited for them. After 1916 when Federal taxes became a legal
institution the
Federal Government could address many more problems and
situations due to the
fact that they were operating with a significant more amount of
money. This
afforded the Federal Government and Congress to come up with

ways and ideas
to Negotiate with the States in order to better ensure the safety
and security of
the public. In which they came up with the Federal Grants
Initiative program,
whereas States would be able to qualify for the different grants
as long as they
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abide by the stipulations of the Federal Government. This type
of negotiation
afforded appealed to the States because now they could receive
a good amount of
money from the government to spend on the areas in which they
knew was
needed but not necessarily have the funds to place there. This
was called Fiscal
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Week 2 DQ1 - David
David Anderson posted Feb 8, 2018 8:58 PM Subscribe
The Federal government attaches conditions on grants that are
provided to state
and local governments. The most recent example is the court
case involving
President Trump’s executive order directed towards sanctuary
cities. Jeff Sessions
attempt to modify the conditions of the grant without
Congress’s approval. Even
through Judge Leinenweber ruled against part of the policy to
deny funds, I
believe it is a great example of how the Federal government can
use funds to
influence public safety. Local governments accepting grants
from the Federal
government must adhered to the stringent conditions agreed
upon prior to
providing the grant.
Reference:
Somin, I. (2017, September 15). Analysis | Federal court rules
against part of
Trump plan to deny funds to sanctuary cities. Retrieved
February 08, 2018,
from https://www.washingtonpost.com/news/volokh-
conspiracy/wp/2017/09/15/federal-court-rules-against-part-of-
trump-

administration-effort-to-target-sanctuary-
cities/?utm_term=.6ec6c4bcb654
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Week Two Discussion One
Florita Wesley posted Feb 8, 2018 8:33 PM Subscribe
The federal government uses of funding to influence the
behavior and policies of
local level public safety related programs can be in the form of
an incentive or
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disincentive. In other words, if the states do not comply with
regulations imposed
by the federal government; the federal government could
withhold certain
funding. For instance, under the Uniform Drinking Age Act of
1984, the federal
government required states to raise the drinking age to 21 to
receive highway
funds (incentive) or face cuts to their federal highway funding
(disincentive).
Moreover, according to the Center for Disease Control and
Prevention (2017), “the
minimum legal drinking age of 21 saves lives and protects
health.”
Reference
CDC (2017). Age 21 minimum legal drinking age. [Online
serial] Center for
Disease Control and Prevention Retrieved fromless
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week 2 disscuss 1 - Greg Daclan

Greg Daclan posted Feb 7, 2018 1:13 AM Subscribe
The federal government can use funding to influence behavior
by intervening only
through individual behavior, meaning it is mostly done by
education, incentives,
or deterrence. Despite the benefits, it also has its flaws.
Through the public health
regulations use the data gathered for easier intervention for
many people, it can
be seen as a burden for those who live in poor families and
racial minorities.
However the government would still do this for people to know
of its existence
and be known. The funds amassed for this intervention would
go towards those
that will need to benefits of these programs, which would bring
more people to
these programs. It can both impede and promote safety by
bringing to to the
front.
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Ray_ Week 2
Patrick Ray posted Feb 7, 2018 12:41 PM Subscribe

There are a multitude of ways that the federal government can
influence the
behavior at the state and local level with funding. I was able to
find a number of
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Last post Wed at 6:49
PM by Travis Chase
Week 2 question 1
Richard Weldon posted Feb 5, 2018 6:30 PM Subscribe

Provide and discuss an example of how the federal government
uses funding to
influence the behavior and policies of local level public safety
related programs.
The federal government has the ability to influence policy with
state government
by providing or with-holding funding through fiscal
opportunities like categorical
grants and block grants. The federal government can also
influence policy
through donation of equipment or man-power. One could argue
that the donation
of equipment and man-power, through the use of federal
employees like military
reservists and other disaster response personnel makes a more
direct and
authoritative statement regarding the power of the federal
government. No more
is this statement true than when one considers the 1033
program, a program that
authorizes the federal government to distribute surplus military
equipment to
state and local law enforcement agencies.
The 1033 program, reinstated by President Trump allows the
military to donate or
sell discounted military vehicles, weapons, clothing and other
miscellaneous
items to local and state law enforcement organizations. This is
important from a
policy perspective because the program was born from a clause
in the National
Defense Authorization Act under the subtitle “Counter-drug
activities”. Therefore,
this shows the federal government is making a plain and clear

statement through
this program; the war on drugs is a literal war, requiring
military equipment that
we will provide if you take the war to the streets.
http://www.dla.mil/DispositionServices/Offers/Reutilization/La
wEnforcement/Joi
nTheProgram.aspx
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Dq 1
Ronald Edhaya posted Feb 6, 2018 12:49 PM Subscribed
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The government is known to optimally set expenditures equally
and letting taxes
shift residually, giving a clear indication that the government
has a certain
preference on either budgetary items for policy variability. The
government
understands that the correspondence between expenditure policy
and tax are
invalid if transfer programs are the link for local policies, and
the final result is
the policies having different outcomes on the transfer payments
(Koethenburger,
2008). The local government are thus obliged to choose their
policy variable
strategically to benefit from the transfer
State governments influence a certain state cost of taxation via
its own laid out
policy variables in a bid to capitalize on the effect in which
interstate transfers are
set upon an increase in state taxes. This is because an increase
in the rate of
taxation in one state will lower the transfer income in the state
which has an
increasing tax rate thus luring additional transfers to the other
neighboring state.
If the neighboring state optimized the taxes, public expenditure
would shift

creating a rise in transfer income.
However, taxes decrease with the optimization of expenditure
creating an effect
in luring more transfers to the other state that is financed by a
reduction of
transfers to the state with rising tax. The government, in federal
states,
capitalizes on such equilibrium implications by using funding
local governments
and states whose public safety policies favor transfers income
especially in states
that share dissimilar policies (Koethenbuerger, 2008)
Reference
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Week 2 Discussion 1
Travis Chase posted Feb 7, 2018 6:38 PM Subscribe
The federal government uses funding to influence the lower
levels of government
in numerous ways like fiscal federalism, categorical grants,
block grants, and
revenue sharing. All which use grant money with specific
policies they want the
states to adopt in order to receive money. I don't agree with

those funding
options because they put the lower governments in vulnerable
positions and gives
the federal government unfair leverage. For example, if a state
government
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needed funding for education. The federal government will
provide the grant if
the state adopts certain changes to the educational curriculum
like, terminate
physical education. If the state is in desperate need of
education funding, they
may accept the grant even though it may not benefit the public.
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2/9/2018 Week Two Discussion Two - PSAD 302 6980
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Considering the concept of federalism, who bears the greatest
responsibility for
public safety: Federal state or local government? Or does the
greatest
responsibility for public safety lay elsewhere. Explain your
response.
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week 2 Quest 2 Charles
Charles Pitt posted Feb 8, 2018 7:32 PM Subscribe
In order to answer this type of question one must understand the
definition of
Federalism; Federalism is the division of powers between
central and regional
governments, central meaning local and regional meaning on a
national scale. let
me start off by saying this according to the Federalist at the
time James Madison
and Alexander Hamilton, Although they held different views
and objectives on the

subject they still believed that the National Government played
an intricate roll in
the responsibility of public safety. I always side on the side of
assurety. What this
means is, I tend to agree with what seems to be that of assurety
( A sure thing if
you will), when it comes to safety. I have always believed in the
big brother
theory, because my brother has always been the type of
individual to look out for
me. ( analogy, Federal Government big brother and State being
younger) I also
believe like Hamilton, it being a shared responsibility, because
looking at it from
the States level they would really understand the citizens needs
in the area but
on the other hand the Federal Government has an observation of
a bigger picture
looking at it from the outside if you will when it comes to the
needs of the
citizens as well concerning safety, all in all according to the
U.S. Constitution
Article VI It declares the laws of the National Government
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10:18 PM by Carl Wertman

