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What's Next: Union of Humans

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What does our economy look like in the age of automation? What plans do the world's largest companies have - think Amazon, Alibaba and Alphabet - for our collective future? How will we fit into the world that they're building?

In this webinar we take a close look at Amazon's granted and/or filed patents, and assess what they're building as a leading indicator for what the economy of the future will look like.

Published in: Marketing
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What's Next: Union of Humans

  1. 1. Powered by What’s Next: Union of Humans
  2. 2. Welcome Jess Kimball Chief Futurist
 Ogilvy Consulting Dayoán Daumont Consulting Partner
 Ogilvy Consulting
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. Union of Humans 2019 Trend Report OGILVY CONSULTING
  5. 5. Millennials & the Economy The Human Union PART I of III
  6. 6. OGILVY CONSULTING | Union of Humans 6 How Life Has Changed for Americans Aged 25 to 34 - 1977 to 2016 Part I of III SOURCE Kight, Stef. “Being 30 Then and Now.” Axios, July 22, 2018. Chart: Harry Steven, Axios.
  7. 7. OGILVY CONSULTING | Union of Humans 7 We’ve Been Here Before Part I of III SOURCE Ida M. Tarbell, Library of Congress, 1904 John D. Rockefeller, Hulton Archive/Getty Images, 1900. “They had never played fair,” Tarbell said of Standard Oil, “and that ruined their greatness for me.”
  8. 8. OGILVY CONSULTING | Union of Humans 8 It’s the Late 1800s All Over Again Part I of III SOURCE Source: Y Charts Source: Tung, Hans. “Lessons from China for Global Entrepreneurs,” GGV Capital, October 2017. Percentage of Change in Stock Prices The Big Three: BAT vs. FANG
  9. 9. OGILVY CONSULTING | Union of Humans 9 It’s the Late 1800s All Over Again Part I of III
  10. 10. OGILVY CONSULTING | Union of Humans 10 Competition Through Patents Part III of III SOURCE CB Insights Number of Patents Filed by Walmart and Amazon Number of Patents Granted to Walmart and Amazon Part I of III
  11. 11. OGILVY CONSULTING | Union of Humans 11 Okay, Let’s Get Into Amazon… Part I of III SOURCE Source: CB Insights. Amazon shows 24% compound annual growth rate from 2013-2017. Amazon’s Unprecedented Growth Net Sales in Billions, 2013-2017 Fiscal Years
  12. 12. OGILVY CONSULTING | Union of Humans 12 Millennials’ Future: The Amazon Economy Part I of III CHARTS Source: Soper, Spencer. “Amazon’s New Businesses Push to Profit to a Record.” Bloomberg, July 26, 2018. Profit Machine? After Years of Losses & Small Profits, Amazon Earnings Take Off Rising Cloud Amazon Unit Providing IT Infrastructure Services Sees Steady Growth
  13. 13. Millennial Culture Evolution & Contradiction PART II of III
  14. 14. OGILVY CONSULTING | Union of Humans 14 Millennials Are Spending A Lot of Time Online Part II of III SOURCE Twenge, Jean. iGen. Atra Books, 2017. As Technology Abounds, Millennials are Increasingly Miserable Change in College Students’ Narcissistic Personality Inventory
  15. 15. OGILVY CONSULTING | Union of Humans 15 There are Signs Millennials are Tiring of Wealth Worship Part II of III SOURCES Clockwise from top left: Kate Wagner, McMansion Hell; Images of the #vanlife trend; Kendrick Lamar.
  16. 16. Millennials, Advertising, & Media Drone or Billboard or Both? PART III of III
  17. 17. OGILVY CONSULTING | Union of Humans 17 Amazon Drone Technology Systems Part III of III SOURCE CB Insights
  18. 18. OGILVY CONSULTING | Union of Humans 18 Surveillance is Now a Means of Growth Part III of III SOURCE CB Insights
  19. 19. OGILVY CONSULTING | Union of Humans 19 Feedback Control: Cold War Technology Applied to Online Behavior Part III of III SOURCE Pawlick, Jeffery, NYU, referencing Zuboff, 2016
  20. 20. OGILVY CONSULTING | Union of Humans 20 Feedback Control: Cold War Technology Applied to Online Behavior Part III of III Happy Belly is Amazon’s brand of snack foods and AmazonBasics batteries grabbed a third of the battery market within a few years of launching.
  21. 21. Thank you! The full report is available for download on ogilvy.com OGILVY CONSULTING
  22. 22. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy And the recording up on facebook.com/ OgilvyConsulting
  23. 23. Questions?
  24. 24. Thank you.

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