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HERTSMUSIC
TITLE
PURPOSE
- Promote
- Advertise
- Inform
MOOD BOARD
COMPETITION
TARGET AUDIENCE
COLOUR SCHEME
SKETCHES
CONTENT
- Info on the latest live music events gigs in
Hertfordshire, dates, locations, times
- Top chart music for that month
- Advertisement
- reviews of events
DISTRIBUTION AND MARKETING
- Distribute monthly
- Social media
RESOURCES AND PERSONNEL
- Printer
- Editing software
- Tablet, laptop, PC
- Writer
- Editor
- Designer
- photographer
CONCLUSION
QUESTIONS

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Proposal

Editor's Notes

  1. Magazine i am pitching is HertsMusic Include Latest music news, updates and events in hertfordshire Massive need: Many people are interested in music Missing out on news because there are no music based magazines just for Hertfordshire.
  2. Simple To the point Gives clear view of what's featured in the magazine
  3. Promote Advertise Inform residents and visitors in Hertfordshire on the latest popular music, music news and music events so that they can attend these events if they are interested.
  4. Shows clearly what will be included in my magazine Shows colours which i can include Layout with image Type of events which will be included
  5. No only music based magazine just for hertfordshire But there is more competition for music generally. Music week - retailed at £5.50 Billboard - retailed $16.99 = pricey, HertsMusic will be cheaper and more affordable to suit my target audience.
  6. Primary audience: teenages and young adults 14-20 Secondary audience: siblings or friends of primary audience, secondary audience see the primary audience with this magazine and buy one themselves if they enjoy it. Hertfordshire wealthy = target for the middle and lower middle class (category B and C1), all genders and for all ethnicities.
  7. Bold and bright colours Title for HertsMusic will be a bright pink in every magazine to make the brand recognisable and can become well known.
  8. Front cover Main image of instrument Masthead at top Puffs including features in the magazine - make info stand up Barcode at bottom Date and issue number at top Main cover line
  9. information on the latest live music events gigs in Hertfordshire, giving dates, locations, times and cancellation of events = useful for customers if all the information for many events are in the same place and easy to access. top chart music for that month, artist updates, any popular new music being released. advertisements from companies to advertise their music or events in Hertfordshire reviews of events giving customers honest opinions whether it was worth attending or listening to.
  10. Distribution: monthly with the next months music events in advance Marketing: i will mainly use social media = most effective way to reach my target audience
  11. Resources: Printer: As a printing company is very costly I will be printing my own magazine. the printer will be used to print many copies to get my first issue published. Editing software: i will need this as i need some sort of software to edit my magazine cover and double page. Photoshop adobe is not too expensive so it is a great option to edit my magazine using. Laptop, PC or tablet: I will need this to download my editing software onto, and use to design my magazine. Personnel: Writer: i will need a writer to write all the content for my magazine including articles and reviews etc. Designer: i will need a designer to design all the graphics to my magazine, including the front cover, images etc to make my magazine recognisable and consistent throughout all the issues of HertsMusic. Editor: i will need an editor to put all of the articles and images together etc. Photographer: take photos to include in my magazine.
  12. Overall HertsMusics purpose is to easily give information to visitors or residents in hertfordshire about the latest music events and popular musicians in hertfordshire and is very needed for hertfordshire and provides important information which is useful for everyone.