Week 2 DQ2-David
David Anderson posted Feb 7, 2018 2:30 PM Subscribe
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The definition of Federalism is the distribution of power in
an organization
(such as a government) between a central authority and the
constituent units
(Merriam-Webster, 2018). I found the article in Annenberg
Learner, Federalism:
U.S v. the States extremely interesting, especially when the
article refers to
Federalism as a division of powers and a constant struggle. All
levels of
government are responsibility for the safety of the public. I
don’t believe the
burden is less as the responsibility or jurisdiction expands.
Federal is responsible
for a large piece of the puzzle and supports at the state level.
State is
responsible for the state level and supports the local, county and

city. Local
government is the first responder and is in direct contact with
the public.
Local government is responsible for making sure the
information;
Magnitude of the incident and the amount of support required is
properly relayed
to the next level. The responsibility, and importance of
relaying information
should be equally significant at every level.
I believe the biggest burden of public safety lies with
the public. It is the
public’s responsibility to become educated on how the
government works and
continue their education as the government evolves. Too often,
state, local and
federal levels of government propose measures to change the
laws and the public
does not research the information prior to voting.
References:
Federalism: U.S. v. The States, Topic Overview. (n.d.).
Retrieved February 07,
2018,
from http://www.learner.org/courses/democracyinamerica/dia_3/
dia_3_topic.ht
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10:24 PM by Carl Wertman
Week Two Discussion Two
Florita Wesley posted Feb 8, 2018 8:36 PM Subscribe
http://www.learner.org/courses/democracyinamerica/dia_3/dia_
3_topic.html
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Federalism divides power into two levels, national and state.
Therefore,
considering the concept of federalism, it could be implied that
federal, state and
local governments each have its own level of responsibility for
public safety.
However, when it comes to public safety – I believe that it’s
everybody’s
responsibility for public safety. We, citizens (public), are

governed locally, as well
by our national and state governments and need to communicate
altogether.
After all, there are more citizens than federal, state and local
governments; and
we, as citizens are more likely to see and hear something first.
That is, “see
something say something ” Public safety is everybody’s
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week 2 disscuss 2 - Greg Daclan
Greg Daclan posted Feb 8, 2018 12:45 AM Subscribe
All three systems of government are responsible for public
safety. While the three
take on specific part of government, they are all aiming for the
same thing, which
is the safety of its citizens, provide public goods, and ensure
their protection
form violence and other bad acts of life. It can be called the
infrastructure that
enables citizens to flourish in both social and economic ways in
the same ways.
The power is invested in different points. Federal government
takes on the vast
majority of the state, state government takes on things around
their state going

into their local cities, and local government goes on direct
contact with people
within their own city.
https://www.weforum.org/agenda/2017/02/government-
responsibility-to-
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Ray_Week 2
Patrick Ray posted Feb 7, 2018 6:14 PM Subscribe
Local governments are ultimately responsible for the success
their communities.
Officials at the local the local level best understand the needs of
the people they
represent, they know what the what infrastructure issues need to
be addressed
and ultimately what issues need to be addressed to improve or
maintain the state
of their community. The state of the local economy will always
be the key
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measure of how successful anyone community is. In order to
establish a strong
economy the community needs to be safe, have adequate
infrastructure, access to
natural resources, and reliable leadership, just to name a few
necessities. With
the knowledge of where efforts need to be focused communities
leaders and
elected officials can allocate locally generated resources and
seek out additional
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Week 2 question 2
Richard Weldon posted Feb 5, 2018 6:31 PM Subscribe

Considering the concept of federalism, who bears the greatest
responsibility for
public safety: Federal state or local government? Or does the
greatest
responsibility for public safety lay elsewhere. Explain your
response.
The responsibility for public safety falls on all three levels of
government. While
all three levels of government bear the responsibility in general
they each play a
specific role. The federal government sets primary policy
through legislation and
grant funding. The federal government’s most powerful tool is
their ability to
dictate policy through grant funding. It is the state governments
role to create a
plan to accomplish primary goals set by the federal government
and identify
secondary goals. Therefore, the county and local government is
responsible for
the putting the predetermined plan into action and to properly
report results up
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Last post yesterday at 8:49

AM by Richard Weldon
Dq 2
Ronald Edhaya posted Feb 6, 2018 12:51 PM Subscribed
The question arises as it is known that both the federal and local
government
bear a certain degree of responsibility in regards to public
safety. Both
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Week 2 Discussion 2
Travis Chase posted Feb 7, 2018 8:13 AM Subscribe
All three levels of government have a responsibility when it
comes to public
safety. I believe that depending on the type safety concern will
determine which
level would have the greatest responsibility for public safety. If
there is a
declaration of war against the United States, I expect for the
federal government
to have the greatest responsibility in that situation. I refer to
the fire department
a lot because of my line of work. Concerns for public safety
with response times
of District of Columbia Fire Department, would be the
responsibility at state
level. If the public has a specific safety concern in their
county, the local
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2/9/2018 Week 5 Learning Activities - BMGT 495 6380
Strategic Management (2182)
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The QSPM Matrix shows a relative attractiveness of the market
penetration
strategy, providing objective basic for future unit-specific

strategies that could
potentially lead the corporation to success. This optimal
strategy would be
adequate for the corporate’s future activities for these reasons:
1. Industry expansion reflects the attractiveness an industry and
the
discovered potentialities in it. By acquiring new customers
using the
existing services, CMA CGM may increase its sales growth in
its
existing markets to gain a higher market share.
2. In emerging markets, gaining new market shares from
existing services can
secure a competitive advantage such as brand power which can
be reliable,
to some extent, for sustaining that competitive advantage and
reach new
growth rates to increase profits and facilitate corporate
expansion.
3. The market penetration strategy may also help the
corporation better
understand its competitive environment. Because the
corporation will be
aiming at the existing markets using existing products, the
strategy will
also have a focus on the competititors to determine their number
and their
level of competitiveness. Answers to these interrogations will
influence how
aggressive the corporation needs to be face to the competition.
References:

Week 5 Readings and Audio.
CMA CGM Official website: https://www.cma-cgm.com/the-
group/about-
us/presentation
Week 5 -LA 2- Alternatives… (14.4 KB)
https://www.cma-cgm.com/the-group/about-us/presentation
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Week 5 - LA 1 - ADiaw
Alioune Diaw posted Feb 9, 2018 3:32 AM Subscribe
Learning Activity 1:
CMA CGM evolves in the container shipping industry. Last
week’s analysis defined
that the corporation highly follows a differentiation strategy as
its generic
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business strategy basing its source of competitive advantage in
uniqueness of
their delivered services which facilitates targeting a broad
market for their scope
of operations; as stated in their visions and values. This
program has given the
organization access to international markets with access to new
customers,
especially in Africa and Asia, lowered transportation and
delivery costs and
diversified the Business Risk. Only 6% of its employees are

working with the
corporation in its home country, France. (cma-cmg.com)
Thus, to maintain its posture as the third worldwide leading
shipping group and
an economic player, the corporation may need to implement
corporate-level
strategies to achieve and sustain the main differentiation
strategy. The following
may be considered:
Product development or the creation of new services to attract
new
customers in the existing market. This strategy especially can
be effective
in the almost saturated industry and with future expansions
forecasted.
Market development. CMA CMG may propose their existing
services to new
markets. This will increase the potentiality to reach new
geographic areas
(for instance, have access to more African and Asian
commercial ports),
together with an expansion of the shipping routes and a
lowering of
shipping costs in the long run.
Market penetration. The expansion of the container shipping
industry will
most likely encourage this concentration strategy as it increases
chances of
fast losing organization’s competitive advantage. To gain
additional market
share, the corporation may advertise its existing services or
mission
statement to gain new customers, either new to the market or
existing that

were the competition’s customers.
Horizontal integration. Another strategy that CMA CGM could
implement is
the acquisition or merger of/with new businesses. This method
will
ultimately lower costs of services by achieving greater
economies of scale.
(The Saylor Foundation, 2014). Another example of horizontal
integration
would be alliances which tighten competition around members
of the
alliance, gives access to new shipping routes (distribution
channels) and
serve to block new entry to markets, together making the
industry more
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Learning Activity#2
Caitlyn Gordon posted Feb 7, 2018 6:47 PM Subscribe
*** QSPM is attach**
The QSPM is an effective tool to understand which strategy,
where it be at a

business or corporate level, is the best fit for the organization at
the present
("Quantitative Strategic Planning Matrix (QSPM)", n.d.). It
compares and contrasts
multiple strategies with weighted scores that pertain to that
corporation. The total
sum of attractiveness score, calculated from weighted scores
from IFE matrix and
EFE matrix and their corresponding AS (attractiveness score)
are numerical proof
of which strategy is better or worse for company. The enormous
size of GSK
pharmaceuticals has a high risk to not make effective decisions
for the entire
corporation. Using the QSPM as one the many tools to make a
decision for the
corporation ensures the company remains objective in making
the company's
goals.
From the QSPM above for GlaxoSmithKline , you can
immediately tell that product
development is the best corporate level strategy for the
company. Product
development strategy for GSK means expanding its current
products in their
consumer healthcare and pharmaceutical lines. Currently, GSK
has the potential to
expand its consumer healthcare lines with its tooth hygiene
products. The
hygiene line is is gaining strength globally. It was ranked
number one for oral
health specialist in fifty markets ("Quick Facts", 2017). This
notoriety brings
brand recognition which will allow for profitable product
development.

