Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

203 steve johnson says crazy things about prodmgmt (steve johnson)

48 views

Published on

ProductCamp Boston May 12 2018

Published in: Marketing
  • Be the first to comment

203 steve johnson says crazy things about prodmgmt (steve johnson)

  1. 1. Steve Johnson steve@under10consulting.com @sjohnson717 linkedin.com/in/sjohnson717 Downloads and more at under10playbook.com/prodcamp CREATE YOUR PRODUCT ADVENTURE © 2012-2018 Under10 Consulting For more, get Turn Ideas Into Products, available now on Amazon. TurnIdeasIntoProducts.info https://pixabay.com/en/books-bookshelf-library-education-2463779/
  2. 2. © 2012-2018 Under10 Consulting “ In theory, there is no difference between theory and practice. In practice, there is. attributed to Yogi Berra What would you say you do here?
  3. 3. 47% of time spent in unplanned activity firefighters-870888_1920 © 2012-2018 Under10 Consulting Do you want to put out fires or put out products?
  4. 4. © 2012-2018 Under10 Consulting How do we sell more of what we’ve built? Can we build what we’ve planned? Have we planned the right products? mammal-908445_1920.png © 2012-2018 Under10 Consulting Define Evaluate Describe Schedule Release Launch Enable Analyze But the process isn’t a line; it’s a wheel. DESCRIBE DEFINE EVALUATEMARKET BUILD DELIVER learn
  5. 5. © 2012-2018 Under10 Consulting DESCRIBE DEFINE EVALUATEMARKET BUILD DELIVER learn © 2012-2018 Under10 Consulting DESCRIBE DEFINE EVALUATEMARKET BUILD DELIVER learn Define the who and what, not how
  6. 6. © 2012-2018 Under10 Consulting What templates should I use in this organization? Where do I put all the information about my products? What’s the status of my product? © 2012-2018 Under10 Consulting I want to standardize my team with proven methods and templates I need a place to store our product assets that isn’t in someone head I want my team’s output to look the same, regardless of who created them
  7. 7. © 2012-2018 Under10 Consulting DESCRIBE DEFINE EVALUATEMARKET BUILD DELIVER learn Make time for briefing teams As a user, I want this feature so that I can have this feature I want
  8. 8. Meghan needs a roadmap report for the executives so she can show the status of major deliverables 92 Ron Jeffries advocates the form of “Card, Conversation, Confirmation“ for stories.
  9. 9. © 2012-2018 Under10 Consulting Planning Ready Working Accepted Released
  10. 10. © 2012-2018 Under10 Consulting DESCRIBE DEFINE EVALUATEMARKET BUILD DELIVER learn Make time for briefing teams
  11. 11. Focus your promotions on significant drop-offs. © 2012-2018 Under10 Consulting DESCRIBE DEFINE EVALUATEMARKET BUILD DELIVER Where will you begin your adventure?
  12. 12. rafting-661716_1920 © 2012-2018 Under10 Consulting “ When I do my job right, there’s no sign of it; disasters just fail to occur. Herman Wouk War and Remembrance
  13. 13. © 2012-2018 Under10 Consulting Development Marketing Services Sales MARKET CUSTOMER ? FUTURENOW Product Support © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION
  14. 14. © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION Customer discovery
  15. 15. © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION Win/Loss analysis © 2012-2018 Under10 Consulting Development Marketing Services Sales Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION FUTURENOWNEXT
  16. 16. © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Strategy Product Planning Product Growth NEXT MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION © 2012-2018 Under10 Consulting We can plan the right products We can build what we’ve planned We can sell what we’ve built mammal-908445_1920.png
  17. 17. © 2012-2018 Under10 Consulting Under10: Managing the Business of Software Method documented in From Ideas to Products. Workshops based on the latest thinking on product management. Software all your product information in one place. © 2012-2018 Under10 Consulting For more, get Turn Ideas Into Products, available now on Amazon. TurnIdeasIntoProducts.info https://pixabay.com/en/books-bookshelf-library-education-2463779/
  18. 18. © 2012-2018 Under10 Consulting Our goal is to turn ideas into successful products systematically.
  19. 19. © 2012-2018 Under10 Consulting

×