Quick Facts. (2017). Gsk.com. Retrieved 7 February 2018,
from https://www.gsk.com/media/3646/gsk-quick-facts.pdf
Quantitative Strategic Planning Matrix (QSPM). MBA
Tutorials. Retrieved 7 February
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12:40 PM by Caitlyn
Gordon
Learning Activity#1
Caitlyn Gordon posted Feb 7, 2018 6:43 PM Subscribe
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GlaxoSmithKline LLC, GSK,. is using its brand recognition and
high market share to focus on product
differentiation. The product differentiation for GSK are vaccine
s, pharmaceuticals (prescriptions), and consumer
healthcare. To take that generic strategy a step forward, the co
mpany needs to hone in on few different strategies:
Corporate level Strategy:
1. Market Penetration- expand the market in the United States
and East Asia
2. Market Development - bring the European consumer
healthcare products to the US market
3. Product Development
4. Related Diversification -economies of scope
The suggested corporate level strategies will advance the
generic strategy of increasing brand
recognition and differentiation. GSK needs to explore different
possibilities with social media and
advertising in their US and Asia market. GSK’s main market is
in the UK and it is slowing pushing its way
into the US and Asia. The competition in both market,
especially the US market is fierce. The company
needs to gain brand recognition through strong marketing
campaigns of its current products ( Strategic
Management, 2014, Leading Strategically, p.138).
Through this market penetration, there needs be market
development. American’s are always looking

for new products and or effective products to instantly fix their
issue. GSK has number of products that
are not allowed in the United States for various reasons such as,
patents not being accepted, stricter
pharmaceutical regulations, and various government legalities.
These should not be a reason to not
have these products offered in the US or other markets. GSK
should start working with the
governments of specific countries and start offering these
products to gain more market share. It could
potentially bring a number of new consumers to GSK. Now with
that being said, there needs to set of
financial benchmarks or mile-marker to ensure that there is fair
amount of money being spent on
getting those products into the market (Morello, n.d.).
Consumers are always looking for new and better forms of their
prescription (pharmaceuticals), vaccine,
and development. GSK needs to improve on their product
development with diversification. It is slowly
building its consumer healthcare sector, especially in the US.
The sector, as whole, brought in 7.2 billion
British pounds in 2016 ("Quick Facts", 2017). It needs to start
increasing its vaccine and
pharmaceutical products for the US and Asia market.
Pharmaceutical industry itself is a very unknown
industry to the average consumers. GSK could use their
growing consumer healthcare market share in
the US and create affordable and high quality forms of
medicine and consumer healthcare products for
the US and Asia market. This is related diversification, bringing
new products to the existing base of
consumers( Strategic Management, 2014, Leading Strategically,
p 257). Consumers are more willing to
purchase from companies that they know and trust from not just
one product. If the consumer knows

the company is successful and reputable with on product, they
are more inclined to purchase another
product from them.
Resources:
Morello, R. What is Marketing Strategy Development?.
Smallbusiness.chron.com. Retrieved 7 February
2018, from http://smallbusiness.chron.com/marketing-strategy-
development-58521.html
http://smallbusiness.chron.com/marketing-strategy-
development-58521.html
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Quick Facts. (2017). Gsk.com. Retrieved 7 February 2018,
fromhttps://www.gsk.com/media/3646/gsk-
quick-facts.pdf
Strategic Management. (2014). Leading strategically.
Washington, D.C.: The Saylor Foundation. Pages
241/257
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12:30 PM by Jared Ubben
LA 1
Cassandra Caster posted Feb 8, 2018 2:29 PM Subscribe
The company that I have been using in past discussions is
Bergey Wind Power.
Bergey Wind Power is a company that specializes in small wind
turbines for
homes, farms and small businesses (Bergey, n.d.). In last
week’s discussion, I
determined that the generic strategy that Bergey should
continue to focus is
differentiation. The essence of a differentiation strategy is
separating the product
of a company from its’ competitors. One corporate-level
strategy that Bergey
could pursue is a diversification strategy. The diversification
strategy will allow
Bergey to branch off and enter other markets to gain new
business. Bergey could
look towards creating a business friendly model for larger
corporations, or
models that can be used with neighborhood smaller-businesses.
This will allow
Bergey to compete with some of their larger competitors.
Other strategies that Bergey could pursue are concentration
strategies.
Concentration strategies will allow Bergey to be able to better
compete in the

wind industry. In using a concentration strategy, Bergey can use
product
development, market penetration and market development as
part of its’ efforts
to excel within the industry (Strategic Management, 2014). In
order to expand
their customer base and increase brand loyalty, Bergey can
focus on increasing
the demand for wind turbines while creating a plan for market
and product
development.
References
https://www.gsk.com/media/3646/gsk-quick-facts.pdf
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LA 2
Cassandra Caster posted Feb 8, 2018 2:28 PM Subscribe
In the chart below, I have compared my four strategies: market
development,
diversification, product development and market penetration.
The strategy that
earned the highest attractiveness score was market
penetration. Bergey already
contains the best warranty in the wind turbine industry. As they
continue to
improve and develop their wind turbines, Bergey will continue
to win over
customers and penetrate the market deeper and hold a higher
value of market
share. As wind energy continues to develop, customers will start
looking at
turbines and companies that have a great reputation.
Market
Development
Diversification Product
Development
Market
Penetration
Factors Weight A.S Total
A.S
A.S Total A.S A.S Total A.S A.S Total
A.S

O- Increased
Awareness for
Environment
0.20 4 0.80 3 0.60 4 0.80 4 0.80
O- Tax
Credits
0.15 4 0.60 2 0.30 1 0.15 3 0.45
O- EPA Limits
on Power
Plants
0.15 3 0.45 2 0.30 1 0.15 1 0.15
O- Potential
Market Growth
for Farmers
0.05 3 0.15 4 0.20 4 0.20 2 0.10
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O-
Government’s
willingness to
turn to wind
energy
0.15 2 0.30 3 0.45 2 0.30 4 0.60
T- Increasing
shipping costs
0.10 2 0.20 2 0.20 2 0.20 3 0.30
T- Availability
and amount of
advertising for
solar power
0.15 1 0.15 2 0.30 2 0.30 3 0.45
T-More
Competition
0.05 3 0.15 4 0.20 4 0.20 4 0.20
S-“Wind
School”
0.10 2 0.20 1 0.10 1 0.10 3 0.30
S-
International
Projects
0.15 3 0.45 4 0.60 2 0.30 4 0.60

S- Variety of
products
0.15 3 0.45 4 0.60 4 0.60 3 0.45
S – Longest
warranty in
industry
0.30 4 1.20 4 1.20 4 1.20 3 0.90
W-Certified
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LA #2
Danielle Hardy posted Feb 8, 2018 6:58 PM Subscribe
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LA #1
Danielle Hardy posted Feb 8, 2018 6:55 PM Subscribe
1. Macure Pharma could use the disruptive innovation strategy
to outperform
their competitors. This strategy would require the company to
create a new
process for formulating their specialty blends of
pharmaceuticals. This would
allow them to manufacture their products cheaper, while still
selling at their
premium costs, will increase their profit margin (Strategic

Management, 2014).
2. Alternately, Macure Pharma could implement the Blue Ocean
strategy and
create a new segment in the pharmaceutical market. This would
require them to
use their research and development capabilities to manufacture
a new drug that
the public is not aware that they need. Demands will rise, along
with profits
(Strategic Management, 2014).
3. A third option would be to create a strategic alliance with, or
acquire as a
subsidiary, another pharmaceutical manufacturer in the market.
An acquisition
would be more beneficial for the company’s generic strategy.
Macure Pharma
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Learning Activity 2 Darren Carroll
Darren Carroll posted Feb 8, 2018 9:17 PM Subscribe
Note: Last week an error was discovered in the scores of the
EFE and IFE thus
throwing off the IE matrix. After learning of the errors,
reevaluations and
calculations were made to correct these errors. Some weights
might vary from the
former incorrect IE matrix.
QSPM - Orion Pharma
Key Factors
Horizontal
Integration
Forward Vert.
Integration
Back Vert
Integration
Internal Strengths Weight AS TAS AS TAS AS TA
Global Company 0.2 4 0.8 3 0.6 1 0.
Multiple Market
Segments 0.2 4 0.8 3 0.6 1 0.

Market Leader 0.2 - - -
Internal Weakness
Complacency 0.2 2 0.4 1 0.2 3 0.6
Limited Distribution 0.11 - - -
Visionary Leadership 0.09 2 0.18 1 0.09 3 0.2
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1
External Opportunities
Underdeveloped
Markets 0.1 4 0.4 3 0.3 1 0.
Generics 0.1 4 0.4 2 0.2 3 0.
Economic Development 0.1 4 0.4 3 0.3 1 0.

Partnerships 0.15 3 0.45 2 0.3 1 0.1
Distribution Channels 0.1 3 0.3 4 0.4 1 0.
External Threats
Government
Regulations 0.09 - - -
Partners in other
markets 0.08 3 0.24 4 0.32 1 0.0
Expiring Patents 0.09 3 0.27 4 0.36 2 0.1
New entrants in
generics 0.1 4 0.4 3 0.3 2 0.
Litigation and law suits 0.09 - - -
1
Total 5.04 3.97 2.4
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The Quantitative Strategic Planning Matrix (QSPM) is a tool
used to assist
organizations in determining which strategy a company should

focus on to best
achieve a desired direction of the organization. (David, David &
David, 2009, The
quantitative strategic planning matrix (QSPM) applied to a
retail computer
store, p. 42)
David (et al., 2009, The quantitative strategic planning matrix
(QSPM) applied to a
retail computer store, pp. 48-51) lists the steps to properly
utilize the matrix as:
1. The matrix consists of key factors from the EFE, IFE, SWOT
and IE, along
with the weights used in the referenced matrix. They should be
listed in the
key factors and weight columns respectfully.
2. An Attractiveness Score (AS), 1 – 4 with 1 being the lowest
and 4 being the
highest, is given to each key factor. All strategies are scored
row by row,
not repeating the score. If one item is deemed as having no
effect on the
strategy and not scored, then the same row in all strategies be
not graded
or dashed out.
3. The product of the weighted key factor and the AS becomes
the Total
Attractiveness Score (TAS).
4. A TAS of the key factors for each strategy will be made and
placed at the
bottom of the matrix. The highest sum indicates which strategy
should be

the most attractive over other strategies.
The QSPM for Orion Pharma indicates the Horizontal
Integration is the most
attractive as indicated by the higher TAS. Horizontal
Integration simply means to
acquire or merge with other companies in the same market.
(Strategic
Management, 2014, Selecting Corporate-level strategies, p. 245)
Horizontal integration for Orion Pharma can be easily achieved
in two areas of the
market in which it has already proven to be a leader in; the
animal health and
generics. Orion welcomes the creation of meaningful
partnerships that improves
research and development, because such partnerships help keep
cost low and
increased revenues. This is an enabler of Orion’s strategy of
cost leadership.
Through partnerships Orion can identify organizations that
might benefit from a
merger, in particularly smaller organizations that cannot bear
the cost of research
and development.
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Orion’s global presence should create opportunities to merge
with smaller
companies that can lend to Orion entering underdeveloped
markets, increasing
sales in generics and finding new distribution channels for all
its products.
Additionally, through mergers, Orion can eliminate competitors
and new entrants
to the generic market. Likewise, in the animal health market,
Orion can establish
brand presence and social responsibility, which goes a long way
in today’s market
place. Why social responsibility, simply because Orion can
establish a trust with
pet owners as well. It is good to know that pharmaceutical
companies not only
value human life but animal life as well.
Learning Activity 1 Darren Carroll
Darren Carroll posted Feb 8, 2018 9:11 PM Subscribe
Orion Pharma is positioned well in a vary of segments in the
North European
pharmaceutical market. This did not happen by accident, but
through good
leadership. Some of the accomplishments of the company are:

A very lucrative generic market;
Animal health and wellbeing products (Orion, n.d.
a, Organisation, para. 3)
Provided of contract manufacturing;
Suppliers of active ingredients (Orion, n.d. b, Products and
services)
Encourage partnerships (Orion, n.d. c, Partnering, para. 3)
Such a stance as this creates possibilities and corporate level
strategies for
growth and brand awareness. Among the various possibilities of
strategies, a few
rises to the top as being a best choice to help the company
growth in the industry
and brand. They are:
Horizontal integration
Forward vertical integration
Backward vertical integration
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Related Diversification

Horizontal integration is simply a merger or acquisition of
another company in
the same market space. (Strategic Management, 2014, Selecting
Corporate-level
strategies, p. 245) The areas that present the best opportunity
for this is in the
animal health and partnerships. Orion can help build brand
through acquisition of
smaller, possibly distressed animal pharmaceutical
manufactures. Visibility of the
brand increases and hopefully market share. And through the
open partnerships
Orion could pick and choose a company that would best serve as
an extension of
their own efforts for merger. If Orion should expand across the
market, the
company could set the prices at the mark best suited for them
and others would
have to match them.
Forward vertical integration occurs when a company takes on
the buyer’s position
in the value chain. (Strategic Management, 2014, Selecting
Corporate-level
strategies, p. 254) The possibilities of such a direction would be
in distribution
channels. Currently, Orion does not own any form of
distribution channels:
regional distributors or pharmaceutical retail stores. A market
penetration such as
this could possibly cause a loss of sales to smaller companies
opening gateways
for horizontal integration.
Backward vertical integration is when a company plays the part
of the supplier.

(Strategic Management, 2014, Selecting Corporate-level
strategies, p. 254) This
should not be very hard, because Orion is a manufacture of
pharmaceuticals and
supplier of active in ingredients. The backward vertical
integration should be
focused on the value chain beyond the company’s capabilities in
the raw material
areas. If such integration should occur, Orion could
foreseeability own the entire
value chain, from raw materials to consumer. What a boost in
brand and market
take domination as the company could set the price points
controlling the
industry.
Related diversification is when a company moves into a market
that has close ties
to the current market. (Strategic Management, 2014, Selecting
Corporate-level
strategies, p. 256) Orion can use this diversification strategy to
enter into the
animal wellness and insurance market. A move such as this
would be pointed at
building the brand and increasing profits to allow lower price
levels in areas such
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as generics. Using or recommending their own products will

help the company
grow and could mean increased profits.
Orion is well position in the industry with the potential to gain
market share
through various corporate level strategies if so desired. All of
the strategies would
lend to increased revenues from competitors and other buyers,
while Orion can
feasibly reduce cost on the larger more lucrative products,
applying pressure to
competitors.
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Week 5 - LA2 - Stevens
Donna Stevens posted Feb 8, 2018 9:45 PM Subscribe
General Electric: Quantitative Strategic Planning Matrix
(QSPM)
Below outlines the Quantitative Strategic Planning Matrix
(QSPM) developed for
General Electric.
Key Internal Factors
Market

Development
Market
Penetration
Forward
Vertical
Integration
Acquisition
Internal Strength Weight AS TAS AS TAS AS TAS AS TAS
1. Ample wind
conditions
.05 - 0 - 0 - 0 - 0
2. Investor confidence .05 3 .15 2 .10 1 .05 4 .20
3. Funding .10 2 .20 2 .20 1 .10 4 .40
4. Brand recognition .15 3 .45 4 .60 3 .45 3 .45
5. Product portfolio .15 2 .30 3 .45 4 .60 4 .60
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Internal Weakness
1. Construction permit
wait times
.15 - 0 - 0 - 0 - 0
2. High investment
costs
.10 2 .20 1 .10 - 0 4 .40
3.
Landscape/environmental
impact
.10 1 .10 1 .10 - 0 - 0
4. Threat to animals in
the region (e.g. fauna)
.10 1 .10 1 .10 - 0 - 0
5. R&D pipeline .05 2 .10 2 .10 2 .10 3 .15
1.0
External Opportunities
1. Wind .05 - 0 - 0 - 0 - 0
2. Implementing digital

technology (specifically)
.20 2 .40 1 .20 1 .20 1 .20
3. Improved turbine
designs
.10 3 .30 2 .20 2 .20 3 .30
4. Available
land/location resources
.05 - 0 - 0 - 0 - 0
5. Available technology
to support improvements
and efficiency (all other)
.10 3 .30 2 .20 1 .1 - 0
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External Threats
1. Policy/Regulations .10 1 .10 1 .10 1 .10 1 .10
2. Environmental
Community Opposition
.10 - 0 - 0 - 0 - 0

3. Connectivity issues
to power grid
.10 - 0 - 0 - 0 - 0
4. Development of
smaller wind turbines
.10 2 .20 1 .10 - 0 - 0
5. Animals (e.g. birds) .10 - 0 - 0 - 0 - 0
1.0 2.9 2.55 1.9 2.8
Key factors and their associated weighted scores from the IFE
and EFE matrices
were entered into the QSPM. An attractive score (AS) was
assigned to each factor.
A score of 1 to 4 was given, with 4 being the most important.
(MBA Tutorials,
n.d., para. 3). Dashes indicate no importance to the particular
factor. The total
attractive score (TAS) was calculated by multiplying the weight
by the AS. The
grand totals for each TAS is shown in the bottom row of the
QSPM. The highest
weighted scores was for market development, at a TAS of 2.9.
Acquisition was
second at 2.8, followed by market penetration and forward
vertical integration, at
2.55 and 1.9 respectively. Therefore, market development was
selected as the
optimal strategy.

Within the market development strategy, brand recognition (a
strength), was one
of the highest weighted scores, at .45. External opportunities,
such as
implementing digital technology (TAS .40), improved turbine
design (TAS .30),
and making use of technology to improve efficiency (TAS .30),
each align with
product development that can improve the company’s
profitability. The
acquisition strategy, which came in a close second to the market
development
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strategy, heavily relies on key strengths, particularly financial
strengths as
depicted by TAS between .20 and .60.
When an industry, such as the wind turbine industry, is
dominated by a few global
companies, there is less opportunity for companies to gain
competitive advantage
through economy of scale based on its brand alone. (Hansen &
Nohria, 2004,
para. 2). As a multinational corporation, GE can take advantage
of a market
development strategy, by having its various business units
collaborate in an effort
to increase capabilities Companies will fare well when they are

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Week 5 - LA1 - Stevens
Donna Stevens posted Feb 8, 2018 9:44 PM Subscribe
General Electric: Corporate-Level Strategy
A focused differentiation generic business-level strategy was
selected for General
Electric’s (GE) wind turbine business unit. Businesses that use
this type of
strategy provide products and services to a narrow market.
(Strategic
Management, 2014 p. 159). The market is considered narrow
because customers
are specific to residential, commercial, and industrial.
(Aghajani, Shayanfar,
Shayeghi, 2015, p.308).
Corporate-level strategies
Market penetration, a concentration strategy, is selected for
GE. With this
strategy, GE will attempt to increase their market share with
their existing wind
turbine products. (Strategic Management, 2014 p. 241, para.
2). GE currently

offers a full suite of wind turbines (GE, n.d. -a). Market
development, described
as marketing existing products in new markets, is a useful
strategy for GE,
because it will allow the company to save money on the
research and
development (R&D) of new products. (Strategic Management,
2014 p. 242, para.
1). Cost savings can go toward improving existing products,
such as making
select existing wind turbines more efficient. Forward vertical
integration is
depicted as a company becoming the retailer. (Strategic
Management, 2014 p.
254, para. 2). Using this strategy, GE will be able to make a
higher profit by
selling their wind turbines themselves, versus having a retailer
sell the company’s
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products. Another business-level strategy is horizontal
integration, specifically
acquisitions, which depicts a company that purchases another
company.
(Strategic Management, 2014 p. 245, para. 1) GE can acquire

smaller, yet
relatively successful wind turbine businesses in order to corner
the market share.
By acquiring other businesses, GE brand recognition can
continue to benefit to
the company.
References:
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LA 2
Doriane Pierre posted Feb 8, 2018 9:37 PM Subscribe
Strategic Alternatives
Key Internal Factor Market Sustainability Market
Alternatives
Internal Strengths Weight AS TAS AS TAS
Low energy consumption .20 4 .08 3 .6
Ballast Water Treatment .10 3 .3 3 .3
Handling natural
resources responsibly

.12 3 .36 2 .24
Evaluation of company's
stand point
.18 4 .72 3 .54
Always improving .18 4 .72 3 .54
Internal Weaknesses
High debt burden .010 1 .01 1 .010
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Unionized workforce
may result in work
Stoppages or slowdowns
.10 2 .02 1 .10
Falling rates .012 2 .024 1 .012
Decline in revenue .050 2 .1 1 .050

High competitive costs .048 1 .048 1 .048
1.00 2.38
Key External Factors
Opportunities
1. Technical
improvements in
Ship and marine
.21 4 .84 4 .84
2. Increase in
demand
.016 3 .048 3 .048
3. Economic
globalization/scale
.011 2 .22 3 .033
4. Bigger vessels with
growth
.18 4 .72 3 .54
5. Increase
shipments
.10 3 .3 3 .3
Threats

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1. Supply/demand
imbalance
.010 1 .01 2 .02
2. Container
trafficking
.13 3 .39 4 .52
3. Intense
competition
.20 4 .8 3 .6
4. Environmental
regulations
.143 2 .286 1 .143
1.00 3.85
Total Sum of
Attractiveness Score
6.23 5.48
The QSPM sum of attractiveness scores of 6.23 versus 5.48

indicates that
Hamburg Sud will sustain in the market.
These weights: were from the IFE and EFE matrices. Please
review my previous
week's discussion to see calculations.
Attractiveness Scores(AS): show the attractiveness importance
of each factor to
their alternative strategy on a scale of 1 to 4 with 1 being least
attractive and 4
being most attractive.
Total Attractiveness Scores: is weight X AS
Total Sum of Attractiveness Score: is the addition of all
attractiveness scores in
each strategy column of the QSPM.
Looking ahead, it is believed that superior sustainability
performance could
become one of the differentiating and value-adding factors in an
industry where
companies historically have struggled with presenting a unique
value proposition
beyond cost competitiveness. The sustainability strategy is
important because:
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The industry transports more than one-third of the value of
global trade
Provides more than 4.2 million jobs
And represents a huge social and environmental footprint (Peder
& Pruzan, 2010,
3) H h ill h h i i i fless
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LA 1
Doriane Pierre posted Feb 8, 2018 9:33 PM Subscribe
As an internationally operating company, Hamburg chooses
sustainability as its
main strategy and an indispensable component of each of its
activities. The
corporate strategies used were:
1. Compliance
2. The use of reefer containers
3. The focus on environmental protection with a greener
shipping industry
4. Fair competition
5. Privacy
6. Low energy consumption
Reasons and explanation of each alternative strategy:

The company's goal is to safeguard the quality and
environmental compatibility
of its services and to ensure their continuous improvement
(Graumann, 2016,
P18). Therefore, it is imperative that the company stays in
compliance to sustain.
Long-term corporate success can only be achieved if the
relevant legislation
complies at all times. The company respects all laws on the
national and
international level. It also ensures that corruption is combatted,
and visioned a
maritime industry free of corruption. (PP-26-27)
The competitors are there to help drive new developments and
improve
performance. Therefore, Hamburg strives to fair competition in
order to go
forward.
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Hamburg Sud safeguards employees, customers, partners, and
supplier's

information to attain the sustainability strategy. To do so, the
company complies
with all legal requirements, implemented an information
security management
system in Germany which includes guidelines for data privacy
and security.
Hamburg Sud is one of the top five providers of refrigerated
containers
shipments. The company not only transport dry but also
refrigerated containers.
Hamburg Sud goal is to reduce fuel and energy consumption
while increasing
efficiency. As a result, the environment dividends will be paid
and the company
will see an enhanced cost-effectiveness. The company energy
consumption for
electricity and heating for 2014>2015 was recorded at 7.2 %(
Graumann, 2016,
p40).
Besides what has mentioned above, the company also protect
endangered species
and stabilizes trim with ballast water treatment system in all 41
ships in the
reporting period 2015.
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Week 5 Learning Activity 2 - beltre
Euriviades Beltre posted Feb 8, 2018 11:43 AM Subscribe
General electric has some strategic focus in the long-term
investment strategy as
the alternative strategy to do the business. The possible
alternative strategies are
sustainable living, increasing product management, active
portfolio management,
focusing on innovation and enhancing the investment in
emerging market and e-
commerce. As it makes progress toward concluding the
monetization of its utility
wind technology, the company will be re-aligning its leadership
to focus its future
on delivering business solutions for a range of distributed
energy customers.
Increasing demand for small wind turbines owing to numerous
environmental
benefits coupled with the economic reimbursements is predicted
to provide an
impetus to the industry over the forecast period. The need to
adopt renewable
energy is on the rise owing to a pressing need to control the
carbon footprint
which demands convenient electricity generation option.
Reference:
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G.E. (2016, May 23). GE imagination at work. GE Expands
Onshore Wind Portfolio
with North American Version of New 3.4 MW Wind Turbines.
Retrieved
from http://www genewsroom com/press releases/ge expands
onshore windless
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Week 5 Learning Activity 1 - beltre
Euriviades Beltre posted Feb 8, 2018 11:01 AM Subscribe
G.E. Corporate-level strategies
Culture and Values
GE’s strategy really does focus on culture and values. The
company wants to
focus on the people, great people, and shape the company
culture. His goal to
strengthen GE’s global presence and create a more collaborative

culture. They
believe a company starts with culture. They want their people to
improve every
day. They want to move, power, and cure the world. It’s
important that investors
see they choices that they make so they create more value over
time.
Leadership
The company has five-initiatives strategies: technical
leadership, services,
customer focused, globalization, and growth platforms. These
five initiatives are
important, and it has worked for their company and has proven
that this is how
the company has been growing over the years. It beings with a
small platform,
focusing the business model on growth initiatives, and focusing
on their
financials and putting that towards growing the company as
well. This makes
their lost investments as minimal as possible.
Globalization
GE is proposing to sell its windmill and turbines divisions to
strengthen their
global presence. The CEO’s goal was to become better than the
rest. Being the
number one competitor was important.
Company Threats
http://www.genewsroom.com/press-releases/ge-expands-
onshore-wind-portfolio-north-american-version-new-34-mw-

wind-turbines
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Human Resource could be one important threat to the company.
GE is a big
company and with the size and the big amount of people, there
could be a lot of
HR problems. The company focuses on culture and
globalization. So, when they
make certain decisions, they could be offending someone which
could cause
unhappiness to investors.
References:
GE ( d ) GE R bl E Wi d T bi O i R i dless
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Week 5 LA1 - Jared Ubben
Jared Ubben posted Feb 6, 2018 8:21 PM Subscribe
Company: GE Wind Turbines
Generic business-level strategy: Differentiation
The products in the wind turbine industry are all relativity the
same. Because of
this, each company must use a business model “that is at least
somewhat unique”
(Strategic Management, 2014, Leading Strategically, p. 138) to
retain or acquire
customers. GE must use a generic strategy that sets their
products apart from the
rest.
Using the differentiation strategy and producing tidal wind
turbines that can be
used in oceans, GE is separating themselves apart from their
competition. There
is a small number of suppliers and buyers in the industry and by
offering the tidal
wind turbines it allows countries or cities that are located near
large bodies of
water to use their one-of-a-kind products and generate more
power as opposed
to the landlocked wind turbines.
Requirement 2:
1. Market Development - “Market development involves taking
existing products
and trying to sell them within new markets” (Strategic
Management, 2014,
Selecting Corporate-Level Strategies, p. 242). Using this

strategy, GE can enter
smaller markets as it has reached a pinnacle of selling its large
wind turbines to
governmental agencies, states and cities. If GE wishes to
continue to reach as
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many customers as possible, it can move to selling a smaller
version of its
turbines to neighborhoods where it would generate enough
power to be used by
so many square miles of residents. This ties in to the
differentiation strategy in
that entering markets that GE’s competitors aren’t in will set
GE apart creating
differentiation and it will build GE’s brand name.
2. Product Development - “Product development involves
creating new products
to serve existing markets” (Strategic Management, 2014,
Selecting Corporate-
Level Strategies, p. 243). GE creates new turbines year after
year and include a
total of 9 turbines in its lineup for customers to choose from.
GE should keep

expanding its offering to include smaller turbines for smaller
individual
customer/corporations to buy. An example would be a smaller
turbine that would
power a cardboard manufacturing plant in order for the plant to
save money on
their energy use.
3. Horizontal Integration: Mergers and Acquisitions - “Rather
than rely on their
own efforts, some firms try to expand their presence in an
industry by acquiring
or merging with one of their rivals” (Strategic Management,
2014, Selecting
Corporate-Level Strategies, p. 245). IF GE were to merge with a
smaller
competitor it would be able to acquire the majority of its
customers and at the
same eliminating the competition.
Differentiation involves having something to offer that your
competitors don’t. By
eliminating smaller competitors, GE can reduce the intensity of
rivalry (Strategic
Management, 2014, Selecting Corporate-Level Strategies, p.
245) and focus more
of its attention to differentiating from its larger competitors.
4. Strategic Alliances - “In a strategic alliance, firms work
together cooperatively,
but no new organization is formed. The firm and its local
partner or partners
share decision making authority, control of the operation, and
any profits that the
relationship creates” (Strategic Management, 2014, Competing
in International

Markets, p. 233). By creating a strategic alliance, GE can use
the power of its
reputation in multiple countries. The alliance will involve
keeping GE’s mission
and vision statements along with its values and utilizing the
country’s resources
and knowledge of the foreign market and terrain. “Joint
ventures and strategic
alliances are especially attractive when a firm believes that
working closely with
locals will provide it important knowledge about local
conditions, facilitate
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12:35 PM by Sanh Tran
Week 5 LA2 - Jared Ubben

Jared Ubben posted Feb 6, 2018 8:22 PM Subscribe
Requirement 1:
Market Development
Strategic Alliances
Product Development
Horizontal Integration
Requirement 2:
See attached QSPM graph for my computations.
Results:
Market Development - 5.95
Strategic Alliances - 5.32
Product Development - 5.265
Horizontal Integration - 5.145
Requirement 3:
Based on the QSPM, the results for the four strategies are
below:
Market Development - 5.95
Strategic Alliances - 5.32
Product Development - 5.265

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Horizontal Integration - 5.145
According to the QSPM, the optimal strategy for GE Wind
Turbines to move
forward with is Market Development. This strategy involves
“taking existing
products and trying to sell them within new markets” (Strategic
Management,
2014, Selecting Corporate-Level Strategies, p. 242). Currently,
large companies
like Amazon and Microsoft along with governmental
organizations are the main
markets GE is selling their wind turbines in.
Keeping up with the larger markets as well as moving into
smaller markets can
improve GE’s profits and strength in the industry. To interest
smaller markets,
smaller turbines would need to be manufactured to fit the needs
of these new
markets. That being said, there will need to be a crossover of
product
development and market development that will supply the new

markets. It won’t
be as cut-and-dry as simply selling GE’s current products in
different markets.
The products will need to fit the demand the new market
creates.
GE already has the technology to produce the large-scale
turbines. Now, it would
be a simple restructuring that the company would undergo to
add a new division
for smaller turbines and to properly market a smaller turbine to
smaller markets.
The smaller market that neighborhood/community gardens has
produced would
allow GE to start producing smaller versions of its current
models to fit a smaller-
scaled market. This would open new markets and create more
value for the
company. With GE already producing green energy products and
the desire of
more and more people/companies wanting to go green, this is a
great
opportunity for GE to extend its product line and service new
markets.
Entering new markets is optimal for GE’s success as the current
market will
become saturated with more companies as the clean energy
sector grows. This
will force companies like GE to lower prices as more companies
in the industry
will create competitive pricing. Being the first in the industry to
provide small-
scaled turbines will create differentiation for GE. Using its
brand power, GE can

enter a new market to provide new products to new customers
that is critical for
its long-term success.
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Reference:
Strategic Management. (2014). Leading strategically.
Washington, D.C.: The Saylor
Foundation
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Last post Wed at 12:29
PMby Patricia Quinones
Corporate Strategies

1 2 3 4
Market
penetration
Market
Development
Strategy
Related
Diversification
Retrenchment
Opportunities Weight AS TAS AS TAS AS TAS AS TAS
Green energy is
increasingly
more important
to consumers
12% 3 0.36 4 0.48 3 0.36 3 0.36
Patents on
technology
10% 1 0.1 1 0.1 1 0.1 2 0.2
Renewable
Energy Subsidies
14% 3 0.42 3 0.42 2 0.28 3 0.42
Market

placement
12% 3 0.36 4 0.48 2 0.24 3 0.36
Growth of the 10% 3 0.3 3 0.3 3 0.3 3 0.3
Learning Activity 2 - Josh Medley
Joshua Medley posted Feb 8, 2018 11:51 AM Subscribe
Week 5 Learning Activity 2
Acco
rdin
g to
the
QSP
M
Nort
hern
Pow
er
Syst
ems
woul
d
bene
fit
the
most
by
adop
ting
the
mar

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economy
Threats
Foreign Markets
changing Feed
in Tariffs (FIT)
12% 2 0.24 3 0.36 2 0.24 2 0.24
Large
Manufacturers
8% 2 0.16 2 0.16 2 0.16 1 0.08
Declining
Government
subsidies
8% 1 0.08 2 0.16 1 0.08 1 0.08
New technology
development

5% 1 0.05 1 0.05 1 0.05 1 0.05
Decrease in cost
of solar panels
9% 1 0.09 1 0.09 1 0.09 1 0.09
Totals 100% 2.16 2.6 1.9 2.18
ket
deve
lopm
ent
strat
egy.
The
mar
ket
deve
lopm
ent
strat
egy
had
the
high
est
scor
e
over
all
by
almost a half a point. Retrenchment was the next best strategy
due to their debt,

but the positive outlook on the industry shows possible growth.
Northern Power
could develop a marketing plan to reach a wider segment of the
American and
European population to allow for brand name recognition. Many
Americans do not
know a lot about the wind power industry. Increase marketing
could allow for
increased awareness of the opportunities wind power offers.
They currently do
not spend a lot on marketing due to cost cutting
procedures (Corporation, 2017,
p. 21) Another way Northern Power could go about accomplish
the market
development strategy by creating sales teams in areas they have
not currently
reached yet (Strategic Management, 2014, Selecting Corporate-
Level Strategies,
p. 242). Norther Power currently has limited sales offices
located in
Massachusetts,Zurich, Switzerland, and Italy (Corporation,
2017, p. 8). There is
opportunity in creating regional sales offices within the United
states and the rest
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of Europe. The regional offices could be minimally staffed with
the reach back
capability at the headquarters. Another untapped possibility

would be to work
with a community developer that build sub-divisions and have a
wind farm
powered sub-division. Together they could build green
communities that have
minimal reliance on standard power. The cost of the wind farm
would be
dispersed among all the homes of the sub-division.
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Learning Activity 1 - Josh Medley
Joshua Medley posted Feb 8, 2018 11:49 AM Subscribe
In week four the IE Matrix suggested that market penetration
and product
development would be the best course of action for Northern
Power Systems.
Market penetration would consist of advertising or marketing
their wind turbines
and service packages to reach a new segment of potential buyers
(Strategic
241). This would be
one course of action for Northern Power to explore due to the
fact that they have
a reliable product and there are segments of the American
population that they

have not reached yet.
Northern Power Systems could also benefit from a market
development strategy.
Northern Power could accomplish this by putting sales team in
areas they have
not currently reached yet (Strategic Management, 2014,
Selecting Corporate-Level
Strategies, p. 242). Another way to do this would be to work
with a community
developer that builds sub-divisions and have a wind farm power
the sub-division.
Northern Power could also explore related diversification. This
is when a company
moves into a new market that shares similar aspects (Strategic
Management,
2014, Selecting Corporate-Level Strategies, p. 256). Norther
Power could move
into the solar panel market. This would allow their customers
another renewable
energy source when there is no wind to provide power.
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The last strategy Northern Power could explore is retrenchment.
This is when a
company decides to down size in order to save the organization
(Strategic
265). Northern Power
has taken losses and could benefit from a reduction in costs
until they become
profitable.
References
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Learning Activity 2 Ott
Justin Ott posted Feb 8, 2018 11:02 PM Subscribe
My activity is in the word document attached.
QSPM matrix ott.docx (95.89 KB)
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LA1 Week 5 Ott
Justin Ott posted Feb 8, 2018 11:00 PM Subscribe
The company I will be using for this activity in Maersk Line,
which is the world’s
largest container shipping company (Why Maersk Line?,
N.D.).The best generic
strategic strategy for Maersk Line would be differentiation
which is a strategy
used to convince customers that paying more to use the
company is worth the
extra money due to extra benefits received for the money
(Strategic Management,
2014).
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The three business unit level strategies that I chose for Maersk
Line to implement
in order to achieve differentiation are:
1.Make available to the customer the ability to schedule door
step to door step
transport thru Maersk Line.
2. Include insurance guaranteeing the delivery day of the
container
3. Electronic up to date tracking of shipping container available
to customer
1.Make available to the customer the ability to schedule door
step to door step
transport thru Maersk Line :
Currently no container shipping companies enable the customers
the ability to
schedule pick up and drop off of shipping containers on their
website. Currently
the shipper has to arrange the spot on the ship for the shipping
container, and
then call one company to arrange the pick up of the container
from its current
location to have it delivered to the port. They then have to

schedule another
company to pick up the container at the arrival port and deliver
it to its final
destination. If this could all be done in one place, it would save
the customer time
while giving them greater tracking ability of their shipping
container.
2. Include Insurance guaranteeing the delivery day of the
container:
It is a common practice in the container shipping industry to
offer delivery day
insurance to customers provided by outside companies at an
additional cost. If
Maersk Line were to use their size to get a discount rate on the
insurance cost
from one of these outside companies, they could offer the
insurance included in
the cost of the shipment while passing the additional cost onto
the consumer. The
inclusion of insurance would differentiate Maersk Line from the
competition.
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3.Electronic up to date tracking of shipping container available

to customer:
Customers of the container shipping industry are starting to
require the ability to
track their containers more and more during transit. Maersk
Line could implement
a tracking system similar to USPS to offer the consumer the
ability to track the
container closely. It would notify the customer when the
container was received at
the port, when it is loaded on the ship and then once the ship
has left port. It
could also daily provide the customer of an approximate
location of the ship
during transit. Once the ship arrives at its destination port, the
container would
be scanned when it is removed from the ship and when it is
ready for pick up.
This would allow the consumer to be able to closely monitor the
container while
also being able to be implemented easily into systems that
Maersk Line already
uses.
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Learning activity 2
Luis Vazquez posted Feb 8, 2018 10:22 PM Subscribe
Strengths Weight
AS
(Attractiveness
Scores)
TAS (Total
Attractiveness
Scores)
1. Good relation with employees
and customer 0.3 4 1.2

2. Strong team of management 0.2 3 0.6
3. Scientific leadership 0.3 3 0.9
Weakness
1. Little diversification 0.05 1 0.05
2. Saturated market 0.05 2 0.1
3. Disruptions in technology 0.1 2 0.2
Total 1 15 3.05
The strategy that will be chosen is distinctive advantages
development. It is vital
to develop distinctive and effective competencies so that an
edge is gained over
the competition. Requirements of market may alter in a regular
manner because
new capabilities can be decided by the competitors to be
developed. It is required
to recognize the distinctive competencies through analysis in a
thorough manner.
The firm should be prepared to satisfy the new necessities vital
for development
further. Competitive advantage can be led by distinctive
competencies. Strategies
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of development of business that is most efficient and effective
can be determined
by distinctive competencies. Sustainability of the company is
brought by
distinctive competencies. If certain services or products are not
offered by an
organization and intends to acquire sustainable advantage, then
new problems
can be solved instead of resolving the identical problems again
and again.
Learning occurs faster in comparison to other competitors when
distinctive
advantage is developed. New necessities can be adapted and
learned in a fast
manner in comparison to the competitors. The company can turn
to be the
authority in their field of business (Strategic Management,
2014, Business-Level
Strategies).
References
Strategic Management (2014). Business-Level Strategies.
Washington, D.C.: The
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Learning activity 1
Luis Vazquez posted Feb 8, 2018 10:21 PM Subscribe
Methods or plans used by the companies to conduct in business
operations
various functions are represented by strategies of business-
level. Strategies of
business-level are used often by companies to provide the
employees, managers,
owners with guidelines to be followed when doing job in the
business.
The three business-unit level strategies that should be selected
for AstraZeneca
Company are mentioned below:
Coordinate Unit Activities: A common strategy of business-
level can be
regarded as the coordination of all activities of the unit found in
business.
Activities of unit can be stopped by individual positions of job,
department
sections, and department. Coordination of such individuals or
groups falls
usually on a supervisor or a manager. It is the responsibility of
the manager
to bring employees and staffs on the same page and emphasize
these
people on attaining objectives or goals. Responsibility may be

there on the
supervisors or managers for resource allocation within many
different
activities (Strategic Management, 2014, Business-Level
Strategies).
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Distinctive Advantages Development: Distinctive competitive
advantages or
core competencies must be developed for a successful company
creation.
Singular abilities or activities used by a firm to manufacture
better products
in comparison to another firm are represented by competitive
advantages
and core competencies. Instances of this strategy of business-
level can
consist of obtaining economic resources at reduced costs in
comparison to
other firms, unique services or goods that other firms have not
imitated,
highly effective and efficient resources of production, cost-
effective chain
of supply for getting the goods quickly into the hands of the
consumer

("What Are the Different Types of Strategies in Business?",
2018).
Human Resources Utilization: The human resources available in
overall
economy and company should be utilized by companies. Some
human labor
form is required by all firms almost to attain objectives and
goals of the
business. A strategy of business-level is developed by
companies to makes
sure that sufficient number of employees are present in the firm
to
manufacture a specific services or goods output. The strategy of
business is
responsible to make sure the right human labor type for
operations of the
business. An analysis is included often to determine whether
there is
requirement of unskilled or skilled labor to complete functions
of business
(Strategic Management, 2014, Business-Level Strategies).
References
What Are the Different Types of Strategies in Business?.
(2018). Bizfluent.
Retrieved 9 February 2018, from https://bizfluent.com/list-
6603373-different-
types strategies business htmlless
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LA 1 - Mark Szymanek
Mark Szymanek posted Feb 7, 2018 11:59 AM Subscribe
GlaxoSmithKline (GSK) – UK based pharmaceutical company.
Differentiation
Strategy.
Blue Ocean Strategy – Involves creating new markets instead of
competing in
existing markets (Strategic Management, Supporting Business-
Level Strategy,
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2014, p.187). A new market equals no competition. With no
competition
consumers only have one option for a product. A company is
free to rake in
profits and charge whatever price that consumers are willing to
pay.
GlaxoSmithKline has the large budget and expansive facilities
to design drugs for

new markets. Being the first to create a vaccine or medication
for a previously
uncontrollable disease creates a market with no rivals to
compete with. In the
pharmaceutical industry it would be wise to not get caught up in
the publicity
surrounding price gauging for life saving medication that has
brought the ire of
governments and citizens. But a new drug or vaccine created
and priced
reasonably will still bring in large profits.
Footholds – This business level strategy is about claiming a
small stake in a
market that the company has not competed in (Strategic
Management, Supporting
Business-Level Strategy, 2014, p.186). Gaining a foothold, a
company can slowly
build up name recognition amongst customers who were
originally unfamiliar with
the brand. The foothold gives a point from which the company
can continue to
take market share away from competitors. GSK can move into
fields that it did not
previously compete in and go directly after its top rivals like
Merck or Bayer.
Bricolage – bricolage is using available inputs to create
something new (Strategic
Management, Supporting Business-Level Strategy, 2014, p.187).
For GSK these
inputs could come from the many underexplored drugs whose
development was
halted or from competitor’s drugs that are now available do to
expiring patents.
The pharmaceutical industry is about trial and error. Using

bricolage is a great
way to create something new out of something readily available.
References
Strategic Management. (2014). Supporting Business-Level
Strategy. Washington,
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LA 2 - Mark Szymanek
Mark Szymanek posted Feb 7, 2018 12:00 PM Subscribe
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QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)
For GlaxoSmithKline
Key Strategies
Blue Ocean
Strategy
Foothold Bricolage
Key Factors Weight AS TAS AS TAS AS TAS
Strengths
R & D .25 4 1 4 1 4 1
Cash Flow .30 4 1.2 4 1.2 4 1.2
Employees .05 4 0.2 3 0.15 2 0.1
Weaknesses 0
Market Share .20 3 0.6 1 0.2 4 0.8
Diversification .10 2 0.2 2 0.2 2 0.2
Name
recognition
.20 2 0.4 1 0.2 2 0.4
1.0
Opportunities

Emerging
Markets
.15 4 0.6 2 0.3 2 0.3
Aging
Population
.05 3 0.15 4 0.2 2 0.1
Industry
Collaboration
.05 3 0.15 1 0.05 2 0.1
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Technology .15 3 0.45 3 0.45 2 0.3
Industry
Mergers
.10 3 0.3 3 0.3 2 0.2
Threats
Increased
Competition
.15 4 0.6 1 0.15 2 0.3

Govt.
Regulation
.15 1 0.15 4 0.6 1 0.15
Economic
issues
.10 1 0.1 2 0.2 2 0.2
Social Change .05 1 0.05 2 0.1 2 0.1
Price Pressures .05 2 0.1 2 0.1 2 0.1
1.0
Total Sum of
Attractiveness
Score
6.25 5.4 5.55
The Blue Ocean strategy is critical to GlaxoSmithKline’s ability
to stay ahead of the
competition. The industry is fast paced. The difference in
success can be which
company gets government approval to begin marketing and
selling its new drug
first. Of GSK’s 27,889 billion pounds in sales in 2016, 4.5
billion of it was in new
pharmaceutical and vaccine sales (GSK, 2017, p.01 & 245). As
the older drugs
lose patent protection it is important for GSK to develop new
and better patented

drugs. Instead of focusing on the same areas, GSK can explore
new markets that
are served by no known cures or vaccines.
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Strimvelis is a stem cell gene therapy to cure ADA-SCID, an
immune deficiency
disorder, that became the world’s first approved gene therapy
(Burke, 2016,
p.11). Along with gene therapy, GSK is investing early in
bioelectronics.
Bioelectronics and gene therapy can revolutionize the way
diseases are treated.
Gene therapy has the potential to eliminate previously incurable
genetic diseases.
Bioelectronics has countless possibilities, one being the
delivery of medicine to
targeted points in the body. There is no competition from any
pharmaceutical
rivals. GSK can dominate an untapped market.
In 2008 Advair had $6 billion in sales, the following year the
drug lost its patent
protection (Iskowitz, 2008, p.9). In 2016 increased generic
competition reduced
Advair sales to 1.829 billion pounds (GSK, 2017, p.60). There
are many generic
pharmaceutical companies that can replicate normal drugs.
There are very few

that can copy bioelectronics or gene therapy offerings even
without patent
protection. Blue Ocean strategy is the best option for GSK to
distance itself from
not only generic manufacturers, but also major competitors like
Pfizer and Bayer.
References
Burke, M. (2016, Jun 1). Gene therapy approval first. Chemistry
& Industry. 2016,
Vol. 80
Issue 6, p11.
http://eds.a.ebscohost.com.ezproxy.umuc.edu/eds/pdfviewer/pdf
viewer?
vid=0&sid=1d998e2a-4882-49c3-9d4f-
ec3a7a040595%40sessionmgr4010
GSK. (2017, March 13). Annual Report 2016. p.01, 60 & 245.
Retrieved from
https://annualreport.gsk.com/assets/downloads/2_GSK.
AR.strategic.repo
rt.V5.pdf
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gic.report.V5.pdf
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Week 5 Learning Activity 2
Mercidieu Delva posted Feb 5, 2018 12:52 PM Subscribe
QSPM for Northern Power system – Quantitative Strategic
Planning Matrix
STRATEGIC ALTERNATIVES
1 2
Buy New Land and Fully Renovate Newly-
Build New Stores Owned Existing Competitors
_____________________________________________________
_____________warehouse___
________________
Key Factors Weight
AS TAS
AS TAS _______
Opportunities

A strong hold on the penetrated
markets because of saturated presence
as well as the product diversity. 0.10
4
0.40 1 0.40
The dealing and performance
criteria are standardized for all the
stores and no deviations are accepted.
0.10
- -
The company is placing special
emphasis on private brands.
0.08
- -
A number of new stores have
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originated especially within the last
two years.
0.05
3 0.15 1 0.15
An excellent temptation to patronize
their stores is given in the form of free
cooking classes; which is also a part of
their promotional strategy.
0.05
2 0.10 1 0.10
Potential market development
in international markets.
0.10 2
0.20 1 0.20
Standardized procedures through-
out all stores.
0.06
- -
Start dealing in private brands 0.06
-
-
Opening of new stores
0.15 -

-
Threats
The company is facing a number of
competitors like Labinal Power system, Custome Cable
Bi-Lo and Piggly Wiggly.
0.08
2 0.16 1 0.16
The product price being comparatively
high allows the competitors to gain a
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competitive advantage over price.
0.08
3 0.24 2 0.48
The global increase in labor, inventory
and operational cost.
0.04
- -
Labinal Power system is expanding globally,

while custom cable is just concentrating in
the same area.
0.03
4 0.12 2 0.24
The internet penetration of the
company is not strong enough to cope
with the changing trends.
0.02
- -
Total 1.00
Strengths
Currently ranked at #. 2 on Fortune’s
World’s Most Admired Companies list
0.02
- -
Ideal locations and number of the
stores at different demographic locations
having more than hundreds stores along with 4 Sabor
stores, 3 Green Wise Stores, 11 Pix
convenience stations, 7 cooking schools

3/View 47/83
and 11 event planning locations.
0.10
- -
The company’s revenue is calculated
up to $ 24.3 billion with a net income of
almost $1.2 billion with the labor strength
of 146,500 employees and are successfully
organized through employee stock
ownership program.
0.07
4 0.28 2
0.56
Was ranked at number 9, in 2017, on
the Forbes list all over the world Largest
Companies. 0.03 -
-
The company has a positive
employee environment.

0.07
3 0.21 1 0.21
The company has its own
manufacturing units to the product
0.12 - -
Their huge numbers of locations are
concentrated in different country, according
to the population concentration.
0.08
2 0.16 1 0.16
The specialized salad networks of
3/View 48/83
restaurants in England
by Norther Power system
0.06 2 0.12
1 0.12
The customer service provided by

the company is very organized and
responsive as well.
0.05
3 0.15 2 0.30
The company enjoys high returns
on its investments annually.
0.04
4 0.16 4
0.64
Weaknesses
The company has been involved
in litigation for certain gender
discrimination issues.
0.15
2 0.30 2 0.60
The market is limited to only
worldwide: such a good number of
stores should cover a number of country
instead of its saturation in selected country.
0.05
4 0.20 1 0.20
The company is not keeping pace

with growing information technology
3/View 49/83
needs.
0.05
1 0.05 2 0.10
Product quality is compromised
which repels the consumers & establishes
a situation of mistrust.
0.03
3 0.09 2 0.18
Price range is not flexible & not
affordable to everyone.
0.04
3 0.12 2
0.24
Employees have to follow a
specific dress code.
0.02
- -
No variety of in store designs;

the same format is followed for
all stores.
0.02
- -
Total
1.00
3.21 5.04
Summary:
First, the qualitative strategic planning matrix (QSPM) is a tool
used in
determining a business strategy. It is broken up into three stages
to make the
most objective decision using as many facts as possible. The
first step is to define
key strategic factors (which are, external opportunities &
threats and internal
strengths and weaknesses) and annotate them. This information
can be obtained
from your SWOT analysis, if you’ve already done one.
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Then, in the second step, once these factors have been
determined and

annotated, a similar form of analysis is performed to objectively
weigh the pros
and cons of each strategic factor in numerical form. By
assigning a weight to each
key external (opportunities & threats) and internal (strengths &
weakness) factor.
The third step is to examine the matrices and identify
alternative strategies that
the organization should consider implementing and record them
in the top row.
Grouping the strategies into mutually exclusive sets if
possible.
Fourth, determine the attractiveness scores (AS) which indicate
the relative
attractiveness of each strategy within a given set of alternatives.
By asking
yourself the question “Does this factor affect the choice of
strategies being
made?” the attractiveness score is determined individually. The
range for the
attractiveness score is: 1 = not attractive, 2 = somewhat
attractive, 3 =
reasonable attractive, and 4 = highly attractive. The meaning of
attractive is that
the extent that one strategy, when compared to the others,
enables the company
to either capitalize on the strength, improve on the weakness,
exploit the
opportunity, or avoid the threat.
Step five is to compute the total attractiveness scores. This
figure indicates the
relative attractiveness of each alternative strategy, considering
only the impact of

292018 Week Two Discussion One - PSAD 302 6980 Introduction .docx

292018 Week Two Discussion One - PSAD 302 6980 Introduction .docx

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